Makeup for Mature Skin

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Best Sellers

Foundation

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PALETTES, KITS, SETS

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Cult Classics Full Face Kit (6 PC) - soldier
TODAY ONLY 67% OFF
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4.0
Rated 4.0 out of 5 stars
74,902

Cult Classics Full Face Kit (6 PC)

$60.00 |
SAVE $122 $182.00
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Balance-Brighten Soldier - Porcelain
BEST SELLER
3.9
Rated 3.9 out of 5 stars
50,659

Baked Balance-n-Brighten Color Correcting Foundation

$38.00
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foundationals main soldier
Save 53%
3.9
Rated 3.9 out of 5 stars
57,957

Baked Balance-n-Brighten Essentials Kit (2 PC)

$64.00
$30.00 $64.00
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double take main soldier
BEST SELLER
4.0
Rated 4.0 out of 5 stars
7,898

Double Take Baked Full Coverage Foundation

$38.00
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Light and Full Coverage Kit - Soldier
Save 53%
4.1
Rated 4.1 out of 5 stars
9,751

Light and Full Coverage Kit (2 PC)

$76.00
$36.00 $76.00
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Spackle Skin Perfecting Primers Group Lifestyle
BEST SELLER
4.5
Rated 4.5 out of 5 stars
2,333

Spackle Skin Perfecting Primer

$38.00
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Baked Starter Kit soldier - light
Save 66%
4.0
Rated 4.0 out of 5 stars
73,585

Baked Starter Kit (3PC)

$190.00
$65.00 $190.00
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Jelly Balm Hydrating Lip Color soldier in Brick House
BEST SELLER
4.5
Rated 4.5 out of 5 stars
5,669

Jelly Balm Hydrating Lip Color

$24.00
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Blush-n-Brighten Soldier
BEST SELLER
4.4
Rated 4.4 out of 5 stars
9,849

Baked Blush-n-Brighten Marbleized Blush

$32.00
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Retractable Angled Kabuki Brush - Soldier
BEST SELLER
4.5
Rated 4.5 out of 5 stars
1,979

Retractable Angled Kabuki Brush

$26.00
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Cult Classics Full Face Kit (6 PC) - soldier
TODAY ONLY 67% OFF
🔥 TODAY'S DEAL
ENDS IN 00 : 00 : 00
4.0
Rated 4.0 out of 5 stars
74,902

Cult Classics Full Face Kit (6 PC)

$60.00 |
SAVE $122 $182.00
Grab Today's Deal
Save 67%
Today's Deal
Balance-Brighten Soldier - Porcelain
BEST SELLER
3.9
Rated 3.9 out of 5 stars
50,659

Baked Balance-n-Brighten Color Correcting Foundation

$38.00
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BEST SELLER
foundationals main soldier
Save 53%
3.9
Rated 3.9 out of 5 stars
57,957

Baked Balance-n-Brighten Essentials Kit (2 PC)

$64.00
$30.00 $64.00
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Save 53%
double take main soldier
BEST SELLER
4.0
Rated 4.0 out of 5 stars
7,898

Double Take Baked Full Coverage Foundation

$38.00
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The Foundationals Kit - Matte Finish (2PC) soldier
Save 53%
4.1
Rated 4.1 out of 5 stars
8,382

Double Take Baked Essentials Kit (2PC)

$64.00
$30.00 $64.00
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Weightless Whip Blurring Mousse Foundation fair soldier
New dotwhack in red
4.9
Rated 4.9 out of 5 stars
41

Weightless Whip Blurring Mousse Foundation

$38.00
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Quench-n-Tint soldier- deep
BEST SELLER
4.5
Rated 4.5 out of 5 stars
2,707

Quench-n-Tint Lightweight Tinted Moisturizer

$34.00
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Light and Full Coverage Kit - Soldier
Save 53%
4.1
Rated 4.1 out of 5 stars
9,751

Light and Full Coverage Kit (2 PC)

