All Makeup

  • cult classics main hero
    Cult Classics B&A Medium
    Baked Starter Kit Full Coverage Award Winning Image
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    3.9
    Rated 3.9 out of 5 stars
    7,034

    Cult Classics Full Face Kit (6 PC)

    £141.00 GBP
    £54.00 GBP £141.00 GBP
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  • Daily Routine Natural Finish Kit Soldier
    Daily Routine Full Look Model B+A in Light
    Baked Starter Kit Full Coverage Award Winning Image
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    3.9
    Rated 3.9 out of 5 stars
    64,752

    Daily Routine: Natural Finish Full Face Kit (4 PC)

    £93.00 GBP
    £41.00 GBP £93.00 GBP
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  • Modern Classic Lip Liner Soldier - Purely Pink
    Laura Geller Modern Classic Lip Liner 3 model grid in shade Purely Pink
    Laura Geller Modern Classic shade names with textures
    4.4
    Rated 4.4 out of 5 stars
    756

    Modern Classic Waterproof Lip Liner

    £17.00 GBP
    £9.00 GBP £17.00 GBP
  • BOTB Soldier
    BOTB B&A gray hair Model
    The Best of the Best Baked Face Palette
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    4.4
    Rated 4.4 out of 5 stars
    4,601

    The Best of the Best Baked Face Palette

    £126.00
    £38.00 GBP £126.00
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  • Ideal Fix Soldier - Light
    Ideal Fix Concealer Model B&A in Light
    BEST SELLER
    4.3
    Rated 4.3 out of 5 stars
    2,435

    The Ideal Fix Concealer

    £23.00 GBP
    £12.00 GBP £23.00 GBP
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  • Baked Natural Glow Highlighter Duo Soldier
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    4.4
    Rated 4.4 out of 5 stars
    163

    Baked Natural Glow Highlighter Duo

    £35.00 GBP
    £14.00 GBP £35.00 GBP
    JOIN THE WAITLIST
    JOIN THE WAITLIST
  • Light and Full Coverage Kit - Soldier
    Light & Full Coverage - Model B&A - Golden Medium
    Baked Starter Kit Full Coverage Award Winning Image
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    4.0
    Rated 4.0 out of 5 stars
    6,981

    Light and Full Coverage Kit (2 PC)

    £59.00 GBP
    £25.00 GBP £59.00 GBP
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  • Gel Eyeliner Collection (5 PC) Soldier
    Gel Eyeliner Collection (5 PC) Shades
    Gel Eyeliner Collection (5 PC) Lifestyle
    Save 52%
    4.5
    Rated 4.5 out of 5 stars
    142

    Gel Eyeliner Collection (5 PC)

    £23.00 GBP
    £11.00 GBP £23.00 GBP
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  • Fran Drescher with Laura Geller Spackle franchise
    Award winning badges image
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    1,761

    Spackle Skin Perfecting Primer

    £30.00 GBP
    £15.00 GBP £30.00 GBP
    BEST SELLER
  • Bravo Brows Model Macro image in all shades
    Save 47%
    4.3
    Rated 4.3 out of 5 stars
    526

    Bravo Brows Soft Pencil + Brush

    £17.00 GBP
    £9.00 GBP £17.00 GBP
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  • Neutral Setting Powder Soldier
    4.5
    Rated 4.5 out of 5 stars
    392

    Filter Finish Neutralizing Setting Powder

    £27.00 GBP
    £14.00 GBP £27.00 GBP
  • Retractable Airbrush Kabuki Brush - Soldier
    BEST SELLER
    4.6
    Rated 4.6 out of 5 stars
    1,408

    Retractable Airbrush Kabuki Brush

    £21.00 GBP
    £11.00 GBP £21.00 GBP
    BEST SELLER
  • Always there mascara waterproof - soldier
    Laura Geller Always There Mascara B&A
    4.0
    Rated 4.0 out of 5 stars
    749

    Always There Waterproof Mascara

    £21.00 GBP
    £11.00 GBP £21.00 GBP
  • Makeup Made Simple Kit Soldier
    Baked Balance-n-Brighten Model B&A in Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 57%
    3.8
    Rated 3.8 out of 5 stars
    2,822

    Makeup Made Simple Kit (3PC)

