All Makeup

  • Balance-Brighten Soldier - Porcelain
    Baked Balance-n-Brighten Model B&A in Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 30%
    3.9
    Rated 3.9 out of 5 stars
    49,412

    Baked Balance-n-Brighten Color Correcting Foundation

    $38.00
    $26.60 $38.00
    Shop Now
    Save 30%
  • Double Take Baked Soldier - Medium
    Laura Geller Double Take Baked Foundation Before and After model image in shade Toffee
    Award winning badges image
    Save 30%
    4.0
    Rated 4.0 out of 5 stars
    7,371

    Double Take Baked Full Coverage Foundation

    $38.00
    $26.60 $38.00
    Shop Now
    Save 30%
  • Good Skin SPF Kit (4PC) medium
    Good Skin SPF Kit (4PC) texture
    LIMITED EDITION
    New dotwhack in red

    Good Skin SPF Kit (4PC)

    $127.00
    $59.00 $127.00
    Shop Now
    LIMITED EDITION
  • Long-n-Lifted Tubing Mascara Soldier
    Long-n-Lifted Tubing Mascara BA
    New dotwhack in red
    5.0
    Rated 5.0 out of 5 stars
    3

    Long-n-Lifted Tubing Mascara

    $26.00
    $18.20 $26.00
    Shop Now
  • Light and Full Coverage Kit - Soldier
    Light & Full Coverage - Model B&A - Golden Medium
    Baked Starter Kit Full Coverage Award Winning Image
    Save 50%
    4.0
    Rated 4.0 out of 5 stars
    8,871

    Light and Full Coverage Kit (2 PC)

    $76.00
    $38.00 $76.00
    Shop Now
    Save 50%
  • Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 64%
    4.0
    Rated 4.0 out of 5 stars
    70,192

    Baked Starter Kit (3PC)

    $190.00
    $69.00 $190.00
    Shop Now
    Save 64%
  • Baked Starter Kit - Tuscan Dreams in light
    Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 61%
    4.2
    Rated 4.2 out of 5 stars
    2,121

    Baked Starter Kit - Tuscan Dreams (3 PC)

    $178.00
    $69.00 $178.00
    Shop Now
    Save 61%
  • Daily Routine: Natural Finish Full Face Kit - soldier
    Daily Routine Full Look Model B+A in Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 60%
    4.0
    Rated 4.0 out of 5 stars
    69,998

    Daily Routine: Natural Finish Full Face Kit (4 PC)

    $120.00
    $48.00 $120.00
    Shop Now
    Save 60%
  • Baked Icons back of palette
    Baked Icons Complete Full Face Palette product benefits
    Baked Icons Complete Full Face Palette full face model
    Save 60%
    4.7
    Rated 4.7 out of 5 stars
    229

    Baked Icons Complete Full Face Palette

    $146.00
    $59.00 $146.00
    Shop Now
    Save 60%
  • Best of the Best Cream Full Face Basics Soldier
    Best of the Best Cream Full Face Basics BA1
    Best of the Best Cream Full Face Basics Arm Swatches
    Save 59%
    New dotwhack in red
    4.3
    Rated 4.3 out of 5 stars
    66

    Best of the Best Cream Full Face Basics

    $168.00
    $69.00 $168.00
    Shop Now
    Save 59%
  • Double Take Baked Bronzer - Solider
    Double Take Baked Bronzer - BA Medium
    NEW
    5.0
    Rated 5.0 out of 5 stars
    8

    Double Take Baked Bronzer

    $34.00
    $23.80 $34.00
    Shop Now
    NEW
  • Everyday Eye & Lip Kit Soldier sugar and spice
    Everyday Eye & Lip Kit Full face model
    Save 50%
    4.8
    Rated 4.8 out of 5 stars
    42

    Everyday Eye & Lip Kit (2PC)

    $48.00
    $24.00 $48.00
    Shop Now
    Save 50%
  • Italian Marble Lipstick Soldier - Berry Vanilla
    Laura Geller Italian Marble Lipstick model shade grid
    Award winning badge image
    BEST SELLER
    4.1
    Rated 4.1 out of 5 stars
    3,848

    Italian Marble Lipstick

    $24.00
    $16.80 $24.00
    Shop Now
    BEST SELLER
  • Jelly Balm Lip Color Soldier
    Jelly Balm Lip Color Model Grid in a latte love
    BEST SELLER
    4.5
    Rated 4.5 out of 5 stars
    4,890

