All Products

Baked Blush n brighten soldier
Deal of the Day Award Winning*
4.4
Rated 4.4 out of 5 stars
7,764

Baked Blush-n-Brighten Marbleized Blush

Add a radiant, natural-looking flush.
$32.00 $16.00 ( 50 % Off)
Select Blush Shade NEW! Cherry Custard (Satin Finish) warm rose & bright pink Pink Buttercream (Natural Finish) raspberry, bronze & neutral pink Pink Grapefruit (Satin Finish) soft peach, bronze & warm pink Ethereal Rose (Natural Finish) lavender & soft pink Tropic Hues (Satin Finish) coral, gold & pink Starfish Island (Natural Finish)soft pink, raspberry & champagne Sunlit Rose (Satin Finish) gold & cool pink Summer Orchid (Natural Finish) bright pink, raspberry & champagne Raspberry (Matte Finish) rose pink, soft mauve & neutral beige Tropical Peach (Matte Finish) neutral peach, raspberry & rose Sunswept (Satin Finish) bronze, copper & pink Apricot Berry (Satin Finish) champagne, bronze & berry pink Rosé All Day (Natural Finish) dusty rose, raspberry & pink Coral Cove (Natural Finish) warm pink, peach & champagne Down to Earth (Satin Finish) dusty rose, cool beige & bronze Beachy Horizon (Matte Finish) bronze, coral & pink
ADD TO BAG
Baked Balance-n-Brighten Color Correcting Foundation Shade On Model Grid
Baked Balance-n-Brighten Color Correcting Foundation PLP Awards Image
Award Winning* #1 Seller
3.8
Rated 3.8 out of 5 stars
44,168

Baked Balance-n-Brighten Color Correcting Foundation

The #1 foundation for mature skin!
$38.00 $19.00 ( 50 % Off)
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
ADD TO BAG
Baked Starter Kit Soldier Image
baked starter kit B&A
Award Winning* #1 Seller
4.0
Rated 4.0 out of 5 stars
10,648

Baked Starter Kit (3PC)

Includes: Best of the Best Palette, Foundation & Brush
$99.00 $63.00 ( 36 % Off) $174.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
ADD TO BAG
Baked Balance-n-Brighten Color Correcting Foundation PLP Awards Image
Save 62% Award Winning*
3.9
Rated 3.9 out of 5 stars
53,551

The 40+ Club Kit (4PC)

Includes Foundation, Blush, Lipstick, Setting Powder & Brush
$99.00 $54.00 ( 45 % Off) $143.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
ADD TO BAG
Best Seller
3.9
Rated 3.9 out of 5 stars
6,599

Cult Classics Full Face Kit (6 PC)

Includes: Foundation, Primer, Blush, Lipstick, Highlighter & Kabuki Brush
$110.00 $66.00 ( 40 % Off) $178.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
ADD TO BAG
Award Winning* Best Seller
3.9
Rated 3.9 out of 5 stars
8,520

Daily Routine: Natural Finish Full Face Kit (4 PC)

Includes: Foundation, Blush, Highlighter & Kabuki Brush
$76.00 $48.00 ( 36 % Off) $118.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
ADD TO BAG
The Best of the Best Baked Face Palette Soldier
The Best of the Best Baked Face Palette On Model Before and After Image
The Best of the Best Baked Face Palette PLP Awards Image
Award Winning*
4.4
Rated 4.4 out of 5 stars
4,206

The Best of the Best Baked Face Palette

Includes: Blush, Bronzer, 2 Highlighters & 3 Eyeshadows
$69.00 $41.40 ( 40 % Off) $112.00 VALUE
ADD TO BAG
All Products Promotional Image
double take baked full coverage foundation soldier image
Award Winning*
3.9
Rated 3.9 out of 5 stars
5,334

Double Take Baked Full Coverage Foundation

Round-the-clock coverage with a classic matte finish.
$38.00 $19.00 ( 50 % Off)
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
ADD TO BAG
4.0
Rated 4.0 out of 5 stars
5,919

Baked Balance-n-Glow Color Illuminating Foundation

Your favorite foundation, now with a touch of radiance.
$38.00 $19.00 ( 50 % Off)
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
ADD TO BAG
under cover kit benefits
New
4.2
Rated 4.2 out of 5 stars
2,043

The Under Cover Kit (2PC)

Includes: long wear concealer & a brush
$39.00 $26.00 ( 33 % Off) $52.00 VALUE
Select Shade Porcelain Fair Light Medium Golden Medium Tan Deep
ADD TO BAG
Best Seller
4.4
Rated 4.4 out of 5 stars
2,480

