All Makeup

  • Sculpt and Stay Waterproof Brow Pencil and Gel Soldier - Taupe
    sculpt -n-stay waterproof brow pencil and gel shade chart
    4.3
    Rated 4.3 out of 5 stars
    1,297

    Sculpt-n-Stay Waterproof Brow Pencil & Gel

    $26.00
    $13.00 $26.00
  • Spackle Primer Soldier - Rose
    Spackle Skin Perfecting Primer: Ethereal Rose Model B&A
    Awards image
    Save 40%
    4.5
    Rated 4.5 out of 5 stars
    525

    Spackle Skin Perfecting Primer: Original Ethereal Rose Glow

    $38.00
    $22.80 $38.00
    Save 40%
  • Modern Classic Lip Liner Soldier - Purely Pink
    Laura Geller Modern Classic Lip Liner 3 model grid in shade Purely Pink
    Laura Geller Modern Classic shade names with textures
    4.4
    Rated 4.4 out of 5 stars
    791

    Modern Classic Waterproof Lip Liner

    $21.00
    $11.55 $21.00
  • BOTB Soldier
    BOTB B&A Charlotte
    The Best of the Best Baked Face Palette
    Save 63%
    4.4
    Rated 4.4 out of 5 stars
    4,645

    The Best of the Best Baked Face Palette

    Liquid error (snippets/price line 91): could not convert Metafields::MetafieldDrop into money
    $46.00 $126.00
    Save 63%
  • Bravo Brows Model Macro image in all shades
    Save 50%
    4.3
    Rated 4.3 out of 5 stars
    557

    Bravo Brows Soft Pencil + Brush

    $22.00
    $11.00 $22.00
    Save 50%
  • Retractable Airbrush Kabuki Brush - Soldier
    BEST SELLER
    4.6
    Rated 4.6 out of 5 stars
    1,434

    Retractable Airbrush Kabuki Brush

    $26.00
    $14.30 $26.00
    BEST SELLER
  • Always there mascara waterproof - soldier
    Laura Geller Always There Mascara B&A
    4.0
    Rated 4.0 out of 5 stars
    773

    Always There Waterproof Mascara

    $26.00
    $13.00 $26.00
  • Makeup Made Simple Kit Soldier
    Baked Balance-n-Brighten Model B&A in Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 62%
    3.8
    Rated 3.8 out of 5 stars
    48,058

    Makeup Made Simple Kit (3PC)

    $102.00
    $39.00 $102.00
    Save 62%
  • Serum Blush Cheek Tint Soldier in Practical Pink
    Serum Blush Cheek Tint Model B&A with Full Look in Blushing Berry
    Laura Geller Serum Blush Benefits
    TIKTOK FAVORITE
    4.3
    Rated 4.3 out of 5 stars
    2,208

    Serum Blush Cheek Tint

    $30.00
    $15.00 $30.00
    TIKTOK FAVORITE
  • Brush Bestsellers Group Lifestyle
    BEST SELLER
    4.6
    Rated 4.6 out of 5 stars
    394

    Brush Bestsellers

    $18.00
    From $9.90 $18.00
    BEST SELLER
  • Save 56%
    4.4
    Rated 4.4 out of 5 stars
    500

    Baked Blurring + Setting Powder

    $32.00
    $13.99 $32.00
    Save 56%
  • Blush-n-Bronze - Soldier - Rose Bronze
    Baked Blush-n-Bronze Marbleized 2-in-1 model grid in Rose Bronze
    Baked Blush-n-Bronze benefits on model
    4.3
    Rated 4.3 out of 5 stars
    991

    Baked Blush-n-Bronze Marbleized 2-in-1

    $34.00
    $18.70 $34.00
  • Spackle Primer Soldier - Brighten and Blur
    Spackle Skin Perfecting Primer Brighten-n-Blur model B&A
    Award Winning image
    Save 40%
    3.4
    Rated 3.4 out of 5 stars
    990

    Spackle Skin Perfecting Primer: Brighten-n-Blur

    $38.00
    $22.80 $38.00
    Save 40%
  • The Delectables Eyeshadow Soldier
    The Delectables Baked Eyeshadow Palette Earthy Essentials product benefits
    Save 60%
    4.3
    Rated 4.3 out of 5 stars
    592

