New Arrivals

  • Cancer Schmancer Kit - Soldier
    Cancer Schmancer Kit - Fran Drescher
    Cancer Schmancer Kit - Model B&A
    Limited Edition - Holiday ⭐

    Limited Edition Cancer Schmancer Kit (3PC)

    $67.00
    $49.00 $67.00
    Limited Edition - Holiday ⭐
  • Holiday Baked Starter Kit (4PC) - fair
    Holiday Baked Starter Kit (3PC) - Model B&A in medium
    Holiday Baked Starter Kit (4PC) Textures
    Save 63%
    3.8
    Rated 3.8 out of 5 stars
    41,800

    Holiday Baked Starter Kit (4PC)

    $204.00
    $75.00 $204.00
    Save 63%
  • Holiday Daily Routine Kit - fair
    Holiday Daily Routine Kit Model B&A in Medium
    Holiday Daily Routine Kit Textures
    Save 55%
    3.9
    Rated 3.9 out of 5 stars
    55,301

    Holiday Daily Routine Kit (5PC)

    $146.00
    $65.00 $146.00
    Save 55%
  • All Day Shimmer Eye Kit Soldier
    All Day Shimmer Eye Kit Textures
    All Day Shimmer Eye Kit Model B&A in Medium
    Save 62%
    4.6
    Rated 4.6 out of 5 stars
    359

    All Day Shimmer Eye Kit (5PC)

    $128.00
    $49.00 $128.00
    Save 62%
  • All Day Matte Eye Kit Soldier
    The Delectables Baked Eyeshadows Madison Ave. Mattes - textures
    All Day Matte Eye Kit Model B&A in Light
    Save 62%
    4.7
    Rated 4.7 out of 5 stars
    294

    All Day Matte Eye Kit (5PC)

    $128.00
    $49.00 $128.00
    Save 62%
  • Glam on the Go Face + Eye Palette soldier
    Glam on the Go Face + Eye Palette model grid in light and tan
    Glam on the Go Face + Eye Palette texture
    Save 68%

    Glam on the Go Face + Eye Palette

    $117.00
    $38.00 $117.00
    Save 68%
  • RSVP Ready Big Night Out Full Face Palette soldier
    RSVP Ready Big Night Out Full Face Palette Model B&A in light
    RSVP Ready Big Night Out Full Face Palette texture
    Save 67%
    4.2
    Rated 4.2 out of 5 stars
    33

    RSVP-Ready: Big Night Out Full Face Palette

    $147.00
    $49.00 $147.00
    Save 67%
  • Blush-n-Brighten Skyline Sunset soldier
    Blush-n-Brighten Skyline Sunset model gird
    Blush-n-Brighten Skyline Sunset benefits
    Limited Edition - Holiday ⭐

    Limited Edition Baked Blush-n-Brighten Marbleized Blush

    $32.00
    $19.20 $32.00
    Limited Edition - Holiday ⭐
  • Geller's Greatest Palette New York Minute soldier
    Geller's Greatest Palette New York Minute Model B&A in light
    Geller's Greatest Palette New York Minute textures
    Limited Edition - Holiday ⭐
    4.6
    Rated 4.6 out of 5 stars
    103

    Geller's Greatest Baked Face & Eye Palette: New York Minute

    $70.00
    $35.00 $70.00
    Limited Edition - Holiday ⭐
  • Lip Frosting Trio Soldier
    Lip Frosting Trio texture
    Lip Frosting Trio limited edition
    Save 52%

    Limited Edition Lip Frosting Trio

    $63.00
    $30.00 $63.00
    Save 52%
  • The Brush Vault soldier
    The Brush Vault whats included
    The Brush Vault full brush lineup
    Save 61%

    The Brush Vault Limited Edition Makeup Brush Collection

    $228.00
    $90.00 $228.00
    Save 61%
  • Limited Edition - Holiday ⭐
    4.4
    Rated 4.4 out of 5 stars
    1,333

    Limited Edition Retractable Angled Kabuki Brush

    $26.00
    $15.60 $26.00
    Limited Edition - Holiday ⭐
  • Face It All 2PC Face Brush Set Soldier
    Face It All 2PC Face Brush Set benefits
    Save 50%

    Limited Edition Face It All 2PC Face Brush Set

    $52.00
    $26.00 $52.00
    Save 50%
  • The Delectables Baked Eyeshadows Madison Ave. Mattes - soldier
    The Delectables Baked Eyeshadows Madison Ave. Mattes - textures
    The Delectables Baked Eyeshadows Madison Ave. Mattes - Model B&A in Medium and Tan
    DEAL OF THE DAY
    4.6
    Rated 4.6 out of 5 stars
    109

