All Products

  • Geller's Greatest Palette New York Minute soldier
    Geller's Greatest Palette New York Minute Model B&A in light
    Geller's Greatest Palette New York Minute textures
    Save 57%
    4.6
    Rated 4.6 out of 5 stars
    119

    Geller's Greatest Baked Face & Eye Palette: New York Minute

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    $30.00 $70.00
    Save 57%
  • Face It All 2PC Face Brush Set Soldier
    Face It All 2PC Face Brush Set benefits
    Save 50%
    4.6
    Rated 4.6 out of 5 stars
    770

    Limited Edition Face It All 2PC Face Brush Set

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    $26.00 $52.00
    Save 50%
  • The Wonder Balm in shade Pinch Me Pink
    The Wonder Balm Model B&A in Pinch-Me Pink
    The Wonder Balm us vs them
    NEW
    4.5
    Rated 4.5 out of 5 stars
    304

    The Wonder Balm

    $32.00
    $17.78 $32.00
    NEW
  • The Bright Stuff Illuminating Under Eye Concealer Soldier - light
    The Bright Stuff Illuminating Under Eye Concealer - full assortment
    4.2
    Rated 4.2 out of 5 stars
    80

    The Bright Stuff Illuminating Under Eye Concealer

    $29.00
    $15.95 $29.00
  • Baked Starter Kit - Full Coverage (3PC) soldier
    Double Take Baked Model B&A in Fair
    Baked Starter Kit Full Coverage Award Winning Image
    Save 65%
    4.2
    Rated 4.2 out of 5 stars
    12,919

    Baked Starter Kit - Full Coverage (3PC)

    $190.00
    $66.00 $190.00
    Save 65%
  • Lip Frosting Trio Soldier
    Lip Frosting Trio texture
    Lip Frosting Trio limited edition
    Save 57%
    4.9
    Rated 4.9 out of 5 stars
    18

    Limited Edition Lip Frosting Trio

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    $27.00 $63.00
    Save 57%
  • All Day Shimmer Eye Kit Soldier
    All Day Shimmer Eye Kit Textures
    All Day Shimmer Eye Kit Model B&A in Medium
    Save 70%
    4.6
    Rated 4.6 out of 5 stars
    410

    All Day Shimmer Eye Kit (5PC)

    $128.00
    $39.00 $128.00
    Save 70%
  • The Best of the Best Tuscan Dreams Soldier
    The Best of the Best Tuscan Dreams Model B&A
    Save 57%
    4.5
    Rated 4.5 out of 5 stars
    371

    Best of the Best Tuscan Dreams

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    $49.00 $114.00
    Save 57%
  • Holiday Baked Starter Kit (4PC) - fair
    Holiday Baked Starter Kit (3PC) - Model B&A in medium
    Holiday Baked Starter Kit (4PC) Textures
    Save 63%
    4.2
    Rated 4.2 out of 5 stars
    67

    Holiday Baked Starter Kit (4PC)

    $204.00
    $75.00 $204.00
    Save 63%
  • The Holiday Pro-Aging Kit Soldier
    Save 63%
    4.5
    Rated 4.5 out of 5 stars
    8

    Holiday Pro-Aging Kit (7PC)

    $204.00
    $75.00 $204.00
    Save 63%
  • Blush-n-Brighten Skyline Sunset soldier
    Blush-n-Brighten Skyline Sunset model gird
    Blush-n-Brighten Skyline Sunset benefits
    Limited Edition - Holiday ⭐
    4.1
    Rated 4.1 out of 5 stars
    8

    Limited Edition Baked Blush-n-Brighten Marbleized Blush

    $32.00
    $17.78 $32.00
    Limited Edition - Holiday ⭐
  • The Brush Vault soldier
    The Brush Vault whats included
    The Brush Vault full brush lineup
    Save 65%
    5.0
    Rated 5.0 out of 5 stars
    4

    The Brush Vault Limited Edition Makeup Brush Collection (10 PC)

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    $80.00 $228.00
    Save 65%
  • Spackle Primer Soldier - Hydrate
    Spackle Skin Perfecting Primer: Hydrate Model B&A
    Awards image
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    2,401

    Spackle Skin Perfecting Primer: Hydrate

    $38.00
    $20.00 $38.00
    BEST SELLER
  • Glow Highlighter - Soldier - Portofino
    Glow Highlighter Model B&A Portofino
    Award winning badge image
    4.5
    Rated 4.5 out of 5 stars
    1,188

