Ladies, we know that getting older isn't always easy. That's why Laura joined with some fellow female founders to talk openly about aging — and those universal feelings that every woman experiences! After all, success doesn't mean you're immune to feeling less-than-confident sometimes.
We’re challenging our community to join us in redefining the conversation around aging. It’s time to rediscover your passions, your confidence and yourself!
Ladies, we know that getting older isn't always easy. That's why Laura joined with some fellow female founders to talk openly about aging — and those universal feelings that every woman experiences! After all, success doesn't mean you're immune to feeling less-than-confident sometimes.
We’re challenging our community to join us in redefining the conversation around aging. It’s time to rediscover your passions, your confidence and yourself!
Ladies, we know that getting older isn't always easy. That's why Laura joined with some fellow female founders to talk openly about aging — and those universal feelings that every woman experiences! After all, success doesn't mean you're immune to feeling less-than-confident sometimes.
We’re challenging our community to join us in redefining the conversation around aging. It’s time to rediscover your passions, your confidence and yourself!
Ladies, we know that getting older isn't always easy. That's why Laura joined with some fellow female founders to talk openly about aging — and those universal feelings that every woman experiences! After all, success doesn't mean you're immune to feeling less-than-confident sometimes.
We’re challenging our community to join us in redefining the conversation around aging. It’s time to rediscover your passions, your confidence and yourself!
Renée Greenstein
Renée Greenstein
ATTITUDES by Renée + Women in Control
ATTITUDES by Renée + Women in Control
Fashion designer Renée Greenstein founded her ATTITUDES by Renée and Women in Control collections to capture the wardrobe needs of real, everyday women. A former fit model, she has a keen understanding for nailing exactly what women want in their clothes.
Her size-inclusive collections are designed with comfort, flattering fits, and always a hint of attitude at the forefront.
Fashion designer Renée Greenstein founded her ATTITUDES by Renée and Women in Control collections to capture the wardrobe needs of real, everyday women. A former fit model, she has a keen understanding for nailing exactly what women want in their clothes.
Her size-inclusive collections are designed with comfort, flattering fits, and always a hint of attitude at the forefront.
Renée Greenstein
Renée Greenstein
ATTITUDES by Renée + Women in Control
ATTITUDES by Renée + Women in Control
Fashion designer Renée Greenstein founded her ATTITUDES by Renée and Women in Control collections to capture the wardrobe needs of real, everyday women. A former fit model, she has a keen understanding for nailing exactly what women want in their clothes.
Her size-inclusive collections are designed with comfort, flattering fits, and always a hint of attitude at the forefront.
Fashion designer Renée Greenstein founded her ATTITUDES by Renée and Women in Control collections to capture the wardrobe needs of real, everyday women. A former fit model, she has a keen understanding for nailing exactly what women want in their clothes.
Her size-inclusive collections are designed with comfort, flattering fits, and always a hint of attitude at the forefront.
Linnie Gold
Linnie Gold
NOSH NYC
NOSH NYC
Linnie Gold founded NOSH NYC, an online candy gift shop, with her daughter Morgan after years spent searching for unique gifts. Her company sources premium sweets from around the globe, making it a snap to surprise and delight anyone!
They’ve since become known for their playful, customizable candy selections, all inspired by the lively diversity of their native NYC.
Linnie Gold founded NOSH NYC, an online candy gift shop, with her daughter Morgan after years spent searching for unique gifts. Her company sources premium sweets from around the globe, making it a snap to surprise and delight anyone!
They’ve since become known for their playful, customizable candy selections, all inspired by the lively diversity of their native NYC.
Linnie Gold
Linnie Gold
NOSH NYC
NOSH NYC
Linnie Gold founded NOSH NYC, an online candy gift shop, with her daughter Morgan after years spent searching for unique gifts. Her company sources premium sweets from around the globe, making it a snap to surprise and delight anyone!
They’ve since become known for their playful, customizable candy selections, all inspired by the lively diversity of their native NYC.
Linnie Gold founded NOSH NYC, an online candy gift shop, with her daughter Morgan after years spent searching for unique gifts. Her company sources premium sweets from around the globe, making it a snap to surprise and delight anyone!
They’ve since become known for their playful, customizable candy selections, all inspired by the lively diversity of their native NYC.
