All Products

  • Seamless Finish Full Coverage Concealer Soldier
    Save 40%
    4.6
    Rated 4.6 out of 5 stars
    496

    Seamless Finish Full Coverage Concealer

    $28.00
    $16.80 $28.00
    Save 40%
  • Spackle Primer Soldier - Diamond
    Spackle Skin Perfecting Primer: Diamond Model B&A
    Awards image
    Save 40%
    4.3
    Rated 4.3 out of 5 stars
    482

    Spackle Skin Perfecting Primer: Diamond

    $36.00
    $21.60 $36.00
    Save 40%
  • 4.4
    Rated 4.4 out of 5 stars
    316

    Define-n-Tame Brow Lifting Stick

    $20.00
    $12.00 $20.00
  • Spackle Primer Soldier - Rose
    Spackle Skin Perfecting Primer: Ethereal Rose Model B&A
    Awards image
    Save 40%
    4.5
    Rated 4.5 out of 5 stars
    525

    Spackle Skin Perfecting Primer: Original Ethereal Rose Glow

    $38.00
    $22.80 $38.00
    Save 40%
  • Spackle Mist Boost - Soldier
    Spackle Mist Boost benefits
    4.7
    Rated 4.7 out of 5 stars
    365

    Spackle Mist Boost with Electrolytes

    $32.00
    $19.20 $32.00
  • Matte Maker Setting Powder Soldier
    Matte Maker Translucent Setting Powder product benefits
    4.5
    Rated 4.5 out of 5 stars
    227

    Matte Maker Translucent Setting Powder

    $32.00
    $19.20 $32.00
  • Marble Eyes Liner - ocean deep
    Marble Eyes Liner Ocean Deep macro eye
    Save 55%
    4.2
    Rated 4.2 out of 5 stars
    238

    Marble Eyes Liner

    $22.00
    $9.99 $22.00
    Save 55%
  • Mature Skin Must Haves Soldier
    Baked Balance-n-Glow Color Illuminating Foundation model B&A in shade Medium
    Baked Starter Kit Full Coverage Award Winning Image
    Save 66%
    4.4
    Rated 4.4 out of 5 stars
    5,403

    Mature Skin Must-Haves (6 PC)

    $258.00
    $89.00 $258.00
    Save 66%
  • The Essentials Kit soldier
    The Essentials Kit key benefits
    Save 34%
    4.5
    Rated 4.5 out of 5 stars
    272

    The Essentials Kit (3 PC)

    Liquid error (snippets/price line 91): could not convert Metafields::MetafieldDrop into money
    $45.00 $68.00
    Save 34%
  • The Daily Essentials Kit soldier in Light
    The Daily Essentials Kit Model B&A in Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 58%
    4.0
    Rated 4.0 out of 5 stars
    56,898

    The Daily Essentials Kit (7 PC)

    $188.00
    $79.00 $188.00
    Save 58%
  • Pencil Sharpener Soldier - Open
    Eye + Lip Pencil Sharpener - educational
    Save 40%
    4.8
    Rated 4.8 out of 5 stars
    73

    Eye + Lip Pencil Sharpener

    $12.00
    $7.20 $12.00
    Save 40%
  • Save 57%
    3.6
    Rated 3.6 out of 5 stars
    167

    Modern Classic Matte Lip Mousse

    $21.00
    $8.99 $21.00
    Save 57%
  • Dual-Ended Blush-n-Bronzer Brush - Soldier
    Dual-Ended Blush + Bronzer Brush how to apply pop of color or sun kissed finish model image
    Dual-Ended Blush + Bronzer Brush product benefits model image: two in one tool, sculpts and blends
    4.9
    Rated 4.9 out of 5 stars
    426

    Dual-Ended Blush + Bronzer Brush

    $26.00
    $15.60 $26.00
  • Foundation Brush - Soldier
    Full Coverage Foundation Blending Brush benefits with model
    NEW
    4.8
    Rated 4.8 out of 5 stars
    71

    Full Coverage Foundation Blending Brush

    $26.00
    $15.60 $26.00
    NEW
  • Dual-Ended eyeshadow brush - Soldier
    Dual-Ended Eyeshadow Brush product benefits
    NEW
    4.7
    Rated 4.7 out of 5 stars
    51

