Baked Foundation, Blush, Eyeshadow & More

  • Holiday Baked Starter Kit (3PC) - medium
    Holiday Baked Starter Kit (3PC) - Model B&A in medium
    Holiday Baked Starter Kit (4PC) Textures
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    3.8
    Rated 3.8 out of 5 stars
    43,521

    Holiday Baked Starter Kit (3PC)

    $178.00 USD
    $69.00 USD $178.00 USD
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  • Balance-Brighten Soldier - Porcelain
    Baked Balance-n-Brighten Model B&A in Light
    Baked Starter Kit Full Coverage Award Winning Image
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    3.9
    Rated 3.9 out of 5 stars
    46,950

    Baked Balance-n-Brighten Color Correcting Foundation

    $38.00 USD
    $19.00 USD $38.00 USD
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  • Baked Balance-n-Glow Color Illuminating Foundation soldier in Fair
    Balance-n-Glow Model B&A in fair
    Award winning badges image
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    4.0
    Rated 4.0 out of 5 stars
    6,419

    Baked Balance-n-Glow Illuminating Foundation

    $38.00 USD
    $19.00 USD $38.00 USD
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  • Double Take Baked Soldier - Medium
    Laura Geller Double Take Baked Foundation Before and After model image in shade Toffee
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    4.0
    Rated 4.0 out of 5 stars
    6,214

    Double Take Baked Full Coverage Foundation

    $38.00 USD
    $19.00 USD $38.00 USD
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  • The Best of the Best Tuscan Dreams Soldier
    The Best of the Best Tuscan Dreams Model B&A
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    4.5
    Rated 4.5 out of 5 stars
    361

    Best of the Best Tuscan Dreams

    $114.00
    $49.00 USD $114.00
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  • Glow Highlighter - Soldier - Portofino
    Glow Highlighter Model B&A Portofino
    Award winning badge image
    4.5
    Rated 4.5 out of 5 stars
    1,178

    Baked Natural Glow Highlighter

    $24.00 USD
    $12.00 USD $24.00 USD
  • Blush-n-Brighten soldier - pink buttercream
    Blush-n-Brighten Model Grid in pink buttercream
    Award winning badge image
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    4.4
    Rated 4.4 out of 5 stars
    8,593

    Baked Blush-n-Brighten Marbleized Blush

    $32.00 USD
    $16.00 USD $32.00 USD
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  • Bonze-n-brighten Soldier - deep
    Bronze-n-Brighten B&A Model Shot Deep
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    4.4
    Rated 4.4 out of 5 stars
    2,103

    Baked Bronze-n-Brighten Multipurpose Bronzer

    $36.00 USD
    $18.00 USD $36.00 USD
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  • angled blush brush - soldier
    Angled Blush Brush - How to Use
    Laura Geller Angled Blush Brush product benefits
    4.7
    Rated 4.7 out of 5 stars
    416

    Angled Blush Brush

    $24.00 USD
    $12.00 USD $24.00 USD
  • Retractable Angled Kabuki Brush - Soldier
    Retractable Angled Kabuki Brush two ways to use
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    4.4
    Rated 4.4 out of 5 stars
    1,453

    Retractable Angled Kabuki Brush

    $26.00 USD
    $13.00 USD $26.00 USD
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  • Full Face Powder Brush - Soldier
    Full Face Powder Brush benefits
    4.1
    Rated 4.1 out of 5 stars
    303

    Full Face Powder Brush

    $24.00 USD
    $12.00 USD $24.00 USD
  • cult classics main hero
    Cult Classics B&A Medium
    Baked Starter Kit Full Coverage Award Winning Image
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    3.9
    Rated 3.9 out of 5 stars
    7,034

    Cult Classics Full Face Kit (6 PC)

    $182.00 USD
    $69.00 USD $182.00 USD
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  • Daily Routine Natural Finish Kit Soldier
    Daily Routine Full Look Model B+A in Light
    Baked Starter Kit Full Coverage Award Winning Image
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    3.9
    Rated 3.9 out of 5 stars
    64,751

    Daily Routine: Natural Finish Full Face Kit (4 PC)

    $120.00 USD
    $52.00 USD $120.00 USD
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  • Baked Body Frosting Soldier in Tahitian Glow
    Baked Body Frosting model b&a in tahitian glow
    Baked body frosting face & body glow vacation edition benefits
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    4.6
    Rated 4.6 out of 5 stars
    387

    Baked Body Frosting Face & Body Glow

    $43.00 USD
    $14.99 USD $43.00 USD
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  • Holiday Baked Starter Kit (4PC) - fair
    Holiday Baked Starter Kit (3PC) - Model B&A in medium
    Holiday Baked Starter Kit (4PC) Textures
    Save 63%
    3.8
    Rated 3.8 out of 5 stars
    42,378

    Holiday Baked Starter Kit (4PC)

    $204.00 USD
    $75.00 USD $204.00 USD
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  • Save 71%
    3.8
    Rated 3.8 out of 5 stars
    43,456

    RSVP Yes! Full Face Kit (4 PC)

    $235.00 USD
    $69.00 USD $235.00 USD
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  • BOTB Soldier
    BOTB B&A gray hair Model
    The Best of the Best Baked Face Palette
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    4.4
    Rated 4.4 out of 5 stars
    4,601

