Meet the Founder

Laura
Geller

25 years in the beauty biz— and still going strong!

Early in Laura Geller’s career, she loved two things: beauty and Broadway. The born-and-raised New Yorker combined both when she landed a job backstage as a theatrical makeup artist. Soon after, she took center stage when she opened her namesake makeup studio on Manhattan’s Upper East Side.

During the 20+ years the studio was in business, Laura became known for her wearable looks and magnetic personality–two talents that made her a resounding success on air at QVC. For example, in 1997, the first product from her eponymous makeup line–a highlight and contour kit–sold out in minutes. A few years later, Laura Geller Beauty’s award-winning Spackle Skin Perfecting Primer was born. Two decades later, it remains a cult-favorite.

After Spackle took off, the brand quickly became known for pioneering the primer category and bringing baked makeup to the masses. Handcrafted in Italy, Laura Geller Beauty’s iconic baked formulas are made with mature skin in mind and deliver weightless, silky color that never cakes. This caught the attention of AS Beauty, a parent company that primarily focuses on female entrepreneurs. They added Laura Geller Beauty to the family in 2019.

Two years later, Laura Geller Beauty made the bold decision to exclusively feature women over 40 in advertising, social media, and on LauraGeller.com. As part of these ongoing efforts to celebrate beauty later in life, the brand joined forces with TV legend and activist Fran Drescher and legendary supermodel Paulina Porizkova for its newest campaigns.

“We want to make all women feel beautiful and worthy whether they’re 19 or 90,” says Laura.

Meet the Founder

Laura
Geller

25 years in the beauty biz— and still going strong!

Early in Laura Geller’s career, she loved two things: beauty and Broadway. The born-and-raised New Yorker combined both when she landed a job backstage as a theatrical makeup artist. Soon after, she took center stage when she opened her namesake makeup studio on Manhattan’s Upper East Side.

During the 20+ years the studio was in business, Laura became known for her wearable looks and magnetic personality–two talents that made her a resounding success on air at QVC. For example, in 1997, the first product from her eponymous makeup line–a highlight and contour kit–sold out in minutes. A few years later, Laura Geller Beauty’s award-winning Spackle Skin Perfecting Primer was born. Two decades later, it remains a cult-favorite.

After Spackle took off, the brand quickly became known for pioneering the primer category and bringing baked makeup to the masses. Handcrafted in Italy, Laura Geller Beauty’s iconic baked formulas are made with mature skin in mind and deliver weightless, silky color that never cakes. This caught the attention of AS Beauty, a parent company that primarily focuses on female entrepreneurs. They added Laura Geller Beauty to the family in 2019.

Two years later, Laura Geller Beauty made the bold decision to exclusively feature women over 40 in advertising, social media, and on LauraGeller.com. As part of these ongoing efforts to celebrate beauty later in life, the brand joined forces with TV legend and activist Fran Drescher and legendary supermodel Paulina Porizkova for its newest campaigns.

“We want to make all women feel beautiful and worthy whether they’re 19 or 90,” says Laura.