All Makeup

All Makeup

  • Baked Gelato Swirl Illuminator Gilded Honey - soldier
    BEST SELLER
    4.3
    Rated 4.3 out of 5 stars
    85

    Baked Gelato Swirl Illuminator in Gilded Honey

    $28.00
    $15.40 $28.00
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    BEST SELLER
  • Everyday Eye & Lip Kit Soldier
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    4.8
    Rated 4.8 out of 5 stars
    69

    Everyday Eye & Lip Kit (2PC)

    $48.00
    $24.00 $48.00
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  • Hydrating Lip Mask Soldier
    NEW
    4.9
    Rated 4.9 out of 5 stars
    19

    Hydrating Lip Mask

    $24.00
    $16.80 $24.00
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    NEW
  • Spackle Primer Soldier - Hydrate
    4.4
    Rated 4.4 out of 5 stars
    2,663

    Spackle Skin Perfecting Primer: Hydrate

    $38.00
    $20.90 $38.00
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  • Ideal Fix Concealer
    4.3
    Rated 4.3 out of 5 stars
    3,107

    Ideal Fix Concealer

    $29.00
    $15.95 $29.00
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  • Modern Classic Cream Lipstick Soldier
    Save 50%
    4.4
    Rated 4.4 out of 5 stars
    742

    Modern Classic Cream Lipstick

    $24.00
    $12.00 $24.00
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  • Modern Classic Lip Liner Soldier - Purely Pink
    4.4
    Rated 4.4 out of 5 stars
    884

    Modern Classic Waterproof Lip Liner

    $21.00
    $11.55 $21.00
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  • Dual-Ended Brow Sculpting Marker Soldier
    NEW
    4.5
    Rated 4.5 out of 5 stars
    30

    Dual-Ended Brow Sculpting Marker

    $26.00
    $14.30 $26.00
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    NEW
  • Love at First Brighten Makeup Kit (4PC) - Soldier
    Save 55%
    4.5
    Rated 4.5 out of 5 stars
    43

    Baked Basics Kit (4PC)

    $120.00
    $54.00 $120.00
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  • Best of the Best Cream Starter Kit (4PC) soldier in shade Light
    Save 69%
    New dotwhack in red
    4.3
    Rated 4.3 out of 5 stars
    5,701

    Best of the Best Cream Starter Kit (4PC)

    $254.00
    $79.00 $254.00
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    Save 69%
  • Always There Mascara Soldier
    Save 45%
    3.6
    Rated 3.6 out of 5 stars
    841

    Always There Lengthening Mascara

    $26.00
    $14.30 $26.00
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  • Baked Natural Glow Highlighter Soldier - main soldier
    4.5
    Rated 4.5 out of 5 stars
    1,363

    Baked Natural Glow Highlighter

    $24.00
    $13.20 $24.00
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  • Pink Full Coverage Foundation Blending Brush
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    4.9
    Rated 4.9 out of 5 stars
    17

    Pink Full Coverage Foundation Blending Brush

    $26.00
    $12.99 $26.00
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  • Filter Fix Setting Powder Soldier
    NEW
    4.8
    Rated 4.8 out of 5 stars
    13

    Filter Fix Color Correcting Setting Powder

    $34.00
    $18.70 $34.00
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    NEW
  • 40+ Club Kit (3PC) soldier
    Save 56%
    4.0
    Rated 4.0 out of 5 stars
    62,519

    40+ Club Kit (3PC)

    $96.00
    $42.00 $96.00
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    Save 56%
  • The Ultimate Palette Minimalism Maximized soldier
    Save 60%
    4.5
    Rated 4.5 out of 5 stars
    177

    Ultimate Palette 31 Baked Eyeshadows: Minimalism Maximized

    $124.00
    $49.99 $124.00
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  • Bravo Brows Pencil oldier- taupe
    4.3
    Rated 4.3 out of 5 stars
    666

    Bravo Brows Soft Pencil + Brush

    $22.00
    $15.40 $22.00
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  • Best of the Best Cream Starter Kit (3PC) - Soldier
    Save 70%
    New dotwhack in red
    4.4
    Rated 4.4 out of 5 stars
    254

    Best of the Best Cream Starter Kit (3PC)

    $232.00
    $69.00 $232.00
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    Save 70%
  • Fine Shine Glossy Lip Oil Soldier
    4.6
    Rated 4.6 out of 5 stars
    205

    Fine Shine Glossy Lip Oil

    $19.00
    $9.50 $19.00
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  • Quench-n-Tint soldier- deep
    BEST SELLER
    4.5
    Rated 4.5 out of 5 stars
    2,536

    Quench-n-Tint Lightweight Tinted Moisturizer

    $34.00
    $23.80 $34.00
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    BEST SELLER
  • Baked Starter Kit Full Coverage - Tuscan Dreams soldier
    Save 61%
    4.0
    Rated 4.0 out of 5 stars
    106

    Baked Starter Kit Full Coverage - Tuscan Dreams (3 PC)

    $178.00
    $69.00 $178.00
    Shop Now
    Save 61%
  • Fresh & Hydrated Kit soldier in shade Light
    Save 50%
    4.5
    Rated 4.5 out of 5 stars
    349

    Fresh & Hydrated Face Essentials Kit (3 PC)

    $90.00
    $45.00 $90.00
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    Save 50%
Baked Balance-n-Brighten texture image

Not sure what you’re looking for?

Not Sure Where to Start?

Your New Routine Quiz

For your ideal starter set:

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Foundations textures

For your perfect shade:

Foundation Finder Quiz
Foundation Finder Quiz

Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • How do I apply my new Laura Geller products?

    Check out informational videos on each product page, with how-to videos straight from out founder herself!

  • What's Laura Geller Beauty's mission statement?

    At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is baked makeup and how is it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What is your return policy?

    We want you to fall in love with your Laura Geller purchase. If you're not satisfied for any reason, we invite you to return or exchange your products. To process a return, click here. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Discover Laura Geller's complete collection of easy-to-use makeup, all made for mature skin. Our assortment of foolproof beauty is always designed with all skin types and concerns in mind. From our award-winning icon Baked Balance-n-Brighten Foundation which can help color correct redness and cover up dark circles, to our bestselling Spackle Skin Perfecting Makeup Primers that work to minimize pores and fine lines under makeup, you'll find the best mature skin-friendly beauty products to suit your skin.Our complete collection of Laura Geller beauty products are perfect for your everyday makeup look or for special occasions too. Many of our highest-rated products are created with our signature Baked technique. These silky makeup powders are handmade in Italy and then baked for 24 hours, creating uniquely marbleized powders that apply smoothly and blend effortlessly.When you hit 40, you need makeup that's made for the changes in your skin. That's exactly why our formulas deliver the results our customers expect, like solutions for dark spots and rosacea along with foundations that don't settle or crease in fine lines. Our baked foundations are even dermatologist-approved and clinically proven to be safe for sensitive skin! Shop our premium makeup collection today and experience the difference that makeup for mature skin can make in your beauty routine.