Best Seller #1 Seller
3.8
Rated 3.8 out of 5 stars
45,543

Baked Balance-n-Brighten Color Correcting Foundation

The #1 foundation for mature skin!
$38.00 $19.00 ( 50 % Off)
Select Foundation Shade
Find Your Shade
Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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4.4
Rated 4.4 out of 5 stars
5,023

Mature Skin Must-Haves (6 PC)

Includes: Best of the Best Palette, Foundation, Brush, Cleanser, Moisturizer & Eye Cream
$150.00 $85.00 ( 43 % Off) $254.00 VALUE
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Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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New Best Seller
3.8
Rated 3.8 out of 5 stars
41,484

Baked Starter Kit - Tuscan Dreams

Includes: Best of the Best Tuscan Dreams Palette, Foundation & Brush
$103.00 $69.00 ( 33 % Off) $176.00 VALUE
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Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Save 65% #1 Seller
4.1
Rated 4.1 out of 5 stars
11,381

Baked Starter Kit (3PC)

Includes: Best of the Best Palette, Foundation & Brush
$99.00 $65.00 ( 34 % Off) $188.00 VALUE
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Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Save 63% Best Seller
3.9
Rated 3.9 out of 5 stars
6,844

Cult Classics Full Face Kit (6 PC)

Includes: Foundation, Primer, Blush, Lipstick, Highlighter & Kabuki Brush
$110.00 $66.00 ( 40 % Off) $178.00 VALUE
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Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Save 60% New
3.9
Rated 3.9 out of 5 stars
46,928

The Wonder Balm Heroes Kit (5PC)

Includes: Foundation, Blush, Skin Tint & 2 Brushes
$98.00 $59.00 ( 39 % Off) $148 VALUE
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Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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New Best Seller
4.5
Rated 4.5 out of 5 stars
251

The Best of the Best Tuscan Dreams

Includes Blush, Bronzer, Highlighters & Eyeshadows
$69.00 $49.00 ( 28 % Off) $114 VALUE
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Save 59% Best Seller
3.9
Rated 3.9 out of 5 stars
62,484

Daily Routine: Natural Finish Full Face Kit (4 PC)

Includes: Foundation, Blush, Highlighter & Kabuki Brush
$76.00 $48.00 ( 36 % Off) $118.00 VALUE
Select Foundation Shade
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Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Save 48% New
4.6
Rated 4.6 out of 5 stars
123

The Wonder Balm Everyday Kit (3PC)

Includes Wonder Balm & Brush!
$69.00 $45.00 ( 34 % Off) $86 VALUE
Select Shade Pinch-Me Pink classic neutral pink Rosy Refresh rich warm rose
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Best Seller
4.0
Rated 4.0 out of 5 stars
6,176

Baked Balance-n-Glow Illuminating Foundation

Your favorite foundation, now with a touch of radiance.
$38.00 $19.00 ( 50 % Off)
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Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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4.5
Rated 4.5 out of 5 stars
468

Better Than ‘Block Skincare-Infused Serum Foundation with Broad Spectrum SPF 50+

With SPF 50+ and nourishing ingredients, it's makeup meets skincare!
$38.00 $19.00 ( 50 % Off)
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Fair Light Medium Golden Medium Sand Deep
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4.4
Rated 4.4 out of 5 stars
1,813

Quench-n-Tint Lightweight Tinted Moisturizer

This moisturizing tint is where makeup meets skincare.
$34.00 $17.00 ( 50 % Off)
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Porcelain/Fair Light Light/Medium Medium Medium/Deep Deep
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Best Seller
3.9
Rated 3.9 out of 5 stars
5,756

Double Take Baked Full Coverage Foundation

Round-the-clock coverage with a classic matte finish.
$38.00 $19.00 ( 50 % Off)
Select Foundation Shade
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Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Save 65% Best Seller
4.0
Rated 4.0 out of 5 stars
283

Baked Starter Kit - Full Coverage (3PC)

Includes: Best of the Best Palette, Foundation & Brush
$99.00 $65.00 ( 34 % Off) $188.00 VALUE
Select Foundation Shade
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Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Save 60% Best Seller
3.9
Rated 3.9 out of 5 stars
55,581

The 40+ Club Kit (3PC)

Includes Foundation, Blush, & Brush
$59.00 $38.00 ( 35 % Off) $94.00 VALUE
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Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Best Seller
4.4
Rated 4.4 out of 5 stars
4,460

The Best of the Best Baked Face Palette

Includes: Blush, Bronzer, 2 Highlighters & 3 Eyeshadows
$69.00 $45.00 ( 34 % Off) $126 VALUE
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Best Seller
4.4
Rated 4.4 out of 5 stars
8,151

