All Products

  • The 40+ Club Kit Soldier
    Balance-n-Brighten Model B&A in Fair
    Baked Starter Kit Full Coverage Award Winning Image
    Save 59%
    4.0
    Rated 4.0 out of 5 stars
    57,981

    The 40+ Club Kit (3PC)

    $96.00
    $39.00 $96.00
    Save 59%
  • Blush-n-Brighten soldier - pink buttercream
    Blush-n-Brighten Model Grid in pink buttercream
    Award winning badge image
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    8,749

    Baked Blush-n-Brighten Marbleized Blush

    $32.00
    $17.78 $32.00
    BEST SELLER
  • All Seasons of Beauty Kit Madison Ave - Soldier
    The Delectables Baked Eyeshadows Madison Ave. Mattes - textures
    Save 65%

    All Seasons of Beauty Kit - Madison Ave. Mattes (4PC)

    $142.00
    $49.00 $142.00
    Save 65%
  • foundationals main soldier
    BNB Model B&A Older Model - Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 56%
    3.8
    Rated 3.8 out of 5 stars
    48,109

    The Foundationals Kit - Natural Finish (2PC)

    $64.00
    $28.00 $64.00
    Save 56%
  • The Foundationals Kit - Matte Finish (2PC) soldier
    Double Take Baked Model B&A in Fair
    Award winning badges image
    Save 56%
    4.0
    Rated 4.0 out of 5 stars
    6,583

    The Foundationals Kit - Matte Finish (2PC)

    $64.00
    $28.00 $64.00
    Save 56%
  • The Foundationals Kit - Satin Finish Soldier
    Baked Balance-n-Glow Color Illuminating Foundation model B&A in shade Light
    Awards image
    Save 56%
    4.0
    Rated 4.0 out of 5 stars
    6,788

    The Foundationals Kit - Satin Finish (2PC)

    $64.00
    $28.00 $64.00
    Save 56%
  • Ideal Fix Soldier - Light
    Ideal Fix Concealer Model B&A in Light
    BEST SELLER
    4.3
    Rated 4.3 out of 5 stars
    2,503

    The Ideal Fix Concealer

    $29.00
    $17.72 $29.00
    BEST SELLER
  • Delectable Delights Eye Kit Soldier
    Delectable Delights Eye Kit Textures
    All Day Matte Eye Kit Model B&A in Light
    Save 75%
    4.3
    Rated 4.3 out of 5 stars
    93

    All Day Essential Eye Kit (6PC)

    $184.00
    $46.00 $184.00
    Save 75%
  • Geller On The Go Travel Kit - Soldier
    Geller's Greatest Palette New York Minute Model B&A in light
    Geller's Greatest Palette New York Minute textures
    Save 72%

    Geller On The Go Travel Kit (3PC)

    $174.00
    $49.00 $174.00
    Save 72%
  • Night-N-Day Magnifying Mascara Kit soldier
    Night-N-Day Magnifying Mascara Kit Model B&A
    Night-N-Day Magnifying Mascara Kit shade names swatch
    Save 58%
    5.0
    Rated 5.0 out of 5 stars
    6

    Night-n-Day Magnifying Mascara Kit

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    $22.00 $52.00
    Save 58%
  • All Day Matte Eye Kit Soldier
    The Delectables Baked Eyeshadows Madison Ave. Mattes - textures
    All Day Matte Eye Kit Model B&A in Light
    Save 70%
    4.5
    Rated 4.5 out of 5 stars
    406

    All Day Matte Eye Kit (5PC)

    $128.00
    $39.00 $128.00
    Save 70%
  • Fran Drescher with Laura Geller Spackle franchise
    Award winning badges image
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    1,800

    Spackle Skin Perfecting Primer

    $38.00
    $20.00 $38.00
    BEST SELLER
  • Cancer Schmancer Kit - Soldier
    Cancer Schmancer Kit - Fran Drescher
    Cancer Schmancer Kit - Model B&A
    Limited Edition - Holiday ⭐
    4.7
    Rated 4.7 out of 5 stars
    37

    Limited Edition Cancer Schmancer Kit (3PC)

    $67.00
    $49.00 $67.00
    Limited Edition - Holiday ⭐
  • The Ultimate Palette Minimalism Maximized soldier
    The Ultimate Palette Essentials Kit - Minimalism Maximized Textures
    Save 75%
    4.6
    Rated 4.6 out of 5 stars
    60

