All Products

  • Swipe-n-Line Instant Eye Perfecting Stick Soldier in shade Classic
    Laura Geller Swipe-n-Line lifestyle image with shade textures
    Swipe-n-Line Instant Eye Perfecting Stick product benefits
    4.1
    Rated 4.1 out of 5 stars
    504

    Swipe-n-Line Instant Eye Perfecting Stick

    $24.00
    $13.20 $24.00
  • Glow Highlighter - Soldier - Portofino
    Glow Highlighter Model B&A Portofino
    Award winning badge image
    4.5
    Rated 4.5 out of 5 stars
    1,163

    Baked Natural Glow Highlighter

    $24.00
    $13.20 $24.00
  • Retractable Airbrush Kabuki Brush - Soldier
    BEST SELLER
    4.6
    Rated 4.6 out of 5 stars
    1,390

    Retractable Airbrush Kabuki Brush

    $26.00
    $14.30 $26.00
    BEST SELLER
  • Retractable Angled Kabuki Brush - Soldier
    Retractable Angled Kabuki Brush two ways to use
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    1,339

    Retractable Angled Kabuki Brush

    $26.00
    $14.30 $26.00
    BEST SELLER
  • Sculpt and Stay Waterproof Brow Pencil and Gel Soldier - Taupe
    sculpt -n-stay waterproof brow pencil and gel shade chart
    4.3
    Rated 4.3 out of 5 stars
    1,233

    Sculpt-n-Stay Waterproof Brow Pencil & Gel

    $26.00
    $14.30 $26.00
  • Spackle Primer Soldier - Clear
    Spackle Skin Perfecting Primer in Original Clear Model B&A in light
    Award winning badges image
    4.2
    Rated 4.2 out of 5 stars
    802

    Spackle Skin Perfecting Primer: Original Clear

    $36.00
    $19.80 $36.00
  • Brush Bestsellers Group Lifestyle
    BEST SELLER
    4.6
    Rated 4.6 out of 5 stars
    362

    Brush Bestsellers

    $18.00
    From $9.90 $18.00
    BEST SELLER
  • Spackle Primer Soldier - Brighten and Blur
    Spackle Skin Perfecting Primer Brighten-n-Blur model B&A
    Award Winning image
    3.4
    Rated 3.4 out of 5 stars
    954

    Spackle Skin Perfecting Primer: Brighten-n-Blur

    $36.00
    $19.80 $36.00
  • Full Face Powder Brush - Soldier
    Full Face Powder Brush benefits
    4.1
    Rated 4.1 out of 5 stars
    302

    Full Face Powder Brush

    $24.00
    $13.20 $24.00
  • Spackle Primer Soldier - Champagne
    Spackle Skin Perfecting Primer: Original Champagne Glow 3 model grid
    Award winning badges image
    4.3
    Rated 4.3 out of 5 stars
    649

    Spackle Skin Perfecting Primer: Original Champagne Glow

    $36.00
    $19.80 $36.00
  • angled blush brush - soldier
    Angled Blush Brush - How to Use
    Laura Geller Angled Blush Brush product benefits
    4.7
    Rated 4.7 out of 5 stars
    414

    Angled Blush Brush

    $24.00
    $13.20 $24.00
  • blending beauties brush - soldier
    Laura Geller Blending Beauties includes Face Powder Brush and Retractable Airbrush Kabauki Brush
    BEST SELLER
    4.6
    Rated 4.6 out of 5 stars
    358

    Blending Beauties 2 PC Face Brush Set

    $46.00
    $29.00 $46.00
    BEST SELLER
  • The Delectables Eyeshadow Soldier
    The Delectables Baked Eyeshadow Palette Earthy Essentials product benefits
    4.3
    Rated 4.3 out of 5 stars
    510

    The Delectables Baked Eyeshadow Palette Earthy Essentials

    $45.00
    $25.00 $45.00
  • Balance-n-Brighten Travel Size - Soldier
    Balance-n-Brighten skin concerns chart
    4.2
    Rated 4.2 out of 5 stars
    481

