All Foundations

It can be so difficult to shop for the right foundation once you're over 40. We understand that mature skin has very specific needs, from dryness and fine lines, to dark spots and dull patches. Here, you can discover the best foundation for your skin with Laura Geller’s collection of lightweight, blendable formulas. Featuring lots of hydrating ingredients, our foundations provide all-day wear without creasing or settling into fine lines.We always recommend new customers start with our Baked foundations, where there's something for everyone. Along with Baked Balance-n-Brighten Foundation, one of the top recommended makeup products for women over 40, we also offer full-coverage powder foundations that can be applied wet or dry, and radiant satin-finish formulas that blur the look of pores while creating a brighter and healthier-looking glow.If Baked makeup is not for you, we also carry liquid foundations for mature skin. You can pick up hydrating tinted moisturizers that restore dry and dehydrated skin, plus skincare-infused serum foundations with SPF. Whatever formula you crave, there's something for everyone.Not sure about a shade match? We made it easy for you. You can talk to one of our makeup pros to get matched, or take our quick and simple foundation matching quiz to shop your perfect match every time. Explore our collection and find your ideal match today!