All Products

  • italian marble blush stick soldier in Apricot Spritz
    Italian Marble Blush Stick model B&A in Apricot Spritz
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    4.4
    Rated 4.4 out of 5 stars
    494

    Italian Marble Blush Stick

    $32.00
    $12.80 $32.00
    Save 60%
  • Kajal Longwear Eyeliner soldier in Dark Brown
    Kajal Longwear Eyeliner 3 model grid in Dark Brown Kohl
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    BEST SELLER
    4.3
    Rated 4.3 out of 5 stars
    2,830

    Kajal Longwear Eyeliner

    $24.00
    $14.40 $24.00
    BEST SELLER
  • Kajal Longwear Mascara solider- black
    Kajal Mascara in Black Model Eye B&A
    4.5
    Rated 4.5 out of 5 stars
    656

    Kajal Longwear Mascara

    $26.00
    $15.60 $26.00
  • Ideal Fix Soldier - Light
    Ideal Fix Concealer Model B&A in Light
    BEST SELLER
    4.3
    Rated 4.3 out of 5 stars
    2,303

    The Ideal Fix Concealer

    $28.00
    $16.80 $28.00
    BEST SELLER
  • The Pro-Aging Kit (4PC) soldier in light
    Baked Balance-n-Brighten Model B&A in Light
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    3.8
    Rated 3.8 out of 5 stars
    44,565

    The Pro-Aging Kit (4PC)

    $120.00
    $60.00 $120.00
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  • Glow Highlighter - Soldier - Portofino
    Glow Highlighter Model B&A Portofino
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    4.5
    Rated 4.5 out of 5 stars
    1,146

    Baked Natural Glow Highlighter

    $24.00
    $12.00 $24.00
  • The Foundationals Kit - Matte Finish (2PC) soldier
    Double Take Baked Model B&A in Fair
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    4.0
    Rated 4.0 out of 5 stars
    6,125

    Foundationals Kit - Matte Finish (2PC)

    $62.00
    $28.00 $62.00
    Save 55%
  • Ideal Fix Concealer Model B&A in Light
    The Ideal Fix Concealer product benefits on model
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    4.3
    Rated 4.3 out of 5 stars
    2,476

    The Under Cover Kit (2PC)

    $52.00
    $26.00 $52.00
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  • The 40+ Club Kit Soldier
    Balance-n-Brighten Model B&A in Fair
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    3.9
    Rated 3.9 out of 5 stars
    56,365

    The 40+ Club Kit (3PC)

    $94.00
    $38.00 $94.00
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  • Cult Classics Full Coverage Kit soldier in light
    Double Take Baked Model B&A in Fair
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    4.2
    Rated 4.2 out of 5 stars
    15,554

    Daily Routine Full Coverage Kit (4 PC)

    $120.00
    $48.00 $120.00
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  • Love Yor Lips Duo Soldier In the Buff and Purely Pink
    Jelly Balm Lip Color Model Grid in a latte love
    Jelly Balm Hydrating Lip Color Shade Model Chart
    Save 51%
    4.4
    Rated 4.4 out of 5 stars
    4,050

    Love Your Lips Duo

    $45.00
    $22.00 $45.00
    Save 51%
  • Laura_Geller_Eyelash_Curler_Soldier
    Universal Eyelash Curler benefits

    Universal Eyelash Curler

    $18.00
    $10.80 $18.00
  • The Wonder Balm Everyday Kit (3PC) in Nice-n-Natural
    The Wonder Balm Model Shade Grid in nice-n-natural
    The Wonder Balm Model Shade Grid in pinch me pink
    Save 48%
    4.6
    Rated 4.6 out of 5 stars
    176

    The Wonder Balm Everyday Kit (3PC)

    $86.00
    $45.00 $86.00
    Save 48%
  • Light and Full Coverage Kit - Soldier
    Light & Full Coverage - Model B&A - Golden Medium
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    4.0
    Rated 4.0 out of 5 stars
    6,652

    Light and Full Coverage Kit (2 PC)

    $76.00
    $38.00 $76.00
    Save 50%
  • Makeup Made Simple Kit Soldier
    Baked Balance-n-Brighten Model B&A in Light
    Daily Routine Awards Image
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    3.8
    Rated 3.8 out of 5 stars
    2,735

