All Makeup

  • Spackle Primer Soldier - Brighten and Blur
    Spackle Skin Perfecting Primer Brighten-n-Blur model B&A
    Award Winning image
    Save 40%
    3.4
    Rated 3.4 out of 5 stars
    1,021

    Spackle Skin Perfecting Primer: Brighten-n-Blur

    $38.00
    $22.80 $38.00
    Save 40%
  • The Delectables Eyeshadow Soldier
    The Delectables Baked Eyeshadow Palette Earthy Essentials product benefits
    Save 61%
    4.3
    Rated 4.3 out of 5 stars
    639

    Delectables Baked Eyeshadow Palette Earthy Essentials

    $56.00
    $22.00 $56.00
    Save 61%
  • Blending Beauties 2 PC Soldier
    Laura Geller Blending Beauties includes Face Powder Brush and Retractable Airbrush Kabauki Brush
    Save 74%
    4.6
    Rated 4.6 out of 5 stars
    387

    Blending Beauties 2 PC Face Brush Set

    $46.00
    $11.99 $46.00
    Save 74%
  • Double Take Liquid Foundation in Golden Medium
    Double Take Liquid Foundation model B&A in Golden Medium
    Double Take Liquid Foundation Product Benefits
    Save 45%
    4.1
    Rated 4.1 out of 5 stars
    1,362

    Double Take Liquid Foundation

    $38.00
    $20.90 $38.00
    Save 45%
  • Spackle Mist Boost - Soldier
    Spackle Mist Boost benefits
    4.7
    Rated 4.7 out of 5 stars
    382

    Spackle Mist Boost with Electrolytes

    $32.00
    $19.20 $32.00
  • Cancel-n-Conceal Model Grid Porcelain/Fair
    Cancel-n-Conceal Skin Perfector & Color Corrector product benefits
    Save 56%
    3.8
    Rated 3.8 out of 5 stars
    747

    Cancel-n-Conceal Skin Perfector & Color Corrector

    $32.00
    $13.99 $32.00
    Save 56%
  • Swipe-n-Line Instant Eye Perfecting Stick Soldier in shade Classic
    Laura Geller Swipe-n-Line lifestyle image with shade textures
    Swipe-n-Line Instant Eye Perfecting Stick product benefits
    Save 40%
    4.2
    Rated 4.2 out of 5 stars
    587

    Swipe-n-Line Instant Eye Perfecting Stick

    $24.00
    $14.40 $24.00
    Save 40%
  • Always There Mascara Soldier
    Laura Geller Always There Mascara model B&A
    Always there lengthening mascara product benefits
    3.5
    Rated 3.5 out of 5 stars
    783

    Always There Lengthening Mascara

    $26.00
    $15.60 $26.00
  • Balance-n-Brighten Travel Size - Soldier
    Balance-n-Brighten skin concerns chart
    4.2
    Rated 4.2 out of 5 stars
    548

    Baked Balance-n-Brighten Color Correcting Foundation Travel Size

    $24.00
    $14.40 $24.00
  • Modern Classic Cream Lipstick Soldier
    Laura Geller Modern Classic Lipstick 3 model grid in shade Real Rosy
    Laura Geller Modern Classic Lipstick product benefits include that it has a non-drying, creamy formula, is enriched with Vitamin E and is long-wearing
    Save 40%
    4.4
    Rated 4.4 out of 5 stars
    645

    Modern Classic Cream Lipstick

    $24.00
    $14.40 $24.00
    Save 40%
  • Kajal Longwear Mascara solider- black
    Kajal Mascara in Black Model Eye B&A
    4.5
    Rated 4.5 out of 5 stars
    901

    Kajal Longwear Mascara

    $26.00
    $16.90 $26.00
  • Spackle Under Eye Primer - Soldier
    Spackle Illuminating Eye Primer B+A
    spackle illuminating under eye primer product benefits
    Save 40%
    4.2
    Rated 4.2 out of 5 stars
    348

    Spackle Illuminating Under Eye Primer

    $24.00
    $14.40 $24.00
    Save 40%
  • 4.4
    Rated 4.4 out of 5 stars
    355

    Define-n-Tame Brow Lifting Stick

    $20.00
    $12.00 $20.00
  • Neutral Setting Powder Soldier
    4.5
    Rated 4.5 out of 5 stars
    417

    Filter Finish Neutralizing Setting Powder

    $34.00
    $20.40 $34.00
  • Save 57%
    3.7
    Rated 3.7 out of 5 stars
    184

