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As Seen on TV #1 Seller

Baked Balance-n-Brighten Color Correcting Foundation

The #1 foundation for mature skin!
$36.00 $21.60 ( 40 % Off)
Select Foundation Shade Porcelain pale skin with rosy undertones Fair fair skin with neutral undertones Light light skin with golden undertones Medium medium skin with neutral undertones Golden Medium medium skin with olive undertones Sand deep olive skin with golden undertones Tan medium deep skin with neutral undertones Deep deep skin with golden undertones Toffee very deep skin with neutral undertones
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Save 35% Best Seller

Fran Drescher's Cancer Schmancer Kit

50% of proceeds benefit the Cancer Schmancer Initiative
$59.00 $91.00 VALUE
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Save 63% Holiday

Holiday Baked Starter Kit (3PC)

Includes FREE foundation and Kabuki Brush!
$99.00 $63.00 ( 36 % Off) $168.00 VALUE
Select Foundation Shade Porcelain pale skin with rosy undertones Fair fair skin with neutral undertones Light light skin with golden undertones Medium medium skin with neutral undertones Golden Medium medium skin with olive undertones Sand deep olive skin with golden undertones Tan medium deep skin with a neutral undertone Deep deep skin with golden undertones Toffee very deep skin with neutral undertones
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Save 62% Holiday

Best of the Best Baked Palette Tuscan Dreams

Simply the best!
$69.00 $41.40 ( 40 % Off) $110.00 VALUE
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Save 62% Holiday

Baked Starter Kit 2.0: Italian Getaway (4PC)

Includes foundation, the best of baked makeup + two professional brushes
$109.00 $69.00 ( 36 % Off) $182.00 VALUE
Select Foundation Shade Porcelain pale skin with rosy undertones Fair fair skin with neutral undertones Light light skin with golden undertones Medium medium skin with neutral undertones Golden Medium medium skin with olive undertones Sand deep olive skin with golden undertones Tan medium deep skin with a neutral undertone Deep deep skin with golden undertones Toffee very deep skin with neutral undertones
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Save 65% Holiday

RSVP Yes! Full Face Kit (4 PC)

Everything you need for a party-ready makeup look
$99.00 $69.00 ( 30 % Off) $198.00 VALUE
Select Foundation Shade Porcelain pale skin with rosy undertones Fair fair skin with neutral undertones Light light skin with golden undertones Medium medium skin with neutral undertones Golden Medium medium skin with olive undertones Sand deep olive skin with golden undertones Tan medium deep skin with neutral undertones Deep deep skin with golden undertones Toffee very deep skin with neutral undertones
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Save 61% Best Seller

Cult Classics Full Face Kit (6 PC)

Includes: Foundation, Primer, Blush, Lipstick, Highlighter & Kabuki Brush
$110.00 $66.00 ( 40 % Off) $169.00 VALUE
Select Foundation Shade Porcelain pale skin with rosy undertones Fair fair skin with neutral undertones Light light skin with golden undertones Medium medium skin with neutral undertones Golden Medium medium skin with olive undertones Sand deep olive skin with golden undertones Tan medium deep skin with neutral undertones Deep deep skin with golden undertones Toffee very deep skin with neutral undertones
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All Products Promotional Image
Save 57% Best Seller

Daily Routine: Natural Finish Full Face Kit (4 PC)

Includes: Foundation, Blush, Highlighter & Kabuki Brush
$76.00 $48.00 ( 36 % Off) $112.00 VALUE
Select Foundation Shade Porcelain pale skin with rosy undertones Fair fair skin with neutral undertones Light light skin with golden undertones Medium medium skin with neutral undertones Golden Medium medium skin with olive undertones Sand deep olive skin with golden undertones Tan medium deep skin with neutral undertones Deep deep skin with golden undertones Toffee very deep skin with neutral undertones
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Best Seller

Baked Balance-n-Glow Color Correcting Foundation

Your favorite foundation, now with a touch of radiance.
$36.00 $21.60 ( 40 % Off)
Select Foundation Shade Porcelain pale skin with rosy undertones Fair fair skin with neutral undertones Light light skin with golden undertones Medium medium skin with neutral undertones Golden Medium medium skin with olive undertones Sand deep olive skin with golden undertones Tan medium deep skin with a neutral undertone Deep deep skin with golden undertones Toffee very deep skin with neutral undertones
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Best Seller

