All Makeup

  • Swipe-n-Line Instant Eye Perfecting Stick Soldier in shade Classic
    Laura Geller Swipe-n-Line lifestyle image with shade textures
    Swipe-n-Line Instant Eye Perfecting Stick product benefits
    4.1
    Rated 4.1 out of 5 stars
    551

    Swipe-n-Line Instant Eye Perfecting Stick

    $24.00
    $13.20 $24.00
  • Always There Mascara Soldier
    Laura Geller Always There Mascara model B&A
    Always there lengthening mascara product benefits
    3.5
    Rated 3.5 out of 5 stars
    758

    Always There Lengthening Mascara

    $26.00
    $13.00 $26.00
  • Balance-n-Brighten Travel Size - Soldier
    Balance-n-Brighten skin concerns chart
    4.2
    Rated 4.2 out of 5 stars
    512

    Baked Balance-n-Brighten Color Correcting Foundation Travel Size

    $24.00
    $13.20 $24.00
  • All Seasons of Beauty Kit - Timeless Tones solider fair
    All Seasons of Beauty Kit - Timeless Tones group texture
    Save 65%

    All Seasons of Beauty Kit - Timeless Tones (4PC)

    $142.00
    $49.00 $142.00
    Save 65%
  • Modern Classic Cream Lipstick Soldier
    Laura Geller Modern Classic Lipstick 3 model grid in shade Real Rosy
    Laura Geller Modern Classic Lipstick product benefits include that it has a non-drying, creamy formula, is enriched with Vitamin E and is long-wearing
    4.4
    Rated 4.4 out of 5 stars
    599

    Modern Classic Cream Lipstick

    $24.00
    $13.20 $24.00
  • Kajal Longwear Mascara solider- black
    Kajal Mascara in Black Model Eye B&A
    4.4
    Rated 4.4 out of 5 stars
    821

    Kajal Longwear Mascara

    $26.00
    $14.30 $26.00
  • Spackle Under Eye Primer - Soldier
    Spackle Illuminating Eye Primer B+A
    spackle illuminating under eye primer product benefits
    Save 45%
    4.2
    Rated 4.2 out of 5 stars
    325

    Spackle Illuminating Under Eye Primer

    $24.00
    $13.20 $24.00
    Save 45%
  • 4.4
    Rated 4.4 out of 5 stars
    323

    Define-n-Tame Brow Lifting Stick

    $20.00
    $11.00 $20.00
  • Neutral Setting Powder Soldier
    4.5
    Rated 4.5 out of 5 stars
    403

    Filter Finish Neutralizing Setting Powder

    $34.00
    $18.70 $34.00
  • Save 57%
    3.7
    Rated 3.7 out of 5 stars
    169

    Modern Classic Matte Lip Mousse

    $21.00
    $8.99 $21.00
    Save 57%
  • Laura's Essentials Blushing & Blissful Soldier
    Laura's Essentials Blushing & Blissful Texture
    Laura's Essentials Blushing & Blissful Lifestyle
    Save 71%
    4.2
    Rated 4.2 out of 5 stars
    95

    Laura's Essentials Blushing & Blissful 12 Multi-Finish Eyeshadows 1 Highlighter, 1 Blush

    Liquid error (snippets/price line 91): could not convert Metafields::MetafieldDrop into money
    $12.99 $45.00
    Save 71%
  • Bold Beauty Kajal Duo Soldier
    Kajal Longwear Eyeliner 3 model grid in Soft Black Kohl
    Award winning image
    Save 62%
    4.4
    Rated 4.4 out of 5 stars
    898

    Bold Beauty Kajal Duo

    $50.00
    $19.00 $50.00
    Save 62%
  • Save 75%
    4.6
    Rated 4.6 out of 5 stars
    311

    Shadow Skills 4PC Eye Brush Set

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    $15.99 $64.00
    Save 75%
  • Marble Eyes Liner - ocean deep
    Marble Eyes Liner Ocean Deep macro eye
    Save 55%
    4.2
    Rated 4.2 out of 5 stars
    239

    Marble Eyes Liner

    $22.00
    $9.99 $22.00
    Save 55%
  • Spackle Primer Soldier - Diamond
    Spackle Skin Perfecting Primer: Diamond Model B&A
    Awards image
    Save 40%
    4.3
    Rated 4.3 out of 5 stars
    485

