All Products

  • Face It All 2PC Face Brush Set Soldier
    Face It All 2PC Face Brush Set benefits
    Save 50%
    4.7
    Rated 4.7 out of 5 stars
    517

    Limited Edition Face It All 2PC Face Brush Set

    $52.00
    $26.00 $52.00
    Save 50%
  • Shadow Skills 4PC Eye Brush Set Soldier
    Save 50%

    Shadow Skills 4PC Eye Brush Set

    $72.00
    $36.00 $72.00
    Save 50%
  • Makeup Made Simple Kit Soldier
    Baked Balance-n-Brighten Model B&A in Light
    Daily Routine Awards Image
    Save 55%
    3.8
    Rated 3.8 out of 5 stars
    2,783

    Makeup Made Simple Kit (3PC)

    $100.00
    $45.00 $100.00
    Save 55%
  • Quench-n-Tint Lightweight Tinted Moisturizer Model B&A in Light/Medium
    Quench-n-Tint Benefits
    BEST SELLER
    4.5
    Rated 4.5 out of 5 stars
    1,914

    Quench-n-Tint Lightweight Tinted Moisturizer

    $34.00
    $17.00 $34.00
    BEST SELLER
  • Kajal Longwear Mascara solider- black
    Kajal Mascara in Black Model Eye B&A
    4.5
    Rated 4.5 out of 5 stars
    701

    Kajal Longwear Mascara

    $26.00
    $15.60 $26.00
  • Inkcredibles soldier - Olive_My_Love
    INKcredible Waterproof Gel Eyeliner Pencil lifestyle model wearing Blackbird
    Laura Geller Inkcredible Eyeliner Pencil product benefits
    BEST SELLER
    4.2
    Rated 4.2 out of 5 stars
    1,777

    INKcredible Waterproof Gel Eyeliner Pencil

    $24.00
    $14.40 $24.00
    BEST SELLER
  • Bonze-n-brighten Soldier - deep
    Bronze-n-Brighten B&A Model Shot Deep
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    2,084

    Baked Bronze-n-Brighten Multipurpose Bronzer

    $36.00
    $18.00 $36.00
    BEST SELLER
  • Serum Blush Cheek Tint Soldier in Practical Pink
    Serum Blush Cheek Tint Model B&A with Full Look in Blushing Berry
    Laura Geller Serum Blush Benefits
    Save 50%
    4.2
    Rated 4.2 out of 5 stars
    1,825

    Serum Blush Cheek Tint

    $30.00
    $15.00 $30.00
    Save 50%
  • Spackle Eyeshadow Soldier
    Laura Geller Spackle Waterproof Primer product benefits
    3.9
    Rated 3.9 out of 5 stars
    848

    Spackle Waterproof Eyeshadow Primer

    $24.00
    $14.40 $24.00
  • Swipe-n-Line Instant Eye Perfecting Stick Soldier in shade Classic
    Laura Geller Swipe-n-Line lifestyle image with shade textures
    Swipe-n-Line Instant Eye Perfecting Stick product benefits
    4.1
    Rated 4.1 out of 5 stars
    502

    Swipe-n-Line Instant Eye Perfecting Stick

    $24.00
    $14.40 $24.00
  • Always there mascara waterproof - soldier
    Laura Geller Always There Mascara B&A
    4.0
    Rated 4.0 out of 5 stars
    733

    Always There Waterproof Mascara

    $26.00
    $13.00 $26.00
  • Always There Mascara Soldier
    Laura Geller Always There Mascara model B&A
    Always there lengthening mascara product benefits
    3.6
    Rated 3.6 out of 5 stars
    692

    Always There Lengthening Mascara

    $26.00
    $13.00 $26.00
  • Glow Highlighter - Soldier - Portofino
    Glow Highlighter Model B&A Portofino
    Award winning badge image
    4.5
    Rated 4.5 out of 5 stars
    1,159

    Baked Natural Glow Highlighter

    $24.00
    $12.00 $24.00
  • Love Yor Lips Duo Soldier In the Buff and Purely Pink
    Jelly Balm Lip Color Model Grid in a latte love
    Jelly Balm Hydrating Lip Color Shade Model Chart
    Save 47%
    4.4
    Rated 4.4 out of 5 stars
    4,274

