Eyes
Best Seller
4.1
Rated 4.1 out of 5 stars
1,515

INKcredible Waterproof Gel Eyeliner Pencil

Always stays sharp—just like you.
$24.00 $14.40 ( 40 % Off)
Select Shade Blackbird classic black After Midnight dark gray Brown Eyed Girl dark brown Brown Sugar medium brown Graphite charcoal gray Indigo Night deep navy Deep Purple rich purple Beige to Beige brightening beige
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4.3
Rated 4.3 out of 5 stars
1,114

Sculpt-n-Stay Waterproof Brow Pencil & Gel

Build your best brows!
$22.00 $13.20 ( 40 % Off)
Select Shade Blonde platinum blonde-golden blonde hair, or auburns Taupe dirty blonde-light brown hair, or if you have a few grays Dark Brown medium brown-dark brown hair Soft Black salt & pepper-black hair, or if you have a few grays
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Kajal Longwear Eyeliner Soldier in Dark Brown Kohl
Best Seller
4.3
Rated 4.3 out of 5 stars
2,582

Kajal Longwear Eyeliner

No smears or smudges from this versatile formula!
$24.00 $14.40 ( 40 % Off)
Select Shade Dark Brown Kohl rich brown Deep Charcoal Kohl dark gray Smoky Quartz Kohl smoky brown Antique Bronze Kohl golden brown Royal Quartz Kohl chestnut brown Soft Slate Kohl classic taupe Smoky Plum Kohl smoky deep mauve Clove Kohl pale gold Toasted Kohl champagne bronze Smoky Taupe Kohl smoky neutral brown Smoky Amethyst Kohl smoky purple Khaki Kohl light brown Midnight Blue Kohl deep blue Bronzed Berry Kohlgolden berry Soft Black Kohllight black Deep Black Kohl dark black
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New

INKcredible Waterproof Brow Pencil

Keep your brows lookin' sharp
$24.00 $14.40 ( 40 % Off)
Select Shade Blonde for platinum to warm golden blondes, or for auburns! Taupe for dirty blonde to light brown hair Medium Brown for medium brown to dark brown hair Dark Brown for salt and pepper to black hair
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Join the Waitlist
3.9
Rated 3.9 out of 5 stars
799

Spackle Waterproof Eyeshadow Primer

Insure your eyeshadow against smudges and fading.
$24.00 $14.40 ( 40 % Off)
Save 50% New
4.2
Rated 4.2 out of 5 stars
2,151

The Under Cover Kit (2PC)

Includes: long wear concealer & a brush
$39.00 $26.00 ( 33 % Off) $52.00 VALUE
Select Shade Porcelain Fair Light Medium Golden Medium Tan Deep
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Bliss x LG Under Eye Brightening Duo soldier
Ideal Fix model B&A in shade fair
Ideal Fix 7 model shade grid
Join the Waitlist Save 44%
4.2
Rated 4.2 out of 5 stars
2,230

Under Eye Brightening Duo

Includes brightening eye gel and long-wear concealer
$39.00 $29.00 ( 25 % Off) $52.00 VALUE
Select Shade Porcelain Fair Light Medium Golden Medium Tan Deep
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3.6
Rated 3.6 out of 5 stars
596

Always There Lengthening Mascara

Eyes that commit.
$26.00 $15.60 ( 40 % Off)
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3.9
Rated 3.9 out of 5 stars
651

Always There Waterproof Mascara

Build and lengthen lashes with this unstoppable formula.
$26.00 $15.60 ( 40 % Off)
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4.4
Rated 4.4 out of 5 stars
51

Sculpt-n-Stay Brow Gel

Groomed brows that always hold steady.
$20.00 $12.00 ( 40 % Off)
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All-Over Eyeshadow Brush Soldier
4.8
Rated 4.8 out of 5 stars
236

All-Over Eyeshadow Brush

Perfect for packing on the powders for bold, blended eyes.
$16.00 $9.60 ( 40 % Off)
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4.1
Rated 4.1 out of 5 stars
424

