Baked Foundation, Blush, Eyeshadow & More

  • The Pro-Aging Kit (4PC) soldier in light
    Baked Balance-n-Brighten Model B&A in Light
    Baked Starter Kit Full Coverage Award Winning Image
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    4.1
    Rated 4.1 out of 5 stars
    25

    Pro-Aging Kit (4PC)

    $122.00
    $54.00 $122.00
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  • Blush-n-Brighten Travel Size - soldier
    Laura Geller Baked To Go Blush model grid
    Award winning badge image
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    4.5
    Rated 4.5 out of 5 stars
    75

    Baked Blush-n-Brighten Marbleized Blush Travel Size

    $22.00
    $13.20 $22.00
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  • Geller On The Go Travel Kit - Soldier
    Geller's Greatest Palette New York Minute Model B&A in light
    Geller's Greatest Palette New York Minute textures
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    4.6
    Rated 4.6 out of 5 stars
    19

    Geller On The Go Travel Kit (3PC)

    $174.00
    $49.00 $174.00
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  • angled blush brush - soldier
    Angled Blush Brush - How to Use
    Laura Geller Angled Blush Brush product benefits
    4.7
    Rated 4.7 out of 5 stars
    427

    Angled Blush Brush

    $24.00
    $14.40 $24.00
  • Retractable Angled Kabuki Brush - Soldier
    Retractable Angled Kabuki Brush two ways to use
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    4.5
    Rated 4.5 out of 5 stars
    1,849

    Retractable Angled Kabuki Brush

    $26.00
    $15.60 $26.00
    BEST SELLER
  • Full Face Powder Brush - Soldier
    Full Face Powder Brush benefits
    4.1
    Rated 4.1 out of 5 stars
    305

    Full Face Powder Brush

    $24.00
    $14.40 $24.00
  • Retractable Airbrush Kabuki Brush - Soldier
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    4.6
    Rated 4.6 out of 5 stars
    1,470

    Retractable Airbrush Kabuki Brush

    $26.00
    $15.60 $26.00
    BEST SELLER
  • Brush Bestsellers Group Lifestyle
    BEST SELLER
    4.6
    Rated 4.6 out of 5 stars
    425

    Brush Bestsellers

    $18.00
    From $10.80 $18.00
    BEST SELLER
  • Blending Beauties 2 PC Soldier
    Laura Geller Blending Beauties includes Face Powder Brush and Retractable Airbrush Kabauki Brush
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    4.7
    Rated 4.7 out of 5 stars
    394

    Blending Beauties 2 PC Face Brush Set

    $46.00
    $11.99 $46.00
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  • Dual-Ended Blush-n-Bronzer Brush - Soldier
    Dual-Ended Blush + Bronzer Brush how to apply pop of color or sun kissed finish model image
    Dual-Ended Blush + Bronzer Brush product benefits model image: two in one tool, sculpts and blends
    4.9
    Rated 4.9 out of 5 stars
    514

    Dual-Ended Blush + Bronzer Brush

    $26.00
    $15.60 $26.00
  • Geller To-Go 4-in-1 Travel Makeup Brush soldier
    Geller To-Go 4-in-1 Travel Makeup Brush whats included
    Geller To-Go 4-in-1 Travel Makeup Brush model in deep
    4.6
    Rated 4.6 out of 5 stars
    38

    Geller To-Go 4-in-1 Travel Makeup Brush

    $84.00
    $24.00 $84.00
  • Face It All 2PC Face Brush Set Soldier
    Face It All 2PC Face Brush Set benefits
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    4.6
    Rated 4.6 out of 5 stars
    1,223

    Limited Edition Face It All 2PC Face Brush Set

    $52.00
    $17.99 $52.00
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  • Shadow Skills 4PC Eye Brush Set Soldier
    Save 61%
    5.0
    Rated 5.0 out of 5 stars
    17

    Shadow Skills 4PC Eye Brush Set

    $72.00
    $28.00 $72.00
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  • Dual-Ended Retractable Lip + Eyeshadow Brush Soldier
    Dual-Ended Retractable Lip + Eyeshadow Brush how to use
    Dual-Ended Retractable Lip + Eyeshadow Brush - Model macro application lip
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    4.2
    Rated 4.2 out of 5 stars
    12

    Dual-Ended Retractable Lip + Eyeshadow Brush

    $24.00
    $14.40 $24.00
    Save 40%
  • Baked Foundation Sponge Trio soldier
    Baked Foundation Sponge Trio product benefit
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    Baked Foundation Sponge Trio

    $18.00
    $10.80 $18.00
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  • Dual-Ended Cheek + Eyeshadow Brush - soldier
    Dual-Ended Cheek + Eyeshadow Brush - benefits
    Dual-Ended Cheek + Eyeshadow Brush - limited edition
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    4.6
    Rated 4.6 out of 5 stars
    21

    Limited Edition Dual-Ended Cheek + Eyeshadow Brush

    $26.00
    $15.60 $26.00
    Save 40%
  • Best of Blush Kit Soldier
    Blush-n-Brighten Model Grid in pink buttercream
    Award winning badge image
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    4.5
    Rated 4.5 out of 5 stars
    69

    Best of Blush Kit (2PC)

