All Products

  • Spackle Primer Soldier - Clear
    Spackle Skin Perfecting Primer in Original Clear Model B&A in light
    Award winning badges image
    4.2
    Rated 4.2 out of 5 stars
    812

    Spackle Skin Perfecting Primer: Original Clear

    $38.00
    $20.00 $38.00
  • Swipe-n-Line Instant Eye Perfecting Stick Soldier in shade Classic
    Laura Geller Swipe-n-Line lifestyle image with shade textures
    Swipe-n-Line Instant Eye Perfecting Stick product benefits
    4.1
    Rated 4.1 out of 5 stars
    542

    Swipe-n-Line Instant Eye Perfecting Stick

    $24.00
    $13.20 $24.00
  • Always there mascara waterproof - soldier
    Laura Geller Always There Mascara B&A
    4.0
    Rated 4.0 out of 5 stars
    760

    Always There Waterproof Mascara

    $26.00
    $13.00 $26.00
  • Always There Mascara Soldier
    Laura Geller Always There Mascara model B&A
    Always there lengthening mascara product benefits
    3.5
    Rated 3.5 out of 5 stars
    742

    Always There Lengthening Mascara

    $26.00
    $13.00 $26.00
  • Modern Classic Cream Lipstick Soldier
    Laura Geller Modern Classic Lipstick 3 model grid in shade Real Rosy
    Laura Geller Modern Classic Lipstick product benefits include that it has a non-drying, creamy formula, is enriched with Vitamin E and is long-wearing
    Save 44%
    4.4
    Rated 4.4 out of 5 stars
    586

    Modern Classic Cream Lipstick

    $24.00
    $13.33 $24.00
    Save 44%
  • Brush Bestsellers Group Lifestyle
    BEST SELLER
    4.6
    Rated 4.6 out of 5 stars
    385

    Brush Bestsellers

    $18.00
    From $9.90 $18.00
    BEST SELLER
  • Youth Got This Retinol Duo Soldier
    Bliss x Laura Geller Youth Can Do It Duo product benefits
    Save 31%
    4.2
    Rated 4.2 out of 5 stars
    35

    Youth Got This Retinol Duo

    $58.00
    $40.00 $58.00
    Save 31%
  • Youth Got This Skin-Smoothing Retinol Serum soldier New
    Youth Got This Skin-Smoothing Retinol Serum - ingredients
    4.5
    Rated 4.5 out of 5 stars
    24

    Youth Got This Skin-Smoothing Retinol Serum

    $32.00
    $28.80 $32.00
  • Drench Quench Serum - new solider
    Drench Quench Serum - key ingredients
    4.7
    Rated 4.7 out of 5 stars
    14

    Drench & Quench Hydrating Serum

    $30.00
    $27.00 $30.00
  • Retractable Airbrush Kabuki Brush - Soldier
    BEST SELLER
    4.6
    Rated 4.6 out of 5 stars
    1,423

    Retractable Airbrush Kabuki Brush

    $26.00
    $14.30 $26.00
    BEST SELLER
  • Retractable Angled Kabuki Brush - Soldier
    Retractable Angled Kabuki Brush two ways to use
    BEST SELLER
    4.5
    Rated 4.5 out of 5 stars
    1,542

    Retractable Angled Kabuki Brush

    $26.00
    $14.30 $26.00
    BEST SELLER
  • Double Take Liquid Foundation in Golden Medium
    Double Take Liquid Foundation model B&A in Golden Medium
    Double Take Liquid Foundation Product Benefits
    Save 50%
    4.1
    Rated 4.1 out of 5 stars
    1,317

    Double Take Liquid Foundation

    $38.00
    $19.00 $38.00
    Save 50%
  • Blush-n-Bronze - Soldier - Rose Bronze
    Baked Blush-n-Bronze Marbleized 2-in-1 model grid in Rose Bronze
    Baked Blush-n-Bronze benefits on model
    Save 59%
    4.3
    Rated 4.3 out of 5 stars
    974