Maria McCool
Maria McCool
Calista Tools
Calista Tools
After years behind the chair, hairstylist and salon owner Maria McCool launched Calista Tools, her line of foolproof styling tools and healthy haircare products. She’s a believer in embracing the changes in your hair as you age and finding the right solutions.
Her goal is to give you the tools and expert know-how to be your own stylist every day!
After years behind the chair, hairstylist and salon owner Maria McCool launched Calista Tools, her line of foolproof styling tools and healthy haircare products. She’s a believer in embracing the changes in your hair as you age and finding the right solutions.
Her goal is to give you the tools and expert know-how to be your own stylist every day!
Maria McCool
Maria McCool
Calista Tools
Calista Tools
After years behind the chair, hairstylist and salon owner Maria McCool launched Calista Tools, her line of foolproof styling tools and healthy haircare products. She’s a believer in embracing the changes in your hair as you age and finding the right solutions.
Her goal is to give you the tools and expert know-how to be your own stylist every day!
After years behind the chair, hairstylist and salon owner Maria McCool launched Calista Tools, her line of foolproof styling tools and healthy haircare products. She’s a believer in embracing the changes in your hair as you age and finding the right solutions.
Her goal is to give you the tools and expert know-how to be your own stylist every day!
Ami Richter
Ami Richter
Lug
Lug
Ami Richter launched Lug with her husband Jason in 2005, after noticing a real lack of fun, fresh, and colorful luggage. Within a few years, the brand caught the eye of Oprah and QVC and established itself as a premier choice for female travelers.
Her pieces incorporate special features and thoughtful touches to make traveling a breeze.
Ami Richter launched Lug with her husband Jason in 2005, after noticing a real lack of fun, fresh, and colorful luggage. Within a few years, the brand caught the eye of Oprah and QVC and established itself as a premier choice for female travelers.
Her pieces incorporate special features and thoughtful touches to make traveling a breeze.
Ami Richter
Ami Richter
Lug
Lug
Ami Richter launched Lug with her husband Jason in 2005, after noticing a real lack of fun, fresh, and colorful luggage. Within a few years, the brand caught the eye of Oprah and QVC and established itself as a premier choice for female travelers.
Her pieces incorporate special features and thoughtful touches to make traveling a breeze.
Ami Richter launched Lug with her husband Jason in 2005, after noticing a real lack of fun, fresh, and colorful luggage. Within a few years, the brand caught the eye of Oprah and QVC and established itself as a premier choice for female travelers.
Her pieces incorporate special features and thoughtful touches to make traveling a breeze.
Behind The Scenes
Go backstage with our fabulous founders at our NYC shoot!
What's Inside
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Baked Balance-n-Brighten
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Retractable Airbrush Kabuki Brush
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Spackle Skin Perfecting Primer Hydrate
Makeup Made Simple Kit (3PC)
Laura Geller Beauty
Makeup Made Simple Kit (3PC)
Frequently
Asked Questions
How do I find the right shade?
Check out the “Ask Our Pros” program where our experts will pick the perfect shade for you within minutes via live chat (link above the shade dropdown).
Or use the Shade Finder by choosing the foundation shade closest to your skin tone.
Our marbleized baked foundation contains multiple color-correcting shades, which will self adjust. Don’t worry, even if you pick one shade lighter or darker, the shade will still work for you.
When do I use my Spackle Primer?
Use Spackle Skin Perfecting Primer after you apply your moisturizer & sunscreen and before you apply your makeup. After applying, allow the primer to set for at least one minute before following with any makeup.
How do I apply the foundation?
For LIGHT coverage, swirl the Retractable Kabuki Brush onto the powder, then sweep it across your face. Blend outward and upward.
For MEDIUM coverage use the Retractable Kabuki Brush with the sleeve pulled almost all the way up for denser bristles, and press (don’t swipe) the powder onto your skin.
How does the retractable feature work?
Once you remove the cap, you will find the brush includes an integrated sleeve cover, which can be pulled fully up to hide the bristles, or fully down to release them. To densify the bristles and create fuller coverage, pull the sleeve almost all the way up so that some of the bristles are still showing.
What is your return policy?
In honor of the holiday season, we have extended our return policy to 60 days for orders placed between 10/1/25-12/31/25 to give you more than enough time to try your favorite products.
As always, if you are not satisfied, we invite you to return or exchange your products. To process a return,click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.
Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.
