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  • Spackle Skin Perfecting Primers Group Lifestyle
    BEST SELLER
    4.5
    Rated 4.5 out of 5 stars
    2,476

    Spackle Skin Perfecting Primer

    $38.00
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    BEST SELLER
  • Best of the Best Cream Full Face Basics Soldier
    4.3
    Rated 4.3 out of 5 stars
    184

    Best of the Best Cream Full Face Basics

    $168.00
    $39.00 $168.00
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  • Eye Enhancing Essentials Kit (3 PC) Soldier
    Save 58%

    Eye Enhancing Essentials Kit (3 PC)

    $106.00
    $44.00 $106.00
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    Save 58%
  • Cult Classics Full Face Kit (6 PC) - soldier
    Save 62%
    4.0
    Rated 4.0 out of 5 stars
    76,138

    Cult Classics Full Face Kit (6 PC)

    $182.00
    $69.00 $182.00
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    Save 62%
  • Line Smoother Full Face Kit (3PC) Soldier
    Save 46%
    3.9
    Rated 3.9 out of 5 stars
    63

    Line Smoother Full Face Kit (3PC)

    $109.00
    $59.00 $109.00
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    Save 46%
  • Baked Balance-n-Glow Illuminating Foundation soldier in Fair
    BEST SELLER
    4.1
    Rated 4.1 out of 5 stars
    7,252

    Baked Balance-n-Glow Illuminating Foundation

    $38.00
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    BEST SELLER
  • Lip Icons Kit (4PC) soldier
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    Lip Icons Kit (4PC)

    $93.00
    $45.00 $93.00
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    JOIN THE WAITLIST
  • Spackle Skin Perfecting Primer: Hydrate with Psoriasis and Eczema badges
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    2,812

    Spackle Skin Perfecting Primer: Hydrate

    $38.00
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    BEST SELLER
  • Love Yor Lips Duo Soldier In the Buff and Purely Pink
    Save 51%
    4.5
    Rated 4.5 out of 5 stars
    8,035

    Love Your Lips Duo

    $45.00
    $22.00 $45.00
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    Save 51%
  • BOTB Soldier
    Save 59%
    4.5
    Rated 4.5 out of 5 stars
    4,903

    Best of the Best Baked Face Palette

    $126.00
    $52.00 $126.00
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    Save 59%
  • The Best of the Best Tuscan Dreams Soldier
    Save 54%
    4.6
    Rated 4.6 out of 5 stars
    589

    Best of the Best Tuscan Dreams

    $114.00
    $52.00 $114.00
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    Save 54%
  • Baked Icons Complete Full Face Palette - soldier
    4.7
    Rated 4.7 out of 5 stars
    439

    Baked Icons Complete Full Face Palette

    $146.00
    $59.00 $146.00
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  • The Delectables 14 Multi-Finish Baked Eyeshadows Timeless Tones - soldier
    4.6
    Rated 4.6 out of 5 stars
    194

    Delectables 14 Multi-Finish Baked Eyeshadows Timeless Tones

    $56.00
    $28.00 $56.00
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  • Baked Bronze-n-Brighten Multipurpose Bronzer soldier in Fair
    BEST SELLER
    4.5
    Rated 4.5 out of 5 stars
    2,462

    Baked Bronze-n-Brighten Multipurpose Bronzer

    $36.00
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    BEST SELLER
  • Instant Enhancer Buildable Foundation Stick Soldier Porcelain
    NEW
    4.8
    Rated 4.8 out of 5 stars
    132

    Instant Enhancer Buildable Foundation Stick

    $38.00
    $38.00 $38.00
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    NEW
  • Better Than Block Soldier - Sand
    BEST SELLER
    4.5
    Rated 4.5 out of 5 stars
    1,156

    Better Than ‘Block Skincare-Infused Serum Foundation with Broad Spectrum SPF 50+

    $38.00
    Shop Now
    BEST SELLER
  • Root Touch Up Brow Duo (2PC) blonde
    NEW
    4.5
    Rated 4.5 out of 5 stars
    160

    Root Touch Up Brow Duo (2PC)

    $50.00
    $40.00 $50.00
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    NEW
  • Line Smoother Featherproof Lip Liner Cocoa
    NEW
    4.6
    Rated 4.6 out of 5 stars
    25

    Line Smoother Featherproof Lip Liner

    $21.00
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    NEW
  • Long-n-Lifted Tubing Mascara Soldier
    NEW
    4.6
    Rated 4.6 out of 5 stars
    291

    Long-n-Lifted Tubing Mascara

    $26.00
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    NEW
  • Easy Cover Up Hydrating Concealer porcelain
    NEW
    4.6
    Rated 4.6 out of 5 stars
    50

    Easy Cover Up Hydrating Concealer

    $29.00
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    NEW
  • The Bright Stuff Illuminating Under Eye Concealer - Soldier
    4.2
    Rated 4.2 out of 5 stars
    197

    Bright Stuff Illuminating Under Eye Concealer

    $29.00
    Shop Now
  • Iconic Baked Sculpting Lipstick Candied Petals
    NEW
    4.6
    Rated 4.6 out of 5 stars
    67

    Iconic Baked Sculpting Lipstick

    $24.00
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    NEW
Baked Balance-n-Brighten texture image

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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • How do I apply my new Laura Geller products?

    Check out informational videos on each product page, with how-to videos straight from out founder herself!

  • What's Laura Geller Beauty's mission statement?

    At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is baked makeup and how is it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What is your return policy?

    We want you to fall in love with your Laura Geller purchase. If you're not satisfied for any reason, we invite you to return or exchange your products. To process a return, click here. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Discover Laura Geller's complete collection of easy-to-use makeup, all made for mature skin. Our assortment of foolproof beauty is always designed with all skin types and concerns in mind. From our award-winning icon Baked Balance-n-Brighten Foundation which can help color correct redness and cover up dark circles, to our bestselling Spackle Skin Perfecting Makeup Primers that work to minimize pores and fine lines under makeup, you'll find the best mature skin-friendly beauty products to suit your skin.Our complete collection of Laura Geller beauty products are perfect for your everyday makeup look or for special occasions too. Many of our highest-rated products are created with our signature Baked technique. These silky makeup powders are handmade in Italy and then baked for 24 hours, creating uniquely marbleized powders that apply smoothly and blend effortlessly.When you hit 40, you need makeup that's made for the changes in your skin. That's exactly why our formulas deliver the results our customers expect, like solutions for dark spots and rosacea along with foundations that don't settle or crease in fine lines. Our baked foundations are even dermatologist-approved and clinically proven to be safe for sensitive skin! Shop our premium makeup collection today and experience the difference that makeup for mature skin can make in your beauty routine.