    £79.00 GBP
    £34.00 GBP £79.00 GBP
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  • The Foundationals Kit - Matte Finish (2PC) soldier
    Double Take Baked Model B&A in Fair
    Award winning badges image
    Save 56%
    4.0
    Rated 4.0 out of 5 stars
    6,431

    The Foundationals Kit - Matte Finish (2PC)

    £50.00 GBP
    £22.00 GBP £50.00 GBP
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  • Serum Blush Cheek Tint Soldier in Practical Pink
    Serum Blush Cheek Tint Model B&A with Full Look in Blushing Berry
    Laura Geller Serum Blush Benefits
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    4.2
    Rated 4.2 out of 5 stars
    1,997

    Serum Blush Cheek Tint

    £24.00 GBP
    £12.00 GBP £24.00 GBP
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  • foundationals main soldier
    BNB Model B&A Older Model - Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 46%
    3.7
    Rated 3.7 out of 5 stars
    4,673

    The Foundationals Kit - Natural Finish (2PC)

    £50.00 GBP
    £27.00 GBP £50.00 GBP
    Save 46%
  • Brush Bestsellers Group Lifestyle
    BEST SELLER
    4.6
    Rated 4.6 out of 5 stars
    375

    Brush Bestsellers

    £14.00 GBP
    From £7.00 GBP £14.00 GBP
    BEST SELLER
  • Save 56%
    4.4
    Rated 4.4 out of 5 stars
    468

    Baked Blurring + Setting Powder

    £25.00 GBP
    £11.00 GBP £25.00 GBP
    Save 56%
  • Blush-n-Bronze - Soldier - Rose Bronze
    Baked Blush-n-Bronze Marbleized 2-in-1 model grid in Rose Bronze
    Baked Blush-n-Bronze benefits on model
    Save 48%
    4.3
    Rated 4.3 out of 5 stars
    960

    Baked Blush-n-Bronze Marbleized 2-in-1

    £27.00 GBP
    £14.00 GBP £27.00 GBP
    Save 48%
  • The Foundationals Kit - Satin Finish Soldier
    Baked Balance-n-Glow Color Illuminating Foundation model B&A in shade Light
    Awards image
    Save 56%
    4.0
    Rated 4.0 out of 5 stars
    6,702

    The Foundationals Kit - Satin Finish (2PC)

    £50.00 GBP
    £22.00 GBP £50.00 GBP
    Save 56%
  • Spackle Primer Soldier - Brighten and Blur
    Spackle Skin Perfecting Primer Brighten-n-Blur model B&A
    Award Winning image
    3.4
    Rated 3.4 out of 5 stars
    960

    Spackle Skin Perfecting Primer: Brighten-n-Blur

    £30.00 GBP
    £15.00 GBP £30.00 GBP
Baked Balance-n-Brighten texture image

Not sure what you’re looking for?

Not Sure Where to Start?

Your New Routine Quiz

For your ideal starter set:

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Foundations textures

For your perfect shade:

Foundation Finder Quiz
Foundation Finder Quiz

Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • How do I apply my new Laura Geller products?

    Check out informational videos on each product page, with how-to videos straight from out founder herself!

  • What's Laura Geller Beauty's mission statement?

    At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is baked makeup and how is it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What is your return policy?

    In honor of the holiday season, we have extended our return policy to 60 days for orders placed between 10/1/25-12/31/25 to give you more than enough time to try your favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your products. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Discover Laura Geller's complete collection of easy-to-use makeup, all made for mature skin. Our assortment of foolproof beauty is always designed with all skin types and concerns in mind. From our award-winning icon Baked Balance-n-Brighten Foundation which can help color correct redness and cover up dark circles, to our bestselling Spackle Skin Perfecting Makeup Primers that work to minimize pores and fine lines under makeup, you'll find the best mature skin-friendly beauty products to suit your skin.Our complete collection of Laura Geller beauty products are perfect for your everyday makeup look or for special occasions too. Many of our highest-rated products are created with our signature Baked technique. These silky makeup powders are handmade in Italy and then baked for 24 hours, creating uniquely marbleized powders that apply smoothly and blend effortlessly.When you hit 40, you need makeup that's made for the changes in your skin. That's exactly why our formulas deliver the results our customers expect, like solutions for dark spots and rosacea along with foundations that don't settle or crease in fine lines. Our baked foundations are even dermatologist-approved and clinically proven to be safe for sensitive skin! Shop our premium makeup collection today and experience the difference that makeup for mature skin can make in your beauty routine.