All Products

  • The Ultimate Palette Minimalism Maximized soldier
    The Ultimate Palette Essentials Kit - Minimalism Maximized Textures
    Save 72%
    4.6
    Rated 4.6 out of 5 stars
    72

    The Ultimate Palette 31 Baked Eyeshadows: Minimalism Maximized

    Liquid error (snippets/price line 91): could not convert Metafields::MetafieldDrop into money
    $35.00 $124.00
    Save 72%
  • Inkcredibles soldier - Olive_My_Love
    INKcredible Waterproof Gel Eyeliner Pencil lifestyle model wearing Blackbird
    Laura Geller Inkcredible Eyeliner Pencil product benefits
    BEST SELLER
    4.2
    Rated 4.2 out of 5 stars
    1,890

    INKcredible Waterproof Gel Eyeliner Pencil

    $24.00
    $13.20 $24.00
    BEST SELLER
  • Shadow Skills 4PC Eye Brush Set Soldier
    Save 61%
    5.0
    Rated 5.0 out of 5 stars
    13

    Shadow Skills 4PC Eye Brush Set

    Liquid error (snippets/price line 91): could not convert Metafields::MetafieldDrop into money
    $28.00 $72.00
    Save 61%
  • The Delectables Baked Eyeshadows Soho Shimmers - soldier
    The Delectables Baked Eyeshadows Soho Shimmers - textures
    The Delectables Baked Eyeshadows Soho Shimmers - Model B&A in light
    Save 60%
    4.6
    Rated 4.6 out of 5 stars
    146

    The Delectables 14 Multi-Finish Baked Eyeshadows: Soho Shimmers

    Liquid error (snippets/price line 91): could not convert Metafields::MetafieldDrop into money
    $22.40 $56.00
    Save 60%
  • Face It All 2PC Face Brush Set Soldier
    Face It All 2PC Face Brush Set benefits
    Save 62%
    4.6
    Rated 4.6 out of 5 stars
    881

    Limited Edition Face It All 2PC Face Brush Set

    Liquid error (snippets/price line 91): could not convert Metafields::MetafieldDrop into money
    $20.00 $52.00
    Save 62%
  • Holiday Retractable Kabuki Brush - soldier
    Holiday Retractable Kabuki Brush - benefits
    Holiday Retractable Kabuki Brush - how to apply
    Limited Edition - Holiday ⭐
    4.5
    Rated 4.5 out of 5 stars
    1,629

    Limited Edition Retractable Angled Kabuki Brush

    $26.00
    $14.30 $26.00
    Limited Edition - Holiday ⭐
  • The Bright Stuff Illuminating Under Eye Concealer Soldier - light
    The Bright Stuff Illuminating Under Eye Concealer - full assortment
    Save 45%
    4.1
    Rated 4.1 out of 5 stars
    107

    The Bright Stuff Illuminating Under Eye Concealer

    $29.00
    $15.95 $29.00
    Save 45%
  • Baked Starter Kit - Full Coverage (3PC) soldier
    Double Take Baked Model B&A in Fair
    Baked Starter Kit Full Coverage Award Winning Image
    Save 64%
    4.2
    Rated 4.2 out of 5 stars
    13,173

    Baked Starter Kit - Full Coverage (3PC)

    $190.00
    $69.00 $190.00
    Save 64%
  • Lip Frosting Trio Soldier
    Lip Frosting Trio texture
    Lip Frosting Trio limited edition
    Save 60%
    4.8
    Rated 4.8 out of 5 stars
    19

    Limited Edition Lip Frosting Trio

    Liquid error (snippets/price line 91): could not convert Metafields::MetafieldDrop into money
    $25.00 $63.00
    Save 60%
  • The Best of the Best Tuscan Dreams Soldier
    The Best of the Best Tuscan Dreams Model B&A
    Save 61%
    4.5
    Rated 4.5 out of 5 stars
    386

    Best of the Best Tuscan Dreams

    Liquid error (snippets/price line 91): could not convert Metafields::MetafieldDrop into money
    $45.00 $114.00
    Save 61%
  • Holiday Baked Starter Kit (4PC) - fair
    Holiday Baked Starter Kit (3PC) - Model B&A in medium
    Holiday Baked Starter Kit (4PC) Textures
    Save 63%
    3.9
    Rated 3.9 out of 5 stars
    111

    Holiday Baked Starter Kit (4PC)

    $204.00
    $75.00 $204.00
    Save 63%
  • The Holiday Pro-Aging Kit Soldier
    Save 63%
    3.9
    Rated 3.9 out of 5 stars
    56,115

    Holiday Pro-Aging Kit (7PC)

    $204.00
    $75.00 $204.00
    Save 63%
  • Blush-n-Brighten Skyline Sunset soldier
    Blush-n-Brighten Skyline Sunset model gird
    Blush-n-Brighten Skyline Sunset benefits
    Limited Edition - Holiday ⭐
    4.2
    Rated 4.2 out of 5 stars
    9

