All Products

  • All Day Eye Kit Earthy Essentials - soldier
    All Day Eye Kit Earthy Essentials - texture
    Delectables Earthy Essentials - benefits
    Save 75%
    4.5
    Rated 4.5 out of 5 stars
    20

    All Day Eye Kit (5 PC)

    $109.00
    $26.99 $109.00
    Save 75%
  • Laura Geller Spackle SPF 30 Primer model B&A
    Award Winning Badges image
    NEW
    4.6
    Rated 4.6 out of 5 stars
    216

    Spackle Skin Perfecting Primer Broad Spectrum Sunscreen SPF 30

    $38.00
    $20.00 $38.00
    NEW
  • The Delectables Eyeshadow Soldier
    The Delectables Baked Eyeshadow Palette Earthy Essentials product benefits
    Save 64%
    4.3
    Rated 4.3 out of 5 stars
    562

    The Delectables Baked Eyeshadow Palette Earthy Essentials

    Liquid error (snippets/price line 91): could not convert Metafields::MetafieldDrop into money
    $20.00 $56.00
    Save 64%
  • Kajal Longwear Mascara solider- black
    Kajal Mascara in Black Model Eye B&A
    4.5
    Rated 4.5 out of 5 stars
    779

    Kajal Longwear Mascara

    $26.00
    $14.44 $26.00
  • New Icons - B&A - Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 61%
    4.4
    Rated 4.4 out of 5 stars
    9,724

    New Icons Kit (6 PC)

    $185.00
    $72.00 $185.00
    Save 61%
  • Color Luster Lip Gloss solider in Gilded Honey
    Color Luster Lip Gloss is back
    Color Luster Lip Gloss shade chart
    NEW
    4.2
    Rated 4.2 out of 5 stars
    10

    Color Luster Lip Gloss

    $21.00
    $12.60 $21.00
    NEW
  • Quench-n-Tint Lightweight Tinted Moisturizer Model B&A in Light/Medium
    Quench-n-Tint Benefits
    Save 44%
    4.5
    Rated 4.5 out of 5 stars
    1,990

    Quench-n-Tint Lightweight Tinted Moisturizer

    $34.00
    $18.89 $34.00
    Save 44%
  • Better Than Block Soldier - Golden Medium
    Better Than Block - Model B&A Light
    Award winning badge image
    Save 50%
    4.5
    Rated 4.5 out of 5 stars
    601

    Better Than ‘Block Skincare-Infused Serum Foundation with Broad Spectrum SPF 50+

    $38.00
    $19.00 $38.00
    Save 50%
  • Ideal Fix Concealer Model B&A in Light
    The Ideal Fix Concealer product benefits on model
    Save 58%
    4.3
    Rated 4.3 out of 5 stars
    2,738

    The Under Cover Kit (2PC)

    $52.00
    $22.00 $52.00
    Save 58%
  • Bonze-n-brighten Soldier - deep
    Bronze-n-Brighten B&A Model Shot Deep
    Save 48%
    4.4
    Rated 4.4 out of 5 stars
    2,135

    Baked Bronze-n-Brighten Multipurpose Bronzer

    $36.00
    $18.89 $36.00
    Save 48%
  • Shine-n-Shield Lip Balm SPF 15 Model Grid in Sunset Sands
    Shine-n-Shield Lip Balm SPF 15 benefits
    NEW
    4.5
    Rated 4.5 out of 5 stars
    99

    Shine-n-Shield Lip Balm SPF 15

    $22.00
    $12.10 $22.00
    NEW
  • Italian Marble Glossy Lip Tint Soldier
    Italian Marble Glossy Lip Tint benefits
    Italian Marble Glossy Lip Tint key ingredients
    Save 57%
    4.3
    Rated 4.3 out of 5 stars
    64

    Italian Marble Glossy Lip Tint

    $21.00
    $8.99 $21.00
    Save 57%
  • Bliss x LG On the Bright Side Vitamin C Kit soldier
    Save 40%
    4.6
    Rated 4.6 out of 5 stars
    172

    On the Bright Side Vitamin C Kit (3 PC)

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    $49.00 $82.00
    Save 40%
  • bright idea moisturizer - soldier new
    bright idea moisturizer - ingredients
    4.6
    Rated 4.6 out of 5 stars
    49