Swipe-n-Line Instant Eye Perfecting Stick

Flip your lids.
$24.00 $14.40 ( 40 % Off)
Select Shade Natural shadow: shimmery toasted-brown, liner: rich chestnut Earthy shadow: shimmery taupe-green, liner: warm green Dramatic shadow: shimmery sage-gray, liner: stormy blue Classic shadow: shimmery golden-beige, liner: black Smokey shadow: shimmery gray, liner: soft charcoal Warm shadow: shimmery bronze, liner: rich brown Glamshadow: shimmery mauve, liner: deep plum
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Special Value
4.1
Rated 4.1 out of 5 stars
331

The Delectables Baked Eyeshadow Palette Earthy Essentials

Creamy, blendable eyeshadows in flattering neutrals.
$25.00 $20.25 ( 19 % Off) $45.00 VALUE
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Bravo Brows Soft Pencil + Brush soldier
Bravo Brows Soft Pencil + Brush shade grid on model
Bravo Brows Soft Pencil + Brush lifestlye
Save 40%
4.3
Rated 4.3 out of 5 stars
465

Bravo Brows Soft Pencil + Brush

Shade, shape, and blend for beautiful brows.
$22.00 $13.20 ( 40 % Off)
Select Shade Blonde platinum blonde-golden blonde hair, or auburns Taupe dirty blonde-light brown hair, or if you have a few grays Medium Brown medium brown-dark brown hair Dark Brown salt & pepper-black hair, or if you have a few grays
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4.2
Rated 4.2 out of 5 stars
252

Spackle Illuminating Under Eye Primer

Here’s a bright EYEdea!
$24.00 $14.40 ( 40 % Off)
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Save 46%
4.2
Rated 4.2 out of 5 stars
229

Marble Eyes Liner

A whole new swirl.
$22.00 $11.99 ( 45 % Off)
Select Shade Black Diamondsblack with swirls of champagne Cinnamon Sugar rich bronze with swirls of gold Mystery Mauveplum with swirls of smoky brown Ocean Deep midnight with swirls of bright blue Smoky Silkwarm brown with swirls of rose gold
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Kajal Longwear Mascara Soldier
Kajal Longwear Mascara On Model Before and After Image
Kajal Longwear Mascara PLP Awards Image
4.4
Rated 4.4 out of 5 stars
495

Kajal Longwear Mascara

Lashes as bold as you are.
$26.00 $15.60 ( 40 % Off)
Select Shade Black Brown
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4.3
Rated 4.3 out of 5 stars
206

Define-n-Tame Brow Lifting Stick

Brow lift in the blink of an eye.
$20.00 $12.00 ( 40 % Off)
Select Shade Clear Blonde suitable for blonde hair colors Taupe suitable for red to dark blonde hair colors (gray hair too!) Medium Brown suitable for brown hair colors Dark Brown suitable for dark brown to black hair colors
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Eye + Lip Pencil Sharpener soldier
Eye + Lip Pencil Sharpener product benefits include being able to sharpen both thick and thin pencils
Eye + Lip Pencil Sharpener pairs well with Bravo Brows
4.9
Rated 4.9 out of 5 stars
48

Eye + Lip Pencil Sharpener

Keep your liners in tip-top shape with this 2-in-1 tool!
$10.00 $6.00 ( 40 % Off)
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Bliss x LG Eye Do All Things Brightening Eye Gel soldier
Bliss x LG Eye Do All Things Brightening Eye Gel lifestyle image with texture
Join the Waitlist
4.1
Rated 4.1 out of 5 stars
101

Eye Do All Things Brightening Eye Gel

Brighten up the look of tired eyes and dark circles
$24.00 $16.80 ( 30 % Off)
Bliss x LG Bright Idea Collagen-Protecting Eye Cream soldier
Bliss x LG Bright Idea Collagen-Protecting Eye Cream lifestyle image
Join the Waitlist
4.5
Rated 4.5 out of 5 stars
24

Bright Idea Collagen-Protecting Eye Cream

Your super easy eye reviver!
$26.00 $18.20 ( 30 % Off)
Join the Waitlist Save 73%
4.6
Rated 4.6 out of 5 stars
135

