Baked Foundation, Blush, Eyeshadow & More

  • Daily Routine: Natural Finish Full Face Kit - soldier
    Daily Routine Full Look Model B+A in Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 64%
    Today's Deal
    4.0
    Rated 4.0 out of 5 stars
    66,447

    Daily Routine: Natural Finish Full Face Kit (4 PC)

    £105.00 GBP
    £38.00 GBP £105.00 GBP
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    Today's Deal
  • Balance-Brighten Soldier - Porcelain
    Baked Balance-n-Brighten Model B&A in Light
    Baked Starter Kit Full Coverage Award Winning Image
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    3.9
    Rated 3.9 out of 5 stars
    47,689

    Baked Balance-n-Brighten Color Correcting Foundation

    £32.00 GBP
    £16.00 GBP £32.00 GBP
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  • foundationals main soldier
    BNB Model B&A Older Model - Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 56%
    3.8
    Rated 3.8 out of 5 stars
    48,503

    Foundationals Kit - Natural Finish (2PC)

    £54.00 GBP
    £24.00 GBP £54.00 GBP
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  • Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 65%
    4.0
    Rated 4.0 out of 5 stars
    67,068

    Baked Starter Kit (3PC)

    £160.00 GBP
    £56.00 GBP £160.00 GBP
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  • Light and Full Coverage Kit - Soldier
    Light & Full Coverage - Model B&A - Golden Medium
    Baked Starter Kit Full Coverage Award Winning Image
    Save 55%
    4.0
    Rated 4.0 out of 5 stars
    7,352

    Light and Full Coverage Kit (2 PC)

    £64.00 GBP
    £29.00 GBP £64.00 GBP
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  • Double Take Baked Soldier - Medium
    Laura Geller Double Take Baked Foundation Before and After model image in shade Toffee
    Award winning badges image
    Save 50%
    4.0
    Rated 4.0 out of 5 stars
    6,481

    Double Take Baked Full Coverage Foundation

    £32.00 GBP
    £16.00 GBP £32.00 GBP
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  • The 40+ Club Kit Soldier
    Balance-n-Brighten Model B&A in Fair
    Baked Starter Kit Full Coverage Award Winning Image
    Save 59%
    4.0
    Rated 4.0 out of 5 stars
    58,526

    The 40+ Club Kit (3PC)

    £81.00 GBP
    £33.00 GBP £81.00 GBP
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  • Baked Balance-n-Glow Color Illuminating Foundation soldier in Fair
    Balance-n-Glow Model B&A in fair
    Award winning badges image
    Save 50%
    4.0
    Rated 4.0 out of 5 stars
    6,571

    Baked Balance-n-Glow Illuminating Foundation

    £32.00 GBP
    £16.00 GBP £32.00 GBP
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  • Save 71%
    4.2
    Rated 4.2 out of 5 stars
    68

    RSVP Yes! Full Face Kit (4 PC)

    £200.00 GBP
    £59.00 GBP £200.00 GBP
    Save 71%
  • Blush-n-Brighten soldier - pink buttercream
    Blush-n-Brighten Model Grid in pink buttercream
    Award winning badge image
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    8,869

    Baked Blush-n-Brighten Marbleized Blush

    £27.00 GBP
    £15.00 GBP £27.00 GBP
    BEST SELLER
  • Cult Classics Full Face Kit (6 PC) - medium
    Cult Classics B&A Medium
    Baked Starter Kit Full Coverage Award Winning Image
    Save 62%
    4.0
    Rated 4.0 out of 5 stars
    69,561

    Cult Classics Full Face Kit (6 PC)

    £155.00 GBP
    £59.00 GBP £155.00 GBP
    Save 62%
  • The Foundationals Kit - Matte Finish (2PC) soldier
    Double Take Baked Model B&A in Fair
    Award winning badges image
    Save 56%
    4.0
    Rated 4.0 out of 5 stars
    6,728

    Foundationals Kit - Matte Finish (2PC)

