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Best Sellers

Holiday Limited Edition

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FOUNDATION

Palettes, Kits, Sets

Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
Baked Starter Kit Full Coverage Award Winning Image
Save 64%
4.1
Rated 4.1 out of 5 stars
11,898

Baked Starter Kit (3PC)

$190.00 USD
$69.00 USD $190.00 USD
Save 64%
Balance-Brighten Soldier - Porcelain
Baked Balance-n-Brighten Model B&A in Light
Baked Starter Kit Full Coverage Award Winning Image
Save 40%
3.9
Rated 3.9 out of 5 stars
47,163

Baked Balance-n-Brighten Color Correcting Foundation

$38.00 USD
$22.80 USD $38.00 USD
Save 40%
Double Take Baked Soldier - Medium
Laura Geller Double Take Baked Foundation Before and After model image in shade Toffee
Award winning badges image
Save 40%
4.0
Rated 4.0 out of 5 stars
6,275

Double Take Baked Full Coverage Foundation

$38.00 USD
$22.80 USD $38.00 USD
Save 40%
Save 71%
4.5
Rated 4.5 out of 5 stars
13

RSVP Yes! Full Face Kit (4 PC)

$235.00 USD
$69.00 USD $235.00 USD
Save 71%
All Day Matte Eye Kit Soldier
The Delectables Baked Eyeshadows Madison Ave. Mattes - textures
All Day Matte Eye Kit Model B&A in Light
Save 62%
4.5
Rated 4.5 out of 5 stars
368

All Day Matte Eye Kit (5PC)

$128.00 USD
$49.00 USD $128.00 USD
Save 62%
Glam on the Go Face + Eye Palette soldier
Glam on the Go Face + Eye Palette model grid in light and tan
Glam on the Go Face + Eye Palette texture
Save 68%
4.7
Rated 4.7 out of 5 stars
6

Glam on the Go Face + Eye Palettes (3PC)

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$38.00 USD $117.00 USD
Save 68%
cult classics main hero
Cult Classics B&A Medium
Baked Starter Kit Full Coverage Award Winning Image
Save 62%
3.9
Rated 3.9 out of 5 stars
7,073

Cult Classics Full Face Kit (6 PC)

$182.00 USD
$69.00 USD $182.00 USD
Save 62%
Face It All 2PC Face Brush Set Soldier
Face It All 2PC Face Brush Set benefits
Save 50%
4.6
Rated 4.6 out of 5 stars
714

Limited Edition Face It All 2PC Face Brush Set

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$26.00 USD $52.00 USD
Save 50%
Daily Routine Natural Finish Kit Soldier
Daily Routine Full Look Model B+A in Light
Baked Starter Kit Full Coverage Award Winning Image
Save 57%
3.9
Rated 3.9 out of 5 stars
9,033

Daily Routine: Natural Finish Full Face Kit (4 PC)

$120.00 USD
$52.00 USD $120.00 USD
Save 57%
Light and Full Coverage Kit - Soldier
Light & Full Coverage - Model B&A - Golden Medium
Baked Starter Kit Full Coverage Award Winning Image
Save 53%
4.1
Rated 4.1 out of 5 stars
748

Light and Full Coverage Kit (2 PC)

$76.00 USD
$36.00 USD $76.00 USD
Save 53%
Save 71%
4.5
Rated 4.5 out of 5 stars
13

RSVP Yes! Full Face Kit (4 PC)

$235.00 USD
$69.00 USD $235.00 USD
Save 71%
Geller On The Go Travel Kit - Soldier
Geller's Greatest Palette New York Minute Model B&A in light
Geller's Greatest Palette New York Minute textures
Save 66%

Geller On The Go Travel Kit (3PC)

$174.00 USD
$59.00 USD $174.00 USD
Save 66%
All Seasons of Beauty Kit Madison Ave - Soldier
The Delectables Baked Eyeshadows Madison Ave. Mattes - textures
Save 65%

All Seasons of Beauty Kit - Madison Ave. Mattes (4PC)

$142.00 USD
$49.00 USD $142.00 USD
Save 65%
Glam on the Go Face + Eye Palette soldier
Glam on the Go Face + Eye Palette model grid in light and tan
Glam on the Go Face + Eye Palette texture
Save 68%
4.7
Rated 4.7 out of 5 stars
6

