3.9

Rated 3.9 out of 5 stars

48,427

Baked Balance-n-Brighten Color Correcting Foundation

Our #1 foundation for mature skin!

$38.00

$20.90 ~~$38.00~~

Save 45%

Baked Balance-n-Brighten Color 27 Model grid

videowise-widget-67a64885663674003fb2a945-1775944826926

Retractable Airbrush Kabuki Brush two ways to wear

Baked Balance-n-Brighten Color shade descriptions

Baked Starter Kit Full Coverage Award Winning Image

3.9

Rated 3.9 out of 5 stars

48,427

Baked Balance-n-Brighten Color Correcting Foundation

Our #1 foundation for mature skin!

$38.00

$20.90 ~~$38.00~~

Choose your shade: Porcelain

Porcelain

Fair

Light

Medium

Golden Medium

Sand

Tan

Deep

Toffee

Porcelain

$38.00

$20.90 ~~$38.00~~

Free 30-day returns
Free shipping over 40+

Perfect For

Uneven Complexion
Rosacea and Psoriasis
Fine Lines & Wrinkles
Mature Skin

Details
Our iconic, weightless formula gives you the easy application of a powder with the benefits of a cream.
- Baked for 24 hours and hand-finished in Italy
- Enriched with antioxidants to leave skin soothed and hydrated
- Swirls of marbleized pigments make shade matching a breeze
- Accepted by the National Rosacea Society
- The first foundation to earn a seal of approval by the National Psoriasis Foundation
- Clinically proven safe for individuals with rosacea and psoriasis
See More Details:
*Award Winning Baked Balance-n-Brighten Color Correcting Foundation Best Powder Foundation, QVC^®️ Customer Choice^®️ Beauty Award Winner (2024), National Psoriasis Foundation Recognized, National Rosacea Society Accepted, Dermatologist Approved
How to Apply

Swirl a brush (the Retractable Airbrush Kabuki Brush works great!) onto the foundation, then sweep it across your face. Blend outward and upward.
Learn More
Our Ingredients
- Vitamin E: Powerful antioxidants that help protect skin from environmental stress while adding moisturizing benefits.
- Jojoba Seed Oil: A lightweight oil that hydrates and mimics your skin’s natural hydration levels.
- Green Tea Extract: A powerful antioxidant that helps to soothe and reduce redness.
- Centella Asiatica Extract: An extract to help soothe and repair skin, while supporting collagen production and improving skin elasticity.
View Full Ingredients List
FAQ
- How do I find the right shade?
  
  Take our Shade Finder quiz to help find the foundation shade closest to your skin tone — and see it on other Geller gals with skin like yours!
  Check out the “Ask Our Pros” program where our experts will pick the perfect shade for you within minutes via live chat (link above the shade dropdown).
  Remember: Our marbleized baked foundation contains multiple color-correcting shades that will self-adjust to your skin tone as you blend. Whether you choose a shade slightly lighter or darker, most will find the match still works for you.
  You may also find you need a different shade depending on the season! Laura Geller herself wears anything from Light to Golden Medium depending on how tan she is during the summer. If you think you may be between shades, you may wish to try one as a “summer” shade and one as a “winter” shade.
- Is this a full-coverage foundation?
  
  No, this foundation provides light to medium coverage, which means your skin shines through. However, it is buildable and can be layered to reach medium coverage. If you’re looking for full coverage, try our Double Take Baked Full Coverage Foundation
- How do I apply it?
  
  For LIGHT coverage, swirl a brush (the Retractable Airbrush Kabuki Brush works great!) onto the powder, then sweep it across your face. Blend outward and upward.
  For MEDIUM coverage, use a denser brush, or the Retractable Airbrush Kabuki Brush with the sleeve pulled almost all the way up for denser bristles, and press (don’t swipe) the powder onto your skin.
- Will this cake on my skin?
  
  Never. Our baked products aren’t cakey or chalky and won’t dry out your skin (unlike traditional pressed powders). This formula is made with mature skin in mind and won’t settle into fine lines and wrinkles; it will leave your skin looking fresh.
- Which baked foundation is right for me?
  