    The Delectables Baked Eyeshadow Palette Earthy Essentials

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    $22.40 $56.00
    Save 60%
  • Laura Geller Blending Beauties includes Face Powder Brush and Retractable Airbrush Kabauki Brush
    Save 74%
    4.6
    Rated 4.6 out of 5 stars
    364

    Blending Beauties 2 PC Face Brush Set

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    $11.99 $46.00
    Save 74%
  • Double Take Liquid Foundation in Golden Medium
    Double Take Liquid Foundation model B&A in Golden Medium
    Double Take Liquid Foundation Product Benefits
    Save 50%
    4.1
    Rated 4.1 out of 5 stars
    1,329

    Double Take Liquid Foundation

    $38.00
    $19.00 $38.00
    Save 50%
  • Spackle Mist Boost - Soldier
    Spackle Mist Boost benefits
    4.7
    Rated 4.7 out of 5 stars
    366

    Spackle Mist Boost with Electrolytes

    $32.00
    $16.00 $32.00
  • Cancel-n-Conceal Model Grid Porcelain/Fair
    Cancel-n-Conceal Skin Perfector & Color Corrector product benefits
    Save 56%
    3.8
    Rated 3.8 out of 5 stars
    702

    Cancel-n-Conceal Skin Perfector & Color Corrector

    $32.00
    $13.99 $32.00
    Save 56%
  • The Holiday Pro-Aging Kit Soldier
    Save 63%
    3.9
    Rated 3.9 out of 5 stars
    56,123

    Holiday Pro-Aging Kit (7PC)

    $204.00
    $75.00 $204.00
    Save 63%
  • All Day Shimmer Eye Kit Soldier
    All Day Shimmer Eye Kit Textures
    All Day Shimmer Eye Kit Model B&A in Medium
    Save 70%
    4.6
    Rated 4.6 out of 5 stars
    440

    All Day Shimmer Eye Kit (5PC)

    $128.00
    $39.00 $128.00
    Save 70%
  • Swipe-n-Line Instant Eye Perfecting Stick Soldier in shade Classic
    Laura Geller Swipe-n-Line lifestyle image with shade textures
    Swipe-n-Line Instant Eye Perfecting Stick product benefits
    4.1
    Rated 4.1 out of 5 stars
    550

    Swipe-n-Line Instant Eye Perfecting Stick

    $24.00
    $13.20 $24.00
  • Always There Mascara Soldier
    Laura Geller Always There Mascara model B&A
    Always there lengthening mascara product benefits
    3.5
    Rated 3.5 out of 5 stars
    753

    Always There Lengthening Mascara

    $26.00
    $13.00 $26.00
Baked Balance-n-Brighten texture image

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Foundations textures

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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • How do I apply my new Laura Geller products?

    Check out informational videos on each product page, with how-to videos straight from out founder herself!

  • What's Laura Geller Beauty's mission statement?

    At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is baked makeup and how is it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What is your return policy?

    In honor of the holiday season, we have extended our return policy to 60 days for orders placed between 10/1/25-12/31/25 to give you more than enough time to try your favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your products. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Discover Laura Geller's complete collection of easy-to-use makeup, all made for mature skin. Our assortment of foolproof beauty is always designed with all skin types and concerns in mind. From our award-winning icon Baked Balance-n-Brighten Foundation which can help color correct redness and cover up dark circles, to our bestselling Spackle Skin Perfecting Makeup Primers that work to minimize pores and fine lines under makeup, you'll find the best mature skin-friendly beauty products to suit your skin.Our complete collection of Laura Geller beauty products are perfect for your everyday makeup look or for special occasions too. Many of our highest-rated products are created with our signature Baked technique. These silky makeup powders are handmade in Italy and then baked for 24 hours, creating uniquely marbleized powders that apply smoothly and blend effortlessly.When you hit 40, you need makeup that's made for the changes in your skin. That's exactly why our formulas deliver the results our customers expect, like solutions for dark spots and rosacea along with foundations that don't settle or crease in fine lines. Our baked foundations are even dermatologist-approved and clinically proven to be safe for sensitive skin! Shop our premium makeup collection today and experience the difference that makeup for mature skin can make in your beauty routine.