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  • The Delectables Eyeshadow Soldier
    The Delectables Baked Eyeshadow Palette Earthy Essentials product benefits
    4.3
    Rated 4.3 out of 5 stars
    463

    The Delectables Baked Eyeshadow Palette Earthy Essentials

    $45.00
    $22.50 $45.00
  • Balance-n-Brighten Travel Size - Soldier
    Balance-n-Brighten skin concerns chart
    4.2
    Rated 4.2 out of 5 stars
    474

    Baked Balance-n-Brighten Color Correcting Foundation Travel Size

    $24.00
    $14.40 $24.00
  • Save 61%
    4.6
    Rated 4.6 out of 5 stars
    286

    Shadow Skills 4PC Eye Brush Set

    $72.00
    $28.00 $72.00
    Save 61%
  • All-Over Eyeshadow Brush Soldier
    Laura Geller Endless Eyes 3 Piece Kit lifestyle image of model applying eyeshadow
    4.8
    Rated 4.8 out of 5 stars
    247

    All-Over Eyeshadow Brush

    $16.00
    $8.80 $16.00
  • Neutral Setting Powder Soldier
    4.5
    Rated 4.5 out of 5 stars
    375

    Filter Finish Neutralizing Setting Powder

    $34.00
    $18.70 $34.00
  • Bravo Brows Model Macro image in all shades
    4.3
    Rated 4.3 out of 5 stars
    506

    Bravo Brows Soft Pencil + Brush

    $22.00
    $11.00 $22.00
  • Spackle Under Eye Primer - Soldier
    Spackle Illuminating Eye Primer B+A
    spackle illuminating under eye primer product benefits
    4.2
    Rated 4.2 out of 5 stars
    300

    Spackle Illuminating Under Eye Primer

    $24.00
    $13.20 $24.00
  • Spackle Primer Soldier - Diamond
    Spackle Skin Perfecting Primer: Diamond Model B&A
    Awards image
    4.3
    Rated 4.3 out of 5 stars
    463

    Spackle Skin Perfecting Primer: Diamond

    $36.00
    $19.80 $36.00
  • Seamless Finish Full Coverage Concealer Soldier
    Save 50%
    4.6
    Rated 4.6 out of 5 stars
    381

    Seamless Finish Full Coverage Concealer

    $28.00
    $14.00 $28.00
    Save 50%
  • New Icons - B&A - Light
    Award winning badges image
    Save 64%
    4.3
    Rated 4.3 out of 5 stars
    8,666

    New Icons Kit (6 PC)

    $181.00
    $66.00 $181.00
    Save 64%
  • Spackle Primer Soldier - Rose
    Spackle Skin Perfecting Primer: Ethereal Rose Model B&A
    Awards image
    4.5
    Rated 4.5 out of 5 stars
    501

    Spackle Skin Perfecting Primer: Original Ethereal Rose Glow

    $36.00
    $19.80 $36.00
  • The 40+ Club Kit Soldier
    Balance-n-Brighten Model B&A in Fair
    Daily Routine Awards Image
    Save 60%
    3.9
    Rated 3.9 out of 5 stars
    56,445

    The 40+ Club Kit (3PC)

    $94.00
    $38.00 $94.00
    Save 60%
  • Home + Away Balance-n-Brighten Soldier in Light
    Baked Balance-n-Brighten Model B&A in Light
    Award winning badges image
    Save 52%
    4.2
    Rated 4.2 out of 5 stars
    772

    Home + Away Balance-n-Brighten Foundation Kit (2PC)

    $62.00
    $30.00 $62.00
    Save 52%
  • Baked Starter Kit - Full Coverage (3PC) soldier
    Double Take Baked Model B&A in Fair
    Baked Starter Kit Full Coverage Award Winning Image
    Save 69%
    4.1
    Rated 4.1 out of 5 stars
    326

    Baked Starter Kit - Full Coverage (3PC)

    $188.00
    $59.00 $188.00
    Save 69%
  • Spackle Mist Boost - Soldier
    Spackle Mist Boost benefits
    4.7
    Rated 4.7 out of 5 stars
    340

