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  • Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
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    Save 51%
    4.1
    Rated 4.1 out of 5 stars
    11,604

    Baked Starter Kit (3PC)

    $188.00
    $92.00 $188.00
    Save 51%
  • Balance-Brighten Soldier - Porcelain
    Baked Balance-n-Brighten Model B&A in Light
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    Save 41%
    3.8
    Rated 3.8 out of 5 stars
    46,188

    Baked Balance-n-Brighten Color Correcting Foundation

    $54.00
    $32.00 $54.00
    Save 41%
  • Blush-n-Brighten soldier - pink buttercream
    Blush-n-Brighten Model Grid in pink buttercream
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    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    8,307

    Baked Blush-n-Brighten Marbleized Blush

    $45.00
    $27.00 $45.00
    BEST SELLER
  • Daily Routine Natural Finish Kit Soldier
    Daily Routine Full Look Model B+A in Light
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    Save 42%
    3.9
    Rated 3.9 out of 5 stars
    63,434

    Daily Routine: Natural Finish Full Face Kit (4 PC)

    $118.00
    $68.00 $118.00
    Save 42%
  • cult classics main hero
    Cult Classics B&A Medium
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    3.9
    Rated 3.9 out of 5 stars
    6,940

    Cult Classics Full Face Kit (6 PC)

    $178.00
    $93.00 $178.00
    Save 48%
  • Double Take Baked Soldier - Medium
    Laura Geller Double Take Baked Foundation Before and After model image in shade Toffee
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    Save 41%
    3.9
    Rated 3.9 out of 5 stars
    5,975

    Double Take Baked Full Coverage Foundation

    $54.00
    $32.00 $54.00
    Save 41%
  • Baked Balance-n-Glow Color Illuminating Foundation soldier in Fair
    Balance-n-Glow Model B&A in fair
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    Save 41%
    4.0
    Rated 4.0 out of 5 stars
    6,297

    Baked Balance-n-Glow Illuminating Foundation

    $54.00
    $32.00 $54.00
    Save 41%
  • Baked Starter Kit - Tuscan Dreams in light
    Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
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    Save 45%
    3.8
    Rated 3.8 out of 5 stars
    42,455

    Baked Starter Kit - Tuscan Dreams (3 PC)

    $176.00
    $97.00 $176.00
    Save 45%
  • Jelly Balm Lip Color Soldier
    Jelly Balm Lip Color Model Grid in a latte love
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    3,010

    Jelly Balm Hydrating Lip Color

    $34.00
    BEST SELLER
  • Kajal Longwear Eyeliner soldier in Dark Brown
    Kajal Longwear Eyeliner 3 model grid in Dark Brown Kohl
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    BEST SELLER
    4.3
    Rated 4.3 out of 5 stars
    2,860

    Kajal Longwear Eyeliner

    $34.00
    $21.00 $34.00
    BEST SELLER
  • Italian Marble Lipstick Soldier - Berry Vanilla
    Laura Geller Italian Marble Lipstick model shade grid
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    BEST SELLER
    4.1
    Rated 4.1 out of 5 stars
    3,242

    Italian Marble Lipstick

    $34.00
    $21.00 $34.00
    BEST SELLER
  • The Best of the Best Tuscan Dreams Soldier
    The Best of the Best Tuscan Dreams Model B&A
    NEW
    4.6
    Rated 4.6 out of 5 stars
    321

    The Best of the Best Tuscan Dreams

    $114.00
    $69.00 $114.00
    NEW
  • foundationals main soldier
    BNB Model B&A Older Model - Light
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    Save 35%
    3.7
    Rated 3.7 out of 5 stars
    4,588

    The Foundationals Kit - Natural Finish (2PC)

    $62.00
    $40.00 $62.00
    Save 35%
  • BOTB Soldier
    BOTB B&A gray hair Model
    The Best of the Best Baked Face Palette
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    4,545

    The Best of the Best Baked Face Palette

    $126.00
    $64.00 $126.00
    BEST SELLER
  • Ideal Fix Soldier - Light
    Ideal Fix Concealer Model B&A in Light
    BEST SELLER
    4.3
    Rated 4.3 out of 5 stars
    2,323

