All Products (NO DOTD)

  • BOTB Soldier
    BOTB B&A Monica
    The Best of the Best Baked Face Palette
    Save 61%
    5.0
    Rated 5.0 out of 5 stars
    2

    Best of the Best Baked Face Palette

    $126.00
    $49.00 $126.00
    Save 61%
  • Spackle Skin Perfecting Primer Duos soldier in hydrate
    Spackle Primer Comparison Chart
    Prep & Set Duo awards image
    Save 61%
    4.4
    Rated 4.4 out of 5 stars
    994

    Spackle Skin Perfecting Primer Duos

    $76.00
    $30.00 $76.00
    Save 61%
  • BOTB B&A gray hair Model
    Award Winning Image
    Save 69%
    4.0
    Rated 4.0 out of 5 stars
    68,422

    The Baked Starter Kit (3PC)

    $190.00
    $59.00 $190.00
    Save 69%
  • cult classics main hero
    Cult Classics B&A Medium
    Baked Starter Kit Full Coverage Award Winning Image
    Save 64%
    3.9
    Rated 3.9 out of 5 stars
    7,607

    The Cult Classics Full Face Kit (6 PC)

    $182.00
    $66.00 $182.00
    Save 64%
  • Daily Routine Natural Finish Kit Soldier
    Daily Routine Light Model B+A
    Baked Starter Kit Full Coverage Award Winning Image
    Save 63%
    4.0
    Rated 4.0 out of 5 stars
    67,912

    The Daily Routine: Natural Finish Full Face Kit (4 PC)

    $120.00
    $44.00 $120.00
    Save 63%
  • The Foundationals Kit - Matte Finish (2PC) soldier
    Double take full coverage foundation B&A Light
    Award winning badges image
    Save 63%
    3.0
    Rated 3.0 out of 5 stars
    5

    The Foundationals Kit - Matte Finish (2PC)

    $64.00
    $24.00 $64.00
    Save 63%
  • Spackle Mist Boost with Cooling Aloe soldier
    4.9
    Rated 4.9 out of 5 stars
    41

    Spackle Mist Boost with Cooling Aloe

    $32.00
    $14.00 $32.00
  • Double Take Baked Model B&A in Fair
    Baked Starter Kit Full Coverage Award Winning Image
    Save 64%
    4.2
    Rated 4.2 out of 5 stars
    13,774

    The Baked Starter Kit - Full Coverage (3PC)

    $190.00
    $69.00 $190.00
    Save 64%
  • Daily Routine Natural Finish Kit Soldier
    Daily Routine Full Look Model B+A in Light
    Baked Starter Kit Full Coverage Award Winning Image
    BEST SELLER
    4.0
    Rated 4.0 out of 5 stars
    67,912

    The Daily Routine: Natural Finish Full Face Kit (4 PC)

    $120.00
    $44.00 $120.00
    BEST SELLER
  • cult classics main hero
    Cult Classics B&A Medium
    Baked Starter Kit Full Coverage Award Winning Image
    BEST SELLER
    3.9
    Rated 3.9 out of 5 stars
    7,607

    The Cult Classics Full Face Kit (6 PC)

    $182.00
    $66.00 $182.00
    BEST SELLER
  • Baked Starter Kit - Tuscan Dreams in golden medium
    Baked Starter Kit - Tuscan Dreams model B&A in light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 67%
    4.1
    Rated 4.1 out of 5 stars
    1,433

    The Baked Starter Kit - Tuscan Dreams (3 PC)

    $178.00
    $59.00 $178.00
    Save 67%
  • The Wonder Balm Heroes Kit (5PC) in shade Fair
    Baked Balance-n-Brighten Model B&A in Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 62%
    3.9
    Rated 3.9 out of 5 stars
    50,599

    The Wonder Balm Heroes Kit (5PC)

    $152.00
    $58.00 $152.00
    Save 62%
  • The Wonder Balm Heroes Kit (5PC) Soldier
    3.9
    Rated 3.9 out of 5 stars
    50,599

    The Wonder Balm Heroes Kit (5PC)

    $150.00
    $59.00 $150.00
  • Baked Eyeshadow Quad Soldier - Tropic Hues
    4.4
    Rated 4.4 out of 5 stars
    21

