Long-lasting mascara you can rely on
Always There Waterproof Mascara
Long-lasting mascara you can rely on
Long-lasting mascara you can rely on
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- Free 30-day returns
- Free shipping over 40+
Perfect For
- Hooded Eyes
- Straight Lashes
- Short Lashes
- Thin Lashes
Details
This long-wearing and ultra-creamy waterproof mascara immediately builds and lengthens lashes for maximum impact.
- Rich black formula with high-impact 100% waterproof pigments
- Resists flaking, smudging, and fading
- Soft and wavy brush fibers gently coat every lash
How to Apply
- Starting at the base of your lashes, sweep the brush up and through to the tips, coating each lash.
- For additional volume, wiggle the wand from side-to-side and base to tip. Layer as desired to achieve your big lash look.
Our Ingredients
FAQ
- What effect does this mascara give?
Always There Mascara helps to create the look of longer and more defined lashes, all with a waterproof finish to help keep your look in place all day!
- What kind of wand does this mascara have?
This mascara wand includes a mix of soft and wavy fibers to deliver the perfect amount of pigment, helping to prevent clumping and smudging.
- Who should use this mascara?
Always There Mascara should work well for most people and most lash types.
- How do I apply this mascara?
Starting at the base of your lashes, sweep the brush up and through to the tips, coating each lash.
- Does this mascara flake or clump?
The long-lasting pigments in our mascaras were formulated to minimize flaking or clumping.
- How should I remove my mascara?
You can remove your Always There Waterproof Mascara with a gentle eye makeup remover formulated for waterproof makeup.
- What is the difference between your mascaras?
Always There Mascara is designed for longwearing length, and is available in waterproof and non-waterproof. Kajal Longwear Mascara offers lift, length and a long-lasting finish, the perfect triple threat!
- Is this mascara waterproof?
Yes! Always There Waterproof Mascara is a waterproof mascara.
- Is this product vegan and fragrance-free?
Yes, our Always There Mascara is 100% vegan and remain fragrance free.
- What is your shipping and return policy?
In honor of the holiday season, we have extended our return policy to 60 days for orders placed between 10/1/25-12/31/25 to give you more than enough time to try your favorite products.
As always, if you are not satisfied, we invite you to return or exchange your products. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.
Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

ISODODECANE, AQUA (WATER), CERA ALBA (BEESWAX), PARAFFIN, IRON OXIDES (CI 77499), CYCLOPENTASILOXANE, DISTEARDIMONIUM HECTORITE, PROPYLENE GLYCOL, VP/EICOSENE COPOLYMER, ALCOHOL DENAT., PEG-30 DIPOLYHYDROXYSTEARATE, PENTAERYTHRITYL HYDROGENATED ROSINATE, POLYVINYL ALCOHOL, LANOLIN, PHENOXYETHANOL, COPERNICIA CERIFERA CERA (COPERNICIA CERIFERA (CARNAUBA) WAX), ASCORBYL PALMITATE, TOCOPHERYL ACETATE, TRIETHANOLAMINE, ETHYLHEXYLGLYCERIN.
TRY BEFORE YOU BUY
How It Works
🛒 SELECT UP TO 4 FULL-SIZE PRODUCTS
Choose up to 4 full-size products to try at home.
⏰ TRY AT HOME FOR FREE FOR 14 DAYS
How can you tell if the color, shade or product is right for you? That's why you get 14 days to try your products at home. No charge unless you keep them.
❤️ KEEP WHAT YOU LOVE
Only pay for what you keep. Send back anything else within 14 days of delivery. Returns are free.
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Shop & Compare
Works Well With...
Rave Reviews from Geller Gals
- Mary J. M.Verified BuyerReviewingAlways There Waterproof MascaraI recommend this productAge 65 or OverWhat is your skin type? NormalWhat is your skin tone? MediumWhat are your skin concerns? Dark Circles, Fine Lines/WrinklesRated 5 out of 5 starsWaterproof Mascara
Absolutely love it!!
Was this helpful? - Linda C.Verified BuyerReviewingAlways There Waterproof MascaraI recommend this productAge 65 or OverWhat is your skin type? NormalWhat is your skin tone? FairWhat are your skin concerns? Fine Lines/WrinklesRated 5 out of 5 starsWaiting to try
Haven't tried it yet but if this works as well as the other one it will be a winner too.
Was this helpful? - Nancy J.Verified BuyerReviewingAlways There Waterproof MascaraI recommend this productAge 65 or OverWhat is your skin type? SensitiveWhat is your skin tone? MediumWhat are your skin concerns? Fine Lines/WrinklesRated 5 out of 5 starsAlways There Waterproof Mascara
I have been using it in Black for a long time and it’s a very good product and it works great for me and it’s a great way to keep my eyelashes looking fuller and I like the way it works with the inkcredible Black Eyeliner too.
Was this helpful?Laura Geller Beauty4 days agoThank you so much for taking the time to share your absolutely wonderful experience with our Always There Waterproof Mascara, Nancy! We're completely thrilled to hear that you've been such a loyal customer with this mascara for such a long time - there's nothing that makes our hearts happier than knowing we've become such an essential part of your daily beauty routine! It's so heartwarming to hear how much you love the way it keeps your eyelashes looking beautifully fuller, and we're absolutely delighted that you've discovered the perfect combination by pairing it with our INKcredible Black Eyeliner. That dynamic duo creates such gorgeous, defined eyes! Your enthusiastic recommendation and loyalty mean everything to us! Thank you for being such a wonderful part of the Laura Geller Beauty family and for sharing your honest, glowing review with others!
- Holley L.Verified BuyerReviewingAlways There Waterproof MascaraI recommend this productAge 55 to 64What is your skin type? DryWhat is your skin tone? LightWhat are your skin concerns? Redness, Sun Damage/Sun Spots, Fine Lines/WrinklesRated 5 out of 5 starsActually love this
It’s waterproof for my runny eyes and yet it washes off nicely. I hate having old waterproof mascara clumps that stick to the lashes days later. This works exceptionally well.
Was this helpful? - Gaynor S.Verified BuyerReviewingAlways There Waterproof MascaraI recommend this productAge 55 to 64What is your skin type? CombinationWhat is your skin tone? MediumWhat are your skin concerns? RednessRated 5 out of 5 starsLashes
Lovely mascara best I’ve ever used my short stumpy lashes and they make them come alive
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