All Makeup

  • Glow Highlighter - Soldier - Portofino
    Glow Highlighter Model B&A Portofino
    Award winning badge image
    4.5
    Rated 4.5 out of 5 stars
    1,146

    Baked Natural Glow Highlighter

    $24.00
    $12.00 $24.00
  • Sculpt and Stay Waterproof Brow Pencil and Gel Soldier - Taupe
    sculpt -n-stay waterproof brow pencil and gel shade chart
    4.3
    Rated 4.3 out of 5 stars
    1,195

    Sculpt-n-Stay Waterproof Brow Pencil & Gel

    $22.00
    $13.20 $22.00
  • Modern Classic Lip Liner Soldier - Purely Pink
    Laura Geller Modern Classic Lip Liner 3 model grid in shade Purely Pink
    Laura Geller Modern Classic shade names with textures
    4.4
    Rated 4.4 out of 5 stars
    722

    Modern Classic Waterproof Lip Liner

    $21.00
    $12.60 $21.00
  • Spackle Skin Perfecting Primer Duos soldier in hydrate
    Spackle Primer Comparison Chart
    Prep & Set Duo awards image
    Save 50%
    4.4
    Rated 4.4 out of 5 stars
    955

    Spackle Skin Perfecting Primer Duos

    $72.00
    $36.00 $72.00
    Save 50%
  • Spackle Eyeshadow Soldier
    Laura Geller Spackle Waterproof Primer product benefits
    3.9
    Rated 3.9 out of 5 stars
    833

    Spackle Waterproof Eyeshadow Primer

    $24.00
    $14.40 $24.00
  • Full Face Powder Brush - Soldier
    Full Face Powder Brush benefits
    4.1
    Rated 4.1 out of 5 stars
    301

    Full Face Powder Brush

    $22.00
    $13.20 $22.00
  • Spackle Primer Soldier - Brighten and Blur
    Spackle Skin Perfecting Primer Brighten-n-Blur model B&A
    Award Winning image
    3.4
    Rated 3.4 out of 5 stars
    932

    Spackle Skin Perfecting Primer: Brighten-n-Blur

    $36.00
    $21.60 $36.00
  • Light and Full Coverage Kit - Soldier
    Light & Full Coverage - Model B&A - Golden Medium
    Award winning badges image
    Save 50%
    4.0
    Rated 4.0 out of 5 stars
    6,641

    Light and Full Coverage Kit (2 PC)

    $76.00
    $38.00 $76.00
    Save 50%
  • Always there mascara waterproof - soldier
    Laura Geller Always There Mascara B&A
    4.0
    Rated 4.0 out of 5 stars
    712

    Always There Waterproof Mascara

    $26.00
    $13.00 $26.00
  • Swipe-n-Line Instant Eye Perfecting Stick Soldier in shade Classic
    Laura Geller Swipe-n-Line lifestyle image with shade textures
    Swipe-n-Line Instant Eye Perfecting Stick product benefits
    4.1
    Rated 4.1 out of 5 stars
    488

    Swipe-n-Line Instant Eye Perfecting Stick

    $24.00
    $14.40 $24.00
  • Spackle Primer Soldier - Champagne
    Spackle Skin Perfecting Primer: Original Champagne Glow 3 model grid
    Award winning badges image
    4.3
    Rated 4.3 out of 5 stars
    633

    Spackle Skin Perfecting Primer: Original Champagne Glow

    $36.00
    $21.60 $36.00
  • Kajal Longwear Mascara solider- black
    Kajal Mascara in Black Model Eye B&A
    4.5
    Rated 4.5 out of 5 stars
    654

    Kajal Longwear Mascara

    $26.00
    $15.60 $26.00
  • angled blush brush - soldier
    Angled Blush Brush - How to Use
    Laura Geller Angled Blush Brush product benefits
    4.6
    Rated 4.6 out of 5 stars
    411

    Angled Blush Brush

    $22.00
    $13.20 $22.00
  • Balance-n-Brighten Travel Size - Soldier
    Balance-n-Brighten skin concerns chart
    4.2
    Rated 4.2 out of 5 stars
    474