    Baked Blush-n-Bronze Marbleized 2-in-1

    $34.00
    $13.99 $34.00
    Save 59%
  • Spackle Primer Soldier - Brighten and Blur
    Spackle Skin Perfecting Primer Brighten-n-Blur model B&A
    Award Winning image
    3.4
    Rated 3.4 out of 5 stars
    972

    Spackle Skin Perfecting Primer: Brighten-n-Blur

    $38.00
    $20.00 $38.00
  • Cancel-n-Conceal Model Grid Porcelain/Fair
    Cancel-n-Conceal Skin Perfector & Color Corrector product benefits
    3.8
    Rated 3.8 out of 5 stars
    688

    Cancel-n-Conceal Skin Perfector & Color Corrector

    $32.00
    $12.99 $32.00
  • Save 56%
    4.4
    Rated 4.4 out of 5 stars
    487

    Baked Blurring + Setting Powder

    $32.00
    $13.99 $32.00
    Save 56%
  • Full Face Powder Brush - Soldier
    Full Face Powder Brush benefits
    4.1
    Rated 4.1 out of 5 stars
    303

    Full Face Powder Brush

    $24.00
    $13.20 $24.00
  • Spackle Primer Soldier - Champagne
    Spackle Skin Perfecting Primer: Original Champagne Glow 3 model grid
    Award winning badges image
    4.3
    Rated 4.3 out of 5 stars
    669

    Spackle Skin Perfecting Primer: Original Champagne Glow

    $38.00
    $20.00 $38.00
  • angled blush brush - soldier
    Angled Blush Brush - How to Use
    Laura Geller Angled Blush Brush product benefits
    4.7
    Rated 4.7 out of 5 stars
    418

    Angled Blush Brush

    $24.00
    $13.20 $24.00
  • Balance-n-Brighten Travel Size - Soldier
    Balance-n-Brighten skin concerns chart
    Save 45%
    4.2
    Rated 4.2 out of 5 stars
    499

    Baked Balance-n-Brighten Color Correcting Foundation Travel Size

    $24.00
    $13.20 $24.00
    Save 45%
  • Save 75%
    4.6
    Rated 4.6 out of 5 stars
    303

    Shadow Skills 4PC Eye Brush Set

    Liquid error (snippets/price line 91): could not convert Metafields::MetafieldDrop into money
    $15.99 $64.00
    Save 75%
Baked Balance-n-Brighten texture image

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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • How do I apply my new Laura Geller products?

    Check out informational videos on each product page, with how-to videos straight from out founder herself!

  • What's Laura Geller Beauty's mission statement?

    At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is baked makeup and how is it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What is your return policy?

    In honor of the holiday season, we have extended our return policy to 60 days for orders placed between 10/1/25-12/31/25 to give you more than enough time to try your favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your products. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Discover your perfect makeup match with Laura Geller's complete collection of easy and effortless beauty products, all made for mature skin. From our award-winning Spackle Primers to our iconic Baked Balance-n-Brighten Foundation, each product is carefully crafted to enhance your natural beauty with effortless application and long-lasting results, no matter where you are in life.We're proud to create foolproof makeup that works for real women of every age. Our innovative formulas address multiple common skin concerns like dark spots and redness while delivering a flawless finish that never settles into fine lines or feels heavy on the skin. Whether you're searching for the perfect blush to add a natural flush, a hydrating lipstick for comfortable all-day wear, or eye makeup that stays put without creasing in hooded eyes, our collection offers solutions for every makeup need.Explore our best-selling Baked collection, featuring Italian-made makeup compacts that are handcrafted and baked for 24 hours on terracotta tiles, resulting in uniquely marbleized formulas with incredible color payoff and skin-perfecting antioxidant benefits. These lightweight, buildable products create a natural-looking finish that enhances your complexion, rather than masks it.Whether you're a makeup beginner again or a seasoned beauty lover, you'll find only foolproof application and flattering shades in our collection. Plus, our many travel-friendly palettes and multitasking products make on-the-go touch-ups simple, while our high-performance formulas ensure your look stays fresh throughout the day.Shop Laura Geller's complete collection of face, eye, lip, and makeup accessories to create your perfect everyday look or discover new favorites to refresh your beauty routine. Because beauty should be uncomplicated, fun, and accessible for everyone!