Double Take Baked Full Coverage Foundation

Round-the-clock coverage with a classic matte finish.
$36.00 $21.60 ( 40 % Off)
Select Foundation Shade Porcelain fair pale with peachy pink undertones Fair fair beige with warm yellow undertones Light light beige with warm yellow undertones Medium medium neutral beige with soft peachy undertones Golden Mediummedium golden with warm peachy undertones Sand medium dark with olive undertones Tanmedium dark with warm golden undertones Deep dark with rich golden undertones Toffee very deep skin with neutral undertones
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Save 63% Best Seller

Baked Starter Kit (3PC)

Includes Foundation & Brush
$99.00 $63.00 ( 36 % Off) $170.00 VALUE
Select Foundation Shade Porcelain pale skin with rosy undertones Fair fair skin with neutral undertones Light light skin with golden undertones Medium medium skin with neutral undertones Golden Medium medium skin with olive undertones Sand deep olive skin with golden undertones Tan medium deep skin with a neutral undertone Deep deep skin with golden undertones Toffee very deep skin with neutral undertones
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Holiday Limited Edition

Retractable Angled Kabuki Brush Holiday

Pretty Portable.
$22.00 $15.40 ( 30 % Off)
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Best Seller

Kajal Longwear Eyeliner

No smears or smudges from this versatile formula!
$22.00 $13.20 ( 40 % Off)
Select Shade NEW! Royal Quartz Kohl chestnut brown NEW! Midnight Blue Kohl deep blue NEW! Smoky Plum Kohlsmoky deep mauve NEW! Toasted Kohl champagne bronze Clove Kohl pale gold Bronzed Berry Kohl golden berry Khaki Kohl light brown Soft Slate Kohl classic taupe Antique Bronze Kohl golden brown Soft Black Kohldeep charcoal Deep Black Kohl classic black Dark Brown Kohlrich brown Smoky Amethyst Kohl smoky purple Smoky Quartz Kohl smoky brown Smoky Taupe Kohl smoky neutral brown Deep Charcoal Kohl dark gray
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Best Seller

Kajal Longwear Mascara

Lashes as bold as you are.
$24.00 $14.40 ( 40 % Off)
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INKcredible Waterproof Gel Eyeliner Pencil

Always stays sharp—just like you.
$22.00 $13.20 ( 40 % Off)
Select Shade Blackbird classic black After Midnight dark gray Brown Eyed Girl dark brown Brown Sugar medium brown Graphite charcoal gray Indigo Night deep navy Deep Purple rich purple Beige to Beige brightening beige
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Quench-n-Tint Lightweight Tinted Moisturizer

This moisturizing tint is where makeup meets skincare.
$34.00 $17.00 ( 50 % Off)
Select Foundation Shade Light light skin with rosy and golden undertones. Light Medium light to medium skin with neutral and golden undertones. Medium medium skin with neutral and soft peachy undertones. Medium Deep medium to deep skin with golden undertones. Deep deep skin with golden undertones.
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Save 59%

Prep-n-Perfect Great Skin Kit (5PC)

The ultimate skincare AND makeup routine!
$139.00 $88.00 ( 36 % Off) $217.00 VALUE
Select Foundation Shade Porcelain pale skin with rosy undertones Fair fair skin with neutral undertones Light light skin with golden undertones Medium medium skin with neutral undertones Golden Medium medium skin with olive undertones Sand deep olive skin with golden undertones Tan medium deep skin with a neutral undertone Deep deep skin with golden undertones Toffee very deep skin with neutral undertones
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Double Take Liquid Foundation

Our buildable medium-to-full coverage foundation lets you perfect with precision!
$36.00 $21.60 ( 40 % Off)
Select Foundation Shade Porcelain fair pale with peachy pink undertones Fair fair beige with warm yellow undertones Light light beige with warm yellow undertones Medium medium neutral beige with peachy undertones Golden Medium medium golden with warm peachy undertones Sand medium dark with olive undertones Tan medium dark with warm golden undertones Deep dark with rich golden undertones
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Save 69% Holiday

All Day Eye Kit (5 PC)

Get expert application with this brush set + baked eyeshadow kit!
$39.00 $29.00 ( 25 % Off) $93.00 VALUE
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Save 56% Holiday

5PC Full Face Brush Set

Get some real face time.
$49.00 $39.00 ( 20 % Off) $88.00 VALUE
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Best Seller

Spackle Skin Perfecting Primers

Let our first-in-the-game makeup primers create your perfect base.
$18.00 - $20.00
Select Shade Hydrate for dry skin Original Clear for normal skin Champagne Glow subtle golden tint Ethereal Rose Glow subtle rose gold tint Bronze subtle bronzed tint Diamond subtle glow Brighten-n-Blur for oily skin
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Best Seller