  Baked Balance-n-Brighten Color Correcting Foundation: light to medium coverage with a natural finish
  Baked Balance-n-Glow Illuminating Foundation: light to medium coverage with a satin finish
  Double Take Baked Full Coverage Foundation: full coverage with a matte finish
- Does this product include a brush?
  
  No, but this foundation pairs perfectly with our Retractable Kabuki Brush!
- What is your return policy?
  
  In honor of the holiday season, we have extended our return policy to 60 days for orders placed between 10/1/25-12/31/25 to give you more than enough time to try your favorite products.
  
  As always, if you are not satisfied, we invite you to return or exchange your products. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.
  
  Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

View full details

Full Ingredients List

Please refer to the ingredient list on the product package you receive for the most up-to-date list of ingredients.

Porcelain, Fair, Light, Golden Medium, Deep, Toffee: MICA, TALC, NYLON-12, DIMETHICONE, ISOPROPYL PALMITATE, POLYSORBATE 20, MAGNESIUM ALUMINUM SILICATE, CAPRYLYL GLYCOL, LAUROYL LYSINE, OCTYLDODECYL STEAROYL STEARATE, CETEARYL ETHYLHEXANOATE, SORBITAN STEARATE, ACRYLAMIDE/SODIUM ACRYLOYLDIMETHYLTAURATE COPOLYMER, TOCOPHERYL ACETATE, HEXYLENE GLYCOL, AQUA / WATER / EAU, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, ISOHEXADECANE, PROPYLENE GLYCOL DICAPRYLATE/DICAPRATE, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, POLYSORBATE 80, SORBITAN OLEATE, SYNTHETIC FLUORPHLOGOPITE, CALCIUM SODIUM BOROSILICATE, CENTELLA ASIATICA EXTRACT, CALCIUM ALUMINUM BOROSILICATE, CAMELLIA SINENSIS LEAF EXTRACT, SILICA, TOCOPHEROL, TIN OXIDE, PHENOXYETHANOL, SODIUM DEHYDROACETATE. MAY CONTAIN / PEUT CONTENIR (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499), CHROMIUM OXIDE GREENS (CI 77288), RED 7 (CI 15850).

Medium, Sand, Tan: MICA, TALC, DIMETHICONE, ISOPROPYL PALMITATE, MAGNESIUM ALUMINUM SILICATE, POLYSORBATE 20, CAPRYLYL GLYCOL, LAUROYL LYSINE, TOCOPHERYL ACETATE, HEXYLENE GLYCOLOCTYLDODECYL STEAROYL STEARATE, CETEARYL ETHYLHEXANOATE, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, NYLON-12, SORBITAN STEARATE, ACRYLAMIDE/SODIUM ACRYLOYLDIMETHYLTAURATE COPOLYMER, AQUA / WATER / EAU, PROPYLENE GLYCOL DICAPRYLATE/DICAPRATE, ISOHEXADECANE, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, KAOLIN, POLYSORBATE 80, SYNTHETIC FLUORPHLOGOPITE, CALCIUM SODIUM BOROSILICATE, CENTELLA ASIATICA EXTRACT, CALCIUM ALUMINUM BOROSILICATE, CAMELLIA SINENSIS LEAF EXTRACT, SORBITAN OLEATE, SILICA, TOCOPHEROL, TIN OXIDE, PHENOXYETHANOL, SODIUM DEHYDROACETATE. MAY CONTAIN / PEUT CONTENIR (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499), CHROMIUM OXIDE GREENS (CI 77288), MANGANESE VIOLET (CI 77742).

Choose your shade: Porcelain

Porcelain

Fair

Light

Medium

Golden Medium

Sand

Tan

Deep

Toffee

Porcelain

Baked Balance-n-Brighten Color Correcting Foundation

Baked Balance-n-Brighten Color Correc...

Porcelain

How to Apply

For light coverage

Swirl a brush (the Retractable Airbrush Kabuki Brush works great!) onto the foundation, then sweep it across your face. Blend outward and upward.

For medium coverage

Use a denser brush, or the Retractable Kabuki Airbrush Brush with the sleeve pulled almost all the way up for denser bristles, and press (don’t swipe) the foundation onto your skin.