    Makeup Made Simple Kit (3PC)

    $98.00
    $39.00 $98.00
    Save 60%
  • Better Than Block Soldier - Golden Medium
    Better Than Block - Model B&A Light
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    4.5
    Rated 4.5 out of 5 stars
    512

    Better Than ‘Block Skincare-Infused Serum Foundation with Broad Spectrum SPF 50+

    $38.00
    $19.00 $38.00
  • Eye Do All Things Brightening Eye Gel - soldier
    Bliss x Laura Geller Eye do All things product benefits
    BEST SELLER
    4.1
    Rated 4.1 out of 5 stars
    138

    Eye Do All Things Brightening Eye Gel

    $24.00
    $21.60 $24.00
    BEST SELLER
  • The Daily Essentials Kit soldier in Light
    The Daily Essentials Kit Model B&A in Light
    Daily Routine Awards Image
    Save 62%
    3.9
    Rated 3.9 out of 5 stars
    54,322

    The Daily Essentials Kit

    $186.00
    $70.00 $186.00
    Save 62%
  • Laura Geller Spackle SPF 30 Primer model B&A
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    NEW
    4.7
    Rated 4.7 out of 5 stars
    163

    Spackle Skin Perfecting Primer Broad Spectrum Sunscreen SPF 30

    $38.00
    $22.80 $38.00
    NEW
  • Shine-n-Shield Lip Balm SPF 15 Model Grid in Sunset Sands
    Shine-n-Shield Lip Balm SPF 15 benefits
    NEW
    4.6
    Rated 4.6 out of 5 stars
    77

    Shine-n-Shield Lip Balm SPF 15

    $22.00
    $13.20 $22.00
    NEW
  • Italian Marble Lipstick Soldier - Berry Vanilla
    Laura Geller Italian Marble Lipstick model shade grid
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    BEST SELLER
    4.1
    Rated 4.1 out of 5 stars
    3,226

    Italian Marble Lipstick

    $24.00
    $14.40 $24.00
    BEST SELLER
  • Brightening Bestsellers Complexion & Eye Kit Soldier
    Balance-n-Brighten Model B&A in Fair
    Save 52%
    3.8
    Rated 3.8 out of 5 stars
    45,329

    Brightening Bestsellers Complexion & Eye Kit (2PC)

    $62.00
    $30.00 $62.00
    Save 52%
Baked Balance-n-Brighten texture image

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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • How do I apply my new Laura Geller products?

    Check out informational videos on each product page, with how-to videos straight from out founder herself!

  • What's Laura Geller Beauty's mission statement?

    At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is baked makeup and how is it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What is your return policy?

    We want you to fall in love with your Laura Geller purchase. If you're not satisfied for whatever reason, return your product for free in any condition within 30 days.

New Arrivals

  • Learn More

    Discover your perfect makeup match with Laura Geller's complete collection of easy and effortless beauty products, all made for mature skin. From our award-winning Spackle Primers to our iconic Baked Balance-n-Brighten Foundation, each product is carefully crafted to enhance your natural beauty with effortless application and long-lasting results, no matter where you are in life.We're proud to create foolproof makeup that works for real women of every age. Our innovative formulas address multiple common skin concerns like dark spots and redness while delivering a flawless finish that never settles into fine lines or feels heavy on the skin. Whether you're searching for the perfect blush to add a natural flush, a hydrating lipstick for comfortable all-day wear, or eye makeup that stays put without creasing in hooded eyes, our collection offers solutions for every makeup need.Explore our best-selling Baked collection, featuring Italian-made makeup compacts that are handcrafted and baked for 24 hours on terracotta tiles, resulting in uniquely marbleized formulas with incredible color payoff and skin-perfecting antioxidant benefits. These lightweight, buildable products create a natural-looking finish that enhances your complexion, rather than masks it.Whether you're a makeup beginner again or a seasoned beauty lover, you'll find only foolproof application and flattering shades in our collection. Plus, our many travel-friendly palettes and multitasking products make on-the-go touch-ups simple, while our high-performance formulas ensure your look stays fresh throughout the day.Shop Laura Geller's complete collection of face, eye, lip, and makeup accessories to create your perfect everyday look or discover new favorites to refresh your beauty routine. Because beauty should be uncomplicated, fun, and accessible for everyone!