Who

Hasn’t?

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Ladies, we know that getting older isn't always easy. That's why Laura joined with some fellow female founders to talk openly about aging — and those universal feelings that every woman experiences! After all, success doesn't mean you're immune to feeling less-than-confident sometimes.

We’re challenging our community to join us in redefining the conversation around aging. It’s time to rediscover your passions, your confidence and yourself!

Meet The

Founders

Designer + Founder

Renée Greenstein

ATTITUDES by Renée + Women in Control

Fashion designer Renée Greenstein founded her ATTITUDES by Renée and Women in Control collections to capture the wardrobe needs of real, everyday women. A former fit model, she has a keen understanding for nailing exactly what women want in their clothes.

Her size-inclusive collections are designed with comfort, flattering fits, and always a hint of attitude at the forefront.

shop ATTITUDES by Renée

Founder

Linnie Gold

NOSH NYC

Linnie Gold founded NOSH NYC, an online candy gift shop, with her daughter Morgan after years spent searching for unique gifts. Her company sources premium sweets from around the globe, making it a snap to surprise and delight anyone!

They’ve since become known for their playful, customizable candy selections, all inspired by the lively diversity of their native NYC.

shop nosh nyc

Founder

Maria McCool

Calista Tools

After years behind the chair, hairstylist and salon owner Maria McCool launched Calista Tools, her line of foolproof styling tools and healthy haircare products. She’s a believer in embracing the changes in your hair as you age and finding the right solutions.

Her goal is to give you the tools and expert know-how to be your own stylist every day!

shop calista tools

Founder

Ami Richter

Lug

Ami Richter launched Lug with her husband Jason in 2005, after noticing a real lack of fun, fresh, and colorful luggage. Within a few years, the brand caught the eye of Oprah and QVC and established itself as a premier choice for female travelers.

Her pieces incorporate special features and thoughtful touches to make traveling a breeze.

shop lug bags

Rediscover Your Confidence with Flattering Makeup!

Shop the Makeup Made Simple Kit:

Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
Select Balance-n-Brighten Shade
$59.00 $39.00 (33% Off) $98.00 VALUE
ADD TO BAG Sold Out
  • Baked Balance-n-Brighten Foundation (in your choice of shade!)
  • Spackle Skin Perfecting Primer: Hydrate
  • Retractable Airbrush Kabuki Brush

Frequently Asked Questions

How do I find the right shade?

Check out the “Ask Our Pros” program where our experts will pick the perfect shade for you within minutes via live chat (link above the shade dropdown).

Or use the Shade Finder by choosing the foundation shade closest to your skin tone.

Our marbleized baked foundation contains multiple color-correcting shades, which will self adjust. Don’t worry, even if you pick one shade lighter or darker, the shade will still work for you.

Is this a full-coverage foundation?

No, this foundation provides light to medium coverage, which means your skin shines through. However, it is buildable and can be layered to reach medium coverage. If you’re looking for full coverage, try ourDouble Take Baked Full Coverage Foundation.

How do I apply the foundation?

For LIGHT coverage, swirl a brush (the Retractable Kabuki Brush works great!) onto the powder, then sweep it across your face. Blend outward and upward.

For MEDIUM coverage, use a denser brush, or the Retractable Kabuki Brush with the sleeve pulled almost all the way up for denser bristles, and press (don’t swipe) the powder onto your skin.

Will this cake on my skin?

Never. Our baked foundations aren’t cakey or chalky and won’t dry out your skin (unlike traditional pressed powder foundations). This formula won’t settle into fine lines and will leave your skin looking fresh.

What is your return policy?

We want you to try your Laura Geller products and fall in love with them. If you're not happy with your purchase, send it back within 30 days for a full refund or exchange. We'll cover the return shipping cost.

4.1
Rated 4.1 out of 5 stars
Based on 11,227 reviews
Total 5 star reviews: 6.7k Total 4 star reviews: 1.4k Total 3 star reviews: 1.3k Total 2 star reviews: 717 Total 1 star reviews: 1.1k
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11,227 reviews
  • Jennifer N.
    Verified Buyer
    Reviewing
    Baked Starter Kit (3PC)
    I recommend this product
    Age 65 or Over
    What is your skin type? Normal
    What is your skin tone? Fair
    What are your skin concerns? Fine Lines/Wrinkles
    Rated 5 out of 5 stars
    Happily Surprised

    I bought this set for my mother and she has been soo happy ever since 😜

  • Yunilda B.
    Verified Buyer
    Reviewing
    Baked Starter Kit (3PC)
    I recommend this product
    Age 65 or Over
    What is your skin type? Dry
    What is your skin tone? Medium
    What are your skin concerns? Sun Damage/Sun Spots, Fine Lines/Wrinkles, Dark Circles
    Rated 5 out of 5 stars
    Super Good .

    Love it .

  • Cynthia R.
    Verified Buyer
    Reviewing
    Baked Starter Kit (3PC)
    I recommend this product
    Age 65 or Over
    What is your skin type? Normal
    What is your skin tone? Medium
    What are your skin concerns? Fine Lines/Wrinkles, Dark Circles, Sun Damage/Sun Spots
    Rated 5 out of 5 stars
    Starter kit

    Love the colors and the way the makeup goes on. It’s smooth and actually cover lines and blemishes.

  • Jackie M.
    Verified Buyer
    Reviewing
    Baked Starter Kit (3PC)
    I recommend this product
    Age 65 or Over
    What is your skin type? Dry
    What is your skin tone? Medium
    What are your skin concerns? Fine Lines/Wrinkles, Dark Circles, Sun Damage/Sun Spots
    Rated 5 out of 5 stars
    Starter kit

    I love it, it's my go to everyday . Now I don't have to pack tons of individual items when I go out of town or on vacation!! It's perfect !!

  • Renae F.
    Verified Buyer
    Reviewing
    Baked Starter Kit (3PC)
    I recommend this product
    Age 55 to 64
    What is your skin type? Normal
    What is your skin tone? Light
    What are your skin concerns? Fine Lines/Wrinkles, Sun Damage/Sun Spots
    Rated 5 out of 5 stars
    Amazing!

    This makeup kit is amazing! The coverage is light not heavy , yet gives a beautiful coverage and glow!