    Spackle Skin Perfecting Primer: Diamond

    $36.00
    $21.60 $36.00
    Save 40%
  • Blush-n-Brighten Skyline Sunset soldier
    Blush-n-Brighten Skyline Sunset model gird
    Blush-n-Brighten Skyline Sunset benefits
    Limited Edition - Holiday ⭐
    4.2
    Rated 4.2 out of 5 stars
    9

    Limited Edition Baked Blush-n-Brighten Marbleized Blush

    $32.00
    $17.60 $32.00
    Limited Edition - Holiday ⭐
  • Baked Gelato Swirl Illuminator Gilded Honey - soldier
    Baked Gelato Swirl Illuminator Gilded Honey - Model B&A
    Baked Gelato Swirl Illuminator Gilded Honey - Model Light and Deep
    BEST SELLER
    4.3
    Rated 4.3 out of 5 stars
    69

    Baked Gelato Swirl Illuminator in Gilded Honey

    $28.00
    $16.80 $28.00
    BEST SELLER
  • New Icons - B&A - Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 61%
    4.4
    Rated 4.4 out of 5 stars
    10,012

    New Icons Kit (6 PC)

    $185.00
    $72.00 $185.00
    Save 61%
  • Baked Starter Kit - Full Coverage (3PC) soldier
    Double Take Baked Model B&A in Fair
    Baked Starter Kit Full Coverage Award Winning Image
    Save 64%
    4.2
    Rated 4.2 out of 5 stars
    13,199

    Baked Starter Kit - Full Coverage (3PC)

    $190.00
    $69.00 $190.00
    Save 64%
  • Seamless Finish Full Coverage Concealer Soldier
    Save 50%
    4.6
    Rated 4.6 out of 5 stars
    505

    Seamless Finish Full Coverage Concealer

    $28.00
    $14.00 $28.00
    Save 50%
  • Night-N-Day Magnifying Mascara Kit soldier
    Night-N-Day Magnifying Mascara Kit Model B&A
    Night-N-Day Magnifying Mascara Kit shade names swatch
    Save 62%
    5.0
    Rated 5.0 out of 5 stars
    13

    Night-n-Day Magnifying Mascara Kit

    Liquid error (snippets/price line 91): could not convert Metafields::MetafieldDrop into money
    $20.00 $52.00
    Save 62%
  • Better Than Block Soldier - Golden Medium
    Better Than Block - Model B&A Light
    Award winning badge image
    Save 50%
    4.5
    Rated 4.5 out of 5 stars
    623

    Better Than ‘Block Skincare-Infused Serum Foundation with Broad Spectrum SPF 50+

    $38.00
    $19.00 $38.00
    Save 50%
Baked Balance-n-Brighten texture image

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Foundations textures

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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • How do I apply my new Laura Geller products?

    Check out informational videos on each product page, with how-to videos straight from out founder herself!

  • What's Laura Geller Beauty's mission statement?

    At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is baked makeup and how is it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What is your return policy?

    In honor of the holiday season, we have extended our return policy to 60 days for orders placed between 10/1/25-12/31/25 to give you more than enough time to try your favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your products. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Discover Laura Geller's complete collection of easy-to-use makeup, all made for mature skin. Our assortment of foolproof beauty is always designed with all skin types and concerns in mind. From our award-winning icon Baked Balance-n-Brighten Foundation which can help color correct redness and cover up dark circles, to our bestselling Spackle Skin Perfecting Makeup Primers that work to minimize pores and fine lines under makeup, you'll find the best mature skin-friendly beauty products to suit your skin.Our complete collection of Laura Geller beauty products are perfect for your everyday makeup look or for special occasions too. Many of our highest-rated products are created with our signature Baked technique. These silky makeup powders are handmade in Italy and then baked for 24 hours, creating uniquely marbleized powders that apply smoothly and blend effortlessly.When you hit 40, you need makeup that's made for the changes in your skin. That's exactly why our formulas deliver the results our customers expect, like solutions for dark spots and rosacea along with foundations that don't settle or crease in fine lines. Our baked foundations are even dermatologist-approved and clinically proven to be safe for sensitive skin! Shop our premium makeup collection today and experience the difference that makeup for mature skin can make in your beauty routine.