    The Best of the Best Baked Face Palette

    $126.00
    $49.00 USD $126.00
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  • Baked Natural Glow Highlighter Duo Soldier
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    4.4
    Rated 4.4 out of 5 stars
    163

    Baked Natural Glow Highlighter Duo

    $45.00 USD
    $17.99 USD $45.00 USD
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  • Light and Full Coverage Kit - Soldier
    Light & Full Coverage - Model B&A - Golden Medium
    Baked Starter Kit Full Coverage Award Winning Image
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    4.0
    Rated 4.0 out of 5 stars
    6,981

    Light and Full Coverage Kit (2 PC)

    $76.00 USD
    $32.00 USD $76.00 USD
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  • Retractable Airbrush Kabuki Brush - Soldier
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    4.6
    Rated 4.6 out of 5 stars
    1,408

    Retractable Airbrush Kabuki Brush

    $26.00 USD
    $13.00 USD $26.00 USD
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  • Makeup Made Simple Kit Soldier
    Baked Balance-n-Brighten Model B&A in Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 57%
    3.8
    Rated 3.8 out of 5 stars
    2,822

    Makeup Made Simple Kit (3PC)

    $102.00 USD
    $44.00 USD $102.00 USD
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  • The Foundationals Kit - Matte Finish (2PC) soldier
    Double Take Baked Model B&A in Fair
    Award winning badges image
    Save 56%
    4.0
    Rated 4.0 out of 5 stars
    6,431

    The Foundationals Kit - Matte Finish (2PC)

    $64.00 USD
    $28.00 USD $64.00 USD
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  • foundationals main soldier
    BNB Model B&A Older Model - Light
    Baked Starter Kit Full Coverage Award Winning Image
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    3.7
    Rated 3.7 out of 5 stars
    4,673

    The Foundationals Kit - Natural Finish (2PC)

    $64.00 USD
    $34.00 USD $64.00 USD
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  • Brush Bestsellers Group Lifestyle
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    4.6
    Rated 4.6 out of 5 stars
    375

    Brush Bestsellers

    $18.00 USD
    From $9.00 USD $18.00 USD
    BEST SELLER
Baked Balance-n-Brighten texture image

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Frequently Asked Questions

  • What is baked makeup and what makes it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • Can I use baked makeup on dry skin?

    Baked makeup is suitable for all skin types. If you're struggling with dry skin, we recommend starting with the Hydrate version of our Spackle Skin Perfecting Primer for an extra burst of moisture before applying your baked products.

  • Do I need to use setting powder with baked foundations?

    Nope! Your baked makeup shouldn't require extra setting powder to stay in place all day.

  • What are the benefits of baked makeup?

    Thanks to the lightweight formula, baked makeup resists settling, creasing or caking into fine lines and wrinkles, so it's a wonderful choice for those with mature skin or other skin concerns.

  • Does baked makeup work well with my other makeup products?

    Yes! You can happily mix and match any of our Laura Geller products.

  • How do I find the right shade?

    Our pros are standing by to help you find the perfect shade for your skin tone. Start a live chat to speak with one of our shade matching pros! The live chat box will be at the bottom right of your screen on your computer or phone.

  • Which brushes do you recommend to use with baked makeup?

    While many of our Laura Geller makeup brushes work well with our baked products, our Kabuki Brush family is always a safe bet. Try the Retractable Airbrush Kabuki Brush for foundation and the Retractable Angled Kabuki Brush for custom coverage and color products.

  • What is your return policy?

    In honor of the holiday season, we have extended our return policy to 60 days for orders placed between 10/1/25-12/31/25 to give you more than enough time to try your favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your products. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    What makes baked makeup better? These unique makeup products deliver the weightlessness of a powder with the coverage and flexibility of cream makeup. It's our signature formula and there's nothing quite like it! Our Baked products begin as cream pigments that are baked on terracotta tiles by Italian artisans for 24 hours. The result is a silky texture that feels so lightweight on your skin, you'll barely notice it.Our artisanal baking process means this makeup is so much more than traditional pressed powders. Our Baked foundations, blushes, bronzers, highlighters, and eyeshadows always apply effortlessly, blend seamlessly, and provide buildable color without ever looking cakey or settling into fine lines. Plus, many of our Baked makeup products feature beautiful swirls of multidimensional marbled pigments that work together to create depth and dimension directly on your skin for a unique look.The makeup in our iconic Baked collection includes the bestselling Balance-n-Brighten Foundation, known for its ability to color-correct redness, sun spots, and other areas of discoloration while creating the most natural finish that looks like great skin. Our Baked Blush-n-Brighten adds a flush of multidimensional color that looks natural and gorgeous, while our Baked Natural Glow Highlighters deliver a lifted, radiant look without a speck of glitter, shimmer, or sparkle. These products work beautifully on all skin types, especially on those with uneven texture and fine lines.Our Baked makeup is as good for your skin as it is beautiful to wear thanks to added antioxidants that can help hydrate dry skin and protect stressed skin. Plus, these lightweight formulas allow your skin to breathe while providing a lasting finish without needing to touch up your makeup all day.Discover innovation behind Laura Geller's revolutionary Baked makeup collection and see why these bestselling beauty products have earned cult-favorite status among Geller Gals the world over!