All Makeup

  • Baked Balance-n-Glow Color Illuminating Foundation soldier in Fair
    Balance-n-Glow Model B&A in fair
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    Save 50%
    4.0
    Rated 4.0 out of 5 stars
    6,374

    Baked Balance-n-Glow Illuminating Foundation

    $38.00
    $19.00 $38.00
    Save 50%
  • The Foundationals Kit - Satin Finish Soldier
    Baked Balance-n-Glow Color Illuminating Foundation model B&A in shade Light
    Awards image
    Save 56%
    4.0
    Rated 4.0 out of 5 stars
    6,650

    The Foundationals Kit - Satin Finish (2PC)

    $64.00
    $28.00 $64.00
    Save 56%
  • Laura Geller Spackle SPF 30 Primer model B&A
    Award Winning Badges image
    NEW
    4.7
    Rated 4.7 out of 5 stars
    196

    Spackle Skin Perfecting Primer Broad Spectrum Sunscreen SPF 30

    $38.00
    $19.00 $38.00
    NEW
  • Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
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    Save 64%
    4.1
    Rated 4.1 out of 5 stars
    11,791

    Baked Starter Kit (3PC)

    $190.00
    $69.00 $190.00
    Save 64%
  • Baked Starter Kit Full Coverage - Tuscan Dreams soldier
    Double Take Baked Model B&A in Fair
    Spackle Skin Perfecting Primer Duos Award Image
    Save 61%
    4.0
    Rated 4.0 out of 5 stars
    7,595

    Baked Starter Kit Full Coverage - Tuscan Dreams (3 PC)

    $176.00
    $69.00 $176.00
    Save 61%
  • Bliss x LG Under Eye Brightening Duo Soldier
    Ideal Fix Concealer Model B&A in medium
    Eye Do All Things Brightening Eye Gel - benefits
    Save 58%
    4.3
    Rated 4.3 out of 5 stars
    2,667

    Under Eye Brightening Duo

    $52.00
    $22.00 $52.00
    Save 58%
  • Ideal Fix Soldier - Light
    Ideal Fix Concealer Model B&A in Light
    BEST SELLER
    4.3
    Rated 4.3 out of 5 stars
    2,399

    The Ideal Fix Concealer

    $29.00
    $14.50 $29.00
    BEST SELLER
  • Quench-n-Tint Lightweight Tinted Moisturizer Model B&A in Light/Medium
    Quench-n-Tint Benefits
    BEST SELLER
    4.5
    Rated 4.5 out of 5 stars
    1,926

    Quench-n-Tint Lightweight Tinted Moisturizer

    $34.00
    $17.00 $34.00
    BEST SELLER
  • The Wonder Balm in shade Pinch Me Pink
    The Wonder Balm Model B&A in Pinch-Me Pink
    The Wonder Balm us vs them
    NEW
    4.6
    Rated 4.6 out of 5 stars
    245

    The Wonder Balm

    $32.00
    $16.00 $32.00
    NEW
  • The Wonder Balm Starter Kit - Soldier
    The Wonder Balm Model Shade Grid in pinch me pink
    The Wonder Balm us vs them
    Save 57%
    4.6
    Rated 4.6 out of 5 stars
    325

    The Wonder Balm Starter Kit (2 PC)

    $56.00
    $24.00 $56.00
    Save 57%
  • The Wonder Balm Heroes Kit (5PC) in shade Fair
    Baked Balance-n-Brighten Model B&A in Light
    Award winning badges image
    Save 61%
    3.9
    Rated 3.9 out of 5 stars
    48,268

    The Wonder Balm Heroes Kit (5PC)

    $152.00
    $59.00 $152.00
    Save 61%
  • The Pro-Aging Kit (4PC) soldier in light
    Baked Balance-n-Brighten Model B&A in Light
    Award winning badges image
    Save 56%
    3.8
    Rated 3.8 out of 5 stars
    45,180

    The Pro-Aging Kit (4PC)

    $122.00
    $54.00 $122.00
    Save 56%
  • Cult Classics Full Coverage Kit soldier in light
    Double Take Baked Model B&A in Fair
    Save 57%
    4.2
    Rated 4.2 out of 5 stars
    15,985