Baked Blush-n-Brighten Marbleized Blush

Add a radiant, natural-looking flush.
$32.00 $16.00 ( 50 % Off)
Select Blush Shade Ethereal Rose (Natural Finish) lavender & soft pink Pink Buttercream (Natural Finish) raspberry, bronze & neutral pink Summer Orchid (Natural Finish) bright pink, raspberry & champagne Starfish Island (Natural Finish) soft pink, raspberry & champagne Pink Grapefruit (Satin Finish) soft peach, bronze & warm pink Tropic Hues (Satin Finish) coral, gold & pink Sunlit Rose (Satin Finish) gold & cool pink Cherry Custard (Satin Finish) warm rose & bright pink Beachy Horizon (Matte Finish) bronze, coral & pink Sunswept (Satin Finish) bronze, copper & pink Apricot Berry (Satin Finish)champagne, bronze & berry pink Rosé All Day (Natural Finish) dusty rose, raspberry & pink Tropical Peach (Matte Finish) neutral peach, raspberry & rose Down to Earth (Satin Finish) dusty rose, cool beige & bronze Raspberry (Matte Finish) rose pink, soft mauve & neutral beige
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Save 50% New
3.8
Rated 3.8 out of 5 stars
44,015

The Pro-Aging Kit (4PC)

Includes: Foundation, Serum, Moisturizer & Brush
$89.00 $60.00 ( 32 % Off) $120 VALUE
Select Foundation Shade
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Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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New
4.7
Rated 4.7 out of 5 stars
122

Spackle Skin Perfecting Primer Broad Spectrum Sunscreen SPF 30

$38.00 $19.00 ( 50 % Off)
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New
4.5
Rated 4.5 out of 5 stars
52

Shine-n-Shield Lip Balm SPF 15

Get sun-kissed
$22.00 $11.00 ( 50 % Off)
Select Lip Shade Bliss on the Beach dusty rose Sunset Sands soft pink Golden Hour peachy beige
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Best Seller
4.4
Rated 4.4 out of 5 stars
2,818

Jelly Balm Hydrating Lip Color

Major moisture with smooth color and shine.
$24.00 $12.00 ( 50 % Off)
Select Shade NEW! Pink About It warm pink NEW! Sugar & Spice warm nude NEW! Plum Happy plum brown Sheerly Amazing sheer neutral In the Buff neutral pink Just Peachy peach pink Jammin' plum berry A Latte Loverosy brown Cocoa Motion light caramel Figger Than Life berry pink Terracotta Go dusty rose Brick House red berry Very Black Cherry berry brown
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Save 52% Best Seller
3.7
Rated 3.7 out of 5 stars
4,565

The Foundationals Kit - Natural Finish (2PC)

Includes: Foundation & Kabuki Brush
$48.00 $30.00 ( 37 % Off) $62.00 VALUE
Select Foundation Shade
Find Your Shade
Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Best Seller
4.4
Rated 4.4 out of 5 stars
1,566

Spackle Skin Perfecting Primer

Let our first-in-the-game makeup primers create your perfect base.
$18.00 - $19.00
Select Shade Broad Spectrum Sunscreen SPF 30 universal sun protection Hydrate for dry skin Original Clear for normal skin Diamond subtle glow Champagne Glow subtle golden tint Ethereal Rose Glow subtle rose gold tint Bronze subtle bronzed tint Brighten-n-Blur for oily skin
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Best Seller
4.3
Rated 4.3 out of 5 stars
2,730

Kajal Longwear Eyeliner

No smears or smudges from this versatile formula!
$24.00 $12.00 ( 50 % Off)
Select Shade Smoky Quartz Kohl smoky brown Royal Quartz Kohl chestnut brown Smoky Plum Kohl smoky deep mauve Clove Kohl pale gold Smoky Taupe Kohl smoky neutral brown Smoky Amethyst Kohl smoky purple Khaki Kohl light brown Midnight Blue Kohl deep blue Dark Brown Kohl rich brown Deep Charcoal Kohl dark gray Antique Bronze Kohlgolden brown Soft Slate Kohl classic taupe Toasted Kohlchampagne bronze Bronzed Berry Kohlgolden berry Soft Black Kohl light black Deep Black Kohl dark black
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Best Seller
4.3
Rated 4.3 out of 5 stars
2,215

The Ideal Fix Concealer

Brighten and tighten while erasing imperfections.
$28.00 $14.00 ( 50 % Off)
Select Shade Porcelain Fair Light Medium Golden Medium Tan Deep
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Best Seller
4.1
Rated 4.1 out of 5 stars
1,633