    Love Your Lips Duo

    $45.00
    $24.00 $45.00
    Save 47%
  • Retractable Airbrush Kabuki Brush - Soldier
    BEST SELLER
    4.6
    Rated 4.6 out of 5 stars
    1,388

    Retractable Airbrush Kabuki Brush

    $26.00
    $15.60 $26.00
    BEST SELLER
  • Retractable Angled Kabuki Brush - Soldier
    Retractable Angled Kabuki Brush two ways to use
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    1,336

    Retractable Angled Kabuki Brush

    $26.00
    $15.60 $26.00
    BEST SELLER
  • Sculpt and Stay Waterproof Brow Pencil and Gel Soldier - Taupe
    sculpt -n-stay waterproof brow pencil and gel shade chart
    4.3
    Rated 4.3 out of 5 stars
    1,230

    Sculpt-n-Stay Waterproof Brow Pencil & Gel

    $26.00
    $15.60 $26.00
  • Modern Classic Lip Liner Soldier - Purely Pink
    Laura Geller Modern Classic Lip Liner 3 model grid in shade Purely Pink
    Laura Geller Modern Classic shade names with textures
    4.4
    Rated 4.4 out of 5 stars
    740

    Modern Classic Waterproof Lip Liner

    $21.00
    $12.60 $21.00
  • Spackle Primer Soldier - Clear
    Spackle Skin Perfecting Primer in Original Clear Model B&A in light
    Award winning badges image
    4.2
    Rated 4.2 out of 5 stars
    802

    Spackle Skin Perfecting Primer: Original Clear

    $36.00
    $21.60 $36.00
  • Brush Bestsellers Group Lifestyle
    BEST SELLER
    4.6
    Rated 4.6 out of 5 stars
    361

    Brush Bestsellers

    $18.00
    From $10.80 $18.00
    BEST SELLER
  • Spackle Primer Soldier - Brighten and Blur
    Spackle Skin Perfecting Primer Brighten-n-Blur model B&A
    Award Winning image
    3.4
    Rated 3.4 out of 5 stars
    954

    Spackle Skin Perfecting Primer: Brighten-n-Blur

    $36.00
    $21.60 $36.00
Baked Balance-n-Brighten texture image

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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • How do I apply my new Laura Geller products?

    Check out informational videos on each product page, with how-to videos straight from out founder herself!

  • What's Laura Geller Beauty's mission statement?

    At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is baked makeup and how is it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What is your return policy?

    In honor of the holiday season, for orders placed between 10/1/25-12/31/25 we have extended our return policy to 60 days to give you more than enough time to try their favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your product for free, minus shipping charges. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase.

New Arrivals

  • Learn More

    Discover your perfect makeup match with Laura Geller's complete collection of easy and effortless beauty products, all made for mature skin. From our award-winning Spackle Primers to our iconic Baked Balance-n-Brighten Foundation, each product is carefully crafted to enhance your natural beauty with effortless application and long-lasting results, no matter where you are in life.We're proud to create foolproof makeup that works for real women of every age. Our innovative formulas address multiple common skin concerns like dark spots and redness while delivering a flawless finish that never settles into fine lines or feels heavy on the skin. Whether you're searching for the perfect blush to add a natural flush, a hydrating lipstick for comfortable all-day wear, or eye makeup that stays put without creasing in hooded eyes, our collection offers solutions for every makeup need.Explore our best-selling Baked collection, featuring Italian-made makeup compacts that are handcrafted and baked for 24 hours on terracotta tiles, resulting in uniquely marbleized formulas with incredible color payoff and skin-perfecting antioxidant benefits. These lightweight, buildable products create a natural-looking finish that enhances your complexion, rather than masks it.Whether you're a makeup beginner again or a seasoned beauty lover, you'll find only foolproof application and flattering shades in our collection. Plus, our many travel-friendly palettes and multitasking products make on-the-go touch-ups simple, while our high-performance formulas ensure your look stays fresh throughout the day.Shop Laura Geller's complete collection of face, eye, lip, and makeup accessories to create your perfect everyday look or discover new favorites to refresh your beauty routine. Because beauty should be uncomplicated, fun, and accessible for everyone!