Save 40% As Seen on TV
3.8
Rated 3.8 out of 5 stars
40,568

Baked Balance-n-Brighten Color Correcting Foundation

The #1 foundation for mature skin!
$36.00 $21.60 ( 40 % Off)
Select Foundation Shade Porcelain pale skin with rosy undertones Fair fair skin with neutral undertones Light light skin with golden undertones Medium medium skin with neutral undertones Golden Medium medium skin with olive undertones Sand deep olive skin with golden undertones Tan medium deep skin with neutral undertones Deep deep skin with golden undertones Toffee very deep skin with neutral undertones
ADD TO BAG
Save 40% Best Seller
3.9
Rated 3.9 out of 5 stars
5,364

Baked Balance-n-Glow Color Correcting Foundation

Your favorite foundation, now with a touch of radiance.
$36.00 $21.60 ( 40 % Off)
Select Foundation Shade Porcelain pale skin with rosy undertones Fair fair skin with neutral undertones Light light skin with golden undertones Medium medium skin with neutral undertones Golden Medium medium skin with olive undertones Sanddeep olive skin with golden undertones Tan medium deep skin with a neutral undertone Deep deep skin with golden undertones Toffee very deep skin with neutral undertones
ADD TO BAG
Save 40% Best Seller
3.8
Rated 3.8 out of 5 stars
4,732

Double Take Baked Full Coverage Foundation

Round-the-clock coverage with a classic matte finish.
$36.00 $21.60 ( 40 % Off)
Select Foundation Shade Porcelain fair pale, peachy pink undertones Fair fair beige, warm yellow undertones Light light beige, warm yellow undertones Medium medium neutral beige, soft peachy undertones Golden Mediummedium golden, warm peachy undertones Sand medium dark, olive undertones Tanmedium dark, warm golden undertones Deep dark, rich golden undertones Toffee very deep skin, neutral undertones
ADD TO BAG
Save 40%
4.0
Rated 4.0 out of 5 stars
1,021

Double Take Liquid Foundation

Our buildable medium-to-full coverage foundation lets you perfect with precision!
$36.00 $21.60 ( 40 % Off)
Select Foundation Shade Porcelain fair pale with peachy pink undertones Fair fair beige with warm yellow undertones Light light beige with warm yellow undertones Medium medium neutral beige with peachy undertones Golden Medium medium golden with warm peachy undertones Sand medium dark with olive undertones Tan medium dark with warm golden undertones Deep dark with rich golden undertones
ADD TO BAG
Save 45%
4.3
Rated 4.3 out of 5 stars
243

Better Than ‘Block Skincare-Infused Serum Foundation with Broad Spectrum SPF 50+

With SPF 50+ and nourishing ingredients, it's makeup meets skincare!
$34.00 $18.70 ( 45 % Off)
Select Foundation Shade Fairfor fair to light skin tones Lightfor light to medium skin tones Mediumfor medium skin tones Golden Medium for medium to golden skin tones Sand for medium to olive skin tones Deep for tan to deep skin tones
ADD TO BAG
Save 50%
4.4
Rated 4.4 out of 5 stars
1,380

Quench-n-Tint Lightweight Tinted Moisturizer

This moisturizing tint is where makeup meets skincare.
$34.00 $17.00 ( 50 % Off)
Select Foundation Shade Light light skin with rosy and golden undertones. Light Medium light to medium skin with neutral and golden undertones. Medium medium skin with neutral and soft peachy undertones. Medium Deep medium to deep skin with golden undertones. Deepdeep skin with golden undertones.
ADD TO BAG
Best Seller
4.1
Rated 4.1 out of 5 stars
1,540

The Ideal Fix Concealer

Brighten and tighten while erasing imperfections.
$26.00 $15.60 ( 40 % Off)
Select Shade Porcelain pale to fair skin tones Fair fair skin tones Light light to medium skin tones Medium medium skin tones Golden Medium medium to golden skin tones Tan tan to deep skin tones Deep deep skin tones
ADD TO BAG
New
4.5
Rated 4.5 out of 5 stars
158

Seamless Finish Full Coverage Concealer

Our little secret for seamless skin!
$28.00 $16.80 ( 40 % Off)
Select Shade Porcelainpale to fair skin tones Fairfair skin tones Lightlight to medium skin tones Medium medium skin tones Golden Medium medium to golden medium skin tones Tan tan to deep skin tones Deep deep skin tones
ADD TO BAG
Save 50%
3.8
Rated 3.8 out of 5 stars
441

