All Products

  • Modern Classic Lip Liner Soldier - Purely Pink
    Laura Geller Modern Classic Lip Liner 3 model grid in shade Purely Pink
    Laura Geller Modern Classic shade names with textures
    4.4
    Rated 4.4 out of 5 stars
    744

    Modern Classic Waterproof Lip Liner

    $21.00
    $11.55 $21.00
  • The Complete Baked Starter Kit - soldier
    The Complete Baked Starter Kit - Model B&A
    The Complete Baked Starter Kit - texture
    Save 70%
    4.5
    Rated 4.5 out of 5 stars
    4,797

    The Complete Baked Starter Kit (8 PC)

    $327.00
    $99.00 $327.00
    Save 70%
  • Italian Marble Lipstick Soldier - Berry Vanilla
    Laura Geller Italian Marble Lipstick model shade grid
    Award winning badge image
    BEST SELLER
    4.1
    Rated 4.1 out of 5 stars
    3,299

    Italian Marble Lipstick

    $24.00
    $13.20 $24.00
    BEST SELLER
  • Baked Balance-n-Glow Color Illuminating Foundation soldier in Fair
    Balance-n-Glow Model B&A in fair
    Award winning badges image
    BEST SELLER
    4.0
    Rated 4.0 out of 5 stars
    6,365

    Baked Balance-n-Glow Illuminating Foundation

    $38.00
    $20.90 $38.00
    BEST SELLER
  • Spackle Primer Soldier - Hydrate
    Spackle Skin Perfecting Primer: Hydrate Model B&A
    Awards image
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    2,356

    Spackle Skin Perfecting Primer: Hydrate

    $36.00
    $19.80 $36.00
    BEST SELLER
  • Bliss x Gilmore Girls Bright Idea Brightening Serum + Moisturizer Duo - Soldier
    Bliss x Gilmore Girls Bright Idea Brightening Serum + Moisturizer Duo - Lifestyle
    Save 39%

    Gilmore Girls x Bliss Bright Idea Vitamin C Serum + Moisturizer Duo

    $56.00
    $34.00 $56.00
    Save 39%
  • Bliss x Gilmore Girls Pumpkin Powerhouse Resurfacing & Exfoliating Mask + Spa Headband - Soldier
    Bliss x Gilmore Girls Pumpkin Powerhouse Resurfacing & Exfoliating Mask + Spa Headband - Lifestyle
    Save 23%

    Gilmore Girls x Bliss Pumpkin Powerhouse Resurfacing & Exfoliating Mask + Spa Headband

    $26.00
    $20.00 $26.00
    Save 23%
  • Bliss x Gilmore Girls Lemon & Sage Body Butter Maximum Moisture Cream - Soldier
    Bliss x Gilmore Girls Lemon & Sage Body Butter Maximum Moisture Cream - Lifestyle
    NEW

    Gilmore Girls x Bliss Lemon & Sage Body Butter Maximum Moisture Cream

    $18.00
    $16.20 $18.00
    NEW
  • Bliss x Gilmore Girls Pumpkin Powerhouse Soothing & Exfoliating Lip Mask - Soldier
    Bliss x Gilmore Girls Pumpkin Powerhouse Soothing & Exfoliating Lip Mask - B/A
    NEW

    Gilmore Girls x Bliss Pumpkin Powerhouse Soothing & Exfoliating Lip Mask

    $15.00
    $13.50 $15.00
    NEW
  • Face It All 2PC Face Brush Set Soldier
    Face It All 2PC Face Brush Set benefits
    Save 38%
    4.7
    Rated 4.7 out of 5 stars
    537

    Limited Edition Face It All 2PC Face Brush Set

    $52.00
    $32.00 $52.00
    Save 38%
  • Holiday Retractable Kabuki Brush - soldier
    Holiday Retractable Kabuki Brush - benefits
    Holiday Retractable Kabuki Brush - how to apply
    Limited Edition - Holiday ⭐
    4.4
    Rated 4.4 out of 5 stars
    1,341

    Limited Edition Retractable Angled Kabuki Brush

    $26.00
    $14.30 $26.00
    Limited Edition - Holiday ⭐
  • Shadow Skills 4PC Eye Brush Set Soldier
    Save 50%

    Shadow Skills 4PC Eye Brush Set

    $72.00
    $36.00 $72.00
    Save 50%
  • The Brush Vault soldier
    The Brush Vault whats included
    The Brush Vault full brush lineup
    Save 61%

