Makeup made for mature skin
Find Beauty Solutions tailor-made for the skin you’re in.
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Laura’s Picks
Rediscover your love of makeup. Here's a selection of our latest and greatest to help you get started!
Looking to get into makeup? Not sure where to start. We got you covered.
Your Search For The Perfect Foundation Shade Ends Here.
Having trouble trying to find your perfect shade? Baked Balance-n-Brighten matches perfectly with any skin tone.




Won’t crease in wrinkles

Sweat & Hot Flash Resistant


Dermatologist Approved

Weightless & Buildable

Last all-day

Easy to apply
Your Search For The Perfect Foundation Shade Ends Here.
Having trouble trying to find your perfect shade? Baked Balance-n-Brighten matches perfectly with any skin tone.

Won’t Crease in Wrinkles

Sweat & Hot Flash Resistant

Dermatologist Approved


Weightless & Buildable

Last all-day

Easy to apply
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Good For You Beauty
Our Baked Balance-n-Brighten foundation is hand-finished in Italy and delivers weightless, natural coverage. With color-correcting pigments, it balances your skin tone for a flawless finish, while nourishing ingredients keep your skin looking radiant and healthy all day.
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Try It, Love It, or Return It Risk-Free!
We want you to love your new Laura Geller products! If it's not working out for you, return it for free (in any condition!) within 30 days or a full refund.
Need Help Finding The Right Shade?
We made it easy! Get matched to your perfect shade, then take our quizzes to build out your custom beauty routine.



Why Baked Makeup Is Designed Better
Baked makeup is designed to provide smooth, all day coverage, that perfects your skins texture. It effectively reduces redness, leaving your complexion looking flawless.

Easy to apply

Impossible to mess up

Designed specifically for mature skin
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Over 12 Million Baked Products Sold!

Best Seller
Baked Starter Kit (3PC)
($174 VALUE)