    Baked Balance-n-Brighten Color Correcting Foundation Travel Size

    $24.00
    $13.20 $24.00
  • All-Over Eyeshadow Brush Soldier
    Laura Geller Endless Eyes 3 Piece Kit lifestyle image of model applying eyeshadow
    4.8
    Rated 4.8 out of 5 stars
    252

    All-Over Eyeshadow Brush

    $18.00
    $9.90 $18.00
  • Neutral Setting Powder Soldier
    4.5
    Rated 4.5 out of 5 stars
    386

    Filter Finish Neutralizing Setting Powder

    $34.00
    $18.70 $34.00
  • Bravo Brows Model Macro image in all shades
    4.3
    Rated 4.3 out of 5 stars
    518

    Bravo Brows Soft Pencil + Brush

    $22.00
    $12.10 $22.00
  • Spackle Primer Soldier - Diamond
    Spackle Skin Perfecting Primer: Diamond Model B&A
    Awards image
    4.3
    Rated 4.3 out of 5 stars
    467

    Spackle Skin Perfecting Primer: Diamond

    $36.00
    $19.80 $36.00
  • Spackle Primer Soldier - Rose
    Spackle Skin Perfecting Primer: Ethereal Rose Model B&A
    Awards image
    4.5
    Rated 4.5 out of 5 stars
    508

    Spackle Skin Perfecting Primer: Original Ethereal Rose Glow

    $36.00
    $19.80 $36.00
  • Home + Away Balance-n-Brighten Soldier in Light
    Baked Balance-n-Brighten Model B&A in Light
    Award winning badges image
    Save 45%
    4.2
    Rated 4.2 out of 5 stars
    784

    Home + Away Balance-n-Brighten Foundation Kit (2PC)

    $62.00
    $34.00 $62.00
    Save 45%
  • Spackle Mist Boost - Soldier
    Spackle Mist Boost benefits
    4.7
    Rated 4.7 out of 5 stars
    347

    Spackle Mist Boost with Electrolytes

    $32.00
    $17.60 $32.00
Baked Balance-n-Brighten texture image

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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • How do I apply my new Laura Geller products?

    Check out informational videos on each product page, with how-to videos straight from out founder herself!

  • What's Laura Geller Beauty's mission statement?

    At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is baked makeup and how is it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What is your return policy?

    In honor of the holiday season, for orders placed between 10/1/25-12/31/25 we have extended our return policy to 60 days to give you more than enough time to try their favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your product for free, minus shipping charges. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase.

New Arrivals

  • Learn More

    Discover your perfect makeup match with Laura Geller's complete collection of easy and effortless beauty products, all made for mature skin. From our award-winning Spackle Primers to our iconic Baked Balance-n-Brighten Foundation, each product is carefully crafted to enhance your natural beauty with effortless application and long-lasting results, no matter where you are in life.We're proud to create foolproof makeup that works for real women of every age. Our innovative formulas address multiple common skin concerns like dark spots and redness while delivering a flawless finish that never settles into fine lines or feels heavy on the skin. Whether you're searching for the perfect blush to add a natural flush, a hydrating lipstick for comfortable all-day wear, or eye makeup that stays put without creasing in hooded eyes, our collection offers solutions for every makeup need.Explore our best-selling Baked collection, featuring Italian-made makeup compacts that are handcrafted and baked for 24 hours on terracotta tiles, resulting in uniquely marbleized formulas with incredible color payoff and skin-perfecting antioxidant benefits. These lightweight, buildable products create a natural-looking finish that enhances your complexion, rather than masks it.Whether you're a makeup beginner again or a seasoned beauty lover, you'll find only foolproof application and flattering shades in our collection. Plus, our many travel-friendly palettes and multitasking products make on-the-go touch-ups simple, while our high-performance formulas ensure your look stays fresh throughout the day.Shop Laura Geller's complete collection of face, eye, lip, and makeup accessories to create your perfect everyday look or discover new favorites to refresh your beauty routine. Because beauty should be uncomplicated, fun, and accessible for everyone!