YOUR TIME to SHINE
Your Laura Geller Guide to Beauty at Any Age
We’re here to celebrate real beauty at every age. A key part of looking your best? Addressing the needs of your skin and lifestyle now.
As one of the few brands in the beauty biz that’s focused on mature skin, we get it. If you’ve noticed your skin changing as you age, your makeup might not be working as well as it used to. That’s where we come in. Our products are meant to help you feel confident and beautiful in the skin you’re in. Wherever you are in life, our bestselling makeup is here to join you.
40’s
Your life is a balancing act in this stage. When you’re juggling work projects, your kids’ extracurriculars, date nights and time with friends, you need versatile makeup that can stand up after a hectic day and hydrate and soothe your complexion that may have gotten a bit drier in recent years.
Quench-n-Tint Hydrating Foundation
This 2-in-1 nourishing tinted moisturizer gives you the perfect sheer, natural look.
Item Added to Bag!
$34.00
Item Added to Bag!
$34.00
Works Flawlessly With
Serum Blush Cheek Tint
A watercolor flush of color that’s quick, foolproof, and great for dry skin!
Item Added to Bag!
$28.00
Item Added to Bag!
$28.00
Works Flawlessly With
Ideal Fix Concealer
This skin-perfecting brightener helps you fake a full night’s sleep.
Item Added to Bag!
$26.00
Item Added to Bag!
$26.00
Works Flawlessly With
Just Add...
gold hoops
Invest in classic, timeless accessories and jewelry you’ll wear for the long haul.
LOAFERS
Reach for a chic pair of loafers that are both smart and comfortable.
gold hoops
Invest in classic, timeless accessories and jewelry you’ll wear for the long haul.
LOAFERS
Reach for a chic pair of loafers that are both smart and comfortable.
50’s
Happy golden anniversary to…you! In the prime of your life, it’s time to put yourself in the spotlight! Go for skin-focused beauty solutions to help brighten your complexion and put your best face forward.
Double Take Baked Full Coverage Foundation
This full coverage formula resists settling, cracking and fading (And stands up to hot flashes!)
Item Added to Bag!
$36.00
Item Added to Bag!
$36.00
Works Flawlessly With
Bronze-n-Brighten Multipurpose Bronzer
Follow up after your blush to give your complexion a natural, beachy boost.
Item Added to Bag!
$36.00
Item Added to Bag!
$36.00
Works Flawlessly With
INKcredible Waterproof Gel Eyeliner Pencil
This budge-proof color holds up – try the shade Beige to Beige in your waterline for wide-awake eyes!
Item Added to Bag!
$22.00
Item Added to Bag!
$22.00
Works Flawlessly With
Just Add...
scarf
Elevate your workwear and casual wear with a classic scarf tied just so on your neck or shoulders.
PURSE
A sharp structured tote isn’t just practical — it’s a commanding statement piece.
scarf
Elevate your workwear and casual wear with a classic scarf tied just so on your neck or shoulders.
PURSE
A sharp structured tote isn’t just practical — it’s a commanding statement piece.
60’s
This decade is all about you. If you’ve got an empty nest or a career that’s winding down, it’s the perfect time to celebrate your favorite features with extra love and definition.
Double Take Liquid Foundation
Think you can’t wear liquid foundation anymore? Think again.
Item Added to Bag!
$36.00
Item Added to Bag!
$36.00
Works Flawlessly With
Always There Waterproof Mascara
Lengthens, volumizes and stays put – it’s the perfect triple threat!
Item Added to Bag!
$24.00
Item Added to Bag!
$24.00
Works Flawlessly With
Baked Blush-n-Brighten Marbleized Blush
The brightening, marbleized pigments will give you a lifted flush.
Item Added to Bag!
$30.00
Item Added to Bag!
$30.00
Works Flawlessly With
Just Add...
white shirt
A crisp white shirt is always a classic – and a sophisticated option for your wardrobe at any age.
EARRINGS
Don’t save your favorite drops for a special occasion! Wear them to add a fun touch to your work or weekend attire.
white shirt
A crisp white shirt is always a classic – and a sophisticated option for your wardrobe at any age.
EARRINGS
Don’t save your favorite drops for a special occasion! Wear them to add a fun touch to your work or weekend attire.
70’s
Between chasing grandkids and exciting post-retirement activities, your seventies may be some of your most active years yet! Opt for practical makeup that lets your true beauty through, with room for fun pops of color and shine.
Baked Balance-n-Brighten Color Correcting Foundation
Our hero formula doesn’t cake or settle in fine lines and wrinkles.
Item Added to Bag!
$36.00
Item Added to Bag!
$36.00
Works Flawlessly With
Baked Natural Glow Highlighter
No glitter here! Try this on your cheeks and eyes for a subtle glow.
Item Added to Bag!
$24.00
Item Added to Bag!
$24.00
Works Flawlessly With
Spackle Skin Perfecting Primer: Hydrate
Give your skin an extra dose of moisture with this soothing makeup base.
Item Added to Bag!
$20.00
Item Added to Bag!
$20.00
Works Flawlessly With
Just Add...
Cocktail ring
Everyday is a reason to celebrate! And a fun cocktail ring is a great way to bring a little party flair to any outfit.
RED SHOES
Add a punchy color to your wardrobe too by opting for bright accessories.
Cocktail ring
Everyday is a reason to celebrate! And a fun cocktail ring is a great way to bring a little party flair to any outfit.
RED SHOES
Add a punchy color to your wardrobe too by opting for bright accessories.
Why Go Geller?
We understand that age-related changes in your skin can be a challenge for anyone to deal with. By formulating our products for mature skin, you can be sure our beauty is a perfect fit for the skin you’re in now.
“I saw Laura Geller’s Baked Balance-n-Brighten Foundation and decided to try it. I said, ‘if it looks as natural as they say, I’ll use it.’”
“I received the product and was blown away. You cannot tell I am wearing anything! It’s light enough you can’t feel it and it perfectly covered my redness. I’m sold. It has given me my confidence back!"
"Let me begin by saying I do not wear makeup at all. But now in my 50’s I’m experiencing redness and brown spots. I tried liquid foundation but I don’t like that fake caked look.”
“I received the product and was blown away. You cannot tell I am wearing anything! It’s light enough you can’t feel it and it perfectly covered my redness. I’m sold. It has given me my confidence back!"
"Let me begin by saying I do not wear makeup at all. But now in my 50’s I’m experiencing redness and brown spots. I tried liquid foundation but I don’t like that fake caked look.”
“I saw Laura Geller’s Baked Balance-n-Brighten Foundation and decided to try it. I said, ‘if it looks as natural as they say, I’ll use it.’”