Cancel-n-Conceal Skin Perfector & Color Corrector

Look on the bright side.
$32.00 $16.00 ( 50 % Off)
Select Shade Porcelain/Fair  Light/Medium  Golden Medium/Sand  Tan/Deep
ADD TO BAG
Powder & Liquid Foundations & Concealers Promotional Image

Save 40%
4.1
Rated 4.1 out of 5 stars
366

Baked to Go Balance-n-Brighten

Great for travel!
$24.00 $14.40 ( 40 % Off)
Select Foundation Shade Porcelain pale to very fair skin tones Fair fair to light skin tones Light light to light-medium skin tones Medium medium skin tones Golden Medium golden medium to tan skin tones Tan tan to deep skin tones Deepdeep skin tones
ADD TO BAG
Save 65%
3.8
Rated 3.8 out of 5 stars
2,382

Makeup Made Simple Kit (3PC)

Includes: Foundation, Primer & Kabuki Brush
$64.00 $33.00 ( 48 % Off) $94.00 VALUE
Select Foundation Shade Porcelain pale skin with rosy undertones Fair fair skin with neutral undertones Light light skin with golden undertones Medium medium skin with neutral undertones Golden Medium medium skin with olive undertones Sand deep olive skin with golden undertones Tan medium deep skin with a neutral undertone Deep deep skin with golden undertones Toffee
ADD TO BAG
Save 55% #1 Seller
4.2
Rated 4.2 out of 5 stars
609

Home + Away Balance-n-Brighten Foundation Kit (2PC)

The #1 foundation for mature skin!
$45.00 $27.00 ( 40 % Off) $60.00 VALUE
Select Foundation Shade Porcelain pale skin with rosy undertones Fair fair skin with neutral undertones Light light skin with golden undertones Medium medium skin with neutral undertones Golden Medium medium skin with olive undertones Tan medium deep skin with neutral undertones Deepdeep skin with golden undertones
ADD TO BAG
Save 50%
3.9
Rated 3.9 out of 5 stars
5,324

Light and Full Coverage Kit (2 PC)

Includes: Two Foundations, Two Finishes.
$68.00 $36.00 ( 47 % Off) $72.00 VALUE
Select Foundation Shade Porcelain pale skin with rosy undertones Fair fair skin with neutral undertones Light light skin with golden undertones Medium medium skin with neutral undertones Golden Mediummedium skin with olive undertones Sand deep olive skin with golden undertones Tanmedium deep skin with a neutral undertone Deep deep skin with golden undertones
ADD TO BAG
Join the Waitlist New
4.1
Rated 4.1 out of 5 stars
1,600

Under Eye Brightening Duo

Includes brightening eye gel and long-wear concealer
$39.00 $24.00 ( 38 % Off) $49.00 VALUE
Select Shade Porcelainpale to fair skin tones Fairfair skin tones Lightlight to medium skin tones Mediummedium skin tones Golden Mediummedium to golden skin tones Tantan to deep skin tones Deepdeep skin tones
JOIN THE WAITLIST
Best Seller
4.6
Rated 4.6 out of 5 stars
755

Retractable Airbrush Kabuki Brush

Get seamless coverage with our expert makeup brush.
$22.00 $11.00 ( 50 % Off)
ADD TO BAG
4.3
Rated 4.3 out of 5 stars
556

Foundation Brush

Blend your favorite Laura Geller foundations to your desired finish.
$18.00 $9.00 ( 50 % Off)
ADD TO BAG
Full assortment shot
Save 60%
4.8
Rated 4.8 out of 5 stars
26

Complete Complexion Makeup Brush Kit (5PC)

Includes: Kabuki Brush, Blush + Bronzer Brush, Foundation Brush, Eyeshadow Brush, & Powder Brush
$59.00 $35.20 ( 40 % Off) $88.00 VALUE
ADD TO BAG
4.0
Rated 4.0 out of 5 stars
281

Full Face Powder Brush

Use it to set makeup or smooth your coverage.
$18.00 $10.80 ( 40 % Off)
ADD TO BAG
Save 50%
4.5
Rated 4.5 out of 5 stars
116

Dual-Ended Concealer + Foundation Brush

Two is better than one for full-face coverage.
$21.00 $10.50 ( 50 % Off)
ADD TO BAG
4.4
Rated 4.4 out of 5 stars
1,034

