Makeup made for mature skin

Find Beauty Solutions tailor-made for the skin you’re in.

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Laura’s Picks

Rediscover your love of makeup. Here's a selection of our latest and greatest to help you get started!

Looking to get into makeup? Not sure where to start. We got you covered.

Your Search For The Perfect Foundation Shade Ends Here.

Having trouble trying to find your perfect shade? Baked Balance-n-Brighten matches perfectly with any skin tone.

Open makeup compact with a marble-textured powder inside.
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Won’t crease in wrinkles

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Sweat & Hot Flash Resistant

Person in white braces smiles against a plain gray background.
Person in white braces smiles against a plain gray background.

Dermatologist Approved

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Weightless & Buildable

Sun icon with rays in a black square background.

Last all-day

A star inside a ribbon icon on a black circle background.

Easy to apply

Your Search For The Perfect Foundation Shade Ends Here.

Having trouble trying to find your perfect shade? Baked Balance-n-Brighten matches perfectly with any skin tone.

Person in white braces smiles against a plain gray background.

Won’t Crease in Wrinkles

Three white water droplets inside a black circle.

Sweat & Hot Flash Resistant

Person in white braces smiles against a plain gray background.

Dermatologist Approved

Open compact face powder with a marbled texture in a black case.
'Simple white line drawing of a feather on a black background.'

Weightless & Buildable

Sun icon with rays in a black square background.

Last all-day

A star inside a ribbon icon on a black circle background.

Easy to apply

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Good For You Beauty

Our Baked Balance-n-Brighten foundation is hand-finished in Italy and delivers weightless, natural coverage. With color-correcting pigments, it balances your skin tone for a flawless finish, while nourishing ingredients keep your skin looking radiant and healthy all day.

Shop By Skin Concern

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Try It, Love It, or Return It Risk-Free!

We want you to love your new Laura Geller products! If it's not working out for you, return it for free (in any condition!) within 30 days or a full refund.

Need Help Finding The Right Shade?

We made it easy! Get matched to your perfect shade, then take our quizzes to build out your custom beauty routine.

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Person smiling with floral background and heart necklace, gesturing with hand.

Why Baked Makeup Is Designed Better

Baked makeup is designed to provide smooth, all day coverage, that perfects your skins texture. It effectively reduces redness, leaving your complexion looking flawless.

Easy to apply

Impossible to mess up

Designed specifically for mature skin

Shop All Baked Makeup

Over 12 Million Baked Products Sold!

Best Seller

Baked Starter Kit (3PC)

($174 VALUE)

$99.00
$63.00