Jelly Balm Hydrating Lip Color

Major moisture with smooth color and shine.
$24.00 $12.00 ( 50 % Off)
Select Shade Sheerly Amazing sheer neutral Figger Than Life berry pink A Latte Love rosy brown Just Peachy peach pink In the Buff neutral pink Terracotta Go dusty rose Jammin' plum berry Very Black Cherry berry brown Cocoa Motionlight caramel Whatta Melonbright pink Brick Housered berry
ADD TO BAG
Kajal Longwear Eyeliner Soldier in Dark Brown Kohl
Award Winning*
4.3
Rated 4.3 out of 5 stars
2,521

Kajal Longwear Eyeliner

No smears or smudges from this versatile formula!
$24.00 $12.00 ( 50 % Off)
Select Shade Soft Black Kohl light black Dark Brown Kohl rich brown Deep Charcoal Kohl dark gray Smoky Quartz Kohl smoky brown Antique Bronze Kohl golden brown Royal Quartz Kohl chestnut brown Soft Slate Kohl classic taupe Smoky Plum Kohl smoky deep mauve Clove Kohl pale gold Toasted Kohl champagne bronze Deep Black Kohl dark black Smoky Taupe Kohl smoky neutral brown Smoky Amethyst Kohl smoky purple Khaki Kohl light brown Midnight Blue Kohl deep blue Bronzed Berry Kohlgolden berry
ADD TO BAG
4.2
Rated 4.2 out of 5 stars
2,000

The Ideal Fix Concealer

Brighten and tighten while erasing imperfections.
$28.00 $14.00 ( 50 % Off)
Select Shade Porcelain Fair Light Medium Golden Medium Tan Deep
ADD TO BAG
Bliss x LG Bright Idea Vitamin C Serum lifestyle image texture drip
4.3
Rated 4.3 out of 5 stars
30

Bright Idea Brightening Vitamin C Serum

Clinically proven to restore sallow and dull skin
$30.00 $21.00 ( 30 % Off)
ADD TO BAG
Join the Waitlist Award Winning*
3.8
Rated 3.8 out of 5 stars
44,970

Better, Brighter Skin Kit (4PC)

Includes: Foundation, Brush, Serum & Moisturizer
$80.00 $59.00 ( 26 % Off) $118.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
JOIN THE WAITLIST
foundationals natural finish soldier image golden medium
Award Winning*
3.7
Rated 3.7 out of 5 stars
4,519

The Foundationals Kit - Natural Finish (2PC)

Includes: Foundation & Kabuki Brush
$48.00 $30.00 ( 37 % Off) $62.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
ADD TO BAG
New

Face it All 2PC Brush Set

Includes Kabuki Brush & Dual-Ended Blush + Bronzer Brush
$32.00 $17.20 ( 46 % Off) $48.00 VALUE
ADD TO BAG
Spa at home velour bathrobe model image
New

Spa At Home Velour Bathrobe

$58.00 $29.00 ( 50 % Off)
Select Shade S/M L/XL
ADD TO BAG
New

Spackle Mist Boost with Cooling Aloe

Keep stressed skin cool!
$32.00 $16.00 ( 50 % Off)
ADD TO BAG
New
4.5
Rated 4.5 out of 5 stars
70

Fine Shine Glossy Lip Oil

Hydration that glows
$19.00 $9.50 ( 50 % Off)
Select Lip Shade Glass Half Full transparent clear Sweet Pink light pink Rose Garden warm rose
ADD TO BAG
Award Winning*
3.9
Rated 3.9 out of 5 stars
5,421

The Foundationals Kit - Matte Finish (2PC)

Includes: Foundation & Kabuki Brush
$48.00 $30.00 ( 37 % Off) $62.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
ADD TO BAG
Spackle Skin Perfecting Primer Shade Range Image
Spackle Skin Perfecting Primer Award Winning Image
Award Winning*
4.3
Rated 4.3 out of 5 stars
1,342

Spackle Skin Perfecting Primer

Let our first-in-the-game makeup primers create your perfect base.
$36.00 $18.00 ( 50 % Off)
Select Shade Hydrate for dry skin Original Clear for normal skin Diamond subtle glow Champagne Glow subtle golden tint Ethereal Rose Glow subtle rose gold tint Bronze subtle bronzed tint Brighten-n-Blur for oily skin
ADD TO BAG
mature skin basics fair soldier image
Award Winning*
4.3
Rated 4.3 out of 5 stars
4,346

Mature Skin Basics Kit (3 PC)

Includes: Foundation, Concealer, & Spackle Primer
$75.00 $45.00 ( 40 % Off) $102.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
ADD TO BAG
Italian Marble Lipstick Soldier
Italian Marble Lipstick On Model Grid
Italian Marble Lipstick PLP Awards Image
Award Winning*
4.0
Rated 4.0 out of 5 stars
2,799