    £54.00 GBP
    £24.00 GBP £54.00 GBP
    Save 56%
  • Delectable Delights Eye Kit Soldier
    Delectable Delights Eye Kit Textures
    All Day Matte Eye Kit Model B&A in Light
    Save 75%
    4.1
    Rated 4.1 out of 5 stars
    166

    All Day Essential Eye Kit (6PC)

    £155.00 GBP
    £39.00 GBP £155.00 GBP
    Save 75%
  • The Ultimate Palette Essentials Kit - Minimalism Maximized Soldier
    The Ultimate Palette Essentials Kit - Minimalism Maximized Model B&A in Medium
    The Ultimate Palette Essentials Kit - Minimalism Maximized Textures
    Save 75%
    5.0
    Rated 5.0 out of 5 stars
    2

    Ultimate Palette Essentials Kit - Minimalism Maximized (5PC)

    £165.00 GBP
    £42.00 GBP £165.00 GBP
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  • Holiday Baked Starter Kit (3PC) - medium
    Holiday Baked Starter Kit (3PC) - Model B&A in medium
    Holiday Baked Starter Kit (4PC) Textures
    Save 63%
    4.2
    Rated 4.2 out of 5 stars
    647

    Holiday Baked Starter Kit (3PC)

    £150.00 GBP
    £56.00 GBP £150.00 GBP
    Save 63%
  • Foundationals Satin soldier in Light
    Baked Balance-n-Glow Color Illuminating Foundation model B&A in shade Light
    Awards image
    Save 56%
    4.0
    Rated 4.0 out of 5 stars
    6,874

    Foundationals Kit - Satin Finish (2PC)

    £54.00 GBP
    £24.00 GBP £54.00 GBP
    Save 56%
  • The Delectables Baked Eyeshadows Madison Ave. Mattes - soldier
    The Delectables Baked Eyeshadows Madison Ave. Mattes - textures
    The Delectables Baked Eyeshadows Madison Ave. Mattes - Model B&A in Medium and Tan
    Save 56%
    4.2
    Rated 4.2 out of 5 stars
    210

    The Delectables 14 Multi-Finish Baked Eyeshadows: Madison Ave. Mattes

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    £19.00 GBP £43.00 GBP
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  • The Delectables Baked Eyeshadows Soho Shimmers - soldier
    The Delectables Baked Eyeshadows Soho Shimmers - textures
    The Delectables Baked Eyeshadows Soho Shimmers - Model B&A in light
    Save 56%
    4.6
    Rated 4.6 out of 5 stars
    145

    The Delectables 14 Multi-Finish Baked Eyeshadows: Soho Shimmers

    Liquid error (snippets/price line 93): could not convert Metafields::MetafieldDrop into money
    £19.00 GBP £43.00 GBP
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  • Makeup Made Simple Kit Soldier
    Baked Balance-n-Brighten Model B&A in Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 62%
    3.8
    Rated 3.8 out of 5 stars
    48,046

    Makeup Made Simple Kit (3PC)

    £86.00 GBP
    £33.00 GBP £86.00 GBP
    Save 62%
  • Holiday Daily Routine Kit - fair
    Holiday Daily Routine Kit Model B&A in Medium
    Holiday Daily Routine Kit Textures
    Save 56%
    3.9
    Rated 3.9 out of 5 stars
    57,292

    Holiday Daily Routine Kit (5PC)

    £125.00 GBP
    £55.00 GBP £125.00 GBP
    Save 56%
  • All Seasons of Beauty Kit Madison Ave - Soldier
    The Delectables Baked Eyeshadows Madison Ave. Mattes - textures
    Save 65%
    4.0
    Rated 4.0 out of 5 stars
    14

    All Seasons of Beauty Kit - Madison Ave. Mattes (4PC)

    £120.00 GBP
    £42.00 GBP £120.00 GBP
    Save 65%
  • Blush-n-Brighten Skyline Sunset soldier
    Blush-n-Brighten Skyline Sunset model gird
    Blush-n-Brighten Skyline Sunset benefits
    Limited Edition - Holiday ⭐
    4.2
    Rated 4.2 out of 5 stars
    9

