All Makeup

  • Balance-Brighten Soldier - Porcelain
    Baked Balance-n-Brighten Model B&A in Light
    Award winning badges image
    #1 SELLER
    3.9
    Rated 3.9 out of 5 stars
    46,496

    Baked Balance-n-Brighten Color Correcting Foundation

    $38.00
    $22.80 $38.00
    #1 SELLER
  • Daily Routine Natural Finish Kit Soldier
    Daily Routine Full Look Model B+A in Light
    Daily Routine Awards Image
    Save 57%
    3.9
    Rated 3.9 out of 5 stars
    63,920

    Daily Routine: Natural Finish Full Face Kit (4 PC)

    $120.00
    $52.00 $120.00
    Save 57%
  • All Day Matte Eye Kit Soldier
    The Delectables Baked Eyeshadows Madison Ave. Mattes - textures
    All Day Matte Eye Kit Model B&A in Light
    Save 62%
    4.7
    Rated 4.7 out of 5 stars
    293

    All Day Matte Eye Kit (5PC)

    $128.00
    $49.00 $128.00
    Save 62%
  • All Day Shimmer Eye Kit Soldier
    All Day Shimmer Eye Kit Textures
    All Day Shimmer Eye Kit Model B&A in Medium
    Save 62%
    4.6
    Rated 4.6 out of 5 stars
    359

    All Day Shimmer Eye Kit (5PC)

    $128.00
    $49.00 $128.00
    Save 62%
  • Cancer Schmancer Kit - Soldier
    Cancer Schmancer Kit - Fran Drescher
    Cancer Schmancer Kit - Model B&A
    Limited Edition - Holiday ⭐

    Limited Edition Cancer Schmancer Kit (3PC)

    $67.00
    $49.00 $67.00
    Limited Edition - Holiday ⭐
  • Holiday Baked Starter Kit (4PC) - fair
    Holiday Baked Starter Kit (3PC) - Model B&A in medium
    Holiday Baked Starter Kit (4PC) Textures
    Save 63%
    3.8
    Rated 3.8 out of 5 stars
    41,786

    Holiday Baked Starter Kit (4PC)

    $204.00
    $75.00 $204.00
    Save 63%
  • Holiday Daily Routine Kit - fair
    Holiday Daily Routine Kit Model B&A in Medium
    Holiday Daily Routine Kit Textures
    Save 55%
    3.9
    Rated 3.9 out of 5 stars
    55,284

    Holiday Daily Routine Kit (5PC)

    $146.00
    $65.00 $146.00
    Save 55%
  • cult classics main hero
    Cult Classics B&A Medium
    Award winning badges image
    Save 62%
    3.9
    Rated 3.9 out of 5 stars
    6,986

    Cult Classics Full Face Kit (6 PC)

    $180.00
    $69.00 $180.00
    Save 62%
  • mature skin basics fair
    BNB Model B&A Older Model - Light
    Award winning badges image
    Save 55%
    4.3
    Rated 4.3 out of 5 stars
    5,000

    Mature Skin Basics Kit (3 PC)

    $103.00
    $46.00 $103.00
    Save 55%
  • The Delectables Baked Eyeshadows Madison Ave. Mattes - soldier
    The Delectables Baked Eyeshadows Madison Ave. Mattes - textures
    The Delectables Baked Eyeshadows Madison Ave. Mattes - Model B&A in Medium and Tan
    Limited Edition - Holiday ⭐
    4.6
    Rated 4.6 out of 5 stars
    109

    The Delectables 14 Multi-Finish Baked Eyeshadows: Madison Ave. Mattes

    $56.00
    $28.00 $56.00
    Limited Edition - Holiday ⭐
  • The Delectables Baked Eyeshadows Soho Shimmers - soldier
    The Delectables Baked Eyeshadows Soho Shimmers - textures
    The Delectables Baked Eyeshadows Soho Shimmers - Model B&A in light
    Limited Edition - Holiday ⭐
    4.6
    Rated 4.6 out of 5 stars
    109

    The Delectables 14 Multi-Finish Baked Eyeshadows: Soho Shimmers

    $56.00
    $28.00 $56.00
    Limited Edition - Holiday ⭐
  • Night-N-Day Magnifying Mascara Kit soldier
    Night-N-Day Magnifying Mascara Kit Model B&A
    Night-N-Day Magnifying Mascara Kit shade names swatch
    Save 50%

    Night-n-Day Magnifying Mascara Kit

    $52.00
    $26.00 $52.00
    Save 50%
  • RSVP Ready Big Night Out Full Face Palette soldier
    RSVP Ready Big Night Out Full Face Palette Model B&A in light
    RSVP Ready Big Night Out Full Face Palette texture
    Save 67%
    4.2
    Rated 4.2 out of 5 stars
    33