Laura's Essentials Toasty Treasures 12 Multi Finish Eyeshadows, 1 Highlighter, 1 Blush

All the shades you need to have.
$25.00 $11.99 ( 52 % Off) $45.00 VALUE
Join the Waitlist Save 76%
4.9
Rated 4.9 out of 5 stars
153

5PC Full Face Brush Set

Includes: Five Face Brushes
$49.00 $24.99 ( 49 % Off) $104.00 VALUE
Save 56%
4.6
Rated 4.6 out of 5 stars
270

Shadow Skills 4PC Eye Brush Set

Includes: Four Eyeshadow Brushes
$36.00 $28.00 ( 22 % Off) $64 VALUE
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Save 58% New
4.8
Rated 4.8 out of 5 stars
5

The Kajal Collection 3PC Makeup Kit

Includes Kajal Mascara, Eyeliner & Lip Color
$71.00 $30.00 ( 57 % Off)
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Dual-Ended Eye Shadow Brush Soldier
New

Dual-Ended Eye Shadow Brush

Dynamic duo.
$22.00 $13.20 ( 40 % Off)
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Baked Balance-n-Brighten Color Correcting Foundation Shade On Model Grid
Baked Balance-n-Brighten Color Correcting Foundation PLP Awards Image
Best Seller #1 Seller
3.8
Rated 3.8 out of 5 stars
44,618

Baked Balance-n-Brighten Color Correcting Foundation

The #1 foundation for mature skin!
$38.00 $22.80 ( 40 % Off)
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Frequently
Asked Questions

What eyeliner shade should I use for blue, brown, green eyes?

Our expertly designed range of eyeliners are meant to work with any skin tone and any eye color. If you really want to make your eyes pop, reach for an eyeliner in the same color family as your eyes. Or, choose one on the opposite end of the color wheel. For example, warm brown eyeliner for blue eyes, rich purple for green eyes, and deep blue for brown eyes.

Which eyebrow shade should I use for gray hair?

Those with gray hair may wish to choose our Soft Black or Taupe shade for brow products, depending on the lightness of their hair.

How pigmented are the eyeshadows?

Color payoff is key! That's why our experty designed eyeshadows are always perfectly pigmented for rich color with or without a shadow primer underneath!

What is the difference between Kajal and Inkcredibles Eyeliner?

Our iconic Kajal Longwear Eyeliner has a thicker design, so it's easier to hold. It can also be used as a shadow crayon! Our INKcredible Eyeliners are thinner, perfect for creating a more precise look. Each is long-lasting and ultra-pigmented.

What is the difference between your Mascaras?

Always There Mascara is designed for longwearing length, and is available in waterproof and classic varieties. LashBOSS Bold Mascara offers serious lift and volume with bold definition. Kajal Longwear Mascara offers lift, length and a long-lasting finish, the perfect triple threat!

What is your return policy?

We want you to fall in love with your Laura Geller purchase. If you're not satisfied for whatever reason, return your product for free in any condition within 30 days.

Recently viewed

Elevate your eye look with Laura Geller's stunning eye makeup collection, specially formulated to enhance and define mature skin and eyes. From silky eyeshadow palettes and precision eyeliners that don't smudge, to volumizing mascaras and corrective concealers, our eye products let you create the perfect finishing touch to your look.

Discover the magic of our incredible Kajal eyeliners for the perfect mix of precision, long-lasting finishes, and rich eye-catching color. Other eye liners like the INKcredible collection of waterproof liners offer control of a pencil, the intensity of a liquid, and the softness of a gel. There are plenty of options to define your eyes beautifully!

Complete your eye look with our perfect mascaras for women over 40 that add volume, length, and definition without flaking or smudging on hooded eyes. These gentle formulas condition lashes while providing flirty lashes and results that last all day.

We understand that your eye area can change as you age. You may find yourself with hooded eyes, sagging skin, and dark circles that you didn't have before. Luckily for you, there's the right eyeshadow primer or full-coverage concealer to help you embrace your confidence again. Our products are always developed with mature eyes in mind.

Let these eye-enhancing essentials help you celebrate your natural beauty!