All Products

  • Matte Maker Setting Powder Soldier
    Matte Maker Translucent Setting Powder product benefits
    4.5
    Rated 4.5 out of 5 stars
    213

    Matte Maker Translucent Setting Powder

    $32.00
    $17.60 $32.00
  • 4.4
    Rated 4.4 out of 5 stars
    258

    Define-n-Tame Brow Lifting Stick

    $20.00
    $11.00 $20.00
  • Spackle Primer Soldier - Bronze
    Spackle Skin Perfecting Primer Bronze model grid
    Awards image
    4.3
    Rated 4.3 out of 5 stars
    321

    Spackle Skin Perfecting Primer: Original Bronze

    $36.00
    $19.80 $36.00
  • Fine Shine Glossy Lip Oil Soldier
    Fine Shine Lip Oil - B&A - Rose Garden
    NEW
    4.5
    Rated 4.5 out of 5 stars
    123

    Fine Shine Glossy Lip Oil

    $19.00
    $10.45 $19.00
    NEW
  • Laura Geller Spackle SPF 30 Primer model B&A
    Award Winning Badges image
    NEW
    4.7
    Rated 4.7 out of 5 stars
    194

    Spackle Skin Perfecting Primer Broad Spectrum Sunscreen SPF 30

    $38.00
    $20.90 $38.00
    NEW
  • Ideal Fix Concealer Model B&A in Light
    The Ideal Fix Concealer product benefits on model
    Save 46%
    4.3
    Rated 4.3 out of 5 stars
    2,587

    The Under Cover Kit (2PC)

    $52.00
    $28.00 $52.00
    Save 46%
  • Mature Skin Must Haves Soldier
    Baked Balance-n-Glow Color Illuminating Foundation model B&A in shade Medium
    Award Winning Image
    Save 66%
    4.5
    Rated 4.5 out of 5 stars
    5,285

    Mature Skin Must-Haves (6 PC)

    $258.00
    $89.00 $258.00
    Save 66%
  • The Foundationals Kit - Satin Finish Soldier
    Baked Balance-n-Glow Color Illuminating Foundation model B&A in shade Light
    Awards image
    Save 47%
    4.0
    Rated 4.0 out of 5 stars
    6,640

    The Foundationals Kit - Satin Finish (2PC)

    $64.00
    $34.00 $64.00
    Save 47%
  • Bliss x LG Under Eye Brightening Duo Soldier
    Ideal Fix Concealer Model B&A in medium
    Eye Do All Things Brightening Eye Gel - benefits
    Save 42%
    4.3
    Rated 4.3 out of 5 stars
    2,655

    Under Eye Brightening Duo

    $52.00
    $30.00 $52.00
    Save 42%
  • Fab Foaming Exfoliating Cleanser - solider
    Fab Foaming Exfoliating Cleanser - ingredients
    4.8
    Rated 4.8 out of 5 stars
    177

    Fab Foaming Exfoliating Cleanser

    $18.00
    $16.20 $18.00
  • Jelly Glow Peel Gentle Exfoliator soldier
    Jelly Glow Peel Gentle Exfoliator new vs old
    Jelly Glow Peel Gentle Exfoliator benefits plant based

    Jelly Glow Peel Gentle Exfoliator with Fruit Enzymes

    $15.00
    $13.50 $15.00
  • Bliss x Laura Geller The Essentials Kit soldier
    Bliss x Laura Geller The Essentials Kit product benefits
    Save 34%
    4.5
    Rated 4.5 out of 5 stars
    252

    The Essentials Kit (3 PC)

    $68.00
    $45.00 $68.00
    Save 34%
  • Bliss x LG Drench & Quench Moisturizer Soldier new
    Bliss x LG Drench & Quench Moisturizer benefits
    4.7
    Rated 4.7 out of 5 stars
    165

    Drench & Quench All-Day Moisturizer

    $26.00
    $23.40 $26.00
  • The Wonder Balm in shade Pinch Me Pink
    The Wonder Balm Model B&A in Pinch-Me Pink
    The Wonder Balm us vs them
    NEW
    4.6
    Rated 4.6 out of 5 stars
    243

