Best Sellers

  • Balance-Brighten Soldier - Porcelain
    Baked Balance-n-Brighten Model B&A in Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 50%
    3.9
    Rated 3.9 out of 5 stars
    47,186

    Baked Balance-n-Brighten Color Correcting Foundation

    $38.00 USD
    $19.00 USD $38.00 USD
    Save 50%
  • Double Take Baked Soldier - Medium
    Laura Geller Double Take Baked Foundation Before and After model image in shade Toffee
    Award winning badges image
    Save 50%
    4.0
    Rated 4.0 out of 5 stars
    6,277

    Double Take Baked Full Coverage Foundation

    $38.00 USD
    $19.00 USD $38.00 USD
    Save 50%
  • The Bright Stuff Illuminating Under Eye Concealer Soldier - light
    The Bright Stuff Illuminating Under Eye Concealer - full assortment
    Save 50%
    4.2
    Rated 4.2 out of 5 stars
    69

    The Bright Stuff Illuminating Under Eye Concealer

    $29.00 USD
    $14.50 USD $29.00 USD
    Save 50%
  • Baked Balance-n-Glow Color Illuminating Foundation soldier in Fair
    Balance-n-Glow Model B&A in fair
    Award winning badges image
    Save 50%
    4.0
    Rated 4.0 out of 5 stars
    6,462

    Baked Balance-n-Glow Illuminating Foundation

    $38.00 USD
    $19.00 USD $38.00 USD
    Save 50%
  • Ideal Fix Soldier - Light
    Ideal Fix Concealer Model B&A in Light
    Save 50%
    4.3
    Rated 4.3 out of 5 stars
    2,468

    The Ideal Fix Concealer

    $29.00 USD
    $14.50 USD $29.00 USD
    Save 50%
  • Better Than Block Soldier - Golden Medium
    Better Than Block - Model B&A Light
    Award winning badge image
    Save 50%
    4.5
    Rated 4.5 out of 5 stars
    595

    Better Than ‘Block Skincare-Infused Serum Foundation with Broad Spectrum SPF 50+

    $38.00 USD
    $19.00 USD $38.00 USD
    Save 50%
  • Quench-n-Tint Lightweight Tinted Moisturizer Model B&A in Light/Medium
    Quench-n-Tint Benefits
    Save 50%
    4.5
    Rated 4.5 out of 5 stars
    1,961

    Quench-n-Tint Lightweight Tinted Moisturizer

    $34.00 USD
    $17.00 USD $34.00 USD
    Save 50%
  • Seamless Finish Full Coverage Concealer Soldier
    Save 50%
    4.6
    Rated 4.6 out of 5 stars
    467

    Seamless Finish Full Coverage Concealer

    $28.00 USD
    $14.00 USD $28.00 USD
    Save 50%
  • Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 64%
    4.1
    Rated 4.1 out of 5 stars
    11,901

    Baked Starter Kit (3PC)

    $190.00 USD
    $69.00 USD $190.00 USD
    Save 64%
  • Save 71%
    4.6
    Rated 4.6 out of 5 stars
    16

    RSVP Yes! Full Face Kit (4 PC)

    $235.00 USD
    $69.00 USD $235.00 USD
    Save 71%
  • All Day Matte Eye Kit Soldier
    The Delectables Baked Eyeshadows Madison Ave. Mattes - textures
    All Day Matte Eye Kit Model B&A in Light
    Save 62%
    4.5
    Rated 4.5 out of 5 stars
    371

    All Day Matte Eye Kit (5PC)

    $128.00 USD
    $49.00 USD $128.00 USD
    Save 62%
  • Glam on the Go Face + Eye Palette soldier
    Glam on the Go Face + Eye Palette model grid in light and tan
    Glam on the Go Face + Eye Palette texture
    Save 68%
    4.7
    Rated 4.7 out of 5 stars
    6

    Glam on the Go Face + Eye Palettes (3PC)

    Liquid error (snippets/price line 90): could not convert Metafields::MetafieldDrop into money
    $38.00 USD $117.00 USD
    Save 68%
  • cult classics main hero
    Cult Classics B&A Medium
    Baked Starter Kit Full Coverage Award Winning Image
    Save 62%
    3.9
    Rated 3.9 out of 5 stars
    7,075

    Cult Classics Full Face Kit (6 PC)

    $182.00 USD
    $69.00 USD $182.00 USD
    Save 62%
  • Face It All 2PC Face Brush Set Soldier
    Face It All 2PC Face Brush Set benefits
    Save 50%
    4.6
    Rated 4.6 out of 5 stars
    716