Baked Blush-n-Brighten Marbleized Blush

Add a radiant, natural-looking flush.
$30.00 $18.00 ( 40 % Off)
Select Blush Shade Ethereal Rose (Natural Finish) lavender & soft pink Pink Grapefruit (Satin Finish) soft peach, bronze & warm pink Pink Buttercream (Natural Finish) raspberry, bronze & neutral pink Rosé All Day (Natural Finish)dusty rose, raspberry & pink Sunswept (Satin Finish) bronze, copper & pink Beachy Horizon (Matte Finish) bronze, coral & pink Summer Orchid (Natural Finish) bright pink, raspberry & champagne Sunlit Rose (Satin Finish) gold & cool pink Coral Cove (Natural Finish) warm pink, peach & champagne Tropic Hues (Satin Finish) coral, gold & pink Starfish Island (Natural Finish) soft pink, raspberry & champagne Tropical Peach (Matte Finish) peach, raspberry & classic rose Apricot Berry (Satin Finish) champagne, bronze & berry pink Down to Earth (Satin Finish) dusty rose, cool beige & bronze Raspberry (Matte Finish) rose pink, soft mauve & neutral beige
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Save 65% Holiday

The Ultimate Palette Neutrally Natural 31 Baked Eyeshadows

Your one-and-done eyeshdow palette.
$49.00 $34.30 ( 30 % Off) $99.00 VALUE
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Save 58% Holiday

RSVP-Ready Full Face Palette

Everything you need, want, & more!
$80.00 $49.00 ( 38 % Off) $117.00 VALUE
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Save 60% Holiday

Geller's Greatest Everyday Heroes Baked Face & Eye Trio (Blush, Highlighter, Eyeshadow)

Face the day with this all-in-one palette for face and eyes!
$40.00 $28.00 ( 30 % Off) $70.00 VALUE
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Save 61% Holiday

The Delectables 14 Multi-Finish Baked Eyeshadows, Classy Cafe

Simple, yet stunning!
$25.00 $17.50 ( 30 % Off) $45.00 VALUE
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Save 40% Best Seller

Jelly Balm Hydrating Lip Color

Major moisture with smooth color and shine.
$21.00 $12.60 ( 40 % Off)
Select Shade NEW! Cocoa Motion light caramel NEW! Whatta Melon bright pink NEW! Very Black Cherry berry brown Sheerly Amazing sheer neutral Just Peachy peach pink A Latte Love rosy brown Figger Than Life berry pink Jammin' plum berry Brick House red berry Terracotta Go dusty red In the Buff neutral pink
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Save 48% Holiday

Face It All 2PC Face Brush Set

$32.00 $22.40 ( 30 % Off) $43.00 VALUE
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Date Night Kit (5PC)
Save 58% Limited Edition

Date Night Kit (5PC)

Includes an EXCLUSIVE makeup bag and compact mirror!
$99.00 $79.00 ( 20 % Off) $190.00 VALUE
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Save 40% New

Jelly Balm Nourishing Lip Serum

Skincare made for lips.
$24.00 $14.40 ( 40 % Off)
Select Shade Neutral Ground soft sheer nude Pink Out Loud warm neutral pink Mocha Me Crazy soft neutral brown There She Rose dusty rose
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Save 40% New

Fine Shine Glossy Lip Oil

Hydration that glows
$19.00 $11.40 ( 40 % Off)
Select Lip Shade Glass Half Full transparent clear Sweet Pink light pink Rose Garden warm rose
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Holiday

The Ultimate Essential Kit - Neutrally Natural (5 PC)

Includes our Ultimate Palette...and all the brushes you'll need!
$69.00 $49.00 ( 28 % Off) $147 VALUE
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Frequently
Asked Questions

What are your top bestsellers?

Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

How do I apply my new Laura Geller products?

Check out informational videos on each product page, with how-to videos straight from out founder herself!

What's Laura Geller Beauty's mission statement?

At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

You have so many great products! Where should I start?

Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

What is baked makeup and how is it different?

Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

What is your return policy?

We want you to fall in love with your Laura Geller purchase. If you're not satisfied for whatever reason, return your product for free in any condition within 30 days.

Recently viewed

From award-winning foundations to fan-favorite beauty essentials, Laura Geller is the ideal destination to find makeup for mature skin. Founded by our namesake veteran makeup artist, our iconic cosmetics help countless women put their best face forward with easy to use eyeliners, foolproof and flattering lip colors, as well as makeup value sets at prices you’re sure to love. Don’t miss our signature baked makeup, a selection of handcrafted cream to powder compacts and makeup palettes considered by our fans to be among the best makeup for aging skin. We even offer full coverage foundations that won’t cake, crease or settle into wrinkles.