All Products

  • Balance-Brighten Soldier - Porcelain
    Baked Balance-n-Brighten Model B&A in Light
    Baked Starter Kit Full Coverage Award Winning Image
    3.9
    Rated 3.9 out of 5 stars
    48,692

    Baked Balance-n-Brighten Color Correcting Foundation

    $38.00
    $17.10 $38.00
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  • Double Take Baked Soldier - Medium
    Laura Geller Double Take Baked Foundation Before and After model image in shade Toffee
    Award winning badges image
    4.0
    Rated 4.0 out of 5 stars
    7,006

    Double Take Baked Full Coverage Foundation

    $38.00
    $17.10 $38.00
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  • Light and Full Coverage Kit - Soldier
    Light & Full Coverage - Model B&A - Golden Medium
    Baked Starter Kit Full Coverage Award Winning Image
    Save 47%
    4.0
    Rated 4.0 out of 5 stars
    8,324

    Light and Full Coverage Kit (2 PC)

    $76.00
    $40.00 $76.00
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    Save 47%
  • Best of the Best Cream Full Face Basics Soldier
    Best of the Best Cream Full Face Basics BA1
    Best of the Best Cream Full Face Basics Arm Swatches
    Save 71%
    New dotwhack in red
    4.8
    Rated 4.8 out of 5 stars
    11

    Best of the Best Cream Full Face Basics

    $168.00
    $49.00 $168.00
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    Save 71%
  • Makeup Made Simple Kit Soldier
    Baked Balance-n-Brighten Model B&A in Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 56%
    3.9
    Rated 3.9 out of 5 stars
    49,219

    Makeup Made Simple Kit (3PC)

    $102.00
    $45.00 $102.00
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    Save 56%
  • Laura’s Eye Framing Essentials (3PC) Medium Brown Soldier
    Laura’s Eye Framing Essentials (3PC) collection
    Save 50%
    New dotwhack in red
    5.0
    Rated 5.0 out of 5 stars
    2

    Laura’s 3 E’s: Eyebrows, Eyelash & Eyeliner Kit (3PC)

    $72.00
    $36.00 $72.00
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    Save 50%
  • Best of the Best Cream Starter Kit (3PC) - Porcelain
    Best of the Best Cream Full Face Basics BA2
    Best of the Best Cream Starter Kit (3PC) shade chart
    Save 70%
    New dotwhack in red
    4.5
    Rated 4.5 out of 5 stars
    103

    Best of the Best Cream Starter Kit (3PC)

    $232.00
    $69.00 $232.00
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    Save 70%
  • Daily Routine: Natural Finish Full Face Kit - soldier
    Daily Routine Full Look Model B+A in Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 57%
    4.0
    Rated 4.0 out of 5 stars
    68,659

    Daily Routine: Natural Finish Full Face Kit (4 PC)

    $120.00
    $52.00 $120.00
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    Save 57%
  • Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 64%
    4.0
    Rated 4.0 out of 5 stars
    69,102

    Baked Starter Kit (3PC)

    $190.00
    $69.00 $190.00
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    Save 64%
  • Baked Icons back of palette
    Baked Icons Complete Full Face Palette product benefits
    Baked Icons Complete Full Face Palette full face model
    Save 62%
    4.6
    Rated 4.6 out of 5 stars
    150

    Baked Icons Complete Full Face Palette

    $146.00
    $55.00 $146.00
    Shop Now
    Save 62%
  • The 40+ Club Kit (3PC) soldier in Light
    Balance-n-Brighten Model B&A in Fair
    Baked Starter Kit Full Coverage Award Winning Image
    Save 53%
    4.0
    Rated 4.0 out of 5 stars
    60,541

    40+ Club Kit (3PC)

    $96.00
    $45.00 $96.00
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    Save 53%
  • Cult Classics Full Face Kit (6 PC) - medium
    Cult Classics B&A Medium
    Baked Starter Kit Full Coverage Award Winning Image
    Save 62%
    4.0
    Rated 4.0 out of 5 stars
    71,614

    Cult Classics Full Face Kit (6 PC)

    $182.00
    $69.00 $182.00
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    Save 62%
  • Line Smoother Targeted Fine Line Filler - soldier
    Line Smoother Targeted Fine Line Filler - B/A 2
    LIMITED SUPPLY
    3.4
    Rated 3.4 out of 5 stars
    98

    Line Smoother Fine Line Blurring Primer

    $45.00
    $45.00
    Shop Now
    LIMITED SUPPLY
  • Kajal Longwear Eyeliner soldier in Dark Brown
    Kajal Longwear Eyeliner 3 model grid in Dark Brown Kohl
    Award winning badge image
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    3,893

