New Arrivals

  • All Seasons of Beauty Kit - Timeless Tones solider fair
    All Seasons of Beauty Kit - Timeless Tones group texture
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    4.9
    Rated 4.9 out of 5 stars
    7

    All Seasons of Beauty Kit - Timeless Tones (4PC)

    $142.00
    $49.00 $142.00
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  • All Seasons of Beauty Kit Madison Ave - Soldier
    The Delectables Baked Eyeshadows Madison Ave. Mattes - textures
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    4.3
    Rated 4.3 out of 5 stars
    24

    All Seasons of Beauty Kit - Madison Ave. Mattes (4PC)

    $142.00
    $49.00 $142.00
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  • Dark Circle Defense Kit (3PC) - fair
    Dark Circle Defense Kit (3PC) - product benefits
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    3.8
    Rated 3.8 out of 5 stars
    43,697

    Dark Circle Defense Kit (3PC)

    $91.00
    $45.00 $91.00
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  • Save 71%
    4.3
    Rated 4.3 out of 5 stars
    133

    RSVP Yes! Full Face Kit (4 PC)

    $235.00
    $69.00 $235.00
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  • Geller On The Go Travel Kit - Soldier
    Geller's Greatest Palette New York Minute Model B&A in light
    Geller's Greatest Palette New York Minute textures
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    5.0
    Rated 5.0 out of 5 stars
    6

    Geller On The Go Travel Kit (3PC)

    $174.00
    $49.00 $174.00
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  • Geller's Greatest Palette New York Minute soldier
    Geller's Greatest Palette New York Minute Model B&A in light
    Geller's Greatest Palette New York Minute textures
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    4.5
    Rated 4.5 out of 5 stars
    129

    Geller's Greatest Baked Face & Eye Palette: New York Minute

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    $25.00 $70.00
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  • The Delectables Baked Eyeshadows Madison Ave. Mattes - soldier
    The Delectables Baked Eyeshadows Madison Ave. Mattes - textures
    The Delectables Baked Eyeshadows Madison Ave. Mattes - Model B&A in Medium and Tan
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    4.2
    Rated 4.2 out of 5 stars
    265

    The Delectables 14 Multi-Finish Baked Eyeshadows: Madison Ave. Mattes

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    $25.00 $56.00
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  • Night-N-Day Magnifying Mascara Kit soldier
    Night-N-Day Magnifying Mascara Kit Model B&A
    Night-N-Day Magnifying Mascara Kit shade names swatch
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    5.0
    Rated 5.0 out of 5 stars
    17

    Night-n-Day Magnifying Mascara Kit

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    $22.00 $52.00
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  • RSVP Ready Big Night Out Full Face Palette soldier
    RSVP Ready Big Night Out Full Face Palette Model B&A in light
    RSVP Ready Big Night Out Full Face Palette texture
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    4.5
    Rated 4.5 out of 5 stars
    107

    RSVP-Ready: Big Night Out Full Face Palette

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    $39.00 $147.00
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  • Glam on the Go Face + Eye Palette soldier
    Glam on the Go Face + Eye Palette model grid in light and tan
    Glam on the Go Face + Eye Palette texture
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    4.5
    Rated 4.5 out of 5 stars
    43

    Glam on the Go Face + Eye Palettes (3PC)

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    $29.00 $117.00
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  • Delectable Delights Eye Kit Soldier
    Delectable Delights Eye Kit Textures
    All Day Matte Eye Kit Model B&A in Light
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    4.1
    Rated 4.1 out of 5 stars
    249

    All Day Essential Eye Kit (6PC)

    $184.00
    $49.00 $184.00
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  • All Day Matte Eye Kit Soldier
    The Delectables Baked Eyeshadows Madison Ave. Mattes - textures
    All Day Matte Eye Kit Model B&A in Light
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    4.4
    Rated 4.4 out of 5 stars
    555

    All Day Matte Eye Kit (5PC)

    $128.00
    $39.00 $128.00
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  • The Bright Stuff Illuminating Under Eye Concealer Soldier - light
    The Bright Stuff Illuminating Under Eye Concealer - full assortment
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    4.1
    Rated 4.1 out of 5 stars
    122

    The Bright Stuff Illuminating Under Eye Concealer

    $29.00
    $15.95 $29.00
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  • Lip Frosting Trio Soldier
    Lip Frosting Trio texture
    Lip Frosting Trio limited edition
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    4.8
    Rated 4.8 out of 5 stars
    21