    The Brush Vault Limited Edition Makeup Brush Collection

    $228.00
    $90.00 $228.00
    Save 61%
  • Quench-n-Tint Lightweight Tinted Moisturizer Model B&A in Light/Medium
    Quench-n-Tint Benefits
    BEST SELLER
    4.5
    Rated 4.5 out of 5 stars
    1,920

    Quench-n-Tint Lightweight Tinted Moisturizer

    $34.00
    $18.70 $34.00
    BEST SELLER
  • Kajal Longwear Mascara solider- black
    Kajal Mascara in Black Model Eye B&A
    4.5
    Rated 4.5 out of 5 stars
    706

    Kajal Longwear Mascara

    $26.00
    $14.30 $26.00
  • Always there mascara waterproof - soldier
    Laura Geller Always There Mascara B&A
    4.0
    Rated 4.0 out of 5 stars
    736

    Always There Waterproof Mascara

    $26.00
    $14.30 $26.00
  • Always There Mascara Soldier
    Laura Geller Always There Mascara model B&A
    Always there lengthening mascara product benefits
    3.6
    Rated 3.6 out of 5 stars
    697

    Always There Lengthening Mascara

    $26.00
    $14.30 $26.00
  • Inkcredibles soldier - Olive_My_Love
    INKcredible Waterproof Gel Eyeliner Pencil lifestyle model wearing Blackbird
    Laura Geller Inkcredible Eyeliner Pencil product benefits
    BEST SELLER
    4.2
    Rated 4.2 out of 5 stars
    1,783

    INKcredible Waterproof Gel Eyeliner Pencil

    $24.00
    $13.20 $24.00
    BEST SELLER
  • Bonze-n-brighten Soldier - deep
    Bronze-n-Brighten B&A Model Shot Deep
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    2,087

    Baked Bronze-n-Brighten Multipurpose Bronzer

    $36.00
    $19.80 $36.00
    BEST SELLER
  • Serum Blush Cheek Tint Soldier in Practical Pink
    Serum Blush Cheek Tint Model B&A with Full Look in Blushing Berry
    Laura Geller Serum Blush Benefits
    Save 45%
    4.2
    Rated 4.2 out of 5 stars
    1,836

    Serum Blush Cheek Tint

    $30.00
    $16.50 $30.00
    Save 45%
  • Spackle Eyeshadow Soldier
    Laura Geller Spackle Waterproof Primer product benefits
    3.9
    Rated 3.9 out of 5 stars
    850

    Spackle Waterproof Eyeshadow Primer

    $24.00
    $13.20 $24.00
Baked Balance-n-Brighten texture image

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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • How do I apply my new Laura Geller products?

    Check out informational videos on each product page, with how-to videos straight from out founder herself!

  • What's Laura Geller Beauty's mission statement?

    At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is baked makeup and how is it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What is your return policy?

    In honor of the holiday season, for orders placed between 10/1/25-12/31/25 we have extended our return policy to 60 days to give you more than enough time to try their favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your product for free, minus shipping charges. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase.

New Arrivals

  • Learn More

    Discover your perfect makeup match with Laura Geller's complete collection of easy and effortless beauty products, all made for mature skin. From our award-winning Spackle Primers to our iconic Baked Balance-n-Brighten Foundation, each product is carefully crafted to enhance your natural beauty with effortless application and long-lasting results, no matter where you are in life.We're proud to create foolproof makeup that works for real women of every age. Our innovative formulas address multiple common skin concerns like dark spots and redness while delivering a flawless finish that never settles into fine lines or feels heavy on the skin. Whether you're searching for the perfect blush to add a natural flush, a hydrating lipstick for comfortable all-day wear, or eye makeup that stays put without creasing in hooded eyes, our collection offers solutions for every makeup need.Explore our best-selling Baked collection, featuring Italian-made makeup compacts that are handcrafted and baked for 24 hours on terracotta tiles, resulting in uniquely marbleized formulas with incredible color payoff and skin-perfecting antioxidant benefits. These lightweight, buildable products create a natural-looking finish that enhances your complexion, rather than masks it.Whether you're a makeup beginner again or a seasoned beauty lover, you'll find only foolproof application and flattering shades in our collection. Plus, our many travel-friendly palettes and multitasking products make on-the-go touch-ups simple, while our high-performance formulas ensure your look stays fresh throughout the day.Shop Laura Geller's complete collection of face, eye, lip, and makeup accessories to create your perfect everyday look or discover new favorites to refresh your beauty routine. Because beauty should be uncomplicated, fun, and accessible for everyone!