All Products (NO DOTD)

  • The Delectables 14 Multi-Finish Baked Eyeshadows Timeless Tones - soldier
    The Delectables 14 Multi-Finish Baked Eyeshadows Timeless Tones BA
    The Delectables 14 Multi-Finish Baked Eyeshadows Timeless Tones - where to apply
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    4.6
    Rated 4.6 out of 5 stars
    19

    Delectables 14 Multi-Finish Baked Eyeshadows Timeless Tones

    $56.00
    $28.00 $56.00
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  • Youth Got This Skin-Smoothing Retinol Serum soldier New
    Youth Got This Skin-Smoothing Retinol Serum - ingredients
    4.6
    Rated 4.6 out of 5 stars
    27

    Youth Got This Skin-Smoothing Retinol Serum

    $32.00
    $28.80 $32.00
  • Youth Got This Skin-Smoothing Retinol Moisturizer product - soldier
    Youth Got This Skin-Smoothing Retinol Moisturizer product benefits 1 use
    Youth Got This Skin-Smoothing Retinol Moisturizer results after 4 weeks
    NEW
    4.5
    Rated 4.5 out of 5 stars
    44

    Youth Got This Skin-Smoothing Retinol Moisturizer

    $29.00
    $26.10 $29.00
    NEW
  • Youth Got This Retinol Duo Soldier
    Bliss x Laura Geller Youth Can Do It Duo product benefits
    Save 31%
    4.2
    Rated 4.2 out of 5 stars
    37

    Youth Got This Retinol Duo

    $58.00
    $40.00 $58.00
    Save 31%
  • Your Skin Looks Great - soldier
    Ideal Fix Concealer Model B&A in golden medium
    Baked Starter Kit Full Coverage Award Winning Image
    Save 55%
    4.5
    Rated 4.5 out of 5 stars
    626

    Your Skin Looks Great! Kit (4PC)

    $106.00
    $48.00 $106.00
    Save 55%
  • Waterproof Spackle Eye Hues - Blossom soldier
    Waterproof Spackle Eye Hues - How to Use
    3.5
    Rated 3.5 out of 5 stars
    21

    Waterproof Spackle Eye Hues

    $24.00
    $14.40 $24.00
  • The Complete Baked Starter Kit - soldier
    The Complete Baked Starter Kit - Model B&A
    The Complete Baked Starter Kit - texture
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    4.5
    Rated 4.5 out of 5 stars
    5,014

    Complete Baked Starter Kit (8 PC)

    $327.00
    $99.00 $327.00
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  • Daily Routine: Natural Finish Full Face Kit - soldier
    Daily Routine Full Look Model B+A in Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 60%
    4.0
    Rated 4.0 out of 5 stars
    67,915

    Daily Routine: Natural Finish Full Face Kit (4 PC)

    $120.00
    $48.00 $120.00
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  • Daily Routine Full Coverage Kit (4 PC) soldier in Golden Medium
    Double Take Baked Model B&A in Fair
    Save 60%
    4.3
    Rated 4.3 out of 5 stars
    17,931

    Daily Routine Full Coverage Kit (4 PC)

    $120.00
    $48.00 $120.00
    Save 60%
  • Under Eye Brightening Duo - light
    Ideal Fix Concealer Model B&A in medium
    Eye Do All Things Brightening Eye Gel - benefits
    Save 50%
    4.3
    Rated 4.3 out of 5 stars
    3,037

    Under Eye Brightening Duo

    $52.00
    $26.00 $52.00
    Save 50%
  • Laura Geller Fine Shin Lip Oil Trio soldier
    Fine Shine Glossy Lip Oil Model Grid
    Save 61%
    4.5
    Rated 4.5 out of 5 stars
    177

    Fine Shine Glossy Lip Oil Trio

    $57.00
    $22.00 $57.00
    Save 61%
  • Cult Classics Full Coverage Kit (6 PC) soldier in Light
    videowise-widget-67a64885663674003fb2a945-7593917415485
    Save 62%
    4.1
    Rated 4.1 out of 5 stars
    16

    Cult Classics Full Coverage Kit (6 PC)

