All Makeup

  • Blush-n-Brighten soldier - pink buttercream
    Blush-n-Brighten Model Grid in pink buttercream
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    4.4
    Rated 4.4 out of 5 stars
    9,061

    Baked Blush-n-Brighten Marbleized Blush

    $32.00
    $17.60 $32.00
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  • Glam on the Go Face + Eye Palette soldier
    Glam on the Go Face + Eye Palette model grid in light and tan
    Glam on the Go Face + Eye Palette texture
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    4.5
    Rated 4.5 out of 5 stars
    42

    Glam on the Go Face + Eye Palettes (3PC)

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    $29.00 $117.00
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  • Fran Drescher with Laura Geller Spackle franchise
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    4.4
    Rated 4.4 out of 5 stars
    1,868

    Spackle Skin Perfecting Primer

    $38.00
    $22.80 $38.00
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  • The Delectables Baked Eyeshadows Madison Ave. Mattes - soldier
    The Delectables Baked Eyeshadows Madison Ave. Mattes - textures
    The Delectables Baked Eyeshadows Madison Ave. Mattes - Model B&A in Medium and Tan
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    4.2
    Rated 4.2 out of 5 stars
    260

    The Delectables 14 Multi-Finish Baked Eyeshadows: Madison Ave. Mattes

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    $25.00 $56.00
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  • All Seasons of Beauty Kit Madison Ave - Soldier
    The Delectables Baked Eyeshadows Madison Ave. Mattes - textures
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    4.2
    Rated 4.2 out of 5 stars
    22

    All Seasons of Beauty Kit - Madison Ave. Mattes (4PC)

    $142.00
    $49.00 $142.00
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  • Soldier
    The Wonder Balm Model Shade Grid in nice-n-natural
    The Wonder Balm Model Shade Grid in pinch me pink
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    4.5
    Rated 4.5 out of 5 stars
    412

    The Wonder Balm Everyday Kit (3PC)

    $88.00
    $39.00 $88.00
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  • Foundationals Satin soldier in Light
    Baked Balance-n-Glow Color Illuminating Foundation model B&A in shade Light
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    4.0
    Rated 4.0 out of 5 stars
    6,954

    Foundationals Kit - Satin Finish (2PC)

    $64.00
    $30.00 $64.00
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  • All Day Matte Eye Kit Soldier
    The Delectables Baked Eyeshadows Madison Ave. Mattes - textures
    All Day Matte Eye Kit Model B&A in Light
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    Rated 4.4 out of 5 stars
    550

    All Day Matte Eye Kit (5PC)

    $128.00
    $39.00 $128.00
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  • The Delectables Baked Eyeshadows Soho Shimmers - soldier
    The Delectables Baked Eyeshadows Soho Shimmers - textures
    The Delectables Baked Eyeshadows Soho Shimmers - Model B&A in light
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    4.6
    Rated 4.6 out of 5 stars
    163

    The Delectables 14 Multi-Finish Baked Eyeshadows: Soho Shimmers

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    $20.00 $56.00
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  • Baked Starter Kit - Tuscan Dreams in light
    Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
    Baked Starter Kit Full Coverage Award Winning Image
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    4.2
    Rated 4.2 out of 5 stars
    1,305

    Baked Starter Kit - Tuscan Dreams (3 PC)

    $178.00
    $66.00 $178.00
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  • Holiday Daily Routine Kit - fair
    Holiday Daily Routine Kit Model B&A in Medium
    Holiday Daily Routine Kit Textures
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    4.0
    Rated 4.0 out of 5 stars
    57,937

    Holiday Daily Routine Kit (5PC)

    $146.00
    $65.00 $146.00
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  • Glow Highlighter - Soldier - Portofino
    Glow Highlighter Model B&A Portofino
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    4.5
    Rated 4.5 out of 5 stars
    1,220

    Baked Natural Glow Highlighter

    $24.00
    $12.00 $24.00
  • Bonze-n-brighten Soldier - deep
    Bronze-n-Brighten B&A Model Shot Deep
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    4.4
    Rated 4.4 out of 5 stars
    2,165

    Baked Bronze-n-Brighten Multipurpose Bronzer

    $36.00
    $18.00 $36.00
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  • Spackle Primer Soldier - Hydrate
    Spackle Skin Perfecting Primer: Hydrate Model B&A
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    4.4
    Rated 4.4 out of 5 stars
    2,454