Glam on the Go Face + Eye Palettes (3PC)

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$38.00 USD $117.00 USD
Save 68%
Delectable Delights Eye Kit Soldier
Delectable Delights Eye Kit Textures
All Day Matte Eye Kit Model B&A in Light
Save 68%
5.0
Rated 5.0 out of 5 stars
2

All Day Essential Eye Kit (6PC)

$184.00 USD
$59.00 USD $184.00 USD
Save 68%
Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
Baked Starter Kit Full Coverage Award Winning Image
Save 64%
4.1
Rated 4.1 out of 5 stars
11,898

Baked Starter Kit (3PC)

$190.00 USD
$69.00 USD $190.00 USD
Save 64%
Balance-Brighten Soldier - Porcelain
Baked Balance-n-Brighten Model B&A in Light
Baked Starter Kit Full Coverage Award Winning Image
Save 40%
3.9
Rated 3.9 out of 5 stars
47,163

Baked Balance-n-Brighten Color Correcting Foundation

$38.00 USD
$22.80 USD $38.00 USD
Save 40%
Double Take Baked Soldier - Medium
Laura Geller Double Take Baked Foundation Before and After model image in shade Toffee
Award winning badges image
Save 40%
4.0
Rated 4.0 out of 5 stars
6,275

Double Take Baked Full Coverage Foundation

$38.00 USD
$22.80 USD $38.00 USD
Save 40%
The Ultimate Palette Minimalism Maximized soldier
The Ultimate Palette Essentials Kit - Minimalism Maximized Textures
Save 69%
4.7
Rated 4.7 out of 5 stars
56

The Ultimate Palette 31 Baked Eyeshadows: Minimalism Maxi...

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$39.00 USD $124.00 USD
Save 69%
RSVP Ready Big Night Out Full Face Palette soldier
RSVP Ready Big Night Out Full Face Palette Model B&A in light
RSVP Ready Big Night Out Full Face Palette texture
Save 69%
4.4
Rated 4.4 out of 5 stars
45

RSVP-Ready: Big Night Out Full Face Palette

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$45.00 USD $147.00 USD
Save 69%
Balance-Brighten Soldier - Porcelain
Baked Balance-n-Brighten Model B&A in Light
Baked Starter Kit Full Coverage Award Winning Image
Save 40%
3.9
Rated 3.9 out of 5 stars
47,163

Baked Balance-n-Brighten Color Correcting Foundation

$38.00 USD
$22.80 USD $38.00 USD
Save 40%
Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
Baked Starter Kit Full Coverage Award Winning Image
Save 64%
4.1
Rated 4.1 out of 5 stars
11,898

Baked Starter Kit (3PC)

$190.00 USD
$69.00 USD $190.00 USD
Save 64%
Double Take Baked Soldier - Medium
Laura Geller Double Take Baked Foundation Before and After model image in shade Toffee
Award winning badges image
Save 40%
4.0
Rated 4.0 out of 5 stars
6,275

Double Take Baked Full Coverage Foundation

$38.00 USD
$22.80 USD $38.00 USD
Save 40%
cult classics main hero
Cult Classics B&A Medium
Baked Starter Kit Full Coverage Award Winning Image
Save 62%
3.9
Rated 3.9 out of 5 stars
7,073

Cult Classics Full Face Kit (6 PC)

$182.00 USD
$69.00 USD $182.00 USD
Save 62%
Daily Routine Natural Finish Kit Soldier
Daily Routine Full Look Model B+A in Light
Baked Starter Kit Full Coverage Award Winning Image
Save 57%
3.9
Rated 3.9 out of 5 stars
9,033

Daily Routine: Natural Finish Full Face Kit (4 PC)

$120.00 USD
$52.00 USD $120.00 USD
Save 57%
Save 71%
4.5
Rated 4.5 out of 5 stars
13

RSVP Yes! Full Face Kit (4 PC)

$235.00 USD
$69.00 USD $235.00 USD
Save 71%
Light and Full Coverage Kit - Soldier
Light & Full Coverage - Model B&A - Golden Medium
Baked Starter Kit Full Coverage Award Winning Image
Save 53%
4.1
Rated 4.1 out of 5 stars
748

Light and Full Coverage Kit (2 PC)

