All Products

  • Shine-n-Shield soldier in Golden Hour
    Shine-n-Shield Lip Balm SPF 15 Model Grid in Sunset Sands
    Shine-n-Shield Lip Balm SPF 15 benefits
    4.5
    Rated 4.5 out of 5 stars
    106

    Shine-n-Shield Lip Balm SPF 15

    $22.00
    $13.20 $22.00
  • Bonze-n-brighten Soldier - deep
    Bronze-n-Brighten B&A Model Shot Deep
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    2,181

    Baked Bronze-n-Brighten Multipurpose Bronzer

    $36.00
    $18.00 $36.00
    BEST SELLER
  • Italian Marble Glossy Lip Tint Soldier
    Italian Marble Glossy Lip Tint benefits
    Italian Marble Glossy Lip Tint key ingredients
    Save 50%
    4.2
    Rated 4.2 out of 5 stars
    84

    Italian Marble Glossy Lip Tint

    $21.00
    $10.50 $21.00
    Save 50%
  • Bliss x LG On the Bright Side Vitamin C Kit soldier
    Save 40%
    4.6
    Rated 4.6 out of 5 stars
    187

    On the Bright Side Vitamin C Kit (3 PC)

    Liquid error (snippets/price line 91): could not convert Metafields::MetafieldDrop into money
    $49.00 $82.00
    Save 40%
  • Fine Shine Glossy Lip Oil Soldier
    Fine Shine Lip Oil - B&A - Rose Garden
    NEW
    4.5
    Rated 4.5 out of 5 stars
    161

    Fine Shine Glossy Lip Oil

    $19.00
    $9.50 $19.00
    NEW
  • Modern Classic Lip Liner Soldier - Purely Pink
    Laura Geller Modern Classic Lip Liner 3 model grid in shade Purely Pink
    Laura Geller Modern Classic shade names with textures
    4.4
    Rated 4.4 out of 5 stars
    808

    Modern Classic Waterproof Lip Liner

    $21.00
    $12.60 $21.00
  • Sculpt and Stay Waterproof Brow Pencil and Gel Soldier - Taupe
    sculpt -n-stay waterproof brow pencil and gel shade chart
    4.3
    Rated 4.3 out of 5 stars
    1,326

    Sculpt-n-Stay Waterproof Brow Pencil & Gel

    $26.00
    $13.00 $26.00
  • Spackle Eyeshadow Soldier
    Laura Geller Spackle Waterproof Primer product benefits
    4.0
    Rated 4.0 out of 5 stars
    899

    Spackle Waterproof Eyeshadow Primer

    $24.00
    $14.40 $24.00
  • Baked Starter Kit - Tuscan Dreams in light
    Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 61%
    4.1
    Rated 4.1 out of 5 stars
    1,341

    Baked Starter Kit - Tuscan Dreams (3 PC)

    $178.00
    $69.00 $178.00
    Save 61%
  • Serum Blush Cheek Tint Soldier in Practical Pink
    Serum Blush Cheek Tint Model B&A with Full Look in Blushing Berry
    Laura Geller Serum Blush Benefits
    Save 50%
    4.3
    Rated 4.3 out of 5 stars
    2,298

    Serum Blush Cheek Tint

    $30.00
    $15.00 $30.00
    Save 50%
  • Spackle Primer Soldier - Clear
    Spackle Skin Perfecting Primer in Original Clear Model B&A in light
    Award winning badges image
    Save 40%
    4.2
    Rated 4.2 out of 5 stars
    828

    Spackle Skin Perfecting Primer: Original Clear

    $38.00
    $22.80 $38.00
    Save 40%
  • Swipe-n-Line Instant Eye Perfecting Stick Soldier in shade Classic
    Laura Geller Swipe-n-Line lifestyle image with shade textures
    Swipe-n-Line Instant Eye Perfecting Stick product benefits
    Save 40%
    4.2
    Rated 4.2 out of 5 stars
    568

    Swipe-n-Line Instant Eye Perfecting Stick

    $24.00
    $14.40 $24.00
    Save 40%
  • Modern Classic Cream Lipstick Soldier
    Laura Geller Modern Classic Lipstick 3 model grid in shade Real Rosy
    Laura Geller Modern Classic Lipstick product benefits include that it has a non-drying, creamy formula, is enriched with Vitamin E and is long-wearing
    Save 40%
    4.4
    Rated 4.4 out of 5 stars
    624

    Modern Classic Cream Lipstick

    $24.00
    $14.40 $24.00
    Save 40%
  • Bold Beauty Kajal Duo Soldier
    Kajal Longwear Eyeliner 3 model grid in Soft Black Kohl
    Award winning image
    JOIN THE WAITLIST
    4.5
    Rated 4.5 out of 5 stars
    973