    Baked Balance-n-Brighten Color Correcting Foundation Travel Size

    $24.00
    $14.40 $24.00
  • Baked to go Balance n glow soldier
    baked balance n glow B&A medium
    Award winning badges image
    4.0
    Rated 4.0 out of 5 stars
    23

    Baked to Go Balance-n-Glow Illuminating Foundation

    $24.00
    $14.40 $24.00
  • Always There Mascara Soldier
    Laura Geller Always There Mascara model B&A
    Always there lengthening mascara product benefits
    3.6
    Rated 3.6 out of 5 stars
    663

    Always There Lengthening Mascara

    $26.00
    $13.00 $26.00
  • All-Over Eyeshadow Brush Soldier
    Laura Geller Endless Eyes 3 Piece Kit lifestyle image of model applying eyeshadow
    4.8
    Rated 4.8 out of 5 stars
    247

    All-Over Eyeshadow Brush

    $16.00
    $9.60 $16.00
  • Spackle Primer Soldier - Diamond
    Spackle Skin Perfecting Primer: Diamond Model B&A
    Awards image
    4.3
    Rated 4.3 out of 5 stars
    463

    Spackle Skin Perfecting Primer: Diamond

    $36.00
    $21.60 $36.00
  • Spackle Primer Soldier - Clear
    Spackle Skin Perfecting Primer in Original Clear Model B&A in light
    Award winning badges image
    4.2
    Rated 4.2 out of 5 stars
    796

    Spackle Skin Perfecting Primer: Original Clear

    $36.00
    $21.60 $36.00
  • Love Yor Lips Duo Soldier In the Buff and Purely Pink
    Jelly Balm Lip Color Model Grid in a latte love
    Jelly Balm Hydrating Lip Color Shade Model Chart
    Save 51%
    4.4
    Rated 4.4 out of 5 stars
    4,037

    Love Your Lips Duo

    $45.00
    $22.00 $45.00
    Save 51%
  • Spackle Primer Soldier - Rose
    Spackle Skin Perfecting Primer: Ethereal Rose Model B&A
    Awards image
    4.5
    Rated 4.5 out of 5 stars
    500

    Spackle Skin Perfecting Primer: Original Ethereal Rose Glow

    $36.00
    $21.60 $36.00
  • Home + Away Balance-n-Brighten Soldier in Light
    Baked Balance-n-Brighten Model B&A in Light
    Award winning badges image
    Save 52%
    4.2
    Rated 4.2 out of 5 stars
    772

    Home + Away Balance-n-Brighten Foundation Kit (2PC)

    $62.00
    $30.00 $62.00
    Save 52%
Baked Balance-n-Brighten texture image

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Foundations textures

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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • How do I apply my new Laura Geller products?

    Check out informational videos on each product page, with how-to videos straight from out founder herself!

  • What's Laura Geller Beauty's mission statement?

    At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is baked makeup and how is it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What is your return policy?

    We want you to fall in love with your Laura Geller purchase. If you're not satisfied for whatever reason, return your product for free in any condition within 30 days.

New Arrivals

  • Learn More

    Discover Laura Geller's complete collection of easy-to-use makeup, all made for mature skin. Our assortment of foolproof beauty is always designed with all skin types and concerns in mind. From our award-winning icon Baked Balance-n-Brighten Foundation which can help color correct redness and cover up dark circles, to our bestselling Spackle Skin Perfecting Makeup Primers that work to minimize pores and fine lines under makeup, you'll find the best mature skin-friendly beauty products to suit your skin.Our complete collection of Laura Geller beauty products are perfect for your everyday makeup look or for special occasions too. Many of our highest-rated products are created with our signature Baked technique. These silky makeup powders are handmade in Italy and then baked for 24 hours, creating uniquely marbleized powders that apply smoothly and blend effortlessly.When you hit 40, you need makeup that's made for the changes in your skin. That's exactly why our formulas deliver the results our customers expect, like solutions for dark spots and rosacea along with foundations that don't settle or crease in fine lines. Our baked foundations are even dermatologist-approved and clinically proven to be safe for sensitive skin! Shop our premium makeup collection today and experience the difference that makeup for mature skin can make in your beauty routine.