    The Ideal Fix Concealer

    $40.00
    $24.00 $40.00
    BEST SELLER
  • Fran Drescher with Laura Geller Spackle franchise
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    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    1,672

    Spackle Skin Perfecting Primer

    $51.00
    From $31.00 $51.00
    BEST SELLER
  • Spackle Primer Soldier - Hydrate
    Spackle Skin Perfecting Primer: Hydrate Model B&A
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    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    2,321

    Spackle Skin Perfecting Primer: Hydrate

    $51.00
    $31.00 $51.00
    BEST SELLER
  • Makeup Made Simple Kit Soldier
    Baked Balance-n-Brighten Model B&A in Light
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    Save 44%
    3.8
    Rated 3.8 out of 5 stars
    2,743

    Makeup Made Simple Kit (3PC)

    $98.00
    $55.00 $98.00
    Save 44%
  • Light and Full Coverage Kit - Soldier
    Light & Full Coverage - Model B&A - Golden Medium
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    Save 29%
    4.0
    Rated 4.0 out of 5 stars
    6,701

    Light and Full Coverage Kit (2 PC)

    $76.00
    $54.00 $76.00
    Save 29%
  • Quench-n-Tint Lightweight Tinted Moisturizer Model B&A in Light/Medium
    Quench-n-Tint Benefits
    Save 40%
    4.5
    Rated 4.5 out of 5 stars
    1,879

    Quench-n-Tint Lightweight Tinted Moisturizer

    $48.00
    $29.00 $48.00
    Save 40%
  • Kajal Longwear Mascara solider- black
    Kajal Mascara in Black Model Eye B&A
    4.5
    Rated 4.5 out of 5 stars
    668

    Kajal Longwear Mascara

    $37.00
    $22.00 $37.00
  • Inkcredibles soldier - Olive_My_Love
    INKcredible Waterproof Gel Eyeliner Pencil lifestyle model wearing Blackbird
    Laura Geller Inkcredible Eyeliner Pencil product benefits
    BEST SELLER
    4.2
    Rated 4.2 out of 5 stars
    1,734

    INKcredible Waterproof Gel Eyeliner Pencil

    $34.00
    BEST SELLER
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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • How do I apply my new Laura Geller products?

    Check out informational videos on each product page, with how-to videos straight from out founder herself!

  • What's Laura Geller Beauty's mission statement?

    At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is baked makeup and how is it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What is your return policy?

    We want you to fall in love with your Laura Geller purchase. If you're not satisfied for whatever reason, return your product for free in any condition within 30 days.

New Arrivals

  • Learn More

    Discover your perfect makeup match with Laura Geller's complete collection of easy and effortless beauty products, all made for mature skin. From our award-winning Spackle Primers to our iconic Baked Balance-n-Brighten Foundation, each product is carefully crafted to enhance your natural beauty with effortless application and long-lasting results, no matter where you are in life.We're proud to create foolproof makeup that works for real women of every age. Our innovative formulas address multiple common skin concerns like dark spots and redness while delivering a flawless finish that never settles into fine lines or feels heavy on the skin. Whether you're searching for the perfect blush to add a natural flush, a hydrating lipstick for comfortable all-day wear, or eye makeup that stays put without creasing in hooded eyes, our collection offers solutions for every makeup need.Explore our best-selling Baked collection, featuring Italian-made makeup compacts that are handcrafted and baked for 24 hours on terracotta tiles, resulting in uniquely marbleized formulas with incredible color payoff and skin-perfecting antioxidant benefits. These lightweight, buildable products create a natural-looking finish that enhances your complexion, rather than masks it.Whether you're a makeup beginner again or a seasoned beauty lover, you'll find only foolproof application and flattering shades in our collection. Plus, our many travel-friendly palettes and multitasking products make on-the-go touch-ups simple, while our high-performance formulas ensure your look stays fresh throughout the day.Shop Laura Geller's complete collection of face, eye, lip, and makeup accessories to create your perfect everyday look or discover new favorites to refresh your beauty routine. Because beauty should be uncomplicated, fun, and accessible for everyone!