    Jelly Balm Hydrating Lip Color

    $24.00
    $16.80 $24.00
    Shop Now
    BEST SELLER
  • Laura Geller Spackle Primer full franchise image
    Fran Drescher with Laura Geller Spackle franchise
    Award winning badges image
    Save 30%
    4.4
    Rated 4.4 out of 5 stars
    2,040

    Spackle Skin Perfecting Primer

    $38.00
    $26.60 $38.00
    Shop Now
    Save 30%
  • Blush-n-Brighten soldier - pink buttercream
    Blush-n-Brighten Model Grid in pink buttercream
    Award winning badge image
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    9,498

    Baked Blush-n-Brighten Marbleized Blush

    $32.00
    $22.40 $32.00
    Shop Now
    BEST SELLER
  • The Wonder Balm in shade Pinch Me Pink
    The Wonder Balm Model B&A in Pinch-Me Pink
    The Wonder Balm us vs them
    LIMITED SUPPLY
    4.5
    Rated 4.5 out of 5 stars
    445

    The Wonder Balm

    $32.00
    $22.40 $32.00
    Shop Now
    LIMITED SUPPLY
  • Kajal Longwear Eyeliner soldier in Dark Brown
    Kajal Longwear Eyeliner 3 model grid in Dark Brown Kohl
    Award winning badge image
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    4,199

    Kajal Longwear Eyeliner

    $24.00
    $16.80 $24.00
    Shop Now
    BEST SELLER
  • Kajal Longwear Mascara solider- black
    Kajal Mascara in Black Model Eye B&A
    4.5
    Rated 4.5 out of 5 stars
    1,049

    Kajal Longwear Mascara

    $26.00
    $18.20 $26.00
    Shop Now
  • Baked Balance-n-Glow Color Illuminating Foundation soldier in Fair
    Balance-n-Glow Model B&A in fair
    Award winning badges image
    Save 30%
    4.0
    Rated 4.0 out of 5 stars
    6,916

    Baked Balance-n-Glow Illuminating Foundation

    $38.00
    $26.60 $38.00
    Shop Now
    Save 30%
  • foundationals main soldier
    BNB Model B&A Older Model - Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 50%
    3.8
    Rated 3.8 out of 5 stars
    50,854

    Foundationals Kit - Natural Finish (2PC)

    $64.00
    $32.00 $64.00
    Shop Now
    Save 50%
  • The Foundationals Kit - Matte Finish (2PC) soldier
    Double Take Baked Model B&A in Fair
    Award winning badges image
    Save 50%
    4.0
    Rated 4.0 out of 5 stars
    7,760

    Foundationals Kit - Matte Finish (2PC)

    $64.00
    $32.00 $64.00
    Shop Now
    Save 50%
Baked Balance-n-Brighten texture image

Not sure what you’re looking for?

Not Sure Where to Start?

Your New Routine Quiz

For your ideal starter set:

Take The Quiz
Take The Quiz
Foundations textures

For your perfect shade:

Foundation Finder Quiz
Foundation Finder Quiz

Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • How do I apply my new Laura Geller products?

    Check out informational videos on each product page, with how-to videos straight from out founder herself!

  • What's Laura Geller Beauty's mission statement?

    At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is baked makeup and how is it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What is your return policy?

    We want you to fall in love with your Laura Geller purchase. If you're not satisfied for any reason, we invite you to return or exchange your products. To process a return, click here. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Discover Laura Geller's complete collection of easy-to-use makeup, all made for mature skin. Our assortment of foolproof beauty is always designed with all skin types and concerns in mind. From our award-winning icon Baked Balance-n-Brighten Foundation which can help color correct redness and cover up dark circles, to our bestselling Spackle Skin Perfecting Makeup Primers that work to minimize pores and fine lines under makeup, you'll find the best mature skin-friendly beauty products to suit your skin.Our complete collection of Laura Geller beauty products are perfect for your everyday makeup look or for special occasions too. Many of our highest-rated products are created with our signature Baked technique. These silky makeup powders are handmade in Italy and then baked for 24 hours, creating uniquely marbleized powders that apply smoothly and blend effortlessly.When you hit 40, you need makeup that's made for the changes in your skin. That's exactly why our formulas deliver the results our customers expect, like solutions for dark spots and rosacea along with foundations that don't settle or crease in fine lines. Our baked foundations are even dermatologist-approved and clinically proven to be safe for sensitive skin! Shop our premium makeup collection today and experience the difference that makeup for mature skin can make in your beauty routine.