    RSVP-Ready: Big Night Out Full Face Palette

    $147.00
    $49.00 $147.00
    Save 67%
  • Glam on the Go Face + Eye Palette soldier
    Glam on the Go Face + Eye Palette model grid in light and tan
    Glam on the Go Face + Eye Palette texture
    Save 68%

    Glam on the Go Face + Eye Palette

    $117.00
    $38.00 $117.00
    Save 68%
  • Geller's Greatest Palette New York Minute soldier
    Geller's Greatest Palette New York Minute Model B&A in light
    Geller's Greatest Palette New York Minute textures
    Limited Edition - Holiday ⭐
    4.6
    Rated 4.6 out of 5 stars
    103

    Geller's Greatest Baked Face & Eye Palette: New York Minute

    $70.00
    $35.00 $70.00
    Limited Edition - Holiday ⭐
  • Lip Frosting Trio Soldier
    Lip Frosting Trio texture
    Lip Frosting Trio limited edition
    Save 52%

    Limited Edition Lip Frosting Trio

    $63.00
    $30.00 $63.00
    Save 52%
  • The Holiday Pro-Aging Kit Soldier
    Save 10%
    3.9
    Rated 3.9 out of 5 stars
    54,134

    Holiday Pro-Aging Kit (7PC)

    $75.00
    $67.50 $75.00
    Save 10%
  • Italian Marble Lipstick Duo soldier
    Italian Marble Lipstick Duo Model Grid in Rose Macaron
    Italian Marble Lipstick Duo Model Grid in Berry Banana
    Save 50%

    Italian Marble Lipstick Duo: Berry Banana & Rosé Macaron

    $48.00
    $24.00 $48.00
    Save 50%
  • The Brush Vault soldier
    The Brush Vault whats included
    The Brush Vault full brush lineup
    Save 61%

    The Brush Vault Limited Edition Makeup Brush Collection

    $228.00
    $90.00 $228.00
    Save 61%
  • Shadow Skills 4PC Eye Brush Set Soldier
    Save 50%

    Shadow Skills 4PC Eye Brush Set

    $72.00
    $36.00 $72.00
    Save 50%
  • Geller To-Go 4-in-1 Travel Makeup Brush soldier
    Geller To-Go 4-in-1 Travel Makeup Brush whats included
    Geller To-Go 4-in-1 Travel Makeup Brush model in deep
    Limited Edition - Holiday ⭐

    Geller To-Go 4-in-1 Travel Makeup Brush

    $84.00
    $32.00 $84.00
    Limited Edition - Holiday ⭐
  • Limited Edition - Holiday ⭐
    4.4
    Rated 4.4 out of 5 stars
    1,333

    Limited Edition Retractable Angled Kabuki Brush

    $26.00
    $15.60 $26.00
    Limited Edition - Holiday ⭐
Baked Balance-n-Brighten texture image

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Not Sure Where to Start?

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Foundations textures

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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • How do I apply my new Laura Geller products?

    Check out informational videos on each product page, with how-to videos straight from out founder herself!

  • What's Laura Geller Beauty's mission statement?

    At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is baked makeup and how is it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What is your return policy?

    In honor of the holiday season, for orders placed between 10/1/25-12/31/25 we have extended our return policy to 60 days to give you more than enough time to try their favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your product for free, minus shipping charges. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase.

New Arrivals

  • Learn More

    Discover Laura Geller's complete collection of easy-to-use makeup, all made for mature skin. Our assortment of foolproof beauty is always designed with all skin types and concerns in mind. From our award-winning icon Baked Balance-n-Brighten Foundation which can help color correct redness and cover up dark circles, to our bestselling Spackle Skin Perfecting Makeup Primers that work to minimize pores and fine lines under makeup, you'll find the best mature skin-friendly beauty products to suit your skin.Our complete collection of Laura Geller beauty products are perfect for your everyday makeup look or for special occasions too. Many of our highest-rated products are created with our signature Baked technique. These silky makeup powders are handmade in Italy and then baked for 24 hours, creating uniquely marbleized powders that apply smoothly and blend effortlessly.When you hit 40, you need makeup that's made for the changes in your skin. That's exactly why our formulas deliver the results our customers expect, like solutions for dark spots and rosacea along with foundations that don't settle or crease in fine lines. Our baked foundations are even dermatologist-approved and clinically proven to be safe for sensitive skin! Shop our premium makeup collection today and experience the difference that makeup for mature skin can make in your beauty routine.