    Bold Beauty Kajal Duo

    $50.00
    $25.00 $50.00
    JOIN THE WAITLIST
    JOIN THE WAITLIST
  • Brush Bestsellers Group Lifestyle
    BEST SELLER
    4.6
    Rated 4.6 out of 5 stars
    410

    Brush Bestsellers

    $18.00
    From $10.80 $18.00
    BEST SELLER
  • The Wonder Balm in shade Pinch Me Pink
    The Wonder Balm Model B&A in Pinch-Me Pink
    The Wonder Balm us vs them
    NEW
    4.5
    Rated 4.5 out of 5 stars
    342

    The Wonder Balm

    $32.00
    $19.20 $32.00
    NEW
  • The Wonder Balm Starter Kit - Soldier
    The Wonder Balm Model Shade Grid in pinch me pink
    The Wonder Balm us vs them
    Save 50%
    4.5
    Rated 4.5 out of 5 stars
    441

    The Wonder Balm Starter Kit (2 PC)

    $56.00
    $28.00 $56.00
    Save 50%
  • Soldier
    The Wonder Balm Model Shade Grid in nice-n-natural
    The Wonder Balm Model Shade Grid in pinch me pink
    Save 56%
    4.5
    Rated 4.5 out of 5 stars
    421

    The Wonder Balm Everyday Kit (3PC)

    $88.00
    $39.00 $88.00
    Save 56%
  • The Wonder Balm Heroes Kit (5PC) in shade Fair
    Baked Balance-n-Brighten Model B&A in Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 61%
    3.9
    Rated 3.9 out of 5 stars
    50,355

    The Wonder Balm Heroes Kit (5PC)

    $152.00
    $59.00 $152.00
    Save 61%
  • Youth Got This Retinol Duo Soldier
    Bliss x Laura Geller Youth Can Do It Duo product benefits
    Save 31%
    4.2
    Rated 4.2 out of 5 stars
    36

    Youth Got This Retinol Duo

    $58.00
    $40.00 $58.00
    Save 31%
  • Retractable Airbrush Kabuki Brush - Soldier
    BEST SELLER
    4.6
    Rated 4.6 out of 5 stars
    1,451

    Retractable Airbrush Kabuki Brush

    $26.00
    $15.60 $26.00
    BEST SELLER
  • Retractable Angled Kabuki Brush - Soldier
    Retractable Angled Kabuki Brush two ways to use
    BEST SELLER
    4.5
    Rated 4.5 out of 5 stars
    1,801

    Retractable Angled Kabuki Brush

    $26.00
    $15.60 $26.00
    BEST SELLER
Baked Balance-n-Brighten texture image

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Not Sure Where to Start?

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Foundations textures

For your perfect shade:

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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • How do I apply my new Laura Geller products?

    Check out informational videos on each product page, with how-to videos straight from out founder herself!

  • What's Laura Geller Beauty's mission statement?

    At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is baked makeup and how is it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What is your return policy?

    In honor of the holiday season, we have extended our return policy to 60 days for orders placed between 10/1/25-12/31/25 to give you more than enough time to try your favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your products. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Discover your perfect makeup match with Laura Geller's complete collection of easy and effortless beauty products, all made for mature skin. From our award-winning Spackle Primers to our iconic Baked Balance-n-Brighten Foundation, each product is carefully crafted to enhance your natural beauty with effortless application and long-lasting results, no matter where you are in life.We're proud to create foolproof makeup that works for real women of every age. Our innovative formulas address multiple common skin concerns like dark spots and redness while delivering a flawless finish that never settles into fine lines or feels heavy on the skin. Whether you're searching for the perfect blush to add a natural flush, a hydrating lipstick for comfortable all-day wear, or eye makeup that stays put without creasing in hooded eyes, our collection offers solutions for every makeup need.Explore our best-selling Baked collection, featuring Italian-made makeup compacts that are handcrafted and baked for 24 hours on terracotta tiles, resulting in uniquely marbleized formulas with incredible color payoff and skin-perfecting antioxidant benefits. These lightweight, buildable products create a natural-looking finish that enhances your complexion, rather than masks it.Whether you're a makeup beginner again or a seasoned beauty lover, you'll find only foolproof application and flattering shades in our collection. Plus, our many travel-friendly palettes and multitasking products make on-the-go touch-ups simple, while our high-performance formulas ensure your look stays fresh throughout the day.Shop Laura Geller's complete collection of face, eye, lip, and makeup accessories to create your perfect everyday look or discover new favorites to refresh your beauty routine. Because beauty should be uncomplicated, fun, and accessible for everyone!