    The Ultimate Palette 31 Baked Eyeshadows: Minimalism Maximized

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    $31.00 $124.00
    Save 75%
  • Inkcredibles soldier - Olive_My_Love
    INKcredible Waterproof Gel Eyeliner Pencil lifestyle model wearing Blackbird
    Laura Geller Inkcredible Eyeliner Pencil product benefits
    BEST SELLER
    4.2
    Rated 4.2 out of 5 stars
    1,859

    INKcredible Waterproof Gel Eyeliner Pencil

    $24.00
    $13.33 $24.00
    BEST SELLER
  • Shadow Skills 4PC Eye Brush Set Soldier
    Save 61%
    5.0
    Rated 5.0 out of 5 stars
    8

    Shadow Skills 4PC Eye Brush Set

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    $28.00 $72.00
    Save 61%
  • Italian Marble Lipstick Duo soldier
    Italian Marble Lipstick Duo Model Grid in Rose Macaron
    Italian Marble Lipstick Duo Model Grid in Berry Banana
    Save 58%
    4.3
    Rated 4.3 out of 5 stars
    24

    Italian Marble Lipstick Duo: Berry Banana & Rosé Macaron

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    $20.00 $48.00
    Save 58%
  • Italian Marble Lipstick Soldier - Berry Vanilla
    Laura Geller Italian Marble Lipstick model shade grid
    Award winning badge image
    BEST SELLER
    4.1
    Rated 4.1 out of 5 stars
    3,391

    Italian Marble Lipstick

    $24.00
    $13.33 $24.00
    BEST SELLER
  • Under Eye Brightening Duo - light
    Ideal Fix Concealer Model B&A in medium
    Eye Do All Things Brightening Eye Gel - benefits
    Save 62%
    4.3
    Rated 4.3 out of 5 stars
    2,806

    Under Eye Brightening Duo

    $52.00
    $19.99 $52.00
    Save 62%
  • The Delectables Baked Eyeshadows Soho Shimmers - soldier
    The Delectables Baked Eyeshadows Soho Shimmers - textures
    The Delectables Baked Eyeshadows Soho Shimmers - Model B&A in light
    Save 61%
    4.6
    Rated 4.6 out of 5 stars
    130

    The Delectables 14 Multi-Finish Baked Eyeshadows: Soho Shimmers

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    $22.00 $56.00
    Save 61%
  • Makeup Made Simple Kit Soldier
    Baked Balance-n-Brighten Model B&A in Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 57%
    3.8
    Rated 3.8 out of 5 stars
    47,701

    Makeup Made Simple Kit (3PC)

    $102.00
    $44.00 $102.00
    Save 57%
Baked Balance-n-Brighten texture image

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Foundations textures

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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • How do I apply my new Laura Geller products?

    Check out informational videos on each product page, with how-to videos straight from out founder herself!

  • What's Laura Geller Beauty's mission statement?

    At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is baked makeup and how is it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What is your return policy?

    In honor of the holiday season, we have extended our return policy to 60 days for orders placed between 10/1/25-12/31/25 to give you more than enough time to try your favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your products. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Discover your perfect makeup match with Laura Geller's complete collection of easy and effortless beauty products, all made for mature skin. From our award-winning Spackle Primers to our iconic Baked Balance-n-Brighten Foundation, each product is carefully crafted to enhance your natural beauty with effortless application and long-lasting results, no matter where you are in life.We're proud to create foolproof makeup that works for real women of every age. Our innovative formulas address multiple common skin concerns like dark spots and redness while delivering a flawless finish that never settles into fine lines or feels heavy on the skin. Whether you're searching for the perfect blush to add a natural flush, a hydrating lipstick for comfortable all-day wear, or eye makeup that stays put without creasing in hooded eyes, our collection offers solutions for every makeup need.Explore our best-selling Baked collection, featuring Italian-made makeup compacts that are handcrafted and baked for 24 hours on terracotta tiles, resulting in uniquely marbleized formulas with incredible color payoff and skin-perfecting antioxidant benefits. These lightweight, buildable products create a natural-looking finish that enhances your complexion, rather than masks it.Whether you're a makeup beginner again or a seasoned beauty lover, you'll find only foolproof application and flattering shades in our collection. Plus, our many travel-friendly palettes and multitasking products make on-the-go touch-ups simple, while our high-performance formulas ensure your look stays fresh throughout the day.Shop Laura Geller's complete collection of face, eye, lip, and makeup accessories to create your perfect everyday look or discover new favorites to refresh your beauty routine. Because beauty should be uncomplicated, fun, and accessible for everyone!