    Limited Edition Lip Frosting Trio

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    $24.00 $63.00
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  • Color Luster Lip Gloss solider in Gilded Honey
    Color Luster Lip Gloss is back
    Color Luster Lip Gloss shade chart
    NEW
    4.4
    Rated 4.4 out of 5 stars
    17

    Color Luster Lip Gloss

    $21.00
    $12.60 $21.00
    NEW
  • Face It All 2PC Face Brush Set Soldier
    Face It All 2PC Face Brush Set benefits
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    4.6
    Rated 4.6 out of 5 stars
    1,029

    Limited Edition Face It All 2PC Face Brush Set

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    $20.00 $52.00
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  • Holiday Baked Starter Kit (3PC) - medium
    Holiday Baked Starter Kit (3PC) - Model B&A in medium
    Holiday Baked Starter Kit (4PC) Textures
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    4.2
    Rated 4.2 out of 5 stars
    915

    Holiday Baked Starter Kit (3PC)

    $178.00
    $66.00 $178.00
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  • Holiday Daily Routine Kit - fair
    Holiday Daily Routine Kit Model B&A in Medium
    Holiday Daily Routine Kit Textures
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    4.0
    Rated 4.0 out of 5 stars
    58,003

    Holiday Daily Routine Kit (5PC)

    $146.00
    $65.00 $146.00
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  • Baked Eyeshadow, Sunstone/Almond - soldier
    Baked Eyeshadow, Sunstone/Almond - benefits
    4.7
    Rated 4.7 out of 5 stars
    18

    Baked Eyeshadow, Sunstone/Almond

    $24.00
    $9.99 $24.00
  • Blush-n-Brighten Skyline Sunset soldier
    Blush-n-Brighten Skyline Sunset model gird
    Blush-n-Brighten Skyline Sunset benefits
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    4.3
    Rated 4.3 out of 5 stars
    10

    Limited Edition Baked Blush-n-Brighten Marbleized Blush

    $32.00
    $16.00 $32.00
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  • Holiday Retractable Kabuki Brush - soldier
    Holiday Retractable Kabuki Brush - benefits
    Holiday Retractable Kabuki Brush - how to apply
    Limited Edition - Holiday ⭐
    4.5
    Rated 4.5 out of 5 stars
    1,778

    Limited Edition Retractable Angled Kabuki Brush

    $26.00
    $14.30 $26.00
    Limited Edition - Holiday ⭐
  • The Holiday Pro-Aging Kit Soldier
    Save 63%
    3.9
    Rated 3.9 out of 5 stars
    56,804

    Holiday Pro-Aging Kit (7PC)

    $204.00
    $75.00 $204.00
    Save 63%
  • The Brush Vault soldier
    The Brush Vault whats included
    The Brush Vault full brush lineup
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    4.9
    Rated 4.9 out of 5 stars
    9

    The Brush Vault Limited Edition Makeup Brush Collection (10 PC)

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    $80.00 $228.00
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  • The Best of the Best Tuscan Dreams Soldier
    The Best of the Best Tuscan Dreams Model B&A
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    4.5
    Rated 4.5 out of 5 stars
    404

    Best of the Best Tuscan Dreams

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    $49.00 $114.00
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Baked Balance-n-Brighten texture image

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Frequently Asked Questions

  • I have an idea for a new Laura Geller product! Who can I speak to?

    We love to hear from fans! Drop us a line at info@lauragellerbeauty.com

  • What products are best for everyday makeup?

    Our curated kits are a great solution for makeup you can rely on everyday. Looking for just the basics? Our Makeup Made Simple Kit (3PC) which includes a foundation, Spackle Primer, and brush might be the right place to start. Need a full routine? Then our Daily Routine Kit (4PC) is a smart choice for you, as it includes everything you need to complete your makeup base. Rather a full face -- or want to try some bestsellers? Check out our Cult Classics Kit (6PC), which includes everything you need for a complete makeup look.

  • What is your return policy?

    In honor of the holiday season, we have extended our return policy to 60 days for orders placed between 10/1/25-12/31/25 to give you more than enough time to try your favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your products. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    We're always on the hunt for the perfect new makeup product to add to your routine. This collection is where you can find our latest and greatest beauty for mature skin, and the future game-changers in your routine!Be the first to shop our new arrivals in both makeup and Bliss skincare. Who knows what holy grail makeup you might discover?! These are the kinds of products you're about to see from your favorite over-40 influencers on Instagram and TikTok, so take your chance to be ahead of the beauty game! From new textures, new shades, new formulas and more, your makeup routine is about to get a brand new refresh.We're not just chasing beauty trends, we're finding ways to tap into viral makeup secrets for mature skin. We're bringing you the absolute best of what's happening in the beauty world right now.