All Products

  • Daily Routine: Natural Finish Full Face Kit - soldier
    Daily Routine Full Look Model B+A in Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 64%
    Today's Deal
    4.0
    Rated 4.0 out of 5 stars
    66,447

    Daily Routine: Natural Finish Full Face Kit (4 PC)

    £105.00 GBP
    £38.00 GBP £105.00 GBP
    Save 64%
    Today's Deal
  • Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 65%
    4.0
    Rated 4.0 out of 5 stars
    67,068

    Baked Starter Kit (3PC)

    £160.00 GBP
    £56.00 GBP £160.00 GBP
    Save 65%
  • Balance-Brighten Soldier - Porcelain
    Baked Balance-n-Brighten Model B&A in Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 50%
    3.9
    Rated 3.9 out of 5 stars
    47,689

    Baked Balance-n-Brighten Color Correcting Foundation

    £32.00 GBP
    £16.00 GBP £32.00 GBP
    Save 50%
  • Save 71%
    4.2
    Rated 4.2 out of 5 stars
    68

    RSVP Yes! Full Face Kit (4 PC)

    £200.00 GBP
    £59.00 GBP £200.00 GBP
    Save 71%
  • The 40+ Club Kit Soldier
    Balance-n-Brighten Model B&A in Fair
    Baked Starter Kit Full Coverage Award Winning Image
    Save 59%
    4.0
    Rated 4.0 out of 5 stars
    58,526

    The 40+ Club Kit (3PC)

    £81.00 GBP
    £33.00 GBP £81.00 GBP
    Save 59%
  • foundationals main soldier
    BNB Model B&A Older Model - Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 56%
    3.8
    Rated 3.8 out of 5 stars
    48,503

    Foundationals Kit - Natural Finish (2PC)

    £54.00 GBP
    £24.00 GBP £54.00 GBP
    Save 56%
  • Light and Full Coverage Kit - Soldier
    Light & Full Coverage - Model B&A - Golden Medium
    Baked Starter Kit Full Coverage Award Winning Image
    Save 55%
    4.0
    Rated 4.0 out of 5 stars
    7,352

    Light and Full Coverage Kit (2 PC)

    £64.00 GBP
    £29.00 GBP £64.00 GBP
    Save 55%
  • The Complete Baked Starter Kit - soldier
    The Complete Baked Starter Kit - Model B&A
    The Complete Baked Starter Kit - texture
    Save 70%
    4.5
    Rated 4.5 out of 5 stars
    4,908

    Complete Baked Starter Kit (8 PC)

    £280.00 GBP
    £84.00 GBP £280.00 GBP
    Save 70%
  • Cult Classics Full Face Kit (6 PC) - medium
    Cult Classics B&A Medium
    Baked Starter Kit Full Coverage Award Winning Image
    Save 62%
    4.0
    Rated 4.0 out of 5 stars
    69,561

    Cult Classics Full Face Kit (6 PC)

    £155.00 GBP
    £59.00 GBP £155.00 GBP
    Save 62%
  • Double Take Baked Soldier - Medium
    Laura Geller Double Take Baked Foundation Before and After model image in shade Toffee
    Award winning badges image
    Save 50%
    4.0
    Rated 4.0 out of 5 stars
    6,481

    Double Take Baked Full Coverage Foundation

    £32.00 GBP
    £16.00 GBP £32.00 GBP
    Save 50%
  • Jelly Balm Lip Color Soldier
    Jelly Balm Lip Color Model Grid in a latte love
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    3,604

    Jelly Balm Hydrating Lip Color

    £21.00 GBP
    £12.00 GBP £21.00 GBP
    BEST SELLER
  • Ideal Fix Soldier - Light
    Ideal Fix Concealer Model B&A in Light
    Save 44%
    4.3
    Rated 4.3 out of 5 stars
    2,558

    The Ideal Fix Concealer

    £25.00 GBP
    £14.00 GBP £25.00 GBP
    Save 44%
  • Love Yor Lips Duo Soldier In the Buff and Purely Pink
    Jelly Balm Lip Color Model Grid in a latte love
    Jelly Balm Hydrating Lip Color Shade Model Chart
    Save 55%
    4.4
    Rated 4.4 out of 5 stars
    4,882

    Love Your Lips Duo

    £38.00 GBP
    £17.00 GBP £38.00 GBP
    Save 55%
  • Holiday Baked Starter Kit (3PC) - medium
    Holiday Baked Starter Kit (3PC) - Model B&A in medium
    Holiday Baked Starter Kit (4PC) Textures
    Save 63%
    4.2
    Rated 4.2 out of 5 stars
    647

    Holiday Baked Starter Kit (3PC)

    £150.00 GBP
    £56.00 GBP £150.00 GBP
    Save 63%
  • The Foundationals Kit - Matte Finish (2PC) soldier
    Double Take Baked Model B&A in Fair
    Award winning badges image
    Save 56%
    4.0
    Rated 4.0 out of 5 stars
    6,728

