4.0
Rated 4.0 out of 5 stars
809
Always There Waterproof Mascara

Long-lasting mascara you can rely on

Regular price $26.00
Sale price $14.95 Regular price $26.00
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4.0
Rated 4.0 out of 5 stars
809

Always There Waterproof Mascara

Long-lasting mascara you can rely on

Regular price $26.00
Sale price $14.95 Regular price $26.00
Regular price $26.00
Sale price $14.95 Regular price $26.00
  • Free 30-day returns
  • Free shipping over 40+

Perfect For

  • Hooded Eyes
  • Straight Lashes
  • Short Lashes
  • Thin Lashes
  • Details

    This long-wearing and ultra-creamy waterproof mascara immediately builds and lengthens lashes for maximum impact.

    • Rich black formula with high-impact 100% waterproof pigments
    • Resists flaking, smudging, and fading
    • Soft and wavy brush fibers gently coat every lash
  • How to Apply

    • Starting at the base of your lashes, sweep the brush up and through to the tips, coating each lash.
    • For additional volume, wiggle the wand from side-to-side and base to tip. Layer as desired to achieve your big lash look.
  • Our Ingredients

  • FAQ

    • What effect does this mascara give?

      Always There Mascara helps to create the look of longer and more defined lashes, all with a waterproof finish to help keep your look in place all day!

    • What kind of wand does this mascara have?

      This mascara wand includes a mix of soft and wavy fibers to deliver the perfect amount of pigment, helping to prevent clumping and smudging.

    • Who should use this mascara?

      Always There Mascara should work well for most people and most lash types.

    • How do I apply this mascara?

      Starting at the base of your lashes, sweep the brush up and through to the tips, coating each lash.

    • Does this mascara flake or clump?

      The long-lasting pigments in our mascaras were formulated to minimize flaking or clumping.

    • How should I remove my mascara?

      You can remove your Always There Waterproof Mascara with a gentle eye makeup remover formulated for waterproof makeup.

    • What is the difference between your mascaras?

      Always There Mascara is designed for longwearing length, and is available in waterproof and non-waterproof. Kajal Longwear Mascara offers lift, length and a long-lasting finish, the perfect triple threat!

    • Is this mascara waterproof?

      Yes! Always There Waterproof Mascara is a waterproof mascara.

    • Is this product vegan and fragrance-free?

      Yes, our Always There Mascara is 100% vegan and remain fragrance free.

    • What is your shipping and return policy?

      In honor of the holiday season, we have extended our return policy to 60 days for orders placed between 10/1/25-12/31/25 to give you more than enough time to try your favorite products.

      As always, if you are not satisfied, we invite you to return or exchange your products. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

      Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

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Full Ingredients List
Please refer to the ingredient list on the product package you receive for the most up-to-date list of ingredients.

ISODODECANE, AQUA (WATER), CERA ALBA (BEESWAX), PARAFFIN, IRON OXIDES (CI 77499), CYCLOPENTASILOXANE, DISTEARDIMONIUM HECTORITE, PROPYLENE GLYCOL, VP/EICOSENE COPOLYMER, ALCOHOL DENAT., PEG-30 DIPOLYHYDROXYSTEARATE, PENTAERYTHRITYL HYDROGENATED ROSINATE, POLYVINYL ALCOHOL, LANOLIN, PHENOXYETHANOL, COPERNICIA CERIFERA CERA (COPERNICIA CERIFERA (CARNAUBA) WAX), ASCORBYL PALMITATE, TOCOPHERYL ACETATE, TRIETHANOLAMINE, ETHYLHEXYLGLYCERIN.

Shop & Compare

Regular price $26.00
Sale price $14.95 Regular price $26.00
Formula:
Waterproof lengthening and defining
Best For:
A long-wearing mascara that holds up to it all
Regular price $26.00
Sale price $14.95 Regular price $26.00
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Formula:
Lengthening and defining
Best For:
A creamy, high-impact formula for everyday
Regular price $26.00
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Formula:
Lengthening, defining, volumizing.
Best For:
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Rave Reviews from Geller Gals

4.0
Rated 4.0 out of 5 stars
Based on 809 reviews
Total 5 star reviews: 469 Total 4 star reviews: 110 Total 3 star reviews: 81 Total 2 star reviews: 59 Total 1 star reviews: 90
Reviews Summary
Customers say this waterproof mascara stays put all day without smudging or flaking. Many appreciate its easy removal and suitability for sensitive eyes. Common feedback includes praise for lengthening and thickening effects, though some mention clumping issues and prefer a thinner brush.
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809 reviews
  • Mary J. M.
    Flag of United States
    Verified Buyer
    Reviewing
    Always There Waterproof Mascara
    I recommend this product
    Age 65 or Over
    What is your skin type? Normal
    What is your skin tone? Medium
    What are your skin concerns? Dark Circles, Fine Lines/Wrinkles
    Rated 5 out of 5 stars
    Waterproof Mascara

    Absolutely love it!!

  • Linda C.
    Flag of United States
    Verified Buyer
    Reviewing
    Always There Waterproof Mascara
    I recommend this product
    Age 65 or Over
    What is your skin type? Normal
    What is your skin tone? Fair
    What are your skin concerns? Fine Lines/Wrinkles
    Rated 5 out of 5 stars
    Waiting to try

    Haven't tried it yet but if this works as well as the other one it will be a winner too.

  • Nancy J.
    Flag of United States
    Verified Buyer
    Reviewing
    Always There Waterproof Mascara
    I recommend this product
    Age 65 or Over
    What is your skin type? Sensitive
    What is your skin tone? Medium
    What are your skin concerns? Fine Lines/Wrinkles
    Rated 5 out of 5 stars
    Always There Waterproof Mascara

    I have been using it in Black for a long time and it’s a very good product and it works great for me and it’s a great way to keep my eyelashes looking fuller and I like the way it works with the inkcredible Black Eyeliner too.

    Laura Geller Beauty
    4 days ago

    Thank you so much for taking the time to share your absolutely wonderful experience with our Always There Waterproof Mascara, Nancy! We're completely thrilled to hear that you've been such a loyal customer with this mascara for such a long time - there's nothing that makes our hearts happier than knowing we've become such an essential part of your daily beauty routine! It's so heartwarming to hear how much you love the way it keeps your eyelashes looking beautifully fuller, and we're absolutely delighted that you've discovered the perfect combination by pairing it with our INKcredible Black Eyeliner. That dynamic duo creates such gorgeous, defined eyes! Your enthusiastic recommendation and loyalty mean everything to us! Thank you for being such a wonderful part of the Laura Geller Beauty family and for sharing your honest, glowing review with others!

  • Holley L.
    Flag of United States
    Verified Buyer
    Reviewing
    Always There Waterproof Mascara
    I recommend this product
    Age 55 to 64
    What is your skin type? Dry
    What is your skin tone? Light
    What are your skin concerns? Redness, Sun Damage/Sun Spots, Fine Lines/Wrinkles
    Rated 5 out of 5 stars
    Actually love this

    It’s waterproof for my runny eyes and yet it washes off nicely. I hate having old waterproof mascara clumps that stick to the lashes days later. This works exceptionally well.

  • Gaynor S.
    Flag of United Kingdom
    Verified Buyer
    Reviewing
    Always There Waterproof Mascara
    I recommend this product
    Age 55 to 64
    What is your skin type? Combination
    What is your skin tone? Medium
    What are your skin concerns? Redness
    Rated 5 out of 5 stars
    Lashes

    Lovely mascara best I’ve ever used my short stumpy lashes and they make them come alive