    Daily Routine Full Coverage Kit (4 PC)

    $122.00
    $52.00 $122.00
    Save 57%
  • Always there mascara waterproof - soldier
    Laura Geller Always There Mascara B&A
    4.0
    Rated 4.0 out of 5 stars
    740

    Always There Waterproof Mascara

    $26.00
    $13.00 $26.00
  • Kajal Longwear Mascara solider- black
    Kajal Mascara in Black Model Eye B&A
    4.5
    Rated 4.5 out of 5 stars
    710

    Kajal Longwear Mascara

    $26.00
    $13.00 $26.00
  • Laura_Geller_Eyelash_Curler_Soldier
    Universal Eyelash Curler benefits
    4.0
    Rated 4.0 out of 5 stars
    4

    Universal Eyelash Curler

    $18.00
    $9.00 $18.00
  • Face + Body Brush Soldier
    Face + Body Brush benefits

    Face + Body Brush

    $28.00
    $14.00 $28.00
  • Shine-n-Shield Lip Balm SPF 15 Model Grid in Sunset Sands
    Shine-n-Shield Lip Balm SPF 15 benefits
    NEW
    4.5
    Rated 4.5 out of 5 stars
    91

    Shine-n-Shield Lip Balm SPF 15

    $22.00
    $11.00 $22.00
    NEW
  • Italian Marble Lipstick Soldier - Berry Vanilla
    Laura Geller Italian Marble Lipstick model shade grid
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    BEST SELLER
    4.1
    Rated 4.1 out of 5 stars
    3,307

    Italian Marble Lipstick

    $24.00
    $12.00 $24.00
    BEST SELLER
  • Bonze-n-brighten Soldier - deep
    Bronze-n-Brighten B&A Model Shot Deep
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    2,089

    Baked Bronze-n-Brighten Multipurpose Bronzer

    $36.00
    $18.00 $36.00
    BEST SELLER
  • Retractable Airbrush Kabuki Brush - Soldier
    BEST SELLER
    4.6
    Rated 4.6 out of 5 stars
    1,392

    Retractable Airbrush Kabuki Brush

    $26.00
    $13.00 $26.00
    BEST SELLER
  • Retractable Angled Kabuki Brush - Soldier
    Retractable Angled Kabuki Brush two ways to use
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    1,343

    Retractable Angled Kabuki Brush

    $26.00
    $13.00 $26.00
    BEST SELLER
Baked Balance-n-Brighten texture image

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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • How do I apply my new Laura Geller products?

    Check out informational videos on each product page, with how-to videos straight from out founder herself!

  • What's Laura Geller Beauty's mission statement?

    At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is baked makeup and how is it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What is your return policy?

    In honor of the holiday season, for orders placed between 10/1/25-12/31/25 we have extended our return policy to 60 days to give you more than enough time to try their favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your product for free, minus shipping charges. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase.

New Arrivals

  • Learn More

    Discover Laura Geller's complete collection of easy-to-use makeup, all made for mature skin. Our assortment of foolproof beauty is always designed with all skin types and concerns in mind. From our award-winning icon Baked Balance-n-Brighten Foundation which can help color correct redness and cover up dark circles, to our bestselling Spackle Skin Perfecting Makeup Primers that work to minimize pores and fine lines under makeup, you'll find the best mature skin-friendly beauty products to suit your skin.Our complete collection of Laura Geller beauty products are perfect for your everyday makeup look or for special occasions too. Many of our highest-rated products are created with our signature Baked technique. These silky makeup powders are handmade in Italy and then baked for 24 hours, creating uniquely marbleized powders that apply smoothly and blend effortlessly.When you hit 40, you need makeup that's made for the changes in your skin. That's exactly why our formulas deliver the results our customers expect, like solutions for dark spots and rosacea along with foundations that don't settle or crease in fine lines. Our baked foundations are even dermatologist-approved and clinically proven to be safe for sensitive skin! Shop our premium makeup collection today and experience the difference that makeup for mature skin can make in your beauty routine.