    Spackle Skin Perfecting Primer: Hydrate

    $38.00
    $22.80 $38.00
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  • The Ultimate Palette Minimalism Maximized soldier
    The Ultimate Palette Essentials Kit - Minimalism Maximized Textures
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    4.5
    Rated 4.5 out of 5 stars
    84

    The Ultimate Palette 31 Baked Eyeshadows: Minimalism Maximized

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    $31.00 $124.00
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  • Inkcredibles soldier - Olive_My_Love
    INKcredible Waterproof Gel Eyeliner Pencil lifestyle model wearing Blackbird
    Laura Geller Inkcredible Eyeliner Pencil product benefits
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    4.2
    Rated 4.2 out of 5 stars
    1,918

    INKcredible Waterproof Gel Eyeliner Pencil

    $24.00
    $13.20 $24.00
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  • Quench-n-Tint Lightweight Tinted Moisturizer Model B&A in Light/Medium
    Quench-n-Tint Benefits
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    4.5
    Rated 4.5 out of 5 stars
    2,048

    Quench-n-Tint Lightweight Tinted Moisturizer

    $34.00
    $18.70 $34.00
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  • Hi-Def Glow Illuminator Duo Heart of Gold
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    4.2
    Rated 4.2 out of 5 stars
    128

    Hi-Def Glow Illuminator Duo

    $33.00
    $9.99 $33.00
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  • All-Over Eyeshadow Brush Soldier
    Laura Geller Endless Eyes 3 Piece Kit lifestyle image of model applying eyeshadow
    4.8
    Rated 4.8 out of 5 stars
    256

    All-Over Eyeshadow Brush

    $18.00
    $9.90 $18.00
  • angled blush brush - soldier
    Angled Blush Brush - How to Use
    Laura Geller Angled Blush Brush product benefits
    4.7
    Rated 4.7 out of 5 stars
    422

    Angled Blush Brush

    $24.00
    $13.20 $24.00
  • Retractable Angled Kabuki Brush - Soldier
    Retractable Angled Kabuki Brush two ways to use
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    4.5
    Rated 4.5 out of 5 stars
    1,747

    Retractable Angled Kabuki Brush

    $26.00
    $14.30 $26.00
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  • The Ultimate Palette Essentials Kit - Minimalism Maximized Soldier
    The Ultimate Palette Essentials Kit - Minimalism Maximized Model B&A in Medium
    The Ultimate Palette Essentials Kit - Minimalism Maximized Textures
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    4.9
    Rated 4.9 out of 5 stars
    16

    Ultimate Palette Essentials Kit - Minimalism Maximized (5PC)

    $196.00
    $49.00 $196.00
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Baked Balance-n-Brighten texture image

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Not Sure Where to Start?

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Foundations textures

For your perfect shade:

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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • How do I apply my new Laura Geller products?

    Check out informational videos on each product page, with how-to videos straight from out founder herself!

  • What's Laura Geller Beauty's mission statement?

    At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is baked makeup and how is it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What is your return policy?

    In honor of the holiday season, we have extended our return policy to 60 days for orders placed between 10/1/25-12/31/25 to give you more than enough time to try your favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your products. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Discover Laura Geller's complete collection of easy-to-use makeup, all made for mature skin. Our assortment of foolproof beauty is always designed with all skin types and concerns in mind. From our award-winning icon Baked Balance-n-Brighten Foundation which can help color correct redness and cover up dark circles, to our bestselling Spackle Skin Perfecting Makeup Primers that work to minimize pores and fine lines under makeup, you'll find the best mature skin-friendly beauty products to suit your skin.Our complete collection of Laura Geller beauty products are perfect for your everyday makeup look or for special occasions too. Many of our highest-rated products are created with our signature Baked technique. These silky makeup powders are handmade in Italy and then baked for 24 hours, creating uniquely marbleized powders that apply smoothly and blend effortlessly.When you hit 40, you need makeup that's made for the changes in your skin. That's exactly why our formulas deliver the results our customers expect, like solutions for dark spots and rosacea along with foundations that don't settle or crease in fine lines. Our baked foundations are even dermatologist-approved and clinically proven to be safe for sensitive skin! Shop our premium makeup collection today and experience the difference that makeup for mature skin can make in your beauty routine.