    $182.00
    $69.00 $182.00
    Save 62%
  • Line Smoother Targeted Fine Line Filler - soldier
    Line Smoother Targeted Fine Line Filler - B/A 2
    NEW
    3.2
    Rated 3.2 out of 5 stars
    46

    Line Smoother Targeted Fine Line Filler

    $45.00
    $30.00 $45.00
    NEW
  • Passport to Pretty Travel Face + Eye Palette, The Getaway Collection product soldier
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    Passport to Pretty Travel Face + Eye Palette, The Wanderlust Collection

    $45.00
    $45.00
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  • Passport to Pretty Travel Face + Eye Palette, The Getaway Collection soldier
    Passport to Pretty Travel Face + Eye Palette, The Getaway Collection packaging front
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    Passport to Pretty Travel Face + Eye Palette, The Getaway Collection

    $45.00
    $45.00
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  • blending beauties brush - soldier
    Save 68%
    4.5
    Rated 4.5 out of 5 stars
    6,102

    Blending Beauties 2 PC Face Brush Set

    $50.00
    $16.00 $50.00
    Save 68%
  • Kajal Longwear Mascara
    4.6
    Rated 4.6 out of 5 stars
    68

    Kajal Longwear Mascara

    $26.00
    $14.30 $26.00
  • Face it All 2PC Brush Set soldier
    Save 69%
    4.7
    Rated 4.7 out of 5 stars
    608

    Face it All 2PC Brush Set

    $52.00
    $16.00 $52.00
    Save 69%
  • Cult Classics Soldier image in Medium
    Cult Classics B&A Medium
    Baked Starter Kit Full Coverage Award Winning Image
    Save 62%
    5.0
    Rated 5.0 out of 5 stars
    1

    Build Your Own Cult Classics Full Face Kit (6 PC)

    $182.00
    $69.00 $182.00
    Save 62%
  • Fine Shine Glossy Lip Oil Soldier
    Fine Shine Lip Oil - B&A - Rose Garden
    Save 58%
    4.5
    Rated 4.5 out of 5 stars
    132

    Fine Shine Glossy Lip Oil

    $19.00
    $8.00 $19.00
    Save 58%
  • Custom 2PC Brush Set - Side by Side
    4.3
    Rated 4.3 out of 5 stars
    3

    Essential Dual-Ended Brush Set

    $48.00
    $16.00 $48.00
Baked Balance-n-Brighten texture image

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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • How do I apply my new Laura Geller products?

    Check out informational videos on each product page, with how-to videos straight from out founder herself!

  • What's Laura Geller Beauty's mission statement?

    At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is baked makeup and how is it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What is your return policy?

    In honor of the holiday season, we have extended our return policy to 60 days for orders placed between 10/1/25-12/31/25 to give you more than enough time to try your favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your products. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Discover your perfect makeup match with Laura Geller's complete collection of easy and effortless beauty products, all made for mature skin. From our award-winning Spackle Primers to our iconic Baked Balance-n-Brighten Foundation, each product is carefully crafted to enhance your natural beauty with effortless application and long-lasting results, no matter where you are in life.We're proud to create foolproof makeup that works for real women of every age. Our innovative formulas address multiple common skin concerns like dark spots and redness while delivering a flawless finish that never settles into fine lines or feels heavy on the skin. Whether you're searching for the perfect blush to add a natural flush, a hydrating lipstick for comfortable all-day wear, or eye makeup that stays put without creasing in hooded eyes, our collection offers solutions for every makeup need.Explore our best-selling Baked collection, featuring Italian-made makeup compacts that are handcrafted and baked for 24 hours on terracotta tiles, resulting in uniquely marbleized formulas with incredible color payoff and skin-perfecting antioxidant benefits. These lightweight, buildable products create a natural-looking finish that enhances your complexion, rather than masks it.Whether you're a makeup beginner again or a seasoned beauty lover, you'll find only foolproof application and flattering shades in our collection. Plus, our many travel-friendly palettes and multitasking products make on-the-go touch-ups simple, while our high-performance formulas ensure your look stays fresh throughout the day.Shop Laura Geller's complete collection of face, eye, lip, and makeup accessories to create your perfect everyday look or discover new favorites to refresh your beauty routine. Because beauty should be uncomplicated, fun, and accessible for everyone!