All Products (NO DOTD)

  • Dark Circle Defense Kit (3PC) - fair
    Dark Circle Defense Kit (3PC) - product benefits
    Save 51%
    3.8
    Rated 3.8 out of 5 stars
    44,080

    Dark Circle Defense Kit (3PC)

    $91.00
    $45.00 $91.00
    Save 51%
  • Blush-n-Brighten soldier - pink buttercream
    Blush-n-Brighten Model Grid in pink buttercream
    Award winning badge image
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    9,189

    Baked Blush-n-Brighten Marbleized Blush

    $32.00
    $19.20 $32.00
    BEST SELLER
  • Bonze-n-brighten Soldier - deep
    Bronze-n-Brighten B&A Model Shot Deep
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    2,196

    Baked Bronze-n-Brighten Multipurpose Bronzer

    $36.00
    $18.00 $36.00
    BEST SELLER
  • All-Over Eyeshadow Brush Soldier
    Laura Geller Endless Eyes 3 Piece Kit lifestyle image of model applying eyeshadow
    4.8
    Rated 4.8 out of 5 stars
    257

    All-Over Eyeshadow Brush

    $18.00
    $10.80 $18.00
  • angled blush brush - soldier
    Angled Blush Brush - How to Use
    Laura Geller Angled Blush Brush product benefits
    4.7
    Rated 4.7 out of 5 stars
    426

    Angled Blush Brush

    $24.00
    $14.40 $24.00
  • Baked Body Frosting Soldier in Tahitian Glow
    Baked Body Frosting model b&a in tahitian glow
    Baked body frosting face & body glow vacation edition benefits
    Save 60%
    4.5
    Rated 4.5 out of 5 stars
    413

    Baked Body Frosting Face & Body Glow

    $43.00
    $16.99 $43.00
    Save 60%
  • Always there mascara waterproof - soldier
    Laura Geller Always There Mascara B&A
    Save 50%
    4.0
    Rated 4.0 out of 5 stars
    801

    Always There Waterproof Mascara

    $26.00
    $13.00 $26.00
    Save 50%
  • Save 56%
    4.4
    Rated 4.4 out of 5 stars
    530

    Baked Blurring + Setting Powder

    $32.00
    $13.99 $32.00
    Save 56%
  • Blush-n-Bronze - Soldier - Rose Bronze
    Baked Blush-n-Bronze Marbleized 2-in-1 model grid in Rose Bronze
    Baked Blush-n-Bronze benefits on model
    Save 40%
    4.3
    Rated 4.3 out of 5 stars
    1,025

    Baked Blush-n-Bronze Marbleized 2-in-1

    $34.00
    $20.40 $34.00
    Save 40%
  • Always There Mascara Soldier
    Laura Geller Always There Mascara model B&A
    Always there lengthening mascara product benefits
    3.5
    Rated 3.5 out of 5 stars
    780

    Always There Lengthening Mascara

    $26.00
    $15.60 $26.00
  • 4 pc serum set - benefits
    Save 65%
    4.6
    Rated 4.6 out of 5 stars
    49

    4PC Serum Set

    $69.00
    $24.00 $69.00
    Save 65%
  • Angled Precision Concealer Brush - Soldier
    Angled Precision Concealer Brush Model where to apply
    NEW
    3.9
    Rated 3.9 out of 5 stars
    88

    Angled Precision Concealer Brush

    $22.00
    $13.20 $22.00
    NEW
  • Baked Blush-n-Highlight Split Soldier
    Baked Blush-n-Highlight Split texture
    Baked Blush-n-Highlight Split model application light
    Save 73%
    4.5
    Rated 4.5 out of 5 stars
    47

    Baked Blush-n-Highlight Split, Pink Buttercream/ French Vanilla

    $45.00
    $11.99 $45.00
    Save 73%
  • 5PC Full Face Brush Set Soldier
    5PC Full Face Brush Set how to apply on model
    Save 59%
    4.8
    Rated 4.8 out of 5 stars
    24

    5PC Full Face Brush Set

    $118.00
    $48.00 $118.00
    Save 59%
  • Blush-n-Brighten Travel Size - soldier
    Laura Geller Baked To Go Blush model grid
    Award winning badge image
    Save 40%
    4.5
    Rated 4.5 out of 5 stars
    74

