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New Limited Supply
4.5
Rated 4.5 out of 5 stars
81

The Wonder Balm

You’ll wonder how you lived without it!
$32.00
Select Shade Nice-n-Natural universal neutral skin tint Pinch-Me Pink classic neutral pink Rosy Refresh rich warm rose
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New

The Wonder Brush

This blender brush is a wonder!
$22.00
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Baked Balance-n-Brighten Color Correcting Foundation Shade On Model Grid
Baked Balance-n-Brighten Color Correcting Foundation PLP Awards Image
#1 Seller
3.8
Rated 3.8 out of 5 stars
44,317

Baked Balance-n-Brighten Color Correcting Foundation

The #1 foundation for mature skin!
$38.00 $22.80 ( 40 % Off)
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Save 59% New
3.9
Rated 3.9 out of 5 stars
53,752

The 40+ Club Kit (3PC)

Includes Foundation, Blush, & Brush
$59.00 $39.00 ( 33 % Off) $94.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Baked Starter Kit Soldier Image
baked starter kit B&A
#1 Seller
4.0
Rated 4.0 out of 5 stars
10,705

Baked Starter Kit (3PC)

Includes: Best of the Best Palette, Foundation & Brush
$99.00 $63.00 ( 36 % Off) $174.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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The Best of the Best Baked Face Palette Soldier
The Best of the Best Baked Face Palette On Model Before and After Image
The Best of the Best Baked Face Palette PLP Awards Image
4.4
Rated 4.4 out of 5 stars
4,244

The Best of the Best Baked Face Palette

Includes: Blush, Bronzer, 2 Highlighters & 3 Eyeshadows
$69.00 $41.40 ( 40 % Off) $112.00 VALUE
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New Limited Supply

The Wonder Balm Hydrating Blush

You’ll wonder how you lived without it!
$32.00
Select Shade Pinch-Me Pink classic neutral pink Rosy Refresh rich warm rose
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New Limited Supply

The Wonder Balm Hydrating Skin Tint

You’ll wonder how you lived without it!
$32.00
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Save 50% New
5.0
Rated 5.0 out of 5 stars
1

It's a Pink Thing Marbleized Makeup Collection

Includes Blush & Lipstick
$56.00 $28.00 ( 50 % Off)
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Save 51% New

The Kajal Collection 3PC Makeup Kit

Includes Kajal Mascara, Eyeliner & Lip Color
$71.00 $35.00 ( 50 % Off)
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New

The 40+ Club Tote

It's tote-ally essential!
$35.00 $21.00 ( 40 % Off)
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New
5.0
Rated 5.0 out of 5 stars
1

The 40+ Club Zip-Up Sweatshirt

Get wrapped up in style!
$49.00 $29.40 ( 40 % Off)
Select Shade Small Medium Large XL XXL
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New

The 40+ Club Compression Socks

Helps you stay energized!
$24.00 $14.40 ( 40 % Off)
Select Shade S/M L/XL
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Best of the Best 2 PC Brush Set
Save 50% New

Best of the Best 2 PC Brush Set

Includes two dual-ended brushes!
$39.00 $23.00 ( 41 % Off) $46.00 VALUE
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Baked Blush n brighten soldier
4.4
Rated 4.4 out of 5 stars
7,808

