All Products (NO DOTD)

  • Best of Blush Kit Soldier
    Blush-n-Brighten Model Grid in pink buttercream
    Award winning badge image
    Save 50%
    4.5
    Rated 4.5 out of 5 stars
    66

    Best of Blush Kit (2PC)

    $56.00
    $28.00 $56.00
    Save 50%
  • Baked to go Balance n glow soldier
    baked balance n glow B&A medium
    Award winning badges image
    Save 40%
    4.2
    Rated 4.2 out of 5 stars
    65

    Baked to Go Balance-n-Glow Illuminating Foundation

    $24.00
    $14.40 $24.00
    Save 40%
  • Save 57%
    4.8
    Rated 4.8 out of 5 stars
    36

    Best of the Best Brush Duo

    $46.00
    $20.00 $46.00
    Save 57%
  • The Best of the Best Tuscan Dreams Soldier
    The Best of the Best Tuscan Dreams Model B&A
    Save 57%
    4.6
    Rated 4.6 out of 5 stars
    431

    Best of the Best Tuscan Dreams

    $114.00
    $49.00 $114.00
    Save 57%
  • Baked Starter Kit - Tuscan Dreams in light
    Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 61%
    4.1
    Rated 4.1 out of 5 stars
    1,432

    Baked Starter Kit - Tuscan Dreams (3 PC)

    $178.00
    $69.00 $178.00
    Save 61%
  • Baked Marbleized Highlighter Prosecco Model B&A
    Baked Marbleized Highlighter benefits
    NEW
    4.7
    Rated 4.7 out of 5 stars
    27

    Baked Marbleized Highlighter | Prosecco

    $30.00
    $15.00 $30.00
    NEW
  • Baked Starter Kit Full Coverage - Tuscan Dreams soldier
    Double Take Baked Model B&A in Fair
    Spackle Skin Perfecting Primer Duos Award Image
    Save 61%
    3.7
    Rated 3.7 out of 5 stars
    59

    Baked Starter Kit Full Coverage - Tuscan Dreams (3 PC)

    $178.00
    $69.00 $178.00
    Save 61%
  • Baked Gelato Swirl Illuminator Gilded Honey - soldier
    Baked Gelato Swirl Illuminator Gilded Honey - Model B&A
    Baked Gelato Swirl Illuminator Gilded Honey - Model Light and Deep
    JOIN THE WAITLIST
    4.3
    Rated 4.3 out of 5 stars
    78

    Baked Gelato Swirl Illuminator in Gilded Honey

    $28.00
    $16.80 $28.00
    JOIN THE WAITLIST
    JOIN THE WAITLIST
  • Baked Eyeshadow, Sunstone/Almond - soldier
    Baked Eyeshadow, Sunstone/Almond - benefits
    Save 50%
    4.8
    Rated 4.8 out of 5 stars
    33

    Baked Eyeshadow, Sunstone/Almond

    $24.00
    $12.00 $24.00
    Save 50%
  • Cult Classics Full Face Kit (6 PC) - medium
    Cult Classics B&A Medium
    Baked Starter Kit Full Coverage Award Winning Image
    Save 62%
    4.0
    Rated 4.0 out of 5 stars
    70,949

    Cult Classics Full Face Kit (6 PC)

    $182.00
    $69.00 $182.00
    Save 62%
  • Bravo Brows Model Macro image in all shades
    Save 50%
    4.3
    Rated 4.3 out of 5 stars
    579

    Bravo Brows Soft Pencil + Brush

    $22.00
    $11.00 $22.00
    Save 50%
  • Brush Bestsellers Group Lifestyle
    BEST SELLER
    4.6
    Rated 4.6 out of 5 stars
    422

    Brush Bestsellers

    $18.00
    From $10.80 $18.00
    BEST SELLER
  • Cancel-n-Conceal Model Grid Porcelain/Fair
    Cancel-n-Conceal Skin Perfector & Color Corrector product benefits
    Save 56%
    3.8
    Rated 3.8 out of 5 stars
    741