    Limited Edition Baked Blush-n-Brighten Marbleized Blush

    £27.00 GBP
    £15.00 GBP £27.00 GBP
    Limited Edition - Holiday ⭐
  • BOTB Soldier
    BOTB B&A Charlotte
    The Best of the Best Baked Face Palette
    Save 60%
    4.4
    Rated 4.4 out of 5 stars
    4,644

    The Best of the Best Baked Face Palette

    Liquid error (snippets/price line 93): could not convert Metafields::MetafieldDrop into money
    £39.00 GBP £97.00 GBP
    Save 60%
  • Geller's Greatest Palette New York Minute soldier
    Geller's Greatest Palette New York Minute Model B&A in light
    Geller's Greatest Palette New York Minute textures
    Save 57%
    4.5
    Rated 4.5 out of 5 stars
    125

    Geller's Greatest Baked Face & Eye Palette: New York Minute

    Liquid error (snippets/price line 93): could not convert Metafields::MetafieldDrop into money
    £23.00 GBP £54.00 GBP
    Save 57%
Baked Balance-n-Brighten texture image

Not sure what you’re looking for?

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Frequently Asked Questions

  • What is baked makeup and what makes it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • Can I use baked makeup on dry skin?

    Baked makeup is suitable for all skin types. If you're struggling with dry skin, we recommend starting with the Hydrate version of our Spackle Skin Perfecting Primer for an extra burst of moisture before applying your baked products.

  • Do I need to use setting powder with baked foundations?

    Nope! Your baked makeup shouldn't require extra setting powder to stay in place all day.

  • What are the benefits of baked makeup?

    Thanks to the lightweight formula, baked makeup resists settling, creasing or caking into fine lines and wrinkles, so it's a wonderful choice for those with mature skin or other skin concerns.

  • Does baked makeup work well with my other makeup products?

    Yes! You can happily mix and match any of our Laura Geller products.

  • How do I find the right shade?

    Our pros are standing by to help you find the perfect shade for your skin tone. Start a live chat to speak with one of our shade matching pros! The live chat box will be at the bottom right of your screen on your computer or phone.

  • Which brushes do you recommend to use with baked makeup?

    While many of our Laura Geller makeup brushes work well with our baked products, our Kabuki Brush family is always a safe bet. Try the Retractable Airbrush Kabuki Brush for foundation and the Retractable Angled Kabuki Brush for custom coverage and color products.

  • What is your return policy?

    In honor of the holiday season, we have extended our return policy to 60 days for orders placed between 10/1/25-12/31/25 to give you more than enough time to try your favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your products. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    What makes baked makeup better? These unique makeup products deliver the weightlessness of a powder with the coverage and flexibility of cream makeup. It's our signature formula and there's nothing quite like it! Our Baked products begin as cream pigments that are baked on terracotta tiles by Italian artisans for 24 hours. The result is a silky texture that feels so lightweight on your skin, you'll barely notice it.Our artisanal baking process means this makeup is so much more than traditional pressed powders. Our Baked foundations, blushes, bronzers, highlighters, and eyeshadows always apply effortlessly, blend seamlessly, and provide buildable color without ever looking cakey or settling into fine lines. Plus, many of our Baked makeup products feature beautiful swirls of multidimensional marbled pigments that work together to create depth and dimension directly on your skin for a unique look.The makeup in our iconic Baked collection includes the bestselling Balance-n-Brighten Foundation, known for its ability to color-correct redness, sun spots, and other areas of discoloration while creating the most natural finish that looks like great skin. Our Baked Blush-n-Brighten adds a flush of multidimensional color that looks natural and gorgeous, while our Baked Natural Glow Highlighters deliver a lifted, radiant look without a speck of glitter, shimmer, or sparkle. These products work beautifully on all skin types, especially on those with uneven texture and fine lines.Our Baked makeup is as good for your skin as it is beautiful to wear thanks to added antioxidants that can help hydrate dry skin and protect stressed skin. Plus, these lightweight formulas allow your skin to breathe while providing a lasting finish without needing to touch up your makeup all day.Discover innovation behind Laura Geller's revolutionary Baked makeup collection and see why these bestselling beauty products have earned cult-favorite status among Geller Gals the world over!