    Baked Natural Glow Highlighter

    $24.00
    $12.00 $24.00
  • Dark Circle Defense Kit (3PC) - fair
    Dark Circle Defense Kit (3PC) - product benefits
    Save 51%

    Dark Circle Defense Kit (3PC)

    $91.00
    $45.00 $91.00
    Save 51%
  • Holiday Retractable Kabuki Brush - soldier
    Holiday Retractable Kabuki Brush - benefits
    Holiday Retractable Kabuki Brush - how to apply
    Limited Edition - Holiday ⭐
    4.5
    Rated 4.5 out of 5 stars
    1,543

    Limited Edition Retractable Angled Kabuki Brush

    $26.00
    $14.30 $26.00
    Limited Edition - Holiday ⭐
  • Soldier
    The Wonder Balm Model Shade Grid in nice-n-natural
    The Wonder Balm Model Shade Grid in pinch me pink
    Save 56%
    4.5
    Rated 4.5 out of 5 stars
    364

    The Wonder Balm Everyday Kit (3PC)

    $88.00
    $39.00 $88.00
    Save 56%
  • Baked Gelato Swirl Illuminator Gilded Honey - soldier
    Baked Gelato Swirl Illuminator Gilded Honey - Model B&A
    Baked Gelato Swirl Illuminator Gilded Honey - Model Light and Deep
    BEST SELLER
    4.2
    Rated 4.2 out of 5 stars
    57

    Baked Gelato Swirl Illuminator in Gilded Honey

    $28.00
    $16.80 $28.00
    BEST SELLER
  • The Dark Spot Solution Kit - Full Coverage Soldier
    Double Take Baked Model B&A in Light
    Award winning badges image
    Save 57%
    4.1
    Rated 4.1 out of 5 stars
    7,872

    The Dark Spot Solution Kit - Full Coverage (4 PC)

    $120.00
    $52.00 $120.00
    Save 57%
  • The Dark Spot Solution Kit - Natural Finish - sand
    Balance-n-Brighten Model B&A in Fair
    Baked Starter Kit Full Coverage Award Winning Image
    Save 57%
    4.2
    Rated 4.2 out of 5 stars
    18

    The Dark Spot Solution Kit - Natural Finish (4 PC)

    $120.00
    $52.00 $120.00
    Save 57%
  • The Pro-Aging Kit (4PC) soldier in light
    Baked Balance-n-Brighten Model B&A in Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 56%
    4.1
    Rated 4.1 out of 5 stars
    19

    The Pro-Aging Kit (4PC)

    $122.00
    $54.00 $122.00
    Save 56%
Baked Balance-n-Brighten texture image

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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • How do I apply my new Laura Geller products?

    Check out informational videos on each product page, with how-to videos straight from out founder herself!

  • What's Laura Geller Beauty's mission statement?

    At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is baked makeup and how is it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What is your return policy?

    In honor of the holiday season, we have extended our return policy to 60 days for orders placed between 10/1/25-12/31/25 to give you more than enough time to try your favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your products. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Discover your perfect makeup match with Laura Geller's complete collection of easy and effortless beauty products, all made for mature skin. From our award-winning Spackle Primers to our iconic Baked Balance-n-Brighten Foundation, each product is carefully crafted to enhance your natural beauty with effortless application and long-lasting results, no matter where you are in life.We're proud to create foolproof makeup that works for real women of every age. Our innovative formulas address multiple common skin concerns like dark spots and redness while delivering a flawless finish that never settles into fine lines or feels heavy on the skin. Whether you're searching for the perfect blush to add a natural flush, a hydrating lipstick for comfortable all-day wear, or eye makeup that stays put without creasing in hooded eyes, our collection offers solutions for every makeup need.Explore our best-selling Baked collection, featuring Italian-made makeup compacts that are handcrafted and baked for 24 hours on terracotta tiles, resulting in uniquely marbleized formulas with incredible color payoff and skin-perfecting antioxidant benefits. These lightweight, buildable products create a natural-looking finish that enhances your complexion, rather than masks it.Whether you're a makeup beginner again or a seasoned beauty lover, you'll find only foolproof application and flattering shades in our collection. Plus, our many travel-friendly palettes and multitasking products make on-the-go touch-ups simple, while our high-performance formulas ensure your look stays fresh throughout the day.Shop Laura Geller's complete collection of face, eye, lip, and makeup accessories to create your perfect everyday look or discover new favorites to refresh your beauty routine. Because beauty should be uncomplicated, fun, and accessible for everyone!