Hasn’t?
Ladies, we know that getting older isn't always easy. That's why Laura joined with some fellow female founders to talk openly about aging — and those universal feelings that every woman experiences! After all, success doesn't mean you're immune to feeling less-than-confident sometimes.
We’re challenging our community to join us in redefining the conversation around aging. It’s time to rediscover your passions, your confidence and yourself!
Meet The
Founders
Designer + Founder
Renée Greenstein
ATTITUDES by Renée + Women in Control
Fashion designer Renée Greenstein founded her ATTITUDES by Renée and Women in Control collections to capture the wardrobe needs of real, everyday women. A former fit model, she has a keen understanding for nailing exactly what women want in their clothes.
Her size-inclusive collections are designed with comfort, flattering fits, and always a hint of attitude at the forefront.
shop ATTITUDES by Renée
Founder
Linnie Gold
NOSH NYC
Linnie Gold founded NOSH NYC, an online candy gift shop, with her daughter Morgan after years spent searching for unique gifts. Her company sources premium sweets from around the globe, making it a snap to surprise and delight anyone!
They’ve since become known for their playful, customizable candy selections, all inspired by the lively diversity of their native NYC.
shop nosh nyc
Founder
Maria McCool
Calista Tools
After years behind the chair, hairstylist and salon owner Maria McCool launched Calista Tools, her line of foolproof styling tools and healthy haircare products. She’s a believer in embracing the changes in your hair as you age and finding the right solutions.
Her goal is to give you the tools and expert know-how to be your own stylist every day!
shop calista tools
Founder
Ami Richter
Lug
Ami Richter launched Lug with her husband Jason in 2005, after noticing a real lack of fun, fresh, and colorful luggage. Within a few years, the brand caught the eye of Oprah and QVC and established itself as a premier choice for female travelers.
Her pieces incorporate special features and thoughtful touches to make traveling a breeze.
shop lug bagsBehind the Scenes
Go backstage with our fabulous founders at our NYC shoot!
Rediscover Your Confidence with Flattering Makeup!
Shop the Makeup Made Simple Kit:
- Baked Balance-n-Brighten Foundation (in your choice of shade!)
- Spackle Skin Perfecting Primer: Hydrate
- Retractable Airbrush Kabuki Brush
Frequently Asked Questions
Check out the “Ask Our Pros” program where our experts will pick the perfect shade for you within minutes via live chat (link above the shade dropdown).
Or use the Shade Finder by choosing the foundation shade closest to your skin tone.
Our marbleized baked foundation contains multiple color-correcting shades, which will self adjust. Don’t worry, even if you pick one shade lighter or darker, the shade will still work for you.
No, this foundation provides light to medium coverage, which means your skin shines through. However, it is buildable and can be layered to reach medium coverage. If you’re looking for full coverage, try ourDouble Take Baked Full Coverage Foundation.
For LIGHT coverage, swirl a brush (the Retractable Kabuki Brush works great!) onto the powder, then sweep it across your face. Blend outward and upward.
For MEDIUM coverage, use a denser brush, or the Retractable Kabuki Brush with the sleeve pulled almost all the way up for denser bristles, and press (don’t swipe) the powder onto your skin.
Never. Our baked foundations aren’t cakey or chalky and won’t dry out your skin (unlike traditional pressed powder foundations). This formula won’t settle into fine lines and will leave your skin looking fresh.
We want you to try your Laura Geller products and fall in love with them. If you're not happy with your purchase, send it back within 30 days for a full refund or exchange. We'll cover the return shipping cost.
- Mrs, K. B.Verified BuyerReviewingBaked Starter Kit (3PC)I recommend this productAge 65 or OverWhat is your skin type? DryWhat is your skin tone? FairWhat are your skin concerns? Fine Lines/Wrinkles, Sun Damage/Sun SpotsRated 5 out of 5 starsDescription works for items in kit.
Appropriately described
- Barbara B.Verified BuyerReviewingBaked Starter Kit (3PC)I recommend this productAge 65 or OverWhat is your skin type? DryWhat is your skin tone? MediumWhat are your skin concerns? Fine Lines/WrinklesRated 5 out of 5 starsGreat Product
Love the starter kit. Has everything I need to look fresh. Great coverage. Love the bronzer!
- Dilyn H.Verified BuyerReviewingBaked Starter Kit (3PC)I recommend this productAge 55 to 64What is your skin type? CombinationWhat is your skin tone? FairWhat are your skin concerns? Sun Damage/Sun Spots, Fine Lines/WrinklesRated 5 out of 5 starsGreat kit! Have had many compliments on my face!
Easy to apply and looks good for many hours!
- Nicole J.Verified BuyerReviewingBaked Starter Kit (3PC)I recommend this productAge 45 to 54What is your skin type? DryWhat is your skin tone? LightWhat are your skin concerns? Fine Lines/Wrinkles, Sun Damage/Sun SpotsRated 5 out of 5 starsSo easy!!!
Really enjoying the ease of application!!!
- Theresa W.Verified BuyerReviewingBaked Starter Kit (3PC)I recommend this productAge 55 to 64What is your skin type? NormalWhat is your skin tone? LightWhat are your skin concerns? Dark Circles, Fine Lines/Wrinkles, Sun Damage/Sun SpotsRated 5 out of 5 starsBaked starter kit
I really like my “new look”! The powder makeup looks so natural, doesn’t settle in fine lines and wrinkles. I love the bronzer and the blush color!