Our award-winning products are made to help you feel confident and beautiful at every age.*

National Psoriasis Foundation Recognized badge

QVC Customer Choice Beauty Awards 2024 Winner badge

Leaping Bunny Certified - no animal testing

Shop & Compare

Baked Balance-n-Brighten Color Correcting Foundation

$38.00

$20.90 ~~$38.00~~

Shop Now

Coverage:

Buildable light-to-medium

Finish

Natural

Best For:

A brighter, more even tone

Baked Balance-n-Glow Illuminating Foundation

$38.00

$20.90 ~~$38.00~~

Shop Now

Coverage:

Buildable light-to-medium

Finish

Satin

Best For:

Creates a more even tone with a touch of soft glow

Double Take Baked Full Coverage Foundation

$38.00

$20.90 ~~$38.00~~

Shop Now

Coverage:

Buildable medium-to-full

Finish

Matte

Best For:

Velvety soft, perfected skin

Quench-n-Tint Lightweight Tinted Moisturizer

$34.00

$18.70 ~~$34.00~~

Shop Now

Coverage:

Sheer-to-light

Finish

Satin

Best For:

Delivers a hydrated, dewy glow

Better Than ‘Block Skincare-Infused Serum Foundation with Broad Spectrum SPF 50+

$38.00

$20.90 ~~$38.00~~

Shop Now

Coverage:

Light-to-medium

Finish

Natural

Best For:

Coverage with skincare ingredients and sun protection

FROM

Laura Geller holding Baked Balance-n-Brighten

FROM

I heard from so many women that when they turned 40, their foundation suddenly felt cakey and heavy on skin.

In 2004, I discovered this unique process in Italy, where cream makeup pigments were baked into a silky, smooth texture. It was foundation that felt like a second skin! Baked Balance-n-Brighten is never too heavy and never creases. It’s buildable, so you can wear it light by day or add more for fuller coverage when you need it.

Baked Makeup:

Better for Your Skin

Each of Laura Geller’s baked foundations, including Baked Balance-n-Brighten, are made with skin-friendly ingredients to help soothe and hydrate skin. Our bestselling formula features powerful antioxidants like Vitamin E and Green Tea Extracts to defend skin from free radical damage, as well as nourishing botanicals like Jojoba Seed Oil and Centella Asiatica to help moisturize and improve skin’s elasticity.

"Those with sensitive skin types should look for cosmetics that are hypoallergenic to avoid a reaction in the skin. Laura Geller Balance-n-Brighten is a good option for those looking to conceal skin irritation and redness without adding toxic ingredients which can further irritate the skin."

DR. Howard Sobel

Founder of SOBEL SKIN Dermatologist and Dermatologic Surgeon at Lenox Hill Hospital

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Works Well With...

Rave Reviews from Geller Gals

3.9

Rated 3.9 out of 5 stars

Based on 48,427 reviews

Total 5 star reviews: 27k Total 4 star reviews: 5k Total 3 star reviews: 5.6k Total 2 star reviews: 4.4k Total 1 star reviews: 6.5k

Reviews Summary

Customers say this foundation feels lightweight and natural on their skin. Many reviews mention its smooth application and how it doesn't feel heavy or cakey. The coverage is buildable, though some find it lighter than expected. Users particularly appreciate how it doesn't settle into fine lines, with many noting it creates a natural-looking finish. While most praise its blendability and comfortable wear, some mention challenges finding their perfect shade match. Frequent comments highlight its quick and easy application process. Reviews indicate it works well for various age groups, with many noting it gives their skin a natural glow.

