All Products (NO DOTD)

  • Spackle Primer SPF 30 soldier
    Laura Geller Spackle SPF 30 Primer model B&A
    Award Winning Badges image
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    4.6
    Rated 4.6 out of 5 stars
    239

    Spackle Skin Perfecting Primer Broad Spectrum Sunscreen SPF 30

    $38.00
    $22.80 $38.00
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  • Laura Geller 40+ Club Zip-Up Sweatshirt soldier
    The 40+ Club Zip-Up Sweatshirt - benefits
    5.0
    Rated 5.0 out of 5 stars
    17

    40+ Club Zip-Up Sweatshirt

    $49.00
    $29.40 $49.00
  • Laura Geller Sun Visor Hat
    Fran Drescher wearing Laura Geller Sun Visor Hat
    Laura Geller Sun Visor Hat is packable
    4.7
    Rated 4.7 out of 5 stars
    7

    Sun Visor Hat

    $40.00
    $24.00 $40.00
  • The Bright Stuff Illuminating Under Eye Concealer Soldier - light
    The Bright Stuff Illuminating Under Eye Concealer - full assortment
    Save 40%
    4.1
    Rated 4.1 out of 5 stars
    131

    Bright Stuff Illuminating Under Eye Concealer

    $29.00
    $17.40 $29.00
    Save 40%
  • Ideal Fix Soldier - Light
    Ideal Fix Concealer Model B&A in Light
    Save 40%
    4.3
    Rated 4.3 out of 5 stars
    2,692

    Ideal Fix Concealer

    $29.00
    $17.40 $29.00
    Save 40%
  • The Delectables Eyeshadow Soldier
    The Delectables Baked Eyeshadow Palette Earthy Essentials product benefits
    Save 64%
    4.3
    Rated 4.3 out of 5 stars
    633

    Delectables Baked Eyeshadow Palette Earthy Essentials

    $56.00
    $20.00 $56.00
    Save 64%
  • The Essentials Kit soldier
    The Essentials Kit key benefits
    Save 34%
    4.5
    Rated 4.5 out of 5 stars
    283

    Essentials Kit (3 PC)

    $68.00
    $45.00 $68.00
    Save 34%
  • The Hydration Kit - soldier
    The Hydration Kit - how to
    Save 35%
    4.7
    Rated 4.7 out of 5 stars
    33

    Hydration Kit (3 PC)

    $69.00
    $45.00 $69.00
    Save 35%
  • The Wonder Balm in shade Pinch Me Pink
    The Wonder Balm Model B&A in Pinch-Me Pink
    The Wonder Balm us vs them
    NEW
    4.5
    Rated 4.5 out of 5 stars
    362

    The Wonder Balm

    $32.00
    $19.20 $32.00
    NEW
  • The Dark Spot Solution Kit - Natural Finish - sand
    Balance-n-Brighten Model B&A in Fair
    Baked Starter Kit Full Coverage Award Winning Image
    Save 57%
    3.9
    Rated 3.9 out of 5 stars
    49,844

    Dark Spot Solution Kit - Natural Finish (4 PC)

    $120.00
    $52.00 $120.00
    Save 57%
  • The Wonder Balm Starter Kit - Soldier
    The Wonder Balm Model Shade Grid in pinch me pink
    The Wonder Balm us vs them
    Save 50%
    4.5
    Rated 4.5 out of 5 stars
    464

    The Wonder Balm Starter Kit (2 PC)

    $56.00
    $28.00 $56.00
    Save 50%
  • Ideal Fix Concealer Model B&A in Light
    The Ideal Fix Concealer product benefits on model
    Save 50%
    4.3
    Rated 4.3 out of 5 stars
    2,985

    Under Cover Kit (2PC)

    $52.00
    $26.00 $52.00
    Save 50%
  • The Daily Essentials Kit soldier in Light
    The Daily Essentials Kit Model B&A in Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 58%
    4.0
    Rated 4.0 out of 5 stars
    58,246

    Daily Essentials Kit (7 PC)

    $188.00
    $79.00 $188.00
    Save 58%
  • 4.9
    Rated 4.9 out of 5 stars
    16