    $56.00
    $28.00 $56.00
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  • Baked Body Frosting Soldier in Tahitian Glow
    Baked Body Frosting model b&a in tahitian glow
    Baked body frosting face & body glow vacation edition benefits
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    4.6
    Rated 4.6 out of 5 stars
    416

    Baked Body Frosting Face & Body Glow

    $43.00
    $16.99 $43.00
    Save 60%
  • New Icons - B&A - Light
    Baked Starter Kit Full Coverage Award Winning Image
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    4.4
    Rated 4.4 out of 5 stars
    10,756

    New Icons Kit (6 PC)

    $185.00
    $72.00 $185.00
    Save 61%
  • Baked to go Balance n glow soldier
    baked balance n glow B&A medium
    Award winning badges image
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    4.2
    Rated 4.2 out of 5 stars
    69

    Baked to Go Balance-n-Glow Illuminating Foundation

    $24.00
    $14.40 $24.00
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  • Baked Gelato Swirl Illuminator Gilded Honey - soldier
    Baked Gelato Swirl Illuminator Gilded Honey - Model B&A
    Baked Gelato Swirl Illuminator Gilded Honey - Model Light and Deep
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    4.3
    Rated 4.3 out of 5 stars
    78

    Baked Gelato Swirl Illuminator in Gilded Honey

    $28.00
    $16.80 $28.00
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  • The Complete Baked Starter Kit - soldier
    The Complete Baked Starter Kit - Model B&A
    The Complete Baked Starter Kit - texture
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    4.5
    Rated 4.5 out of 5 stars
    5,024

    Complete Baked Starter Kit (8 PC)

    $327.00
    $99.00 $327.00
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    JOIN THE WAITLIST
  • The Brush Vault soldier
    The Brush Vault whats included
    The Brush Vault full brush lineup
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    4.5
    Rated 4.5 out of 5 stars
    13

    Brush Vault Limited Edition Makeup Brush Collection (10 PC)

    $228.00
    $80.00 $228.00
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  • All Seasons of Beauty Kit - Timeless Tones solider fair
    All Seasons of Beauty Kit - Timeless Tones group texture
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    4.5
    Rated 4.5 out of 5 stars
    34

    All Seasons of Beauty Kit - Timeless Tones (4PC)

    $142.00
    $49.00 $142.00
    JOIN THE WAITLIST
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Baked Balance-n-Brighten texture image

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Foundations textures

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Frequently Asked Questions

  • What is baked makeup and what makes it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • Can I use baked makeup on dry skin?

    Baked makeup is suitable for all skin types. If you're struggling with dry skin, we recommend starting with the Hydrate version of our Spackle Skin Perfecting Primer for an extra burst of moisture before applying your baked products.

  • Do I need to use setting powder with baked foundations?

    Nope! Your baked makeup shouldn't require extra setting powder to stay in place all day.

  • What are the benefits of baked makeup?

    Thanks to the lightweight formula, baked makeup resists settling, creasing or caking into fine lines and wrinkles, so it's a wonderful choice for those with mature skin or other skin concerns.

  • Does baked makeup work well with my other makeup products?

    Yes! You can happily mix and match any of our Laura Geller products.

  • How do I find the right shade?

    Our pros are standing by to help you find the perfect shade for your skin tone. Start a live chat to speak with one of our shade matching pros! The live chat box will be at the bottom right of your screen on your computer or phone.

  • Which brushes do you recommend to use with baked makeup?

    While many of our Laura Geller makeup brushes work well with our baked products, our Kabuki Brush family is always a safe bet. Try the Retractable Airbrush Kabuki Brush for foundation and the Retractable Angled Kabuki Brush for custom coverage and color products.

  • What is your return policy?

    In honor of the holiday season, we have extended our return policy to 60 days for orders placed between 10/1/25-12/31/25 to give you more than enough time to try your favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your products. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    What makes baked makeup better? These unique makeup products deliver the weightlessness of a powder with the coverage and flexibility of cream makeup. It's our signature formula and there's nothing quite like it! Our Baked products begin as cream pigments that are baked on terracotta tiles by Italian artisans for 24 hours. The result is a silky texture that feels so lightweight on your skin, you'll barely notice it.Our artisanal baking process means this makeup is so much more than traditional pressed powders. Our Baked foundations, blushes, bronzers, highlighters, and eyeshadows always apply effortlessly, blend seamlessly, and provide buildable color without ever looking cakey or settling into fine lines. Plus, many of our Baked makeup products feature beautiful swirls of multidimensional marbled pigments that work together to create depth and dimension directly on your skin for a unique look.The makeup in our iconic Baked collection includes the bestselling Balance-n-Brighten Foundation, known for its ability to color-correct redness, sun spots, and other areas of discoloration while creating the most natural finish that looks like great skin. Our Baked Blush-n-Brighten adds a flush of multidimensional color that looks natural and gorgeous, while our Baked Natural Glow Highlighters deliver a lifted, radiant look without a speck of glitter, shimmer, or sparkle. These products work beautifully on all skin types, especially on those with uneven texture and fine lines.Our Baked makeup is as good for your skin as it is beautiful to wear thanks to added antioxidants that can help hydrate dry skin and protect stressed skin. Plus, these lightweight formulas allow your skin to breathe while providing a lasting finish without needing to touch up your makeup all day.Discover innovation behind Laura Geller's revolutionary Baked makeup collection and see why these bestselling beauty products have earned cult-favorite status among Geller Gals the world over!