All Products

  • Eye, Lip, Cheek Palette: Natural Born Beauty - soldier
    Eye, Lip, Cheek Palette: Natural Born Beauty - packaging front
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    Made to Multitask Eye, Lip, Cheek Palette: Natural Born Beauty

    $25.00
    $25.00
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  • Treat-n-Go Duo, High Stakes, A-game - soldier
    Treat-n-Go Duo, High Stakes, A-game - front packaging
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    Treat-n-Go Duo, High Stakes, A-game

    $26.00
    $26.00
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  • Spackle Primer Soldier - Bronze
    Spackle Skin Perfecting Primer Bronze model grid
    Awards image
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    4.4
    Rated 4.4 out of 5 stars
    331

    Spackle Skin Perfecting Primer: Original Bronze

    $38.00
    $22.80 $38.00
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  • Sculpt-n-Stay Brow Gel Soldier
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    4.4
    Rated 4.4 out of 5 stars
    86

    Sculpt-n-Stay Brow Gel

    $20.00
    $12.00 $20.00
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  • Baked Gelato Swirl Illuminator Gilded Honey - soldier
    Baked Gelato Swirl Illuminator Gilded Honey - Model B&A
    Baked Gelato Swirl Illuminator Gilded Honey - Model Light and Deep
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    4.3
    Rated 4.3 out of 5 stars
    76

    Baked Gelato Swirl Illuminator in Gilded Honey

    $28.00
    $16.80 $28.00
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  • Spackle Primer SPF 30 soldier
    Laura Geller Spackle SPF 30 Primer model B&A
    Award Winning Badges image
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    4.6
    Rated 4.6 out of 5 stars
    238

    Spackle Skin Perfecting Primer Broad Spectrum Sunscreen SPF 30

    $38.00
    $22.80 $38.00
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  • The Complete Baked Starter Kit - soldier
    The Complete Baked Starter Kit - Model B&A
    The Complete Baked Starter Kit - texture
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    4.5
    Rated 4.5 out of 5 stars
    4,998

    Complete Baked Starter Kit (8 PC)

    $327.00
    $99.00 $327.00
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  • Quilted Makeup Bag with Brush Case, Burgundy soldier
    Quilted Makeup Bag with Brush Case, Burgundy product details include store products in the large compartment and use the zipped brush case at the base
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    4.8
    Rated 4.8 out of 5 stars
    97

    Quilted Makeup Bag with Brush Case, Burgundy

    $45.00
    $27.00 $45.00
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  • The Brush Vault soldier
    The Brush Vault whats included
    The Brush Vault full brush lineup
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    4.5
    Rated 4.5 out of 5 stars
    12

    Brush Vault Limited Edition Makeup Brush Collection (10 PC)

    Liquid error (snippets/price line 91): could not convert Metafields::MetafieldDrop into money
    $80.00 $228.00
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  • Bold Beauty Kajal Duo Soldier
    Kajal Longwear Eyeliner 3 model grid in Soft Black Kohl
    Award winning image
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    4.5
    Rated 4.5 out of 5 stars
    988

    Bold Beauty Kajal Duo

    $50.00
    $25.00 $50.00
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  • Save 75%
    4.1
    Rated 4.1 out of 5 stars
    112

    Multitasking Cream to Powder Trio, Meet the Pinks

    $32.00
    $7.99 $32.00
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  • Baked Body Frosting Soldier in Tahitian Glow
    Baked Body Frosting model b&a in tahitian glow
    Baked body frosting face & body glow vacation edition benefits
    Save 60%
    4.5
    Rated 4.5 out of 5 stars
    412

    Baked Body Frosting Face & Body Glow

    $43.00
    $16.99 $43.00
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  • shades
    Save 61%
    4.4
    Rated 4.4 out of 5 stars
    347

    Just Swipe Cream Eyeshadow

    $23.00
    $8.99 $23.00
    Save 61%
  • Jelly Balm Nourishing Lip Balm Soldier
    Jelly Balm Nourishing Lip Serum - benefits and ingredient callout
    Save 55%
    4.3
    Rated 4.3 out of 5 stars
    368

    Jelly Balm Nourishing Lip Serum

    $22.00
    $9.99 $22.00
    Save 55%
  • Baked Blush-n-Highlight Split Soldier
    Baked Blush-n-Highlight Split texture
    Baked Blush-n-Highlight Split model application light
    Save 73%
    4.5
    Rated 4.5 out of 5 stars
    45

    Baked Blush-n-Highlight Split, Pink Buttercream/ French Vanilla

    $45.00
    $11.99 $45.00
    Save 73%
Baked Balance-n-Brighten texture image

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Not Sure Where to Start?

Your New Routine Quiz

For your ideal starter set:

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Foundations textures

For your perfect shade:

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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • How do I apply my new Laura Geller products?

    Check out informational videos on each product page, with how-to videos straight from out founder herself!

  • What's Laura Geller Beauty's mission statement?

    At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is baked makeup and how is it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What is your return policy?

    In honor of the holiday season, we have extended our return policy to 60 days for orders placed between 10/1/25-12/31/25 to give you more than enough time to try your favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your products. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Discover your perfect makeup match with Laura Geller's complete collection of easy and effortless beauty products, all made for mature skin. From our award-winning Spackle Primers to our iconic Baked Balance-n-Brighten Foundation, each product is carefully crafted to enhance your natural beauty with effortless application and long-lasting results, no matter where you are in life.We're proud to create foolproof makeup that works for real women of every age. Our innovative formulas address multiple common skin concerns like dark spots and redness while delivering a flawless finish that never settles into fine lines or feels heavy on the skin. Whether you're searching for the perfect blush to add a natural flush, a hydrating lipstick for comfortable all-day wear, or eye makeup that stays put without creasing in hooded eyes, our collection offers solutions for every makeup need.Explore our best-selling Baked collection, featuring Italian-made makeup compacts that are handcrafted and baked for 24 hours on terracotta tiles, resulting in uniquely marbleized formulas with incredible color payoff and skin-perfecting antioxidant benefits. These lightweight, buildable products create a natural-looking finish that enhances your complexion, rather than masks it.Whether you're a makeup beginner again or a seasoned beauty lover, you'll find only foolproof application and flattering shades in our collection. Plus, our many travel-friendly palettes and multitasking products make on-the-go touch-ups simple, while our high-performance formulas ensure your look stays fresh throughout the day.Shop Laura Geller's complete collection of face, eye, lip, and makeup accessories to create your perfect everyday look or discover new favorites to refresh your beauty routine. Because beauty should be uncomplicated, fun, and accessible for everyone!