    Spackle Mist Boost with Electrolytes

    $32.00
    $17.60 $32.00
  • Marble Eyes Liner - ocean deep
    Marble Eyes Liner Ocean Deep macro eye
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    4.2
    Rated 4.2 out of 5 stars
    237

    Marble Eyes Liner

    $22.00
    $11.00 $22.00
    JOIN THE WAITLIST
    JOIN THE WAITLIST
  • Matte Maker Setting Powder Soldier
    Matte Maker Translucent Setting Powder product benefits
    4.6
    Rated 4.6 out of 5 stars
    204

    Matte Maker Translucent Setting Powder

    $32.00
    $17.60 $32.00
  • Save 40%
    4.3
    Rated 4.3 out of 5 stars
    244

    Define-n-Tame Brow Lifting Stick

    $20.00
    $12.00 $20.00
    Save 40%
  • mature skin basics fair
    BNB Model B&A Older Model - Light
    Award winning badges image
    Save 59%
    4.3
    Rated 4.3 out of 5 stars
    4,885

    Mature Skin Basics Kit (3 PC)

    $102.00
    $42.00 $102.00
    Save 59%
  • The Foundationals Kit - Matte Finish (2PC) soldier
    Double Take Baked Model B&A in Fair
    Award winning badges image
    Save 55%
    4.0
    Rated 4.0 out of 5 stars
    6,143

    Foundationals Kit - Matte Finish (2PC)

    $62.00
    $28.00 $62.00
    Save 55%
  • Spackle Primer Soldier - Bronze
    Spackle Skin Perfecting Primer Bronze model grid
    Awards image
    4.3
    Rated 4.3 out of 5 stars
    315

    Spackle Skin Perfecting Primer: Original Bronze

    $36.00
    $19.80 $36.00
  • Fine Shine Glossy Lip Oil Soldier
    Fine Shine Lip Oil - B&A - Rose Garden
    NEW
    4.4
    Rated 4.4 out of 5 stars
    114

    Fine Shine Glossy Lip Oil

    $19.00
    $9.50 $19.00
    NEW
Baked Balance-n-Brighten texture image

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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • How do I apply my new Laura Geller products?

    Check out informational videos on each product page, with how-to videos straight from out founder herself!

  • What's Laura Geller Beauty's mission statement?

    At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is baked makeup and how is it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What is your return policy?

    We want you to fall in love with your Laura Geller purchase. If you're not satisfied for whatever reason, return your product for free in any condition within 30 days.

New Arrivals

  • Learn More

    Discover your perfect makeup match with Laura Geller's complete collection of easy and effortless beauty products, all made for mature skin. From our award-winning Spackle Primers to our iconic Baked Balance-n-Brighten Foundation, each product is carefully crafted to enhance your natural beauty with effortless application and long-lasting results, no matter where you are in life.We're proud to create foolproof makeup that works for real women of every age. Our innovative formulas address multiple common skin concerns like dark spots and redness while delivering a flawless finish that never settles into fine lines or feels heavy on the skin. Whether you're searching for the perfect blush to add a natural flush, a hydrating lipstick for comfortable all-day wear, or eye makeup that stays put without creasing in hooded eyes, our collection offers solutions for every makeup need.Explore our best-selling Baked collection, featuring Italian-made makeup compacts that are handcrafted and baked for 24 hours on terracotta tiles, resulting in uniquely marbleized formulas with incredible color payoff and skin-perfecting antioxidant benefits. These lightweight, buildable products create a natural-looking finish that enhances your complexion, rather than masks it.Whether you're a makeup beginner again or a seasoned beauty lover, you'll find only foolproof application and flattering shades in our collection. Plus, our many travel-friendly palettes and multitasking products make on-the-go touch-ups simple, while our high-performance formulas ensure your look stays fresh throughout the day.Shop Laura Geller's complete collection of face, eye, lip, and makeup accessories to create your perfect everyday look or discover new favorites to refresh your beauty routine. Because beauty should be uncomplicated, fun, and accessible for everyone!