    Baked Blush-n-Brighten Marbleized Blush Travel Size

    $22.00
    $13.20 $22.00
    Save 40%
  • All Day Eye Kit Earthy Essentials - soldier
    All Day Eye Kit Earthy Essentials - texture
    Delectables Earthy Essentials - benefits
    Save 64%
    4.7
    Rated 4.7 out of 5 stars
    29

    All Day Eye Kit (5 PC)

    $109.00
    $39.00 $109.00
    Save 64%
  • Glow Highlighter - Soldier - Portofino
    Glow Highlighter Model B&A Portofino
    Award winning badge image
    4.5
    Rated 4.5 out of 5 stars
    1,242

    Baked Natural Glow Highlighter

    $24.00
    $12.00 $24.00
  • BOTB Soldier
    BOTB B&A Charlotte
    Award winning badge image
    Save 61%
    4.5
    Rated 4.5 out of 5 stars
    4,692

    Best of the Best Baked Face Palette

    $126.00
    $49.00 $126.00
    Save 61%
  • Blending Beauties 2 PC Soldier
    Laura Geller Blending Beauties includes Face Powder Brush and Retractable Airbrush Kabauki Brush
    Save 74%
    4.7
    Rated 4.7 out of 5 stars
    382

    Blending Beauties 2 PC Face Brush Set

    $46.00
    $11.99 $46.00
    Save 74%
  • Baked Starter Kit - Full Coverage (3PC) soldier
    Double Take Baked Model B&A in Fair
    Baked Starter Kit Full Coverage Award Winning Image
    Save 64%
    4.2
    Rated 4.2 out of 5 stars
    13,773

    Baked Starter Kit - Full Coverage (3PC)

    $190.00
    $69.00 $190.00
    Save 64%
  • Better Than Block Soldier - Golden Medium
    Better Than Block - Model B&A Light
    Award winning badge image
    Save 50%
    4.5
    Rated 4.5 out of 5 stars
    666

    Better Than ‘Block Skincare-Infused Serum Foundation with Broad Spectrum SPF 50+

    $38.00
    $19.00 $38.00
    Save 50%
Baked Balance-n-Brighten texture image

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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • How do I apply my new Laura Geller products?

    Check out informational videos on each product page, with how-to videos straight from out founder herself!

  • What's Laura Geller Beauty's mission statement?

    At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is baked makeup and how is it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What is your return policy?

    In honor of the holiday season, we have extended our return policy to 60 days for orders placed between 10/1/25-12/31/25 to give you more than enough time to try your favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your products. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Discover your perfect makeup match with Laura Geller's complete collection of easy and effortless beauty products, all made for mature skin. From our award-winning Spackle Primers to our iconic Baked Balance-n-Brighten Foundation, each product is carefully crafted to enhance your natural beauty with effortless application and long-lasting results, no matter where you are in life.We're proud to create foolproof makeup that works for real women of every age. Our innovative formulas address multiple common skin concerns like dark spots and redness while delivering a flawless finish that never settles into fine lines or feels heavy on the skin. Whether you're searching for the perfect blush to add a natural flush, a hydrating lipstick for comfortable all-day wear, or eye makeup that stays put without creasing in hooded eyes, our collection offers solutions for every makeup need.Explore our best-selling Baked collection, featuring Italian-made makeup compacts that are handcrafted and baked for 24 hours on terracotta tiles, resulting in uniquely marbleized formulas with incredible color payoff and skin-perfecting antioxidant benefits. These lightweight, buildable products create a natural-looking finish that enhances your complexion, rather than masks it.Whether you're a makeup beginner again or a seasoned beauty lover, you'll find only foolproof application and flattering shades in our collection. Plus, our many travel-friendly palettes and multitasking products make on-the-go touch-ups simple, while our high-performance formulas ensure your look stays fresh throughout the day.Shop Laura Geller's complete collection of face, eye, lip, and makeup accessories to create your perfect everyday look or discover new favorites to refresh your beauty routine. Because beauty should be uncomplicated, fun, and accessible for everyone!