    Foundationals Kit - Matte Finish (2PC)

    £54.00 GBP
    £24.00 GBP £54.00 GBP
    Save 56%
  • Baked Balance-n-Glow Color Illuminating Foundation soldier in Fair
    Balance-n-Glow Model B&A in fair
    Award winning badges image
    Save 50%
    4.0
    Rated 4.0 out of 5 stars
    6,571

    Baked Balance-n-Glow Illuminating Foundation

    £32.00 GBP
    £16.00 GBP £32.00 GBP
    Save 50%
  • Blush-n-Brighten soldier - pink buttercream
    Blush-n-Brighten Model Grid in pink buttercream
    Award winning badge image
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    8,869

    Baked Blush-n-Brighten Marbleized Blush

    £27.00 GBP
    £15.00 GBP £27.00 GBP
    BEST SELLER
  • Delectable Delights Eye Kit Soldier
    Delectable Delights Eye Kit Textures
    All Day Matte Eye Kit Model B&A in Light
    Save 75%
    4.1
    Rated 4.1 out of 5 stars
    166

    All Day Essential Eye Kit (6PC)

    £155.00 GBP
    £39.00 GBP £155.00 GBP
    Save 75%
  • Kajal Longwear Eyeliner soldier in Dark Brown
    Kajal Longwear Eyeliner 3 model grid in Dark Brown Kohl
    Award winning badge image
    BEST SELLER
    4.3
    Rated 4.3 out of 5 stars
    3,311

    Kajal Longwear Eyeliner

    £21.00 GBP
    £12.00 GBP £21.00 GBP
    BEST SELLER
  • The Delectables Baked Eyeshadows Madison Ave. Mattes - soldier
    The Delectables Baked Eyeshadows Madison Ave. Mattes - textures
    The Delectables Baked Eyeshadows Madison Ave. Mattes - Model B&A in Medium and Tan
    Save 56%
    4.2
    Rated 4.2 out of 5 stars
    210

    The Delectables 14 Multi-Finish Baked Eyeshadows: Madison Ave. Mattes

    Liquid error (snippets/price line 93): could not convert Metafields::MetafieldDrop into money
    £19.00 GBP £43.00 GBP
    Save 56%
  • RSVP Ready Big Night Out Full Face Palette soldier
    RSVP Ready Big Night Out Full Face Palette Model B&A in light
    RSVP Ready Big Night Out Full Face Palette texture
    Save 71%
    4.5
    Rated 4.5 out of 5 stars
    73

    RSVP-Ready: Big Night Out Full Face Palette

    Liquid error (snippets/price line 93): could not convert Metafields::MetafieldDrop into money
    £33.00 GBP £113.00 GBP
    Save 71%
Baked Balance-n-Brighten texture image

Not sure what you’re looking for?

Not Sure Where to Start?

Your New Routine Quiz

For your ideal starter set:

Take The Quiz
Take The Quiz
Foundations textures

For your perfect shade:

Foundation Finder Quiz
Foundation Finder Quiz

Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • How do I apply my new Laura Geller products?

    Check out informational videos on each product page, with how-to videos straight from out founder herself!

  • What's Laura Geller Beauty's mission statement?

    At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is baked makeup and how is it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What is your return policy?

    In honor of the holiday season, we have extended our return policy to 60 days for orders placed between 10/1/25-12/31/25 to give you more than enough time to try your favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your products. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Discover your perfect makeup match with Laura Geller's complete collection of easy and effortless beauty products, all made for mature skin. From our award-winning Spackle Primers to our iconic Baked Balance-n-Brighten Foundation, each product is carefully crafted to enhance your natural beauty with effortless application and long-lasting results, no matter where you are in life.We're proud to create foolproof makeup that works for real women of every age. Our innovative formulas address multiple common skin concerns like dark spots and redness while delivering a flawless finish that never settles into fine lines or feels heavy on the skin. Whether you're searching for the perfect blush to add a natural flush, a hydrating lipstick for comfortable all-day wear, or eye makeup that stays put without creasing in hooded eyes, our collection offers solutions for every makeup need.Explore our best-selling Baked collection, featuring Italian-made makeup compacts that are handcrafted and baked for 24 hours on terracotta tiles, resulting in uniquely marbleized formulas with incredible color payoff and skin-perfecting antioxidant benefits. These lightweight, buildable products create a natural-looking finish that enhances your complexion, rather than masks it.Whether you're a makeup beginner again or a seasoned beauty lover, you'll find only foolproof application and flattering shades in our collection. Plus, our many travel-friendly palettes and multitasking products make on-the-go touch-ups simple, while our high-performance formulas ensure your look stays fresh throughout the day.Shop Laura Geller's complete collection of face, eye, lip, and makeup accessories to create your perfect everyday look or discover new favorites to refresh your beauty routine. Because beauty should be uncomplicated, fun, and accessible for everyone!