    Wonder Brush

    $24.00
    $14.40 $24.00
  • Soldier
    The Wonder Balm Model Shade Grid in nice-n-natural
    The Wonder Balm Model Shade Grid in pinch me pink
    Save 56%
    4.5
    Rated 4.5 out of 5 stars
    449

    The Wonder Balm Everyday Kit (3PC)

    $88.00
    $39.00 $88.00
    Save 56%
  • The Pro-Aging Kit (4PC) soldier in light
    Baked Balance-n-Brighten Model B&A in Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 56%
    4.1
    Rated 4.1 out of 5 stars
    25

    Pro-Aging Kit (4PC)

    $122.00
    $54.00 $122.00
    Save 56%
  • The Dark Spot Solution Kit - Full Coverage Soldier
    Double Take Baked Model B&A in Light
    Award winning badges image
    Save 57%
    4.1
    Rated 4.1 out of 5 stars
    8,369

    Dark Spot Solution Kit - Full Coverage (4 PC)

    $120.00
    $52.00 $120.00
    Save 57%
  • Laura_Geller_Eyelash_Curler_Soldier
    Universal Eyelash Curler benefits
    Save 50%
    4.1
    Rated 4.1 out of 5 stars
    12

    Universal Eyelash Curler

    $18.00
    $9.00 $18.00
    Save 50%
  • The Ultimate Palette Minimalism Maximized soldier
    The Ultimate Palette Essentials Kit - Minimalism Maximized Textures
    Save 76%
    4.5
    Rated 4.5 out of 5 stars
    98

    Ultimate Palette 31 Baked Eyeshadows: Minimalism Maximized

    $124.00
    $29.99 $124.00
    Save 76%
  • The Brush Vault soldier
    The Brush Vault whats included
    The Brush Vault full brush lineup
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    4.5
    Rated 4.5 out of 5 stars
    13

    Brush Vault Limited Edition Makeup Brush Collection (10 PC)

    $228.00
    $80.00 $228.00
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  • The Ultimate Palette Essentials Kit - Minimalism Maximized Soldier
    The Ultimate Palette Essentials Kit - Minimalism Maximized Model B&A in Medium
    The Ultimate Palette Essentials Kit - Minimalism Maximized Textures
    Save 75%
    4.0
    Rated 4.0 out of 5 stars
    29

    Ultimate Palette Essentials Kit - Minimalism Maximized (5PC)

    $196.00
    $49.00 $196.00
    Save 75%
Baked Balance-n-Brighten texture image

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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • How do I apply my new Laura Geller products?

    Check out informational videos on each product page, with how-to videos straight from out founder herself!

  • What's Laura Geller Beauty's mission statement?

    At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is baked makeup and how is it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What is your return policy?

    In honor of the holiday season, we have extended our return policy to 60 days for orders placed between 10/1/25-12/31/25 to give you more than enough time to try your favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your products. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Discover your perfect makeup match with Laura Geller's complete collection of easy and effortless beauty products, all made for mature skin. From our award-winning Spackle Primers to our iconic Baked Balance-n-Brighten Foundation, each product is carefully crafted to enhance your natural beauty with effortless application and long-lasting results, no matter where you are in life.We're proud to create foolproof makeup that works for real women of every age. Our innovative formulas address multiple common skin concerns like dark spots and redness while delivering a flawless finish that never settles into fine lines or feels heavy on the skin. Whether you're searching for the perfect blush to add a natural flush, a hydrating lipstick for comfortable all-day wear, or eye makeup that stays put without creasing in hooded eyes, our collection offers solutions for every makeup need.Explore our best-selling Baked collection, featuring Italian-made makeup compacts that are handcrafted and baked for 24 hours on terracotta tiles, resulting in uniquely marbleized formulas with incredible color payoff and skin-perfecting antioxidant benefits. These lightweight, buildable products create a natural-looking finish that enhances your complexion, rather than masks it.Whether you're a makeup beginner again or a seasoned beauty lover, you'll find only foolproof application and flattering shades in our collection. Plus, our many travel-friendly palettes and multitasking products make on-the-go touch-ups simple, while our high-performance formulas ensure your look stays fresh throughout the day.Shop Laura Geller's complete collection of face, eye, lip, and makeup accessories to create your perfect everyday look or discover new favorites to refresh your beauty routine. Because beauty should be uncomplicated, fun, and accessible for everyone!