All Products

  • Baked Starter Kit Full Coverage - Tuscan Dreams soldier
    Double Take Baked Model B&A in Fair
    Spackle Skin Perfecting Primer Duos Award Image
    Save 61%
    4.0
    Rated 4.0 out of 5 stars
    7,573

    Baked Starter Kit Full Coverage - Tuscan Dreams (3 PC)

    $176.00
    $69.00 $176.00
    Save 61%
  • Geller's Greatest Palette New York Minute soldier
    Geller's Greatest Palette New York Minute Model B&A in light
    Geller's Greatest Palette New York Minute textures
    Limited Edition - Holiday ⭐
    4.6
    Rated 4.6 out of 5 stars
    103

    Geller's Greatest Baked Face & Eye Palette: New York Minute

    $70.00
    $35.00 $70.00
    Limited Edition - Holiday ⭐
  • The Holiday Pro-Aging Kit Soldier
    Save 63%
    3.9
    Rated 3.9 out of 5 stars
    54,248

    Holiday Pro-Aging Kit (7PC)

    $204.00
    $75.00 $204.00
    Save 63%
  • Blush-n-Brighten Skyline Sunset soldier
    Blush-n-Brighten Skyline Sunset model gird
    Blush-n-Brighten Skyline Sunset benefits
    Limited Edition - Holiday ⭐

    Limited Edition Baked Blush-n-Brighten Marbleized Blush

    $32.00
    $17.60 $32.00
    Limited Edition - Holiday ⭐
  • Blush-n-Brighten soldier - pink buttercream
    Blush-n-Brighten Model Grid in pink buttercream
    Award winning badge image
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    8,425

    Baked Blush-n-Brighten Marbleized Blush

    $32.00
    $17.60 $32.00
    BEST SELLER
  • Lip Frosting Trio Soldier
    Lip Frosting Trio texture
    Lip Frosting Trio limited edition
    Save 52%

    Limited Edition Lip Frosting Trio

    $63.00
    $30.00 $63.00
    Save 52%
  • Italian Marble Lipstick Duo soldier
    Italian Marble Lipstick Duo Model Grid in Rose Macaron
    Italian Marble Lipstick Duo Model Grid in Berry Banana
    Save 50%

    Italian Marble Lipstick Duo: Berry Banana & Rosé Macaron

    $48.00
    $24.00 $48.00
    Save 50%
  • Baked Starter Kit - Tuscan Dreams in light
    Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
    Award winning badges image
    Save 61%
    3.8
    Rated 3.8 out of 5 stars
    43,013

    Baked Starter Kit - Tuscan Dreams (3 PC)

    $178.00
    $69.00 $178.00
    Save 61%
  • Best of the Best Baked Palette Tuscan Dreams - soldier
    Best of the Best Baked Palette Tuscan Dreams - Model B&A Party Look Medium
    4.5
    Rated 4.5 out of 5 stars
    242

    Best of the Best Baked Palette Tuscan Dreams

    $114.00
    $58.00 $114.00
  • The Bright Stuff Illuminating Under Eye Concealer Soldier - light
    The Bright Stuff Illuminating Under Eye Concealer - full assortment
    4.4
    Rated 4.4 out of 5 stars
    41

    The Bright Stuff Illuminating Under Eye Concealer

    $29.00
    $15.95 $29.00
  • Ideal Fix Soldier - Light
    Ideal Fix Concealer Model B&A in Light
    BEST SELLER
    4.3
    Rated 4.3 out of 5 stars
    2,391

    The Ideal Fix Concealer

    $29.00
    $15.95 $29.00
    BEST SELLER
  • Fran Drescher with Laura Geller Spackle franchise
    Award winning badges image
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    1,727

    Spackle Skin Perfecting Primer

    $36.00
    From $19.80 $36.00
    BEST SELLER
  • BOTB Soldier
    BOTB B&A gray hair Model
    The Best of the Best Baked Face Palette
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    4,578

    The Best of the Best Baked Face Palette

    $126.00
    $58.00 $126.00
    BEST SELLER
  • Geller To-Go 4-in-1 Travel Makeup Brush soldier
    Geller To-Go 4-in-1 Travel Makeup Brush whats included
    Geller To-Go 4-in-1 Travel Makeup Brush model in deep
    Limited Edition - Holiday ⭐