    Modern Classic Matte Lip Mousse

    $21.00
    $8.99 $21.00
    Save 57%
  • Laura's Essentials Blushing & Blissful Soldier
    Laura's Essentials Blushing & Blissful Texture
    Laura's Essentials Blushing & Blissful Lifestyle
    Save 64%
    4.3
    Rated 4.3 out of 5 stars
    133

    Laura's Essentials Blushing & Blissful 12 Multi-Finish Eyeshadows 1 Highlighter, 1 Blush

    $45.00
    $16.00 $45.00
    Save 64%
  • Marble Eyes Liner - ocean deep
    Marble Eyes Liner Ocean Deep macro eye
    Save 55%
    4.2
    Rated 4.2 out of 5 stars
    255

    Marble Eyes Liner

    $22.00
    $9.99 $22.00
    Save 55%
  • Spackle Primer Soldier - Diamond
    Spackle Skin Perfecting Primer: Diamond Model B&A
    Awards image
    Save 40%
    4.3
    Rated 4.3 out of 5 stars
    504

    Spackle Skin Perfecting Primer: Diamond

    $36.00
    $21.60 $36.00
    Save 40%
  • Blush-n-Brighten Skyline Sunset soldier
    Blush-n-Brighten Skyline Sunset model gird
    Blush-n-Brighten Skyline Sunset benefits
    Save 40%
    4.6
    Rated 4.6 out of 5 stars
    18

    Limited Edition Baked Blush-n-Brighten Marbleized Blush

    $32.00
    $19.20 $32.00
    Save 40%
  • Baked Starter Kit - Full Coverage (3PC) soldier
    Double Take Baked Model B&A in Fair
    Baked Starter Kit Full Coverage Award Winning Image
    Save 59%
    4.2
    Rated 4.2 out of 5 stars
    13,838

    Baked Starter Kit - Full Coverage (3PC)

    $190.00
    $77.00 $190.00
    Save 59%
  • Seamless Finish Full Coverage Concealer Soldier
    Save 45%
    4.6
    Rated 4.6 out of 5 stars
    567

    Seamless Finish Full Coverage Concealer

    $28.00
    $15.40 $28.00
    Save 45%
  • Night-N-Day Magnifying Mascara Kit soldier
    Night-N-Day Magnifying Mascara Kit Model B&A
    Night-N-Day Magnifying Mascara Kit shade names swatch
    JOIN THE WAITLIST
    4.9
    Rated 4.9 out of 5 stars
    33

    Night-n-Day Magnifying Mascara Kit

    $52.00
    $19.99 $52.00
    JOIN THE WAITLIST
    JOIN THE WAITLIST
Baked Balance-n-Brighten texture image

Not sure what you’re looking for?

Not Sure Where to Start?

Your New Routine Quiz

For your ideal starter set:

Take The Quiz
Take The Quiz
Foundations textures

For your perfect shade:

Foundation Finder Quiz
Foundation Finder Quiz

Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • How do I apply my new Laura Geller products?

    Check out informational videos on each product page, with how-to videos straight from out founder herself!

  • What's Laura Geller Beauty's mission statement?

    At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is baked makeup and how is it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What is your return policy?

    In honor of the holiday season, we have extended our return policy to 60 days for orders placed between 10/1/25-12/31/25 to give you more than enough time to try your favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your products. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Discover Laura Geller's complete collection of easy-to-use makeup, all made for mature skin. Our assortment of foolproof beauty is always designed with all skin types and concerns in mind. From our award-winning icon Baked Balance-n-Brighten Foundation which can help color correct redness and cover up dark circles, to our bestselling Spackle Skin Perfecting Makeup Primers that work to minimize pores and fine lines under makeup, you'll find the best mature skin-friendly beauty products to suit your skin.Our complete collection of Laura Geller beauty products are perfect for your everyday makeup look or for special occasions too. Many of our highest-rated products are created with our signature Baked technique. These silky makeup powders are handmade in Italy and then baked for 24 hours, creating uniquely marbleized powders that apply smoothly and blend effortlessly.When you hit 40, you need makeup that's made for the changes in your skin. That's exactly why our formulas deliver the results our customers expect, like solutions for dark spots and rosacea along with foundations that don't settle or crease in fine lines. Our baked foundations are even dermatologist-approved and clinically proven to be safe for sensitive skin! Shop our premium makeup collection today and experience the difference that makeup for mature skin can make in your beauty routine.