    Cancel-n-Conceal Skin Perfector & Color Corrector

    $32.00
    $13.99 $32.00
    Save 56%
  • 4.4
    Rated 4.4 out of 5 stars
    353

    Define-n-Tame Brow Lifting Stick

    $20.00
    $12.00 $20.00
  • bright idea moisturizer - soldier new
    bright idea moisturizer - ingredients
    4.6
    Rated 4.6 out of 5 stars
    54

    Bright Idea Brightening Vitamin C Moisturizer

    $26.00
    $23.40 $26.00
  • Bright Idea Brightening Vitamin C Serum - soldier
    Bright Idea Brightening Vitamin C Serum - ingredients
    4.6
    Rated 4.6 out of 5 stars
    58

    Bright Idea Brightening Vitamin C Serum

    $30.00
    $27.00 $30.00
  • Bold Beauty Kajal Duo Soldier
    Kajal Longwear Eyeliner 3 model grid in Soft Black Kohl
    Award winning image
    Save 50%
    4.5
    Rated 4.5 out of 5 stars
    1,004

    Bold Beauty Kajal Duo

    $50.00
    $25.00 $50.00
    Save 50%
  • Bright idea Eye Cream - soldier new
    Bliss Bright Idea Eye Cream key ingredients
    4.6
    Rated 4.6 out of 5 stars
    37

    Bright Idea Collagen-Protecting Eye Cream

    $26.00
    $23.40 $26.00
  • clear genius cleanser soldier
    clear genius cleanser - benefits
    4.4
    Rated 4.4 out of 5 stars
    27

    Clear Genius Pore-Purifying Cleanser

    $18.00
    $16.20 $18.00
  • clear genius peel - soldier
    clear genius peel - benefits
    4.3
    Rated 4.3 out of 5 stars
    19

    Clear Genius Pore-Clearing Peel

    $24.00
    $21.60 $24.00
  • clear genius toner- soldier new
    clear genius toner- benefits
    4.7
    Rated 4.7 out of 5 stars
    37

    Clear Genius Skin-Calming Toner + Serum

    $22.00
    $19.80 $22.00
Baked Balance-n-Brighten texture image

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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • How do I apply my new Laura Geller products?

    Check out informational videos on each product page, with how-to videos straight from out founder herself!

  • What's Laura Geller Beauty's mission statement?

    At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is baked makeup and how is it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What is your return policy?

    In honor of the holiday season, we have extended our return policy to 60 days for orders placed between 10/1/25-12/31/25 to give you more than enough time to try your favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your products. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Discover your perfect makeup match with Laura Geller's complete collection of easy and effortless beauty products, all made for mature skin. From our award-winning Spackle Primers to our iconic Baked Balance-n-Brighten Foundation, each product is carefully crafted to enhance your natural beauty with effortless application and long-lasting results, no matter where you are in life.We're proud to create foolproof makeup that works for real women of every age. Our innovative formulas address multiple common skin concerns like dark spots and redness while delivering a flawless finish that never settles into fine lines or feels heavy on the skin. Whether you're searching for the perfect blush to add a natural flush, a hydrating lipstick for comfortable all-day wear, or eye makeup that stays put without creasing in hooded eyes, our collection offers solutions for every makeup need.Explore our best-selling Baked collection, featuring Italian-made makeup compacts that are handcrafted and baked for 24 hours on terracotta tiles, resulting in uniquely marbleized formulas with incredible color payoff and skin-perfecting antioxidant benefits. These lightweight, buildable products create a natural-looking finish that enhances your complexion, rather than masks it.Whether you're a makeup beginner again or a seasoned beauty lover, you'll find only foolproof application and flattering shades in our collection. Plus, our many travel-friendly palettes and multitasking products make on-the-go touch-ups simple, while our high-performance formulas ensure your look stays fresh throughout the day.Shop Laura Geller's complete collection of face, eye, lip, and makeup accessories to create your perfect everyday look or discover new favorites to refresh your beauty routine. Because beauty should be uncomplicated, fun, and accessible for everyone!