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48,427 reviews

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Connie N.
Verified Buyer
Reviewing
Baked Balance-n-Brighten Color Correcting Foundation
I recommend this product
Age 65 or Over
What is your skin type? Dry
What is your skin tone? Medium
What are your skin concerns? Fine Lines/Wrinkles, Dark Circles
Rated 5 out of 5 stars
Happy brightened and balanced
Love , Love , Love this product !
I am a 70 year old with fine lines and wrinkles and have never found a powder foundation that is so light yet provides full coverage like Baked Brighten and balanced .
I am one happy customer for life !
Was this helpful?
Laura Geller Beauty
4 minutes ago
Thank you so much for taking the time to share your absolutely wonderful experience with our Baked Balance-n-Brighten Color Correcting Foundation, Connie! We're completely thrilled to hear that you love, love, love this product - there's nothing that makes our hearts happier than knowing we've created something that truly works for your beautiful skin! It's so heartwarming to hear that after 70 years, you've finally found a powder foundation that gives you that perfect combination of lightweight feel with full coverage, especially one that works so beautifully with fine lines and wrinkles. We understand how challenging it can be to find products that truly understand and work with mature skin, so knowing that our Baked Balance-n-Brighten has become your holy grail foundation is the ultimate compliment! The fact that you're a happy customer for life means everything to us - that's exactly the kind of long-lasting confidence and satisfaction we strive to create with every product. Thank you for being such a wonderful part of the Laura Geller Beauty family and for sharing your honest, glowing review with others who might be searching for their perfect foundation match!
Lisa K.
Verified Buyer
Reviewing
Baked Balance-n-Brighten Color Correcting Foundation
I recommend this product
Age 65 or Over
What is your skin type? Combination
What is your skin tone? Light
What are your skin concerns? Fine Lines/Wrinkles
Rated 5 out of 5 stars
foundatio
easy to apply, feels natural, doesn't feel like I'm wearing make up, good coverage
Was this helpful?
Rebecca A. M.
Verified Buyer
Reviewing
Baked Balance-n-Brighten Color Correcting Foundation
I recommend this product
Age 65 or Over
What is your skin type? Normal
What is your skin tone? Medium
What are your skin concerns? Dark Circles, Redness, Fine Lines/Wrinkles
Rated 5 out of 5 stars
Foundation
Love how it covers and blends in so nicely!! The "medium" is the perfect color for me!
Was this helpful?
Sandra S.
Verified Buyer
Reviewing
Baked Balance-n-Brighten Color Correcting Foundation
I recommend this product
Age 65 or Over
What is your skin type? Sensitive
What is your skin tone? Medium
What are your skin concerns? Fine Lines/Wrinkles, Sun Damage/Sun Spots
Rated 5 out of 5 stars
Great product review
I found this product does exactly what it says for faces with some aging wrinkles & dark spots. I'm 68 years old & don't need heavy coverage, just some tone evening & wrinkle evidence reduction. I got both with this product. My skin tone looks great with adequate dark spot coverage & lovely smooth looking skin. You can use more or less as needed & It lasts all day. Very happy with Laura Geller Baked Balance n Brighten Color Correcting Foundation. It's part of my go to makeup now.
Was this helpful?
Laura Geller Beauty
59 seconds ago
Thank you so much for taking the time to share your absolutely wonderful experience with our Baked Balance-n-Brighten Color Correcting Foundation, Sandra! We're completely thrilled to hear that this product is delivering exactly what you were looking for - there's nothing that makes our hearts happier than knowing we've created something that truly understands and works beautifully with mature skin! It's so heartwarming to hear how perfectly it's working for your needs at 68, giving you that gorgeous tone evening and wrinkle evidence reduction without any heavy coverage that you don't want or need. We're absolutely delighted that you're getting such lovely smooth looking skin with adequate dark spot coverage, and we love that you've discovered how buildable and customizable it is - you can use exactly as much or as little as your skin needs on any given day! The fact that it lasts all day and has become part of your go-to makeup routine is the ultimate compliment. Your enthusiastic recommendation and detailed feedback about how it works for aging skin with wrinkles and dark spots means everything to us and will be so helpful for others who might be looking for that perfect balance of coverage and natural-looking results! Thank you for being such a wonderful part of the Laura Geller Beauty family and for sharing your honest, glowing review with others!
Sharon M.
Verified Buyer
Reviewing
Baked Balance-n-Brighten Color Correcting Foundation
I recommend this product
Age 55 to 64
What is your skin type? Sensitive
What is your skin tone? Light
What are your skin concerns? Dark Circles, Redness, Fine Lines/Wrinkles
Rated 5 out of 5 stars
Baked balance and brighten foundation
Excellent product. Easy to apply and looks natural not caked on!
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