$76.00
$36.00 $76.00
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Baked Balance-n-Glow Illuminating Foundation soldier in Fair
BEST SELLER
4.1
Rated 4.1 out of 5 stars
7,112

Baked Balance-n-Glow Illuminating Foundation

$38.00
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Foundationals Satin soldier in Fair
Save 53%
4.1
Rated 4.1 out of 5 stars
7,619

Baked Balance-n-Glow Essentials Kit (2 PC)

$64.00
$30.00 $64.00
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Line Smoother Featherproof Lip Liner Cocoa
NEW
New dotwhack in red

Line Smoother Featherproof Lip Liner

$21.00
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NEW
Weightless Whip Blurring Mousse Foundation fair soldier
New dotwhack in red
4.9
Rated 4.9 out of 5 stars
41

Weightless Whip Blurring Mousse Foundation

$38.00
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Easy Cover Up Hydrating Concealer porcelain
NEW
New dotwhack in red
4.0
Rated 4.0 out of 5 stars
5

Easy Cover Up Hydrating Concealer

$29.00
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NEW
Iconic Baked Sculpting Lipstick Candied Petals
New dotwhack in red
4.5
Rated 4.5 out of 5 stars
2

Iconic Baked Sculpting Lipstick

$24.00
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Instant Enhancer Buildable Foundation Stick Soldier Porcelain
New dotwhack in red
4.8
Rated 4.8 out of 5 stars
37

Instant Enhancer Buildable Foundation Stick

$38.00
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Long-n-Lifted Tubing Mascara Soldier
New dotwhack in red
4.6
Rated 4.6 out of 5 stars
202

Long-n-Lifted Tubing Mascara

$26.00
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Best of the Best Cream Full Face Basics Soldier
Save 73%
New dotwhack in red
4.4
Rated 4.4 out of 5 stars
161

Best of the Best Cream Full Face Basics

$168.00
$45.00 $168.00
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Sculpting Face Brush Soldier
NEW
5.0
Rated 5.0 out of 5 stars
4

Sculpting Face Brush

$24.00
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NEW
Good Skin SPF Kit 4PC Soldier in shade Golden Medium
Save 56%
New dotwhack in red
4.7
Rated 4.7 out of 5 stars
115

Good Skin SPF Kit (4PC)

$127.00
$56.00 $127.00
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Soft Finish Full Face Essentials Kit (4 PC) Soldier
Save 71%
New dotwhack in red
4.5
Rated 4.5 out of 5 stars
6,062

Soft Finish Full Face Essentials Kit (4 PC)

$242.00
$71.00 $242.00
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Save 71%
Cult Classics Full Face Kit (6 PC) - soldier
TODAY ONLY 67% OFF
🔥 TODAY'S DEAL
ENDS IN 00 : 00 : 00
4.0
Rated 4.0 out of 5 stars
74,902

Cult Classics Full Face Kit (6 PC)

$60.00 |
SAVE $122 $182.00
Grab Today's Deal
Save 67%
Today's Deal
foundationals main soldier
Save 53%
3.9
Rated 3.9 out of 5 stars
57,957

Baked Balance-n-Brighten Essentials Kit (2 PC)

$64.00
$30.00 $64.00
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Save 53%
Baked Starter Kit soldier - light
Save 66%
4.0
Rated 4.0 out of 5 stars
73,585

Baked Starter Kit (3PC)

$190.00
$65.00 $190.00
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Light and Full Coverage Kit - Soldier
Save 53%
4.1
Rated 4.1 out of 5 stars
9,751

Light and Full Coverage Kit (2 PC)

$76.00
$36.00 $76.00
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Daily Routine: Natural Finish Full Face Kit - soldier
Save 63%
4.0
Rated 4.0 out of 5 stars
75,098

Daily Routine: Natural Finish Full Face Kit (4 PC)