$76.00 USD
$36.00 USD $76.00 USD
Save 53%
Baked Balance-n-Glow Color Illuminating Foundation soldier in Fair
Balance-n-Glow Model B&A in fair
Award winning badges image
Save 40%
4.0
Rated 4.0 out of 5 stars
6,459

Baked Balance-n-Glow Illuminating Foundation

$38.00 USD
$22.80 USD $38.00 USD
Save 40%
Blush-n-Brighten soldier - pink buttercream
Blush-n-Brighten Model Grid in pink buttercream
Award winning badge image
BEST SELLER
4.4
Rated 4.4 out of 5 stars
8,658

Baked Blush-n-Brighten Marbleized Blush

$32.00 USD
$19.20 USD $32.00 USD
BEST SELLER
The Delectables Baked Eyeshadows Madison Ave. Mattes - soldier
The Delectables Baked Eyeshadows Madison Ave. Mattes - textures
The Delectables Baked Eyeshadows Madison Ave. Mattes - Model B&A in Medium and Tan
Save 55%
4.4
Rated 4.4 out of 5 stars
145

The Delectables 14 Multi-Finish Baked Eyeshadows: Madison...

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$25.00 USD $56.00 USD
Save 55%
Balance-Brighten Soldier - Porcelain
Baked Balance-n-Brighten Model B&A in Light
Baked Starter Kit Full Coverage Award Winning Image
Save 40%
3.9
Rated 3.9 out of 5 stars
47,163

Baked Balance-n-Brighten Color Correcting Foundation

$38.00 USD
$22.80 USD $38.00 USD
Save 40%
Double Take Baked Soldier - Medium
Laura Geller Double Take Baked Foundation Before and After model image in shade Toffee
Award winning badges image
Save 40%
4.0
Rated 4.0 out of 5 stars
6,275

Double Take Baked Full Coverage Foundation

$38.00 USD
$22.80 USD $38.00 USD
Save 40%
Baked Balance-n-Glow Color Illuminating Foundation soldier in Fair
Balance-n-Glow Model B&A in fair
Award winning badges image
Save 40%
4.0
Rated 4.0 out of 5 stars
6,459

Baked Balance-n-Glow Illuminating Foundation

$38.00 USD
$22.80 USD $38.00 USD
Save 40%
Quench-n-Tint Lightweight Tinted Moisturizer Model B&A in Light/Medium
Quench-n-Tint Benefits
Save 40%
4.5
Rated 4.5 out of 5 stars
1,961

Quench-n-Tint Lightweight Tinted Moisturizer

$34.00 USD
$20.40 USD $34.00 USD
Save 40%
Better Than Block Soldier - Golden Medium
Better Than Block - Model B&A Light
Award winning badge image
Save 61%
4.5
Rated 4.5 out of 5 stars
593

Better Than ‘Block Skincare-Infused Serum Foundation with...

$38.00 USD
$14.99 USD $38.00 USD
Save 61%
Light and Full Coverage Kit - Soldier
Light & Full Coverage - Model B&A - Golden Medium
Baked Starter Kit Full Coverage Award Winning Image
Save 53%
4.1
Rated 4.1 out of 5 stars
748

Light and Full Coverage Kit (2 PC)

$76.00 USD
$36.00 USD $76.00 USD
Save 53%
Ideal Fix Soldier - Light
Ideal Fix Concealer Model B&A in Light
BEST SELLER
4.3
Rated 4.3 out of 5 stars
2,465

The Ideal Fix Concealer

$29.00 USD
$17.40 USD $29.00 USD
BEST SELLER
foundationals main soldier
BNB Model B&A Older Model - Light
Baked Starter Kit Full Coverage Award Winning Image
Save 47%
3.7
Rated 3.7 out of 5 stars
4,685

The Foundationals Kit - Natural Finish (2PC)

$64.00 USD
$34.00 USD $64.00 USD
Save 47%
The Bright Stuff Illuminating Under Eye Concealer Soldier - light
The Bright Stuff Illuminating Under Eye Concealer - full assortment
4.3
Rated 4.3 out of 5 stars
65

The Bright Stuff Illuminating Under Eye Concealer

$29.00 USD
$17.40 USD $29.00 USD
Holiday Retractable Kabuki Brush - soldier
Holiday Retractable Kabuki Brush - benefits
Holiday Retractable Kabuki Brush - how to apply
Limited Edition - Holiday ⭐
4.4
Rated 4.4 out of 5 stars
1,496