    Bright Idea Brightening Vitamin C Moisturizer

    $26.00
    $23.40 $26.00
  • Bright Idea Brightening Vitamin C Serum - soldier
    Bright Idea Brightening Vitamin C Serum - ingredients
    4.5
    Rated 4.5 out of 5 stars
    54

    Bright Idea Brightening Vitamin C Serum

    $30.00
    $27.00 $30.00
  • Fine Shine Glossy Lip Oil Soldier
    Fine Shine Lip Oil - B&A - Rose Garden
    NEW
    4.5
    Rated 4.5 out of 5 stars
    141

    Fine Shine Glossy Lip Oil

    $19.00
    $9.50 $19.00
    NEW
  • Modern Classic Lip Liner Soldier - Purely Pink
    Laura Geller Modern Classic Lip Liner 3 model grid in shade Purely Pink
    Laura Geller Modern Classic shade names with textures
    4.3
    Rated 4.3 out of 5 stars
    780

    Modern Classic Waterproof Lip Liner

    $21.00
    $12.22 $21.00
  • Sculpt and Stay Waterproof Brow Pencil and Gel Soldier - Taupe
    sculpt -n-stay waterproof brow pencil and gel shade chart
    4.3
    Rated 4.3 out of 5 stars
    1,282

    Sculpt-n-Stay Waterproof Brow Pencil & Gel

    $26.00
    $14.44 $26.00
  • Spackle Eyeshadow Soldier
    Laura Geller Spackle Waterproof Primer product benefits
    4.0
    Rated 4.0 out of 5 stars
    872

    Spackle Waterproof Eyeshadow Primer

    $24.00
    $13.20 $24.00
  • Baked Starter Kit - Tuscan Dreams in light
    Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 63%
    4.2
    Rated 4.2 out of 5 stars
    1,067

    Baked Starter Kit - Tuscan Dreams (3 PC)

    $178.00
    $66.00 $178.00
    Save 63%
  • Serum Blush Cheek Tint Soldier in Practical Pink
    Serum Blush Cheek Tint Model B&A with Full Look in Blushing Berry
    Laura Geller Serum Blush Benefits
    Save 44%
    4.3
    Rated 4.3 out of 5 stars
    2,126

    Serum Blush Cheek Tint

    $30.00
    $16.67 $30.00
    Save 44%
Baked Balance-n-Brighten texture image

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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • How do I apply my new Laura Geller products?

    Check out informational videos on each product page, with how-to videos straight from out founder herself!

  • What's Laura Geller Beauty's mission statement?

    At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is baked makeup and how is it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What is your return policy?

    In honor of the holiday season, we have extended our return policy to 60 days for orders placed between 10/1/25-12/31/25 to give you more than enough time to try your favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your products. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Discover your perfect makeup match with Laura Geller's complete collection of easy and effortless beauty products, all made for mature skin. From our award-winning Spackle Primers to our iconic Baked Balance-n-Brighten Foundation, each product is carefully crafted to enhance your natural beauty with effortless application and long-lasting results, no matter where you are in life.We're proud to create foolproof makeup that works for real women of every age. Our innovative formulas address multiple common skin concerns like dark spots and redness while delivering a flawless finish that never settles into fine lines or feels heavy on the skin. Whether you're searching for the perfect blush to add a natural flush, a hydrating lipstick for comfortable all-day wear, or eye makeup that stays put without creasing in hooded eyes, our collection offers solutions for every makeup need.Explore our best-selling Baked collection, featuring Italian-made makeup compacts that are handcrafted and baked for 24 hours on terracotta tiles, resulting in uniquely marbleized formulas with incredible color payoff and skin-perfecting antioxidant benefits. These lightweight, buildable products create a natural-looking finish that enhances your complexion, rather than masks it.Whether you're a makeup beginner again or a seasoned beauty lover, you'll find only foolproof application and flattering shades in our collection. Plus, our many travel-friendly palettes and multitasking products make on-the-go touch-ups simple, while our high-performance formulas ensure your look stays fresh throughout the day.Shop Laura Geller's complete collection of face, eye, lip, and makeup accessories to create your perfect everyday look or discover new favorites to refresh your beauty routine. Because beauty should be uncomplicated, fun, and accessible for everyone!