Italian Marble Lipstick

Wrap your pout in multidimensional color for lips like a work of art!
$24.00 $12.00 ( 50 % Off)
Select Shade NEW! Sugared Maple NEW! Prego Berry Vanilla warm pink & light neutral creates sheer pale pink Berry Banana light neutral & berry creates a sheer peach Honey Bun warm neutral & cinnamon creates a classic mauve Strawberry Toffee classic pink & copper creates a bright rose pink Dolce warm neutral & pink creates a sheer coral Al Fresco rosy brown & beige creates a classic warm rose Peach Bellini brick & peach creates a classic brick rose
ADD TO BAG
4.3
Rated 4.3 out of 5 stars
638

Modern Classic Waterproof Lip Liner

Line and shape your pout for long-lasting wear.
$21.00 $10.50 ( 50 % Off)
Select Shade Happy Hazelnut peach brown Radiant Rose medium rose-pink Beautiful Berry wine berry Purely Pink dusty pink Ritzy Redclassic red Sassy Spice true neutral Major Mauvewarm mauve Nice Neutralneutral pink Invisible Color transparent lip liner
ADD TO BAG
4.4
Rated 4.4 out of 5 stars
1,664

Quench-n-Tint Lightweight Tinted Moisturizer

This moisturizing tint is where makeup meets skincare.
$34.00 $17.00 ( 50 % Off)
Select Foundation Shade Porcelain Fair Light Light Medium Medium Medium Deep Deep
ADD TO BAG
Best Seller
4.1
Rated 4.1 out of 5 stars
1,480

INKcredible Waterproof Gel Eyeliner Pencil

Always stays sharp—just like you.
$24.00 $12.00 ( 50 % Off)
Select Shade Blackbird classic black After Midnight dark gray Brown Eyed Girl dark brown Brown Sugar medium brown Graphite charcoal gray Indigo Night deep navy Deep Purple rich purple Beige to Beige brightening beige
ADD TO BAG
Bliss x LG Drench & Quench Moisturizer soldier
Bliss x LG Drench & Quench Moisturizer lifestyle texture
New
4.7
Rated 4.7 out of 5 stars
109

Drench & Quench All-Day Moisturizer

The solution for a dry, parched complexion
$26.00 $18.20 ( 30 % Off)
ADD TO BAG
Award Winning*
4.4
Rated 4.4 out of 5 stars
1,923

Baked Bronze-n-Brighten Multipurpose Bronzer

Always easy. Never orange.
$36.00 $18.00 ( 50 % Off)
Select Shade Fair (Natural Finish) porcelain to light skin tones Medium (Natural Finish) light to medium skin tones Deep (Natural Finish) medium to deep skin tones
ADD TO BAG
Best Seller
4.6
Rated 4.6 out of 5 stars
1,244

Retractable Airbrush Kabuki Brush

Get seamless coverage with our expert makeup brush.
$24.00 $12.00 ( 50 % Off)
ADD TO BAG
4.4
Rated 4.4 out of 5 stars
1,180

Retractable Angled Kabuki Brush

This travel-friendly brush has the perfect shape for blending and sculpting.
$24.00 $12.00 ( 50 % Off)
ADD TO BAG
Makeup Made Simple Kit (3PC) Soldier
Award Winning*
3.8
Rated 3.8 out of 5 stars
2,652

Makeup Made Simple Kit (3PC)

Includes: Foundation, Primer & Kabuki Brush
$59.00 $42.00 ( 28 % Off) $98.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
ADD TO BAG

Item Added to Bag!

Try Before You Buy for 14 days


$0

Item Added to Bag!

Try Before You Buy for 14 days


$0

Works Flawlessly With

Keep Shopping > Go To Your Bag

Frequently
Asked Questions

What are your top bestsellers?

Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

How do I apply my new Laura Geller products?

Check out informational videos on each product page, with how-to videos straight from out founder herself!

What's Laura Geller Beauty's mission statement?

At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

You have so many great products! Where should I start?

Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

What is baked makeup and how is it different?

Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

What is your return policy?

We want you to fall in love with your Laura Geller purchase. If you're not satisfied for whatever reason, return your product for free in any condition within 30 days.

Recently viewed

From award-winning foundations to fan-favorite beauty essentials, Laura Geller is the ideal destination to find makeup for mature skin. Founded by our namesake veteran makeup artist, our iconic cosmetics help countless women put their best face forward with easy to use eyeliners, foolproof and flattering lip colors, as well as makeup value sets at prices you’re sure to love. Don’t miss our signature baked makeup, a selection of handcrafted cream to powder compacts and makeup palettes considered by our fans to be among the best makeup for aging skin. We even offer full coverage foundations that won’t cake, crease or settle into wrinkles.