$120.00
$45.00 $120.00
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All Seasons of Beauty Kit - Timeless Tones solider
Save 68%
4.6
Rated 4.6 out of 5 stars
100

All Seasons of Beauty Kit - Timeless Tones (4PC)

$142.00
$46.00 $142.00
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Baked Starter Kit - Tuscan Dreams Soldier
Save 63%
4.2
Rated 4.2 out of 5 stars
2,683

Baked Starter Kit - Tuscan Dreams (3 PC)

$178.00
$65.00 $178.00
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40+ Club Kit (3PC) soldier
Save 59%
4.0
Rated 4.0 out of 5 stars
63,398

40+ Club Kit (3PC)

$96.00
$39.00 $96.00
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Baked Icons Complete Full Face Palette - soldier
Save 60%
4.7
Rated 4.7 out of 5 stars
375

Baked Icons Complete Full Face Palette

$146.00
$59.00 $146.00
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BOTB Soldier
Save 64%
4.5
Rated 4.5 out of 5 stars
4,848

Best of the Best Baked Face Palette

$126.00
$45.00 $126.00
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Good Skin SPF Kit 4PC Soldier in shade Golden Medium
Save 56%
New dotwhack in red
4.7
Rated 4.7 out of 5 stars
115

Good Skin SPF Kit (4PC)

$127.00
$56.00 $127.00
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Save 56%
Spackle Primer SPF 30 soldier
BEST SELLER
4.6
Rated 4.6 out of 5 stars
295

Spackle Skin Perfecting Primer Broad Spectrum Sunscreen S...

$38.00
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Better Than Block Soldier - Sand
BEST SELLER
4.5
Rated 4.5 out of 5 stars
1,098

Better Than ‘Block Skincare-Infused Serum Foundation with...

$38.00
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Shine-n-Shield Lip Balm SPF 30 Bliss on the beach soldier
4.5
Rated 4.5 out of 5 stars
143

Shine-n-Shield Lip Balm SPF

$22.00
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The Complete Baked Starter Kit - soldier
Save 71%
4.5
Rated 4.5 out of 5 stars
5,251

Complete Baked Starter Kit (8 PC)

$327.00
$94.00 $327.00
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travel size sampler 5pc soldier
JOIN THE WAITLIST
5.0
Rated 5.0 out of 5 stars
20

Travel-Sized Sampler Kit (5PC)

$119.00
$46.00 $119.00
JOIN THE WAITLIST
JOIN THE WAITLIST
Balance-n-Brighten Travel Size - Soldier
4.3
Rated 4.3 out of 5 stars
692

Baked Balance-n-Brighten Color Correcting Foundation Trav...

$24.00
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Blush-n-Brighten Travel Size - soldier
4.5
Rated 4.5 out of 5 stars
144

Baked Blush-n-Brighten Marbleized Blush Travel Size

$22.00
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Fresh & Hydrated Face Essentials Kit (3 PC) - solider porcelain fair
Save 53%
4.5
Rated 4.5 out of 5 stars
429

Fresh & Hydrated Face Essentials Kit (3 PC)

$90.00
$42.00 $90.00
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Save 53%
Best of the Best Cream Full Face Basics Soldier
Save 73%
New dotwhack in red
4.4
Rated 4.4 out of 5 stars
161

Best of the Best Cream Full Face Basics

$168.00
$45.00 $168.00
Shop Now
Save 73%
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Shop all Foundation
Shop all NEW ARRIVALS
Shop all PALETTES, KITS, SETS
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Why is Baked Makeup Better?

  • Weightless feel
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Geller Gorgeous since 1997
Laura Geller gorgeous since 1997

We know a thing or two about aging gracefully. That’s why our foolproof beauty solutions are made especially for women over 40. Because we all deserve to feel beautiful, at every phase of life.

our story
Laura Geller quote - We want to make all women feel beautiful and worthy whether they're 19 or 90!
Laura Geller with a scenic background in Italy besides a quote about making women feel beautiful at any age.