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  • INKcredible main soldier
    BEST SELLER
    4.2
    Rated 4.2 out of 5 stars
    2,361

    INKcredible Waterproof Gel Eyeliner Pencil

    $24.00
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    BEST SELLER
  • All Day Eye Kit Earthy Essentials - soldier
    Save 70%
    4.6
    Rated 4.6 out of 5 stars
    120

    All Day Eye Kit (5 PC)

    $128.00
    $39.00 $128.00
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  • The Wonder Balm - soldier
    LIMITED SUPPLY
    4.6
    Rated 4.6 out of 5 stars
    613

    The Wonder Balm

    $32.00
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    LIMITED SUPPLY
  • Wonder Balm Blush Soldier
    BEST SELLER
    4.9
    Rated 4.9 out of 5 stars
    7

    The Wonder Balm Cream Blush

    $32.00
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    BEST SELLER
  • The Wonder Balm - soldier
    LIMITED SUPPLY
    4.4
    Rated 4.4 out of 5 stars
    8

    The Wonder Balm Cream Highlighter

    $32.00
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    LIMITED SUPPLY
  • Fresh-Faced Favorites Kit (3PC) Porcelain
    Save 74%
    4.3
    Rated 4.3 out of 5 stars
    9

    Fresh-Faced Favorites Kit (3PC)

    $226.00
    $59.00 $226.00
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    Save 74%
  • Makeup Made Simple Kit Soldier
    Save 61%
    3.9
    Rated 3.9 out of 5 stars
    58,775

    Makeup Made Simple Kit (3PC)

    $102.00
    $40.00 $102.00
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    Save 61%
  • Good Skin SPF Kit 4PC Soldier in shade Golden Medium
    NEW
    4.7
    Rated 4.7 out of 5 stars
    131

    Good Skin SPF Kit (4PC)

    $127.00
    $59.00 $127.00
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    NEW
  • Baked Body Frosting Soldier in Tahitian Glow
    Save 63%
    4.6
    Rated 4.6 out of 5 stars
    584

    Baked Body Frosting Face & Body Glow

    $43.00
    $15.99 $43.00
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    Save 63%
  • Baked Illuminating Face + Body Bronzer Golden Hour Soldier
    4.8
    Rated 4.8 out of 5 stars
    24

    Baked Illuminating Face + Body Bronzer

    $45.00
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  • The Foundationals Kit - Matte Finish (2PC) soldier
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    4.1
    Rated 4.1 out of 5 stars
    8,778

    Double Take Baked Essentials Kit (2PC)

    $64.00
    $32.00 $64.00
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  • Double Take Baked Bronzer - Solider
    NEW
    4.6
    Rated 4.6 out of 5 stars
    74

    Double Take Baked Bronzer

    $34.00
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    NEW
  • Serum Blush Cheek Tint Soldier in Practical Pink
    4.3
    Rated 4.3 out of 5 stars
    2,499

    Serum Blush Cheek Tint

    $30.00
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  • All Seasons of Beauty Kit - Timeless Tones solider
    Save 65%
    4.6
    Rated 4.6 out of 5 stars
    127

    All Seasons of Beauty Kit - Timeless Tones (4PC)

    $142.00
    $49.00 $142.00
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  • Soldier
    Save 56%
    4.6
    Rated 4.6 out of 5 stars
    754

    The Wonder Balm Everyday Kit (3PC)

    $88.00
    $39.00 $88.00
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    Save 56%
  • Spackle Skin Perfecting Primers Group Lifestyle
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    Build Your Own Spackle Skin Perfecting Primer Duos

    $76.00
    $38.00 $76.00
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  • Mother's Day Baked Blush Limited Edition soldier
    LIMITED EDITION
    4.9
    Rated 4.9 out of 5 stars
    34

    Draper James x Laura Geller Baked Blush Limited Edition

    $32.00
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    LIMITED EDITION
  • Angled Blush Brush Limited Edition soldier
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    Draper James x Laura Geller Angled Blush Brush Limited Edition

    $24.00
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    JOIN THE WAITLIST
  • Foundationals Satin soldier in Fair
    Save 50%
    4.1
    Rated 4.1 out of 5 stars
    7,779

    Baked Balance-n-Glow Essentials Kit (2 PC)

    $64.00
    $32.00 $64.00
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    Save 50%
  • Spackle Skin Perfecting Primer Broad Spectrum Sunscreen SPF 30 soldier with badges
    BEST SELLER
    4.6
    Rated 4.6 out of 5 stars
    338

    Spackle Skin Perfecting Primer Broad Spectrum Sunscreen SPF 30

    $38.00
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    BEST SELLER
  • Baked Gelato Swirl Illuminator Gilded Honey - soldier
    Seen on TV
    4.4
    Rated 4.4 out of 5 stars
    93

    Baked Gelato Swirl Illuminator in Gilded Honey

    $28.00
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    Seen on TV
  • RSVP Ready Big Night Out Full Face Palette soldier
    4.6
    Rated 4.6 out of 5 stars
    204

    RSVP-Ready: Big Night Out Full Face Palette

    $147.00
    $29.00 $147.00
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Baked Balance-n-Brighten texture image

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Foundations textures

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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • How do I apply my new Laura Geller products?

    Check out informational videos on each product page, with how-to videos straight from out founder herself!

  • What's Laura Geller Beauty's mission statement?

    At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is baked makeup and how is it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What is your return policy?

    We want you to fall in love with your Laura Geller purchase. If you're not satisfied for any reason, we invite you to return or exchange your products. To process a return, click here. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Discover Laura Geller's complete collection of easy-to-use makeup, all made for mature skin. Our assortment of foolproof beauty is always designed with all skin types and concerns in mind. From our award-winning icon Baked Balance-n-Brighten Foundation which can help color correct redness and cover up dark circles, to our bestselling Spackle Skin Perfecting Makeup Primers that work to minimize pores and fine lines under makeup, you'll find the best mature skin-friendly beauty products to suit your skin.Our complete collection of Laura Geller beauty products are perfect for your everyday makeup look or for special occasions too. Many of our highest-rated products are created with our signature Baked technique. These silky makeup powders are handmade in Italy and then baked for 24 hours, creating uniquely marbleized powders that apply smoothly and blend effortlessly.When you hit 40, you need makeup that's made for the changes in your skin. That's exactly why our formulas deliver the results our customers expect, like solutions for dark spots and rosacea along with foundations that don't settle or crease in fine lines. Our baked foundations are even dermatologist-approved and clinically proven to be safe for sensitive skin! Shop our premium makeup collection today and experience the difference that makeup for mature skin can make in your beauty routine.