Who

Hasn’t?

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Ladies, we know that getting older isn't always easy. That's why Laura joined with some fellow female founders to talk openly about aging — and those universal feelings that every woman experiences! After all, success doesn't mean you're immune to feeling less-than-confident sometimes.

We’re challenging our community to join us in redefining the conversation around aging. It’s time to rediscover your passions, your confidence and yourself!

Meet The

Founders

Designer + Founder

Renée Greenstein

ATTITUDES by Renée + Women in Control

Fashion designer Renée Greenstein founded her ATTITUDES by Renée and Women in Control collections to capture the wardrobe needs of real, everyday women. A former fit model, she has a keen understanding for nailing exactly what women want in their clothes.

Her size-inclusive collections are designed with comfort, flattering fits, and always a hint of attitude at the forefront.

shop ATTITUDES by Renée

Founder

Linnie Gold

NOSH NYC

Linnie Gold founded NOSH NYC, an online candy gift shop, with her daughter Morgan after years spent searching for unique gifts. Her company sources premium sweets from around the globe, making it a snap to surprise and delight anyone!

They’ve since become known for their playful, customizable candy selections, all inspired by the lively diversity of their native NYC.

shop nosh nyc

Founder

Maria McCool

Calista Tools

After years behind the chair, hairstylist and salon owner Maria McCool launched Calista Tools, her line of foolproof styling tools and healthy haircare products. She’s a believer in embracing the changes in your hair as you age and finding the right solutions.

Her goal is to give you the tools and expert know-how to be your own stylist every day!

shop calista tools

Founder

Ami Richter

Lug

Ami Richter launched Lug with her husband Jason in 2005, after noticing a real lack of fun, fresh, and colorful luggage. Within a few years, the brand caught the eye of Oprah and QVC and established itself as a premier choice for female travelers.

Her pieces incorporate special features and thoughtful touches to make traveling a breeze.

shop lug bags

Rediscover Your Confidence with Flattering Makeup!

Shop the Makeup Made Simple Kit:

Porcelain pale skin with rosy undertones Fair fair skin with neutral undertones Light light skin with golden undertones Medium medium skin with neutral undertones Golden Medium medium skin with olive undertones Sand deep olive skin with golden undertones Tan medium deep skin with a neutral undertone Deep deep skin with golden undertones Toffee very deep skin with neutral undertones
Select Balance-n-Brighten Shade
Don’t know your shade? Ask Our Pros or + Free 30-Day Returns
$59.00 $44.00 (25% Off) $98.00 VALUE
ADD TO BAG Sold Out
  • Baked Balance-n-Brighten Foundation (in your choice of shade!)
  • Spackle Skin Perfecting Primer: Hydrate
  • Retractable Airbrush Kabuki Brush

Item Added to Bag!

Makeup Made Simple Kit (3PC)
Makeup Made Simple Kit (3PC)

Try Before You Buy for 14 days

Shade:
$0 $59.00$44.00

Item Added to Bag!

Makeup Made Simple Kit (3PC)

Try Before You Buy for 14 days

Makeup Made Simple Kit (3PC)
Shade: Medium
$0 $44.00

Works Flawlessly With

Keep Shopping > Go To Your Bag

Frequently Asked Questions

How do I find the right shade?

Check out the “Ask Our Pros” program where our experts will pick the perfect shade for you within minutes via live chat (link above the shade dropdown).

Or use the Shade Finder by choosing the foundation shade closest to your skin tone.

Our marbleized baked foundation contains multiple color-correcting shades, which will self adjust. Don’t worry, even if you pick one shade lighter or darker, the shade will still work for you.

Is this a full-coverage foundation?

No, this foundation provides light to medium coverage, which means your skin shines through. However, it is buildable and can be layered to reach medium coverage. If you’re looking for full coverage, try ourDouble Take Baked Full Coverage Foundation.

How do I apply the foundation?

For LIGHT coverage, swirl a brush (the Retractable Kabuki Brush works great!) onto the powder, then sweep it across your face. Blend outward and upward.

For MEDIUM coverage, use a denser brush, or the Retractable Kabuki Brush with the sleeve pulled almost all the way up for denser bristles, and press (don’t swipe) the powder onto your skin.

Will this cake on my skin?

Never. Our baked foundations aren’t cakey or chalky and won’t dry out your skin (unlike traditional pressed powder foundations). This formula won’t settle into fine lines and will leave your skin looking fresh.

What is your return policy?

We want you to try your Laura Geller products and fall in love with them. If you're not happy with your purchase, send it back within 30 days for a full refund or exchange. We'll cover the return shipping cost.

4.0
Rated 4.0 out of 5 stars
Based on 10,113 reviews
Total 5 star reviews: 5.9k Total 4 star reviews: 1.3k Total 3 star reviews: 1.2k Total 2 star reviews: 679 Total 1 star reviews: 1.1k
71%would recommend this product
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10,113 reviews
  • Becky L.
    Verified Buyer
    Rated 5 out of 5 stars
    59 minutes ago
    I really enjoy your makeup. I have had compliments on my complexion.

    I enjoy your makeup and I have had compliments from others.

    Age 65 or Over
    What is your skin type? Normal
    What is your skin tone? Medium
  • Catherine G.
    Verified Buyer
    Rated 5 out of 5 stars
    4 hours ago
    Best Make up I've used in years

    I purchased the starter kit as I have been curious about the make up. Best purchase! I love how easy it is to use as well as how flawless is looks. It doesn't feel like I have make up on at all. Definitely will be a repeat customer.

    Age 55 to 64
    What is your skin type? Normal
    What is your skin tone? Medium
    What are your skin concerns? Dark Circles, Fine Lines/Wrinkles
  • Tina C.
    Verified Buyer
    Rated 5 out of 5 stars
    19 hours ago
    So happy to report it REALLY is as good as advertised.

    Very light and natural, but provides flawless

    coverage.

    Age 45 to 54
    What is your skin type? Sensitive
    What is your skin tone? Medium
    What are your skin concerns? Dark Circles, Fine Lines/Wrinkles
  • Pamela N.
    Verified Buyer
    Rated 5 out of 5 stars
    20 hours ago
    AMAZING!!

    I’m not going to lie.. I was skeptical (sorry) I’ve used SO many different kinds of makeup and honestly I was extremely dissatisfied. They would cake up and every teeny tiny line was exposed. BUT Laura Gellers line is absolutely perfect! Just the right amount of color so I don’t look painted. I have not had to reapply throughout the day, and I’ve had more compliments about how nice I look. It’s in my price range and I got my order quickly without issues. I’m more than satisfied and plan on using Laura’s makeup continuously!

    Age 55 to 64
    What is your skin type? Combination
    What is your skin tone? Medium
    What are your skin concerns? Dark Circles, Fine Lines/Wrinkles, Sun Damage/Sun Spots
  • Doris H.
    Verified Buyer
    Rated 5 out of 5 stars
    20 hours ago
    Great little kit

    Everything you need in one place!

    Age 45 to 54
    What is your skin type? Combination
    What is your skin tone? Light
    What are your skin concerns? Redness
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