    Limited Edition Baked Blush-n-Brighten Marbleized Blush

    $32.00
    $17.60 $32.00
    Limited Edition - Holiday ⭐
  • Always There Lengthening Mascara Classic + Waterproof Duo
    Save 65%
    3.8
    Rated 3.8 out of 5 stars
    2,208

    Always There Lengthening Mascara Classic + Waterproof Duo

    $52.00
    $17.99 $52.00
    Save 65%
  • Always there mascara waterproof - soldier
    Laura Geller Always There Mascara B&A
    4.0
    Rated 4.0 out of 5 stars
    773

    Always There Waterproof Mascara

    $26.00
    $13.00 $26.00
  • Always There Mascara Soldier
    Laura Geller Always There Mascara model B&A
    Always there lengthening mascara product benefits
    3.5
    Rated 3.5 out of 5 stars
    753

    Always There Lengthening Mascara

    $26.00
    $13.00 $26.00
  • The Brush Vault soldier
    The Brush Vault whats included
    The Brush Vault full brush lineup
    Save 65%
    4.9
    Rated 4.9 out of 5 stars
    7

    The Brush Vault Limited Edition Makeup Brush Collection (10 PC)

    Liquid error (snippets/price line 91): could not convert Metafields::MetafieldDrop into money
    $80.00 $228.00
    Save 65%
  • Spackle Primer Soldier - Hydrate
    Spackle Skin Perfecting Primer: Hydrate Model B&A
    Awards image
    Save 40%
    4.4
    Rated 4.4 out of 5 stars
    2,422

    Spackle Skin Perfecting Primer: Hydrate

    $38.00
    $22.80 $38.00
    Save 40%
  • Glow Highlighter - Soldier - Portofino
    Glow Highlighter Model B&A Portofino
    Award winning badge image
    4.5
    Rated 4.5 out of 5 stars
    1,203

    Baked Natural Glow Highlighter

    $24.00
    $12.00 $24.00
  • The Wonder Balm in shade Pinch Me Pink
    The Wonder Balm Model B&A in Pinch-Me Pink
    The Wonder Balm us vs them
    NEW
    4.5
    Rated 4.5 out of 5 stars
    325

    The Wonder Balm

    $32.00
    $16.00 $32.00
    NEW
  • The Wonder Balm Starter Kit - Soldier
    The Wonder Balm Model Shade Grid in pinch me pink
    The Wonder Balm us vs them
    Save 61%
    4.5
    Rated 4.5 out of 5 stars
    421

    The Wonder Balm Starter Kit (2 PC)

    $56.00
    $22.00 $56.00
    Save 61%
Baked Balance-n-Brighten texture image

Not sure what you’re looking for?

Not Sure Where to Start?

Your New Routine Quiz

For your ideal starter set:

Take The Quiz
Take The Quiz
Foundations textures

For your perfect shade:

Foundation Finder Quiz
Foundation Finder Quiz

Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • How do I apply my new Laura Geller products?

    Check out informational videos on each product page, with how-to videos straight from out founder herself!

  • What's Laura Geller Beauty's mission statement?

    At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is baked makeup and how is it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What is your return policy?

    In honor of the holiday season, we have extended our return policy to 60 days for orders placed between 10/1/25-12/31/25 to give you more than enough time to try your favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your products. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Discover your perfect makeup match with Laura Geller's complete collection of easy and effortless beauty products, all made for mature skin. From our award-winning Spackle Primers to our iconic Baked Balance-n-Brighten Foundation, each product is carefully crafted to enhance your natural beauty with effortless application and long-lasting results, no matter where you are in life.We're proud to create foolproof makeup that works for real women of every age. Our innovative formulas address multiple common skin concerns like dark spots and redness while delivering a flawless finish that never settles into fine lines or feels heavy on the skin. Whether you're searching for the perfect blush to add a natural flush, a hydrating lipstick for comfortable all-day wear, or eye makeup that stays put without creasing in hooded eyes, our collection offers solutions for every makeup need.Explore our best-selling Baked collection, featuring Italian-made makeup compacts that are handcrafted and baked for 24 hours on terracotta tiles, resulting in uniquely marbleized formulas with incredible color payoff and skin-perfecting antioxidant benefits. These lightweight, buildable products create a natural-looking finish that enhances your complexion, rather than masks it.Whether you're a makeup beginner again or a seasoned beauty lover, you'll find only foolproof application and flattering shades in our collection. Plus, our many travel-friendly palettes and multitasking products make on-the-go touch-ups simple, while our high-performance formulas ensure your look stays fresh throughout the day.Shop Laura Geller's complete collection of face, eye, lip, and makeup accessories to create your perfect everyday look or discover new favorites to refresh your beauty routine. Because beauty should be uncomplicated, fun, and accessible for everyone!