Limited Edition Retractable Angled Kabuki Brush

$26.00 USD
$15.60 USD $26.00 USD
Limited Edition - Holiday ⭐
Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
Baked Starter Kit Full Coverage Award Winning Image
Save 64%
4.1
Rated 4.1 out of 5 stars
11,898

Baked Starter Kit (3PC)

$190.00 USD
$69.00 USD $190.00 USD
Save 64%
cult classics main hero
Cult Classics B&A Medium
Baked Starter Kit Full Coverage Award Winning Image
Save 62%
3.9
Rated 3.9 out of 5 stars
7,073

Cult Classics Full Face Kit (6 PC)

$182.00 USD
$69.00 USD $182.00 USD
Save 62%
Save 71%
4.5
Rated 4.5 out of 5 stars
13

RSVP Yes! Full Face Kit (4 PC)

$235.00 USD
$69.00 USD $235.00 USD
Save 71%
Daily Routine Natural Finish Kit Soldier
Daily Routine Full Look Model B+A in Light
Baked Starter Kit Full Coverage Award Winning Image
Save 57%
3.9
Rated 3.9 out of 5 stars
9,033

Daily Routine: Natural Finish Full Face Kit (4 PC)

$120.00 USD
$52.00 USD $120.00 USD
Save 57%
Light and Full Coverage Kit - Soldier
Light & Full Coverage - Model B&A - Golden Medium
Baked Starter Kit Full Coverage Award Winning Image
Save 53%
4.1
Rated 4.1 out of 5 stars
748

Light and Full Coverage Kit (2 PC)

$76.00 USD
$36.00 USD $76.00 USD
Save 53%
BOTB Soldier
BOTB B&A gray hair Model
The Best of the Best Baked Face Palette
Save 61%
4.4
Rated 4.4 out of 5 stars
4,613

The Best of the Best Baked Face Palette

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$49.00 USD $126.00 USD
Save 61%
The 40+ Club Kit Soldier
Balance-n-Brighten Model B&A in Fair
Baked Starter Kit Full Coverage Award Winning Image
Save 59%
4.3
Rated 4.3 out of 5 stars
284

The 40+ Club Kit (3PC)

$96.00 USD
$39.00 USD $96.00 USD
Save 59%
Delectable Delights Eye Kit Soldier
Delectable Delights Eye Kit Textures
All Day Matte Eye Kit Model B&A in Light
Save 68%
5.0
Rated 5.0 out of 5 stars
2

All Day Essential Eye Kit (6PC)

$184.00 USD
$59.00 USD $184.00 USD
Save 68%
All Seasons of Beauty Kit Madison Ave - Soldier
The Delectables Baked Eyeshadows Madison Ave. Mattes - textures
Save 65%

All Seasons of Beauty Kit - Madison Ave. Mattes (4PC)

$142.00 USD
$49.00 USD $142.00 USD
Save 65%
Geller On The Go Travel Kit - Soldier
Geller's Greatest Palette New York Minute Model B&A in light
Geller's Greatest Palette New York Minute textures
Save 66%

Geller On The Go Travel Kit (3PC)

$174.00 USD
$59.00 USD $174.00 USD
Save 66%
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See Baked Balance-n-Brighten Color Correcting Foundation on skin like yours

Our award-winning products are made to help you feel confident and beautiful at every age.*

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National Rosacea Society Accepted badge
National Psoriasis Foundation Recognized badge
Dermatologist Approved badge
QVC Customer Choice Beauty Awards 2024 Winner badge
Leaping Bunny Certified - no animal testing
Good Housekeeping Beauty Awards Winner 2025 badge
National Rosacea Society Accepted badge
National Psoriasis Foundation Recognized badge
Dermatologist Approved badge
QVC Customer Choice Beauty Awards 2024 Winner badge
Leaping Bunny Certified - no animal testing

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Geller Gorgeous since 1997
Laura Geller gorgeous since 1997

We know a thing or two about aging gracefully. That’s why our foolproof beauty solutions are made especially for women over 40. Because we all deserve to feel beautiful, at every phase of life.

our story
Laura Geller quote - We want to make all women feel beautiful and worthy whether they're 19 or 90!
Laura Geller with a scenic background in Italy besides a quote about making women feel beautiful at any age.