    Kajal Longwear Eyeliner

    $24.00
    $10.80 $24.00
    Shop Now
    BEST SELLER
  • Jelly Balm Lip Color Soldier
    Jelly Balm Lip Color Model Grid in a latte love
    BEST SELLER
    4.5
    Rated 4.5 out of 5 stars
    4,235

    Jelly Balm Hydrating Lip Color

    $24.00
    $10.80 $24.00
    Shop Now
    BEST SELLER
  • foundationals main soldier
    BNB Model B&A Older Model - Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 50%
    3.8
    Rated 3.8 out of 5 stars
    49,949

    Foundationals Kit - Natural Finish (2PC)

    $64.00
    $32.00 $64.00
    Shop Now
    Save 50%
  • Baked Starter Kit - Tuscan Dreams in light
    Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 61%
    4.1
    Rated 4.1 out of 5 stars
    1,675

    Baked Starter Kit - Tuscan Dreams (3 PC)

    $178.00
    $69.00 $178.00
    Shop Now
    Save 61%
  • Ideal Fix Soldier - Light
    Ideal Fix Concealer Model B&A in Light
    4.3
    Rated 4.3 out of 5 stars
    2,808

    Ideal Fix Concealer

    $29.00
    $13.05 $29.00
    Shop Now
  • Everyday Eye & Lip Kit Soldier sugar and spice
    Everyday Eye & Lip Kit Full face model
    Save 50%
    4.8
    Rated 4.8 out of 5 stars
    13

    Everyday Eye & Lip Kit (2PC)

    $48.00
    $24.00 $48.00
    Shop Now
    Save 50%
  • Line Smoother Under Eye Kit (2PC) Soldier in Light
    Line Smoother Under Eye Kit (2PC) Benefits
    LIMITED SUPPLY
    4.3
    Rated 4.3 out of 5 stars
    48

    Line Smoother Under Eye Kit (2PC)

    $74.00
    $55.00 $74.00
    Shop Now
    LIMITED SUPPLY
  • The Best of the Best Tuscan Dreams Soldier
    The Best of the Best Tuscan Dreams Model B&A
    Save 57%
    4.6
    Rated 4.6 out of 5 stars
    443

    Best of the Best Tuscan Dreams

    $114.00
    $49.00 $114.00
    Shop Now
    Save 57%
  • Best of the Best Palette with back of package instructions
    BOTB B&A Charlotte
    Award winning badge image
    Save 61%

    Best of the Best Baked Face Palette

    $126.00
    $49.00 $126.00
    Shop Now
    Save 61%
Baked Balance-n-Brighten texture image

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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • How do I apply my new Laura Geller products?

    Check out informational videos on each product page, with how-to videos straight from out founder herself!

  • What's Laura Geller Beauty's mission statement?

    At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is baked makeup and how is it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What is your return policy?

    We want you to fall in love with your Laura Geller purchase. If you're not satisfied for any reason, we invite you to return or exchange your products. To process a return, click here. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Discover your perfect makeup match with Laura Geller's complete collection of easy and effortless beauty products, all made for mature skin. From our award-winning Spackle Primers to our iconic Baked Balance-n-Brighten Foundation, each product is carefully crafted to enhance your natural beauty with effortless application and long-lasting results, no matter where you are in life.We're proud to create foolproof makeup that works for real women of every age. Our innovative formulas address multiple common skin concerns like dark spots and redness while delivering a flawless finish that never settles into fine lines or feels heavy on the skin. Whether you're searching for the perfect blush to add a natural flush, a hydrating lipstick for comfortable all-day wear, or eye makeup that stays put without creasing in hooded eyes, our collection offers solutions for every makeup need.Explore our best-selling Baked collection, featuring Italian-made makeup compacts that are handcrafted and baked for 24 hours on terracotta tiles, resulting in uniquely marbleized formulas with incredible color payoff and skin-perfecting antioxidant benefits. These lightweight, buildable products create a natural-looking finish that enhances your complexion, rather than masks it.Whether you're a makeup beginner again or a seasoned beauty lover, you'll find only foolproof application and flattering shades in our collection. Plus, our many travel-friendly palettes and multitasking products make on-the-go touch-ups simple, while our high-performance formulas ensure your look stays fresh throughout the day.Shop Laura Geller's complete collection of face, eye, lip, and makeup accessories to create your perfect everyday look or discover new favorites to refresh your beauty routine. Because beauty should be uncomplicated, fun, and accessible for everyone!