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  • Sun Visor Hat Soldier side
    Save 68%
    4.5
    Rated 4.5 out of 5 stars
    45

    Sun Visor Hat

    $40.00
    $12.99 $40.00
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  • Geller On The Go Travel Kit - Soldier
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    4.3
    Rated 4.3 out of 5 stars
    49

    Geller On The Go Travel Kit (3PC)

    $174.00
    $69.00 $174.00
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  • Precision Blending Sponge - Soldier
    5.0
    Rated 5.0 out of 5 stars
    21

    Full Face Blending Sponge

    $16.00
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  • Pencil Sharpener Soldier - Open
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    4.8
    Rated 4.8 out of 5 stars
    127

    Eye + Lip Pencil Sharpener

    $12.00
    $3.99 $12.00
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  • Geller's Greatest Lift-n-Glow Baked Face Trio soldier
    4.1
    Rated 4.1 out of 5 stars
    293

    Geller's Greatest Lift-n-Glow Baked Face Trio

    $70.00
    $26.00 $70.00
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  • Bold Beauty Kajal Duo Soldier
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    4.5
    Rated 4.5 out of 5 stars
    1,556

    Bold Beauty Kajal Duo

    $50.00
    $25.00 $50.00
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  • Multitasking Cream to Powder Trio, Meet the Nudes - Soldier
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    4.2
    Rated 4.2 out of 5 stars
    112

    Multitasking Cream to Powder Trio, Meet the Nudes

    $32.00
    $6.99 $32.00
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  • Always in Season Bronzer & Blush Duo Soldier
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    5.0
    Rated 5.0 out of 5 stars
    3

    Always in Season Bronzer & Blush Duo

    $30.00
    $9.99 $30.00
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  • Casual Collection, Simply Gilded Soldier
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    5.0
    Rated 5.0 out of 5 stars
    1

    Casual Collection, Simply Gilded

    $45.00
    $12.99 $45.00
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  • The Wearables Purely Natural soldier
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    4.6
    Rated 4.6 out of 5 stars
    10

    The Wearables Purely Natural

    $40.00
    $13.99 $40.00
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  • Baked Kisses Palette & Brush Set (2PC)
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    5.0
    Rated 5.0 out of 5 stars
    1

    Baked Kisses Palette & Brush Set (2PC)

    $43.00
    $16.99 $43.00
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  • Radiant Blush Antique Pink Soldier
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    4.0
    Rated 4.0 out of 5 stars
    1

    Radiant Blush

    $30.00
    $10.99 $30.00
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  • Passport to Pretty Travel Face + Eye Palette, The Wanderlust Collection product soldier
    Save 68%
    5.0
    Rated 5.0 out of 5 stars
    2

    Passport to Pretty Travel Face + Eye Palette, The Wanderlust Collection

    $50.00
    $15.99 $50.00
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  • Dual-Ended Highlighter + Blush Brush soldier
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    1.0
    Rated 1.0 out of 5 stars
    1

    Dual-Ended Highlighter + Blush Brush

    $24.00
    $6.99 $24.00
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    Save 71%
  • Build Your Own Starter Kit soldier

    Create Your Own Starter Kit (3PC)

    $75.00
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  • Mystery Bundle
    Save 75%
    4.9
    Rated 4.9 out of 5 stars
    8

    Mystery Bundle

    $140.00
    $34.99 $140.00
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  • Multitasking Cream to Powder Trio, Meet the Pinks - Soldier
    Save 78%
    4.2
    Rated 4.2 out of 5 stars
    149

    Multitasking Cream to Powder Trio, Meet the Pinks

    $32.00
    $6.99 $32.00
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  • Fenty shot
    Save 57%
    4.4
    Rated 4.4 out of 5 stars
    405

    Just Swipe Cream Eyeshadow

    $23.00
    $9.99 $23.00
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  • Baked Natural Glow Highlighter Quad Soldier
    Save 40%
    4.7
    Rated 4.7 out of 5 stars
    328

    Baked Natural Glow Highlighter Quad

    $45.00
    $27.00 $45.00
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  • Jelly Balm Nourishing Lip Balm Soldier
    Save 55%
    4.3
    Rated 4.3 out of 5 stars
    601

    Jelly Balm Nourishing Lip Serum

    $22.00
    $9.99 $22.00
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  • Baked Blush-n-Highlight Split Soldier
    Save 71%
    4.7
    Rated 4.7 out of 5 stars
    100

    Baked Blush-n-Highlight Split, Pink Buttercream/ French Vanilla

    $45.00
    $12.99 $45.00
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    Save 71%
  • Foundation Brush - Soldier
    4.8
    Rated 4.8 out of 5 stars
    110

    Full Coverage Foundation Blending Brush

    $26.00
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Baked Balance-n-Brighten texture image

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Foundations textures

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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • How do I apply my new Laura Geller products?

    Check out informational videos on each product page, with how-to videos straight from out founder herself!

  • What's Laura Geller Beauty's mission statement?

    At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is baked makeup and how is it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What is your return policy?

    We want you to fall in love with your Laura Geller purchase. If you're not satisfied for any reason, we invite you to return or exchange your products. To process a return, click here. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Discover Laura Geller's complete collection of easy-to-use makeup, all made for mature skin. Our assortment of foolproof beauty is always designed with all skin types and concerns in mind. From our award-winning icon Baked Balance-n-Brighten Foundation which can help color correct redness and cover up dark circles, to our bestselling Spackle Skin Perfecting Makeup Primers that work to minimize pores and fine lines under makeup, you'll find the best mature skin-friendly beauty products to suit your skin.Our complete collection of Laura Geller beauty products are perfect for your everyday makeup look or for special occasions too. Many of our highest-rated products are created with our signature Baked technique. These silky makeup powders are handmade in Italy and then baked for 24 hours, creating uniquely marbleized powders that apply smoothly and blend effortlessly.When you hit 40, you need makeup that's made for the changes in your skin. That's exactly why our formulas deliver the results our customers expect, like solutions for dark spots and rosacea along with foundations that don't settle or crease in fine lines. Our baked foundations are even dermatologist-approved and clinically proven to be safe for sensitive skin! Shop our premium makeup collection today and experience the difference that makeup for mature skin can make in your beauty routine.