Baked Blush-n-Brighten Marbleized Blush

Add a radiant, natural-looking flush.
$32.00 $19.20 ( 40 % Off)
Select Blush Shade NEW! Cherry Custard (Satin Finish) warm rose & bright pink Pink Buttercream (Natural Finish) raspberry, bronze & neutral pink Pink Grapefruit (Satin Finish) soft peach, bronze & warm pink Ethereal Rose (Natural Finish) lavender & soft pink Tropic Hues (Satin Finish) coral, gold & pink Starfish Island (Natural Finish) soft pink, raspberry & champagne Sunlit Rose (Satin Finish) gold & cool pink Summer Orchid (Natural Finish) bright pink, raspberry & champagne Raspberry (Matte Finish) rose pink, soft mauve & neutral beige Tropical Peach (Matte Finish) neutral peach, raspberry & rose Sunswept (Satin Finish) bronze, copper & pink Apricot Berry (Satin Finish) champagne, bronze & berry pink Rosé All Day (Natural Finish) dusty rose, raspberry & pink Coral Cove (Natural Finish) warm pink, peach & champagne Down to Earth (Satin Finish) dusty rose, cool beige & bronze Beachy Horizon (Matte Finish) bronze, coral & pink
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Best Seller
3.9
Rated 3.9 out of 5 stars
60,549

Daily Routine: Natural Finish Full Face Kit (4 PC)

Includes: Foundation, Blush, Highlighter & Kabuki Brush
$76.00 $48.00 ( 36 % Off) $118.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Best Seller
3.9
Rated 3.9 out of 5 stars
6,630

Cult Classics Full Face Kit (6 PC)

Includes: Foundation, Primer, Blush, Lipstick, Highlighter & Kabuki Brush
$110.00 $66.00 ( 40 % Off) $178.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Kajal Longwear Eyeliner Soldier in Dark Brown Kohl
4.3
Rated 4.3 out of 5 stars
2,545

Kajal Longwear Eyeliner

No smears or smudges from this versatile formula!
$24.00 $14.40 ( 40 % Off)
Select Shade Soft Black Kohl light black Dark Brown Kohl rich brown Deep Charcoal Kohl dark gray Smoky Quartz Kohl smoky brown Antique Bronze Kohl golden brown Royal Quartz Kohl chestnut brown Soft Slate Kohl classic taupe Smoky Plum Kohl smoky deep mauve Clove Kohl pale gold Toasted Kohl champagne bronze Deep Black Kohl dark black Smoky Taupe Kohl smoky neutral brown Smoky Amethyst Kohl smoky purple Khaki Kohl light brown Midnight Blue Kohl deep blue Bronzed Berry Kohlgolden berry
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double take baked full coverage foundation soldier image
3.9
Rated 3.9 out of 5 stars
5,375

Double Take Baked Full Coverage Foundation

Round-the-clock coverage with a classic matte finish.
$38.00 $22.80 ( 40 % Off)
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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4.0
Rated 4.0 out of 5 stars
5,942

Baked Balance-n-Glow Color Illuminating Foundation

Your favorite foundation, now with a touch of radiance.
$38.00 $22.80 ( 40 % Off)
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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foundationals natural finish soldier image golden medium
3.7
Rated 3.7 out of 5 stars
4,525

The Foundationals Kit - Natural Finish (2PC)

Includes: Foundation & Kabuki Brush
$48.00 $28.00 ( 41 % Off) $62.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Best Seller
4.4
Rated 4.4 out of 5 stars
2,524

Jelly Balm Hydrating Lip Color

Major moisture with smooth color and shine.
$24.00 $14.40 ( 40 % Off)
Select Shade Sheerly Amazing sheer neutral Figger Than Life berry pink A Latte Love rosy brown In the Buff neutral pink Terracotta Go dusty rose Brick House red berry Jammin' plum berry Very Black Cherry berry brown Just Peachypeach pink Cocoa Motionlight caramel Whatta Melonbright pink
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New

Face it All 2PC Brush Set

Includes Kabuki Brush & Dual-Ended Blush + Bronzer Brush
$32.00 $17.20 ( 46 % Off) $48.00 VALUE
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New

Spackle Mist Boost with Cooling Aloe

Keep stressed skin cool!
$32.00 $19.20 ( 40 % Off)
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3.9
Rated 3.9 out of 5 stars
5,464

The Foundationals Kit - Matte Finish (2PC)

Includes: Foundation & Kabuki Brush
$48.00 $28.00 ( 41 % Off) $62.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Italian Marble Lipstick Soldier
Italian Marble Lipstick On Model Grid
Italian Marble Lipstick PLP Awards Image
4.1
Rated 4.1 out of 5 stars
2,857