    Limited Edition Face It All 2PC Face Brush Set

    Liquid error (snippets/price line 90): could not convert Metafields::MetafieldDrop into money
    $26.00 USD $52.00 USD
    Save 50%
  • Daily Routine Natural Finish Kit Soldier
    Daily Routine Full Look Model B+A in Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 57%
    3.9
    Rated 3.9 out of 5 stars
    9,034

    Daily Routine: Natural Finish Full Face Kit (4 PC)

    $120.00 USD
    $52.00 USD $120.00 USD
    Save 57%
  • Light and Full Coverage Kit - Soldier
    Light & Full Coverage - Model B&A - Golden Medium
    Baked Starter Kit Full Coverage Award Winning Image
    Save 55%
    4.1
    Rated 4.1 out of 5 stars
    750

    Light and Full Coverage Kit (2 PC)

    $76.00 USD
    $34.00 USD $76.00 USD
    Save 55%
  • Love Yor Lips Duo Soldier In the Buff and Purely Pink
    Jelly Balm Lip Color Model Grid in a latte love
    Jelly Balm Hydrating Lip Color Shade Model Chart
    Save 56%
    4.4
    Rated 4.4 out of 5 stars
    419

    Love Your Lips Duo

    $45.00 USD
    $20.00 USD $45.00 USD
    Save 56%
  • Blush-n-Brighten soldier - pink buttercream
    Blush-n-Brighten Model Grid in pink buttercream
    Award winning badge image
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    8,668

    Baked Blush-n-Brighten Marbleized Blush

    $32.00 USD
    $17.60 USD $32.00 USD
    BEST SELLER
  • Jelly Balm Lip Color Soldier
    Jelly Balm Lip Color Model Grid in a latte love
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    3,400

    Jelly Balm Hydrating Lip Color

    $24.00 USD
    $13.20 USD $24.00 USD
    BEST SELLER
  • Kajal Longwear Eyeliner soldier in Dark Brown
    Kajal Longwear Eyeliner 3 model grid in Dark Brown Kohl
    Award winning badge image
    BEST SELLER
    4.3
    Rated 4.3 out of 5 stars
    3,146

    Kajal Longwear Eyeliner

    $24.00 USD
    $13.20 USD $24.00 USD
    BEST SELLER
  • Cancer Schmancer Kit - Soldier
    Cancer Schmancer Kit - Fran Drescher
    Cancer Schmancer Kit - Model B&A
    Limited Edition - Holiday ⭐
    4.8
    Rated 4.8 out of 5 stars
    33

    Limited Edition Cancer Schmancer Kit (3PC)

    $67.00 USD
    $49.00 USD $67.00 USD
    Limited Edition - Holiday ⭐
Baked Balance-n-Brighten texture image

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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • What is baked makeup?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What products are best for everyday makeup?

    Our curated kits are a great solution for makeup you can rely on everyday. Looking for just the basics? Our Makeup Made Simple Kit (3PC), which includes a foundation, Spackle Primer, and brush might be the right place to start. Need a full routine? Then our Daily Routine Kit (4PC) is a smart choice for you, as it includes everything you need to complete your makeup base. Rather a full face -- or want to try some bestsellers? Check out our Cult Classics Kit (6PC), which includes everything you need for a complete makeup look.

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is your return policy?

    In honor of the holiday season, we have extended our return policy to 60 days for orders placed between 10/1/25-12/31/25 to give you more than enough time to try your favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your products. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Shop Laura Geller's collection of bestselling makeup that ranks among the top rated and most-loved beauty products courtesy of our Geller gal community. These fan favorites represent our tried and true foundations, blushes, bronzers, face makeup primers, and more that are always formulated for mature skin.Each product in our best-sellers collection has earned its place through hundreds of five-star reviews and repeat purchases from loyal customers just like you! These include iconic beauty holy grails like the Baked Balance-n-Brighten Foundation that covers dark spots and brightens sallow skin for a lifted and perfected complexion. You can always find our most-loved sale makeup sets like the incredible Cult Classics Full Face Kit and The Baked Starter Kit, which both include a complete makeup step by step for mature skin, all at an incredible discount.Why are these the best of the best? Laura Geller's education and artistry as seen by millions on QVC beauty shows have earned her fans around the world, who tune in for her foolproof beauty products and makeup tips for mature skin. These products have stood the test of time, and remain the everyday makeup women over 40 turn to time and time again.Whether you're new to Laura Geller Beauty or a longtime fan looking to repurchase your favorite makeup, our bestsellers collection offers our #1 products. It's always a great place to start on your makeup for mature skin journey!