Baked Foundation, Blush, Eyeshadow & More

  • The Ultimate Palette Essentials Kit - Minimalism Maximized Soldier
    The Ultimate Palette Essentials Kit - Minimalism Maximized Model B&A in Medium
    The Ultimate Palette Essentials Kit - Minimalism Maximized Textures
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    4.0
    Rated 4.0 out of 5 stars
    29

    Ultimate Palette Essentials Kit - Minimalism Maximized (5PC)

    $196.00
    $49.00 $196.00
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  • Holiday Daily Routine Kit - fair
    Holiday Daily Routine Kit Model B&A in Medium
    Holiday Daily Routine Kit Textures
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    4.0
    Rated 4.0 out of 5 stars
    58,612

    Holiday Daily Routine Kit (5PC)

    $146.00
    $65.00 $146.00
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  • Blush-n-Brighten Skyline Sunset soldier
    Blush-n-Brighten Skyline Sunset model gird
    Blush-n-Brighten Skyline Sunset benefits
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    4.6
    Rated 4.6 out of 5 stars
    18

    Limited Edition Baked Blush-n-Brighten Marbleized Blush

    $32.00
    $17.60 $32.00
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  • The Delectables Eyeshadow Soldier
    The Delectables Baked Eyeshadow Palette Earthy Essentials product benefits
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    4.3
    Rated 4.3 out of 5 stars
    638

    Delectables Baked Eyeshadow Palette Earthy Essentials

    $56.00
    $20.00 $56.00
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  • Baked Eyeshadow, Sunstone/Almond - soldier
    Baked Eyeshadow, Sunstone/Almond - benefits
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    4.7
    Rated 4.7 out of 5 stars
    38

    Baked Eyeshadow, Sunstone/Almond

    $24.00
    $12.00 $24.00
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  • Glow Highlighter - Soldier - Portofino
    Glow Highlighter Model B&A Portofino
    Award winning badge image
    4.5
    Rated 4.5 out of 5 stars
    1,250

    Baked Natural Glow Highlighter

    $24.00
    $13.20 $24.00
  • Baked Starter Kit - Full Coverage (3PC) soldier
    Double Take Baked Model B&A in Fair
    Baked Starter Kit Full Coverage Award Winning Image
    Save 64%
    4.2
    Rated 4.2 out of 5 stars
    13,834

    Baked Starter Kit - Full Coverage (3PC)

    $190.00
    $69.00 $190.00
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  • All Day Eye Kit Earthy Essentials - soldier
    All Day Eye Kit Earthy Essentials - texture
    Delectables Earthy Essentials - benefits
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    4.6
    Rated 4.6 out of 5 stars
    31

    All Day Eye Kit (5 PC)

    $109.00
    $39.00 $109.00
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  • Baked Marbleized Highlighter Prosecco Model B&A
    Baked Marbleized Highlighter benefits
    NEW
    4.7
    Rated 4.7 out of 5 stars
    27

    Baked Marbleized Highlighter | Prosecco

    $30.00
    $15.00 $30.00
    NEW
  • Bonze-n-brighten Soldier - deep
    Bronze-n-Brighten B&A Model Shot Deep
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    2,203

    Baked Bronze-n-Brighten Multipurpose Bronzer

    $36.00
    $18.00 $36.00
    BEST SELLER
  • The Ultimate Palette Minimalism Maximized soldier
    The Ultimate Palette Essentials Kit - Minimalism Maximized Textures
    Save 76%
    4.5
    Rated 4.5 out of 5 stars
    99

    Ultimate Palette 31 Baked Eyeshadows: Minimalism Maximized

    $124.00
    $29.99 $124.00
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  • Blush-n-Bronze - Soldier - Rose Bronze
    Baked Blush-n-Bronze Marbleized 2-in-1 model grid in Rose Bronze
    Baked Blush-n-Bronze benefits on model
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    4.3
    Rated 4.3 out of 5 stars
    1,028

    Baked Blush-n-Bronze Marbleized 2-in-1

    $34.00
    $18.70 $34.00
    Save 45%
  • Balance-n-Brighten Travel Size - Soldier
    Balance-n-Brighten skin concerns chart
    4.2
    Rated 4.2 out of 5 stars
    548

    Baked Balance-n-Brighten Color Correcting Foundation Travel Size

    $24.00
    $13.20 $24.00
  • Dark Circle Defense Kit (3PC) - fair
    Dark Circle Defense Kit (3PC) - product benefits
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    3.8
    Rated 3.8 out of 5 stars
    44,185

    Dark Circle Defense Kit (3PC)

    $91.00
    $45.00 $91.00
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  • Baked Starter Kit - Tuscan Dreams in light
    Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 61%
    4.1
    Rated 4.1 out of 5 stars
    1,484

    Baked Starter Kit - Tuscan Dreams (3 PC)

    $178.00
    $69.00 $178.00
    Save 61%
  • Your Skin Looks Great - soldier
    Ideal Fix Concealer Model B&A in golden medium
    Baked Starter Kit Full Coverage Award Winning Image
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    4.5
    Rated 4.5 out of 5 stars
    628

    Your Skin Looks Great! Kit (4PC)

    $106.00
    $48.00 $106.00
    Save 55%
  • Mature Skin Must Haves Soldier
    Baked Balance-n-Glow Color Illuminating Foundation model B&A in shade Medium
    Baked Starter Kit Full Coverage Award Winning Image
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    4.4
    Rated 4.4 out of 5 stars
    5,503