Italian Marble Lipstick

Wrap your pout in multidimensional color for lips like a work of art!
$24.00 $14.40 ( 40 % Off)
Select Shade NEW! Sugared Maple NEW! Prego Berry Vanilla warm pink & light neutral creates sheer pale pink Berry Banana light neutral & berry creates a sheer peach Honey Bun warm neutral & cinnamon creates a classic mauve Strawberry Toffee classic pink & copper creates a bright rose pink Dolce warm neutral & pink creates a sheer coral Al Fresco rosy brown & beige creates a classic warm rose Peach Bellini brick & peach creates a classic brick rose
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4.2
Rated 4.2 out of 5 stars
2,029

The Ideal Fix Concealer

Brighten and tighten while erasing imperfections.
$28.00 $16.80 ( 40 % Off)
Select Shade Porcelain Fair Light Medium Golden Medium Tan Deep
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Save 50% New
4.2
Rated 4.2 out of 5 stars
2,089

The Under Cover Kit (2PC)

Includes: long wear concealer & a brush
$39.00 $26.00 ( 33 % Off) $52.00 VALUE
Select Shade Porcelain Fair Light Medium Golden Medium Tan Deep
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Spackle Skin Perfecting Primer: Hydrate Soldier
Spackle Skin Perfecting Primer: Hydrate On Model Before and After Image
Spackle Skin Perfecting Primer: Hydrate PLP Award Image
4.4
Rated 4.4 out of 5 stars
2,146

Spackle Skin Perfecting Primer: Hydrate

Prep your skin for long-wearing makeup with an extra burst of hydration.
$36.00 $21.60 ( 40 % Off)
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Best Seller
4.1
Rated 4.1 out of 5 stars
1,494

INKcredible Waterproof Gel Eyeliner Pencil

Always stays sharp—just like you.
$24.00 $14.40 ( 40 % Off)
Select Shade Blackbird classic black After Midnight dark gray Brown Eyed Girl dark brown Brown Sugar medium brown Graphite charcoal gray Indigo Night deep navy Deep Purple rich purple Beige to Beige brightening beige
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4.4
Rated 4.4 out of 5 stars
1,933

Baked Bronze-n-Brighten Multipurpose Bronzer

Always easy. Never orange.
$36.00 $21.60 ( 40 % Off)
Select Shade Fair (Natural Finish) porcelain to light skin tones Medium (Natural Finish) light to medium skin tones Deep (Natural Finish) medium to deep skin tones
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Best Seller
4.6
Rated 4.6 out of 5 stars
1,258

Retractable Airbrush Kabuki Brush

Get seamless coverage with our expert makeup brush.
$24.00 $14.40 ( 40 % Off)
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Discover Laura Geller's complete collection of easy-to-use makeup, all made for mature skin. Our assortment of foolproof beauty is always designed with all skin types and concerns in mind. From our award-winning icon Baked Balance-n-Brighten Foundation which can help color correct redness and cover up dark circles, to our bestselling Spackle Skin Perfecting Makeup Primers that work to minimize pores and fine lines under makeup, you'll find the best mature skin-friendly beauty products to suit your skin.

Our complete collection of Laura Geller beauty products are perfect for your everyday makeup look or for special occasions too. Many of our highest-rated products are created with our signature Baked technique. These silky makeup powders are handmade in Italy and then baked for 24 hours, creating uniquely marbleized powders that apply smoothly and blend effortlessly.

When you hit 40, you need makeup that's made for the changes in your skin. That's exactly why our formulas deliver the results our customers expect, like solutions for dark spots and rosacea along with foundations that don't settle or crease in fine lines. Our baked foundations are even dermatologist-approved and clinically proven to be safe for sensitive skin! Shop our premium makeup collection today and experience the difference that makeup for mature skin can make in your beauty routine.