Retractable Angled Kabuki Brush

This travel-friendly brush has the perfect shape for blending and sculpting.
$22.00 $11.00 ( 50 % Off)
ADD TO BAG
Save 52%
4.6
Rated 4.6 out of 5 stars
261

Blending Beauties 2 PC Face Brush Set

Includes: Retractable Airbrush Kabuki and Face Powder Brush
$32.00 $19.20 ( 40 % Off) $40.00 VALUE
ADD TO BAG
Best Seller
4.5
Rated 4.5 out of 5 stars
188

Brush Bestsellers

Shop our collection of brushes: Kabuki Brush, Foundation Brush, & more!
$6.00 - $12.00
Select Shade Dual-Ended Blush-n-Bronzer Brush sculpts and blends Foundation Brush buff and blends liquid or cream foundations Full Face Powder Brush hugs shape of your face, blends powders Retractable Angled Kabuki Brush buff and blends powders and creams Retractable Airbrush Kabuki Brush buff and blends powders for light-full coverage Angled Blush Brush sculpts cheekbones Classic Bronzer Brush sculpts and defines Dual-Ended Setting Powder Brush layer powders All-Over Eyeshadow Brush maximum eyeshadow color pay-off Dual-Ended Concealer-n-Foundation Brush blends liquid or powder
ADD TO BAG

Item Added to Bag!

Item Added to Bag!

Works Flawlessly With

Keep Shopping > Go To Your Bag

Frequently
Asked Questions

How do I find the right shade?

Our pros are standing by to help you find the perfect shade for your skin tone. Start a live chat to speak with one of our shade matching pros! The live chat box will be at the bottom right of your screen on your computer or phone.

What shade of concealer matches my foundation?

Our experts formulated our concealers to align closesly with our existing foundation shades. We recommend opting for the concealer that's closest in name to your usual foundation shade. You may also choose a shade lighter for a brightening effect.

Should I use a baked powder or liquid foundation?

It depends on your preference! Our baked and liquid foundation formulas each have wonderful benefits to suit a range of skin types and skin needs. Baked foundations are similar to powder formulas, but actually start out as cream pigments before being baked for 24 hours on terracotta tiles in Italy. The result is a smooth texture that looks like a powder, but feels light and creamy once it hits your skin. Liquid formulas, on the other hand, are one of the more common varieties of foundation in the beauty world.

What's the difference between natural, satin and matte finish?

Natural finish means the foundation looks the most like your natural skin. Satin finish has a subtle sheen to it, creating a soft glow or radiance. Matte finish has no shine at all, leaving skin looking velvety.

Can I use a liquid concealer with baked foundation?

Yes. Our baked foundations melt and blend into your skin, so it's easy to use with your desired liquid foundation. You may wish to apply concealer first, then top with your baked foundation as the second step.

What's the best brush to use for my favorite foundation?

Our travel-friendly Kabuki Brush family is always a safe bet for applying our baked foundations. Try the Retractable Airbrush Kabuki Brush for fuller coverage and the Retractable Angled Kabuki Brush for customized, buildable coverage. For liquid formulas, use our dense Foundation Brush or Dual-Ended Concealer + Foundation Brush to buff in the formula.

Which foundations are baked?

Baked Balance-n-Brighten Color Correcting Foundation, Baked Balance-n-Glow Illuminating Foundation and Baked Double Take Versatile Full Coverage Foundation

Do I need a primer with my foundation?

For best results, our experts recommend applying one of our Spackle Skin Perfecting Primers before your foundation to help smooth skin.

What is your return policy?

We want you to fall in love with your Laura Geller purchase. If you're not satisfied for whatever reason, return your product for free in any condition within 30 days.

Recently viewed

You heard it here first: baked really is best, and no one does it better than Laura Geller Beauty! Our revolutionary baked foundations are incredibly lightweight and effortlessly even out your skin tone without ever caking, creasing or settling into fine lines. Try our iconic Baked Balance-n-Brighten Foundation for buildable medium-to-light coverage, or give our Baked Balance-n-Glow Foundation a go for the same incredible coverage with an extra boost of radiance. Our cream-to-powder formula is safe for sensitive skin, has the National Rosacea Society Seal of Acceptance, and was the first foundation to earn a seal of approval from the National Psoriasis Foundation. (If you prefer a liquid formula, we’ve nailed that, too: check out our Double Take Liquid Foundation and more!)