    Pink Buttercream Baked Eyeshadow Quad

    $29.00
    $11.00 $29.00
  • Temporary Card Check

    Temporary Card Check

    $1.00
    $1.00
  • Face It All 2PC Face Brush Set Soldier
    Face It All 2PC Face Brush Set benefits
    Save 69%
    4.6
    Rated 4.6 out of 5 stars
    1,176

    Limited Edition Face It All 2PC Face Brush Set

    $52.00
    $16.00 $52.00
    Save 69%
  • Night-N-Day Magnifying Mascara Kit soldier
    Night-N-Day Magnifying Mascara Kit Model B&A
    Night-N-Day Magnifying Mascara Kit shade names swatch
    Save 65%
    4.4
    Rated 4.4 out of 5 stars
    207

    Night-n-Day Magnifying Mascara Kit

    $52.00
    $18.00 $52.00
    Save 65%
  • Waterproof Spackle Eye Hues - Blossom soldier
    Waterproof Spackle Eye Hues - How to Use
    NEW
    3.2
    Rated 3.2 out of 5 stars
    50

    Waterproof Spackle Eye Hues

    $24.00
    $9.00 $24.00
    NEW
  • Limited Edition Baked Eyeshadow Quad- Pink Buttercream Soldier
    Cancer Schmancer Kit - Model B&A
    JOIN THE WAITLIST
    4.5
    Rated 4.5 out of 5 stars
    21

    Limited Edition Baked Eyeshadow Quad- Pink Buttercream

    $29.00
    $9.99 $29.00
    JOIN THE WAITLIST
    JOIN THE WAITLIST
  • Blush-n-Brighten Skyline Sunset soldier
    Blush-n-Brighten Skyline Sunset model gird
    Blush-n-Brighten Skyline Sunset benefits
    Limited Edition - Holiday ⭐
    4.3
    Rated 4.3 out of 5 stars
    48

    Limited Edition Baked Blush-n-Brighten Marbleized Blush

    $32.00
    $12.00 $32.00
    Limited Edition - Holiday ⭐
  • Baked Balance-n-Glow Color Illuminating Foundation soldier in Fair
    Balance-n-Glow Model B&A in fair
    Award winning badges image
    Save 40%
    4.0
    Rated 4.0 out of 5 stars
    6,698

    Baked Balance-n-Glow Illuminating Foundation

    $38.00
    $22.80 $38.00
    Save 40%
Baked Balance-n-Brighten texture image

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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • How do I apply my new Laura Geller products?

    Check out informational videos on each product page, with how-to videos straight from out founder herself!

  • What's Laura Geller Beauty's mission statement?

    At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is baked makeup and how is it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What is your return policy?

    In honor of the holiday season, we have extended our return policy to 60 days for orders placed between 10/1/25-12/31/25 to give you more than enough time to try your favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your products. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Discover your perfect makeup match with Laura Geller's complete collection of easy and effortless beauty products, all made for mature skin. From our award-winning Spackle Primers to our iconic Baked Balance-n-Brighten Foundation, each product is carefully crafted to enhance your natural beauty with effortless application and long-lasting results, no matter where you are in life.We're proud to create foolproof makeup that works for real women of every age. Our innovative formulas address multiple common skin concerns like dark spots and redness while delivering a flawless finish that never settles into fine lines or feels heavy on the skin. Whether you're searching for the perfect blush to add a natural flush, a hydrating lipstick for comfortable all-day wear, or eye makeup that stays put without creasing in hooded eyes, our collection offers solutions for every makeup need.Explore our best-selling Baked collection, featuring Italian-made makeup compacts that are handcrafted and baked for 24 hours on terracotta tiles, resulting in uniquely marbleized formulas with incredible color payoff and skin-perfecting antioxidant benefits. These lightweight, buildable products create a natural-looking finish that enhances your complexion, rather than masks it.Whether you're a makeup beginner again or a seasoned beauty lover, you'll find only foolproof application and flattering shades in our collection. Plus, our many travel-friendly palettes and multitasking products make on-the-go touch-ups simple, while our high-performance formulas ensure your look stays fresh throughout the day.Shop Laura Geller's complete collection of face, eye, lip, and makeup accessories to create your perfect everyday look or discover new favorites to refresh your beauty routine. Because beauty should be uncomplicated, fun, and accessible for everyone!