    Dual-Ended Eye Shadow Brush

    $22.00
    $13.20 $22.00
    NEW
  • Angled Precision Concealer Brush - Soldier
    Angled Precision Concealer Brush Model where to apply
    NEW
    3.9
    Rated 3.9 out of 5 stars
    84

    Angled Precision Concealer Brush

    $22.00
    $13.20 $22.00
    NEW
  • Inkcredible Waterproof Brow Pencil soldier - Medium brown
    INKcredible Waterproof Brow Pencil - benefits
    4.6
    Rated 4.6 out of 5 stars
    97

    INKcredible Waterproof Brow Pencil

    $24.00
    $14.40 $24.00
  • Hi-Def Glow Illuminator Duo Heart of Gold
    Save 70%
    4.2
    Rated 4.2 out of 5 stars
    127

    Hi-Def Glow Illuminator Duo

    $33.00
    $9.99 $33.00
    Save 70%
  • Quilted Makeup Bag with Brush Case, Burgundy soldier
    Quilted Makeup Bag with Brush Case, Burgundy product details include store products in the large compartment and use the zipped brush case at the base
    4.8
    Rated 4.8 out of 5 stars
    90

    Quilted Makeup Bag with Brush Case, Burgundy

    $45.00
    $27.00 $45.00
  • Baked to go Balance n glow soldier
    baked balance n glow B&A medium
    Award winning badges image
    Save 40%
    4.2
    Rated 4.2 out of 5 stars
    51

    Baked to Go Balance-n-Glow Illuminating Foundation

    $24.00
    $14.40 $24.00
    Save 40%
  • Save 57%
    4.8
    Rated 4.8 out of 5 stars
    32

    Best of the Best Brush Duo

    Liquid error (snippets/price line 91): could not convert Metafields::MetafieldDrop into money
    $20.00 $46.00
    Save 57%
Baked Balance-n-Brighten texture image

Not sure what you’re looking for?

Not Sure Where to Start?

Your New Routine Quiz

For your ideal starter set:

Take The Quiz
Take The Quiz
Foundations textures

For your perfect shade:

Foundation Finder Quiz
Foundation Finder Quiz

Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • How do I apply my new Laura Geller products?

    Check out informational videos on each product page, with how-to videos straight from out founder herself!

  • What's Laura Geller Beauty's mission statement?

    At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is baked makeup and how is it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What is your return policy?

    In honor of the holiday season, we have extended our return policy to 60 days for orders placed between 10/1/25-12/31/25 to give you more than enough time to try your favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your products. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Discover your perfect makeup match with Laura Geller's complete collection of easy and effortless beauty products, all made for mature skin. From our award-winning Spackle Primers to our iconic Baked Balance-n-Brighten Foundation, each product is carefully crafted to enhance your natural beauty with effortless application and long-lasting results, no matter where you are in life.We're proud to create foolproof makeup that works for real women of every age. Our innovative formulas address multiple common skin concerns like dark spots and redness while delivering a flawless finish that never settles into fine lines or feels heavy on the skin. Whether you're searching for the perfect blush to add a natural flush, a hydrating lipstick for comfortable all-day wear, or eye makeup that stays put without creasing in hooded eyes, our collection offers solutions for every makeup need.Explore our best-selling Baked collection, featuring Italian-made makeup compacts that are handcrafted and baked for 24 hours on terracotta tiles, resulting in uniquely marbleized formulas with incredible color payoff and skin-perfecting antioxidant benefits. These lightweight, buildable products create a natural-looking finish that enhances your complexion, rather than masks it.Whether you're a makeup beginner again or a seasoned beauty lover, you'll find only foolproof application and flattering shades in our collection. Plus, our many travel-friendly palettes and multitasking products make on-the-go touch-ups simple, while our high-performance formulas ensure your look stays fresh throughout the day.Shop Laura Geller's complete collection of face, eye, lip, and makeup accessories to create your perfect everyday look or discover new favorites to refresh your beauty routine. Because beauty should be uncomplicated, fun, and accessible for everyone!