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  • Baked to go Balance n glow soldier
    baked balance n glow B&A medium
    Award winning badges image
    4.1
    Rated 4.1 out of 5 stars
    76

    Baked to Go Balance-n-Glow Illuminating Foundation

    $24.00
    $15.00 $24.00
  • Save 57%
    4.7
    Rated 4.7 out of 5 stars
    41

    Best of the Best Brush Duo

    $46.00
    $20.00 $46.00
    Save 57%
  • 4 pc serum set - benefits
    Save 65%
    4.6
    Rated 4.6 out of 5 stars
    53

    4PC Serum Set

    $69.00
    $24.00 $69.00
    Save 65%
  • Luscious Lips Liquid Lipstick in sugar on taupe
    Luscious Lips Liquid Lipstick product benefits
    3.4
    Rated 3.4 out of 5 stars
    74

    Luscious Lips Liquid Lipstick

    $22.00
    $13.00 $22.00
  • Marble Lips Multidimensional Liner Soldier - Rose
    Marble Lips Multidimensional Liner benefits
    Save 42%
    4.6
    Rated 4.6 out of 5 stars
    32

    Marble Lips Multidimensional Liner

    $19.00
    $11.00 $19.00
    Save 42%
  • Blush-n-Brighten Travel Size - soldier
    Laura Geller Baked To Go Blush model grid
    Award winning badge image
    4.5
    Rated 4.5 out of 5 stars
    78

    Baked Blush-n-Brighten Marbleized Blush Travel Size

    $22.00
    $13.00 $22.00
  • Spackle Mist Boost with Cooling Aloe soldier
    Spackle mist boost with cooling aloe product Benefits
    Save 38%
    4.8
    Rated 4.8 out of 5 stars
    45

    Spackle Mist Boost with Cooling Aloe

    $32.00
    $20.00 $32.00
    Save 38%
  • Face it All 2PC Brush Set soldier
    Face it All 2PC Brush Set pairs with chart
    BEST SELLER
    4.9
    Rated 4.9 out of 5 stars
    29

    Face it All 2PC Brush Set

    $52.00
    $22.00 $52.00
    BEST SELLER
  • Your Skin Looks Great - soldier
    Ideal Fix Concealer Model B&A in golden medium
    Baked Starter Kit Full Coverage Award Winning Image
    Save 55%
    4.5
    Rated 4.5 out of 5 stars
    631

    Your Skin Looks Great! Kit (4PC)

    $106.00
    $48.00 $106.00
    Save 55%
  • The Hydration Kit - soldier
    The Hydration Kit - how to
    Save 35%
    4.7
    Rated 4.7 out of 5 stars
    33

    Hydration Kit (3 PC)

    $69.00
    $45.00 $69.00
    Save 35%
  • 4.6
    Rated 4.6 out of 5 stars
    25

    Laura Geller E-Gift Card

    $10.00
    From $10.00
  • Cold Cream Makeup Remover Soldier
    Cold Cream - B&A Model
    4.6
    Rated 4.6 out of 5 stars
    110

    Cold Cream Makeup Removing Cleanser

    $38.00
    $19.00 $38.00
  • Baked Marbleized Highlighter Prosecco Model B&A
    Baked Marbleized Highlighter benefits
    NEW
    4.8
    Rated 4.8 out of 5 stars
    28

    Baked Marbleized Highlighter | Prosecco

    $30.00
    $15.00 $30.00
    NEW
  • 4.9
    Rated 4.9 out of 5 stars
    16

    Wonder Brush

    $24.00
    $15.00 $24.00
  • 5PC Full Face Brush Set Soldier
    5PC Full Face Brush Set how to apply on model
    Save 59%
    4.8
    Rated 4.8 out of 5 stars
    25

    5PC Full Face Brush Set

    $118.00
    $48.00 $118.00
    Save 59%
  • Dual-ended Highlighter Brush - Soldier
    Dual-Ended Highlighter Brush how to apply
    5.0
    Rated 5.0 out of 5 stars
    12

    Dual-Ended Highlighter Brush

    $24.00
    $15.00 $24.00
  • Cream Craves Cream Blush in peppy pink
    Cream Craves Cream Blush product benefits
    Save 38%
    4.5
    Rated 4.5 out of 5 stars
    18

    Cream Craves Cream Blush

    $32.00
    $20.00 $32.00
    Save 38%
  • Setting Powder Brush - Soldier
    Setting Powder Brush howto use model application
    Setting Powder Brush benefits
    5.0
    Rated 5.0 out of 5 stars
    6

    Setting Powder Brush

    $24.00
    $15.00 $24.00
  • Laura Geller Cooling Neck Fan soldier
    Laura Geller Cooling Neck Fan is a foldable travel friendly design
    Laura Geller Cooling Neck Fan lifestyle 3 model grid
    4.9
    Rated 4.9 out of 5 stars
    15

    FlashProof Cooling Neck Fan

    $39.00
    $24.00 $39.00
  • Laura_Geller_Eyelash_Curler_Soldier
    Universal Eyelash Curler benefits
    Save 50%
    4.3
    Rated 4.3 out of 5 stars
    16

    Universal Eyelash Curler

    $18.00
    $9.00 $18.00
    Save 50%
  • italian marble blush stick soldier in Apricot Spritz
    Italian Marble Blush Stick model B&A in Apricot Spritz
    Save 50%
    4.4
    Rated 4.4 out of 5 stars
    543

    Italian Marble Blush Stick

    $32.00
    $15.99 $32.00
    Save 50%
  • Drench Quench Serum - new solider
    Drench Quench Serum - key ingredients
    4.6
    Rated 4.6 out of 5 stars
    15

    Drench & Quench Hydrating Serum

    $30.00
    $27.00 $30.00
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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • How do I apply my new Laura Geller products?

    Check out informational videos on each product page, with how-to videos straight from out founder herself!

  • What's Laura Geller Beauty's mission statement?

    At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is baked makeup and how is it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What is your return policy?

    We want you to fall in love with your Laura Geller purchase. If you're not satisfied for any reason, we invite you to return or exchange your products. To process a return, click here. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Discover your perfect makeup match with Laura Geller's complete collection of easy and effortless beauty products, all made for mature skin. From our award-winning Spackle Primers to our iconic Baked Balance-n-Brighten Foundation, each product is carefully crafted to enhance your natural beauty with effortless application and long-lasting results, no matter where you are in life.We're proud to create foolproof makeup that works for real women of every age. Our innovative formulas address multiple common skin concerns like dark spots and redness while delivering a flawless finish that never settles into fine lines or feels heavy on the skin. Whether you're searching for the perfect blush to add a natural flush, a hydrating lipstick for comfortable all-day wear, or eye makeup that stays put without creasing in hooded eyes, our collection offers solutions for every makeup need.Explore our best-selling Baked collection, featuring Italian-made makeup compacts that are handcrafted and baked for 24 hours on terracotta tiles, resulting in uniquely marbleized formulas with incredible color payoff and skin-perfecting antioxidant benefits. These lightweight, buildable products create a natural-looking finish that enhances your complexion, rather than masks it.Whether you're a makeup beginner again or a seasoned beauty lover, you'll find only foolproof application and flattering shades in our collection. Plus, our many travel-friendly palettes and multitasking products make on-the-go touch-ups simple, while our high-performance formulas ensure your look stays fresh throughout the day.Shop Laura Geller's complete collection of face, eye, lip, and makeup accessories to create your perfect everyday look or discover new favorites to refresh your beauty routine. Because beauty should be uncomplicated, fun, and accessible for everyone!