    The Delectables 14 Multi-Finish Baked Eyeshadows: Madison Ave. Mattes

    $56.00
    $28.00 $56.00
    DEAL OF THE DAY
  • The Delectables Baked Eyeshadows Soho Shimmers - soldier
    The Delectables Baked Eyeshadows Soho Shimmers - textures
    The Delectables Baked Eyeshadows Soho Shimmers - Model B&A in light
    DEAL OF THE DAY
    4.6
    Rated 4.6 out of 5 stars
    109

    The Delectables 14 Multi-Finish Baked Eyeshadows: Soho Shimmers

    $56.00
    $28.00 $56.00
    DEAL OF THE DAY
  • Shadow Skills 4PC Eye Brush Set Soldier
    Save 50%

    Shadow Skills 4PC Eye Brush Set

    $72.00
    $36.00 $72.00
    Save 50%
  • The Holiday Pro-Aging Kit Soldier
    Save 67%
    3.9
    Rated 3.9 out of 5 stars
    54,151

    Holiday Pro-Aging Kit (7PC)

    $204.00
    $67.50 $204.00
    Save 67%
  • The Bright Stuff Illuminating Under Eye Concealer Soldier - light
    The Bright Stuff Illuminating Under Eye Concealer - full assortment
    4.4
    Rated 4.4 out of 5 stars
    39

    The Bright Stuff Illuminating Under Eye Concealer

    $29.00
    $17.40 $29.00
  • Baked Starter Kit - Tuscan Dreams in light
    Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
    Award winning badges image
    Save 61%
    3.8
    Rated 3.8 out of 5 stars
    42,902

    Baked Starter Kit - Tuscan Dreams (3 PC)

    $178.00
    $69.00 $178.00
    Save 61%
  • Baked Starter Kit Full Coverage - Tuscan Dreams soldier
    Double Take Baked Model B&A in Fair
    Spackle Skin Perfecting Primer Duos Award Image
    Save 61%
    4.0
    Rated 4.0 out of 5 stars
    7,530

    Baked Starter Kit Full Coverage - Tuscan Dreams (3 PC)

    $176.00
    $69.00 $176.00
    Save 61%
  • Night-N-Day Magnifying Mascara Kit soldier
    Night-N-Day Magnifying Mascara Kit Model B&A
    Night-N-Day Magnifying Mascara Kit shade names swatch
    Save 50%

    Night-n-Day Magnifying Mascara Kit

    $52.00
    $26.00 $52.00
    Save 50%
  • Italian Marble Lipstick Duo soldier
    Italian Marble Lipstick Duo Model Grid in Rose Macaron
    Italian Marble Lipstick Duo Model Grid in Berry Banana
    Save 50%

    Italian Marble Lipstick Duo: Berry Banana & Rosé Macaron

    $48.00
    $24.00 $48.00
    Save 50%
Baked Balance-n-Brighten texture image

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Not Sure Where to Start?

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Frequently Asked Questions

  • I have an idea for a new Laura Geller product! Who can I speak to?

    We love to hear from fans! Drop us a line at info@lauragellerbeauty.com

  • What products are best for everyday makeup?

    Our curated kits are a great solution for makeup you can rely on everyday. Looking for just the basics? Our Makeup Made Simple Kit (3PC) which includes a foundation, Spackle Primer, and brush might be the right place to start. Need a full routine? Then our Daily Routine Kit (4PC) is a smart choice for you, as it includes everything you need to complete your makeup base. Rather a full face -- or want to try some bestsellers? Check out our Cult Classics Kit (6PC), which includes everything you need for a complete makeup look.

  • What is your return policy?

    In honor of the holiday season, for orders placed between 10/1/25-12/31/25 we have extended our return policy to 60 days to give you more than enough time to try their favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your product for free, minus shipping charges. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase.

New Arrivals

  • Learn More

    We're always on the hunt for the perfect new makeup product to add to your routine. This collection is where you can find our latest and greatest beauty for mature skin, and the future game-changers in your routine!Be the first to shop our new arrivals in both makeup and Bliss skincare. Who knows what holy grail makeup you might discover?! These are the kinds of products you're about to see from your favorite over-40 influencers on Instagram and TikTok, so take your chance to be ahead of the beauty game! From new textures, new shades, new formulas and more, your makeup routine is about to get a brand new refresh.We're not just chasing beauty trends, we're finding ways to tap into viral makeup secrets for mature skin. We're bringing you the absolute best of what's happening in the beauty world right now.