    Mature Skin Must-Haves (6 PC)

    $258.00
    $89.00 $258.00
    Save 66%
  • The Dark Spot Solution Kit - Natural Finish - sand
    Balance-n-Brighten Model B&A in Fair
    Baked Starter Kit Full Coverage Award Winning Image
    Save 57%
    3.9
    Rated 3.9 out of 5 stars
    49,927

    Dark Spot Solution Kit - Natural Finish (4 PC)

    $120.00
    $52.00 $120.00
    Save 57%
  • The Dark Spot Solution Kit - Full Coverage Soldier
    Double Take Baked Model B&A in Light
    Award winning badges image
    Save 57%
    4.1
    Rated 4.1 out of 5 stars
    8,416

    Dark Spot Solution Kit - Full Coverage (4 PC)

    $120.00
    $52.00 $120.00
    Save 57%
  • The Daily Essentials Kit soldier in Light
    The Daily Essentials Kit Model B&A in Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 58%
    4.0
    Rated 4.0 out of 5 stars
    58,355

    Daily Essentials Kit (7 PC)

    $188.00
    $79.00 $188.00
    Save 58%
  • The Pro-Aging Kit (4PC) soldier in light
    Baked Balance-n-Brighten Model B&A in Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 56%
    4.1
    Rated 4.1 out of 5 stars
    25

    Pro-Aging Kit (4PC)

    $122.00
    $54.00 $122.00
    Save 56%
  • Blush-n-Brighten Travel Size - soldier
    Laura Geller Baked To Go Blush model grid
    Award winning badge image
    Save 45%
    4.5
    Rated 4.5 out of 5 stars
    74

    Baked Blush-n-Brighten Marbleized Blush Travel Size

    $22.00
    $12.10 $22.00
    Save 45%
  • Geller On The Go Travel Kit - Soldier
    Geller's Greatest Palette New York Minute Model B&A in light
    Geller's Greatest Palette New York Minute textures
    Save 72%
    4.6
    Rated 4.6 out of 5 stars
    18

    Geller On The Go Travel Kit (3PC)

    $174.00
    $49.00 $174.00
    Save 72%
  • angled blush brush - soldier
    Angled Blush Brush - How to Use
    Laura Geller Angled Blush Brush product benefits
    4.7
    Rated 4.7 out of 5 stars
    427

    Angled Blush Brush

    $24.00
    $13.20 $24.00
Baked Balance-n-Brighten texture image

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Frequently Asked Questions

  • What is baked makeup and what makes it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • Can I use baked makeup on dry skin?

    Baked makeup is suitable for all skin types. If you're struggling with dry skin, we recommend starting with the Hydrate version of our Spackle Skin Perfecting Primer for an extra burst of moisture before applying your baked products.

  • Do I need to use setting powder with baked foundations?

    Nope! Your baked makeup shouldn't require extra setting powder to stay in place all day.

  • What are the benefits of baked makeup?

    Thanks to the lightweight formula, baked makeup resists settling, creasing or caking into fine lines and wrinkles, so it's a wonderful choice for those with mature skin or other skin concerns.

  • Does baked makeup work well with my other makeup products?

    Yes! You can happily mix and match any of our Laura Geller products.

  • How do I find the right shade?

    Our pros are standing by to help you find the perfect shade for your skin tone. Start a live chat to speak with one of our shade matching pros! The live chat box will be at the bottom right of your screen on your computer or phone.

  • Which brushes do you recommend to use with baked makeup?

    While many of our Laura Geller makeup brushes work well with our baked products, our Kabuki Brush family is always a safe bet. Try the Retractable Airbrush Kabuki Brush for foundation and the Retractable Angled Kabuki Brush for custom coverage and color products.

  • What is your return policy?

    In honor of the holiday season, we have extended our return policy to 60 days for orders placed between 10/1/25-12/31/25 to give you more than enough time to try your favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your products. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    What makes baked makeup better? These unique makeup products deliver the weightlessness of a powder with the coverage and flexibility of cream makeup. It's our signature formula and there's nothing quite like it! Our Baked products begin as cream pigments that are baked on terracotta tiles by Italian artisans for 24 hours. The result is a silky texture that feels so lightweight on your skin, you'll barely notice it.Our artisanal baking process means this makeup is so much more than traditional pressed powders. Our Baked foundations, blushes, bronzers, highlighters, and eyeshadows always apply effortlessly, blend seamlessly, and provide buildable color without ever looking cakey or settling into fine lines. Plus, many of our Baked makeup products feature beautiful swirls of multidimensional marbled pigments that work together to create depth and dimension directly on your skin for a unique look.The makeup in our iconic Baked collection includes the bestselling Balance-n-Brighten Foundation, known for its ability to color-correct redness, sun spots, and other areas of discoloration while creating the most natural finish that looks like great skin. Our Baked Blush-n-Brighten adds a flush of multidimensional color that looks natural and gorgeous, while our Baked Natural Glow Highlighters deliver a lifted, radiant look without a speck of glitter, shimmer, or sparkle. These products work beautifully on all skin types, especially on those with uneven texture and fine lines.Our Baked makeup is as good for your skin as it is beautiful to wear thanks to added antioxidants that can help hydrate dry skin and protect stressed skin. Plus, these lightweight formulas allow your skin to breathe while providing a lasting finish without needing to touch up your makeup all day.Discover innovation behind Laura Geller's revolutionary Baked makeup collection and see why these bestselling beauty products have earned cult-favorite status among Geller Gals the world over!