INKcredible Waterproof Gel Eyeliner Pencil

Always stays sharp—just like you.
$24.00 $12.00 ( 50 % Off)
Select Shade Smoky Night Olive My Love Blackbird classic black After Midnight dark gray Brown Eyed Girl dark brown Brown Sugar medium brown Graphite charcoal gray Indigo Night deep navy Deep Purple rich purple Beige to Beige brightening beige
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4.1
Rated 4.1 out of 5 stars
3,129

Italian Marble Lipstick

Wrap your pout in multidimensional color for lips like a work of art!
$24.00 $12.00 ( 50 % Off)
Select Shade Prego mauve & light brown creates a soft brick Berry Vanilla warm pink & light neutral creates sheer pale pink Berry Banana light neutral & berry creates a sheer peach Honey Bun warm neutral & cinnamon creates a classic mauve Strawberry Toffee classic pink & copper creates a bright rose pink Dolce warm neutral & pink creates a sheer coral Al Fresco rosy brown & beige creates a classic warm rose Peach Bellini brick & peach creates a classic brick rose Sugared Maplecinnamon & warm gold creates a pink neutral
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Save 50% TikTok Favorites
4.1
Rated 4.1 out of 5 stars
1,688

Serum Blush Cheek Tint

Effortlessly radiant and refreshing sheer color!
$30.00 $15.00 ( 50 % Off)
Select Blush Shade Practical Pink rosy pink Beautiful Blossom soft pink Refreshing Rose dusty rose Blushing Berry rich berry Casual Coral bright apricot Poppy Peach peachy pink Graceful Guava bright coral
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New
4.6
Rated 4.6 out of 5 stars
118

The Wonder Balm

You’ll wonder how you lived without it!
$32.00 $19.20 ( 40 % Off)
Select Shade Nice-n-Natural universal neutral skin tint Pinch-Me Pink classic neutral pink Rosy Refresh rich warm rose
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Save 52% Best Seller
3.9
Rated 3.9 out of 5 stars
5,931

The Foundationals Kit - Matte Finish (2PC)

Includes: Foundation & Kabuki Brush
$48.00 $30.00 ( 37 % Off) $62.00 VALUE
Select Foundation Shade
Find Your Shade
Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Best Seller
4.4
Rated 4.4 out of 5 stars
2,010

Baked Bronze-n-Brighten Multipurpose Bronzer

Always easy. Never orange.
$36.00 $18.00 ( 50 % Off)
Select Shade Fair (Natural Finish) porcelain to light skin tones Medium (Natural Finish) light to medium skin tones Deep (Natural Finish)medium to deep skin tones
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Best Seller
4.6
Rated 4.6 out of 5 stars
1,344

Retractable Airbrush Kabuki Brush

Get seamless coverage with our expert makeup brush.
$24.00 $12.00 ( 50 % Off)
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Frequently
Asked Questions

How do I apply my new Laura Geller products?

Check out informational videos on each product page, with how-to videos straight from out founder herself!

What's Laura Geller Beauty's mission statement?

At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

You have so many great products! Where should I start?

Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

What is baked makeup and how is it different?

Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

What is your return policy?

We want you to fall in love with your Laura Geller purchase. If you're not satisfied for whatever reason, return your product for free in any condition within 30 days.

Recently viewed

Discover your perfect makeup match with Laura Geller's complete collection of easy and effortless beauty products, all made for mature skin. From our award-winning Spackle Primers to our iconic Baked Balance-n-Brighten Foundation, each product is carefully crafted to enhance your natural beauty with effortless application and long-lasting results, no matter where you are in life.

We're proud to create foolproof makeup that works for real women of every age. Our innovative formulas address multiple common skin concerns like dark spots and redness while delivering a flawless finish that never settles into fine lines or feels heavy on the skin. Whether you're searching for the perfect blush to add a natural flush, a hydrating lipstick for comfortable all-day wear, or eye makeup that stays put without creasing in hooded eyes, our collection offers solutions for every makeup need.

Explore our best-selling Baked collection, featuring Italian-made makeup compacts that are handcrafted and baked for 24 hours on terracotta tiles, resulting in uniquely marbleized formulas with incredible color payoff and skin-perfecting antioxidant benefits. These lightweight, buildable products create a natural-looking finish that enhances your complexion, rather than masks it.

Whether you're a makeup beginner again or a seasoned beauty lover, you'll find only foolproof application and flattering shades in our collection. Plus, our many travel-friendly palettes and multitasking products make on-the-go touch-ups simple, while our high-performance formulas ensure your look stays fresh throughout the day.

Shop Laura Geller's complete collection of face, eye, lip, and makeup accessories to create your perfect everyday look or discover new favorites to refresh your beauty routine. Because beauty should be uncomplicated, fun, and accessible for everyone!