    The Wonder Balm

    $32.00
    $17.60 $32.00
    NEW
  • Eye Do All Things Brightening Eye Gel - soldier new
    Eye Do All Things Brightening Eye Gel - benefits
    BEST SELLER
    4.1
    Rated 4.1 out of 5 stars
    155

    Eye Do All Things Brightening Eye Gel

    $24.00
    $21.60 $24.00
    BEST SELLER
  • Dual-Ended Blush-n-Bronzer Brush - Soldier
    Dual-Ended Blush + Bronzer Brush how to apply pop of color or sun kissed finish model image
    Dual-Ended Blush + Bronzer Brush product benefits model image: two in one tool, sculpts and blends
    4.9
    Rated 4.9 out of 5 stars
    128

    Dual-Ended Blush + Bronzer Brush

    $26.00
    $14.30 $26.00
  • Angled Precision Concealer Brush - Soldier
    Angled Precision Concealer Brush Model where to apply
    NEW
    4.0
    Rated 4.0 out of 5 stars
    66

    Angled Precision Concealer Brush

    $22.00
    $12.10 $22.00
    NEW
  • Foundation Brush - Soldier
    Full Coverage Foundation Blending Brush benefits with model
    NEW
    4.9
    Rated 4.9 out of 5 stars
    57

    Full Coverage Foundation Blending Brush

    $26.00
    $14.30 $26.00
    NEW
  • Sculpt-n-Stay Brow Gel Soldier
    Save 45%
    4.4
    Rated 4.4 out of 5 stars
    75

    Sculpt-n-Stay Brow Gel

    $20.00
    $11.00 $20.00
    Save 45%
  • Inkcredible Waterproof Brow Pencil soldier - Medium brown
    INKcredible Waterproof Brow Pencil - benefits
    4.6
    Rated 4.6 out of 5 stars
    83

    INKcredible Waterproof Brow Pencil

    $24.00
    $13.20 $24.00
  • Bold Beauty Kajal Duo Soldier
    Kajal Longwear Eyeliner 3 model grid in Soft Black Kohl
    Award winning image
    Save 44%
    4.5
    Rated 4.5 out of 5 stars
    758

    Bold Beauty Kajal Duo

    $50.00
    $28.00 $50.00
    Save 44%
Baked Balance-n-Brighten texture image

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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • How do I apply my new Laura Geller products?

    Check out informational videos on each product page, with how-to videos straight from out founder herself!

  • What's Laura Geller Beauty's mission statement?

    At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is baked makeup and how is it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What is your return policy?

    In honor of the holiday season, for orders placed between 10/1/25-12/31/25 we have extended our return policy to 60 days to give you more than enough time to try their favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your product for free, minus shipping charges. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase.

New Arrivals

  • Learn More

    Discover your perfect makeup match with Laura Geller's complete collection of easy and effortless beauty products, all made for mature skin. From our award-winning Spackle Primers to our iconic Baked Balance-n-Brighten Foundation, each product is carefully crafted to enhance your natural beauty with effortless application and long-lasting results, no matter where you are in life.We're proud to create foolproof makeup that works for real women of every age. Our innovative formulas address multiple common skin concerns like dark spots and redness while delivering a flawless finish that never settles into fine lines or feels heavy on the skin. Whether you're searching for the perfect blush to add a natural flush, a hydrating lipstick for comfortable all-day wear, or eye makeup that stays put without creasing in hooded eyes, our collection offers solutions for every makeup need.Explore our best-selling Baked collection, featuring Italian-made makeup compacts that are handcrafted and baked for 24 hours on terracotta tiles, resulting in uniquely marbleized formulas with incredible color payoff and skin-perfecting antioxidant benefits. These lightweight, buildable products create a natural-looking finish that enhances your complexion, rather than masks it.Whether you're a makeup beginner again or a seasoned beauty lover, you'll find only foolproof application and flattering shades in our collection. Plus, our many travel-friendly palettes and multitasking products make on-the-go touch-ups simple, while our high-performance formulas ensure your look stays fresh throughout the day.Shop Laura Geller's complete collection of face, eye, lip, and makeup accessories to create your perfect everyday look or discover new favorites to refresh your beauty routine. Because beauty should be uncomplicated, fun, and accessible for everyone!