    Geller To-Go 4-in-1 Travel Makeup Brush

    $84.00
    $28.00 $84.00
    Limited Edition - Holiday ⭐
  • foundationals main soldier
    BNB Model B&A Older Model - Light
    Daily Routine Awards Image
    Save 47%
    3.7
    Rated 3.7 out of 5 stars
    4,640

    The Foundationals Kit - Natural Finish (2PC)

    $64.00
    $34.00 $64.00
    Save 47%
  • The Foundationals Kit - Matte Finish (2PC) soldier
    Double Take Baked Model B&A in Fair
    Award winning badges image
    Save 47%
    4.0
    Rated 4.0 out of 5 stars
    6,329

    The Foundationals Kit - Matte Finish (2PC)

    $64.00
    $34.00 $64.00
    Save 47%
  • The 40+ Club Kit Soldier
    Balance-n-Brighten Model B&A in Fair
    Daily Routine Awards Image
    Save 53%
    4.0
    Rated 4.0 out of 5 stars
    57,161

    The 40+ Club Kit (3PC)

    $96.00
    $45.00 $96.00
    Save 53%
  • Makeup Made Simple Kit Soldier
    Baked Balance-n-Brighten Model B&A in Light
    Daily Routine Awards Image
    Save 54%
    3.8
    Rated 3.8 out of 5 stars
    2,791

    Makeup Made Simple Kit (3PC)

    $100.00
    $46.00 $100.00
    Save 54%
  • Baked Starter Kit - Full Coverage (3PC) soldier
    Double Take Baked Model B&A in Fair
    Baked Starter Kit Full Coverage Award Winning Image
    Save 64%
    4.1
    Rated 4.1 out of 5 stars
    364

    Baked Starter Kit - Full Coverage (3PC)

    $190.00
    $69.00 $190.00
    Save 64%
  • Cult Classics Full Coverage Kit soldier in light
    Double Take Baked Model B&A in Fair
    Save 57%
    4.2
    Rated 4.2 out of 5 stars
    15,960

    Daily Routine Full Coverage Kit (4 PC)

    $122.00
    $52.00 $122.00
    Save 57%
  • Modern Classic Cream Lipstick Soldier
    Laura Geller Modern Classic Lipstick 3 model grid in shade Real Rosy
    Laura Geller Modern Classic Lipstick product benefits include that it has a non-drying, creamy formula, is enriched with Vitamin E and is long-wearing
    4.4
    Rated 4.4 out of 5 stars
    560

    Modern Classic Cream Lipstick

    $24.00
    $13.20 $24.00
Baked Balance-n-Brighten texture image

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Foundations textures

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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • How do I apply my new Laura Geller products?

    Check out informational videos on each product page, with how-to videos straight from out founder herself!

  • What's Laura Geller Beauty's mission statement?

    At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is baked makeup and how is it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What is your return policy?

    In honor of the holiday season, for orders placed between 10/1/25-12/31/25 we have extended our return policy to 60 days to give you more than enough time to try their favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your product for free, minus shipping charges. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase.

New Arrivals

  • Learn More

    Discover your perfect makeup match with Laura Geller's complete collection of easy and effortless beauty products, all made for mature skin. From our award-winning Spackle Primers to our iconic Baked Balance-n-Brighten Foundation, each product is carefully crafted to enhance your natural beauty with effortless application and long-lasting results, no matter where you are in life.We're proud to create foolproof makeup that works for real women of every age. Our innovative formulas address multiple common skin concerns like dark spots and redness while delivering a flawless finish that never settles into fine lines or feels heavy on the skin. Whether you're searching for the perfect blush to add a natural flush, a hydrating lipstick for comfortable all-day wear, or eye makeup that stays put without creasing in hooded eyes, our collection offers solutions for every makeup need.Explore our best-selling Baked collection, featuring Italian-made makeup compacts that are handcrafted and baked for 24 hours on terracotta tiles, resulting in uniquely marbleized formulas with incredible color payoff and skin-perfecting antioxidant benefits. These lightweight, buildable products create a natural-looking finish that enhances your complexion, rather than masks it.Whether you're a makeup beginner again or a seasoned beauty lover, you'll find only foolproof application and flattering shades in our collection. Plus, our many travel-friendly palettes and multitasking products make on-the-go touch-ups simple, while our high-performance formulas ensure your look stays fresh throughout the day.Shop Laura Geller's complete collection of face, eye, lip, and makeup accessories to create your perfect everyday look or discover new favorites to refresh your beauty routine. Because beauty should be uncomplicated, fun, and accessible for everyone!