All Makeup

All Makeup

  • Baked Starter Kit - Tuscan Dreams Soldier
    Save 61%
    4.2
    Rated 4.2 out of 5 stars
    2,406

    Baked Starter Kit - Tuscan Dreams (3 PC)

    $178.00
    $69.00 $178.00
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    Save 61%
  • BOTB Soldier
    Save 61%
    4.5
    Rated 4.5 out of 5 stars
    4,786

    Best of the Best Baked Face Palette

    $126.00
    $49.00 $126.00
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    Save 61%
  • The Foundationals Kit - Matte Finish (2PC) soldier
    Save 50%
    4.0
    Rated 4.0 out of 5 stars
    8,092

    Double Take Baked Essentials Kit (2PC)

    $64.00
    $32.00 $64.00
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    Save 50%
  • Double Take Baked Bronzer - Solider
    NEW
    4.6
    Rated 4.6 out of 5 stars
    47

    Double Take Baked Bronzer

    $34.00
    $18.70 $34.00
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    NEW
  • The Best of the Best Tuscan Dreams Soldier
    Save 57%
    4.6
    Rated 4.6 out of 5 stars
    528

    Best of the Best Tuscan Dreams

    $114.00
    $49.00 $114.00
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    Save 57%
  • Serum Blush Cheek Tint Soldier in Practical Pink
    TIKTOK FAVORITE
    4.3
    Rated 4.3 out of 5 stars
    2,432

    Serum Blush Cheek Tint

    $30.00
    $15.00 $30.00
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    TIKTOK FAVORITE
  • The Delectables 14 Multi-Finish Baked Eyeshadows Timeless Tones - soldier
    4.6
    Rated 4.6 out of 5 stars
    100

    Delectables 14 Multi-Finish Baked Eyeshadows Timeless Tones

    $56.00
    $28.00 $56.00
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  • The Delectables Eyeshadow Soldier
    4.4
    Rated 4.4 out of 5 stars
    726

    Delectables Baked Eyeshadow Palette Earthy Essentials

    $56.00
    $28.00 $56.00
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  • Build Your Own Starter Kit soldier

    Create Your Own Starter Kit (3PC)

    $75.00
    $75.00
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  • The Complete Baked Starter Kit - soldier
    Save 70%
    4.5
    Rated 4.5 out of 5 stars
    5,149

    Complete Baked Starter Kit (8 PC)

    $327.00
    $99.00 $327.00
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    Save 70%
  • Soft Finish Full Face Essentials Kit (4 PC) Soldier
    Save 69%
    New dotwhack in red
    4.5
    Rated 4.5 out of 5 stars
    5,631

    Soft Finish Full Face Essentials Kit (4 PC)

    $242.00
    $75.00 $242.00
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    Save 69%
  • Marble-ous Eyes 16 Multi-Finish & Marbled Eyeshadows solider
    LIMITED EDITION
    4.6
    Rated 4.6 out of 5 stars
    21

    Draper James x Laura Geller Marble-ous Eyes 16 Multi-Finish & Marbled Eyeshadows

    $64.00
    $39.00 $64.00
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    LIMITED EDITION
  • Dual-Ended Eyeshadow Brush soldier
    LIMITED EDITION
    5.0
    Rated 5.0 out of 5 stars
    1

    Draper James x Laura Geller Dual-Ended Eyeshadow Brush

    $22.00
    $22.00
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    LIMITED EDITION
  • Best of the Best Cream Full Face Basics Soldier
    Save 71%
    New dotwhack in red
    4.4
    Rated 4.4 out of 5 stars
    132

    Best of the Best Cream Full Face Basics

    $168.00
    $49.00 $168.00
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    Save 71%
  • Mother's Day Baked Blush Limited Edition soldier
    LIMITED EDITION
    5.0
    Rated 5.0 out of 5 stars
    12

    Draper James x Laura Geller Baked Blush Limited Edition

    $32.00
    $32.00
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    LIMITED EDITION
  • Angled Blush Brush Limited Edition soldier
    LIMITED EDITION

    Draper James x Laura Geller Angled Blush Brush Limited Edition

    $24.00
    $24.00
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    LIMITED EDITION
  • Draper James x Laura Geller Full Collection soldier
    LIMITED EDITION
    5.0
    Rated 5.0 out of 5 stars
    11

    Draper James x Laura Geller Full Collection

    $142.00
    $89.00 $142.00
    Shop Now
    LIMITED EDITION
  • Marble-ous Eyes Palette & Brush Set (2PC) soldier
    LIMITED EDITION
    4.8
    Rated 4.8 out of 5 stars
    4

    Draper James x Laura Geller Marble-ous Eyes Palette & Brush Set (2PC)

    $86.00
    $59.00 $86.00
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    LIMITED EDITION
  • Baked Icons Complete Full Face Palette - soldier
    Save 60%
    4.7
    Rated 4.7 out of 5 stars
    318

    Baked Icons Complete Full Face Palette

    $146.00
    $59.00 $146.00
    Shop Now
    Save 60%
  • Foundationals Satin soldier in Fair
    Save 50%
    4.1
    Rated 4.1 out of 5 stars
    7,490

    Baked Balance-n-Glow Essentials Kit (2 PC)

    $64.00
    $32.00 $64.00
    Shop Now
    Save 50%
  • Italian Marble Lipstick Soldier in Sugared Maple
    BEST SELLER
    4.2
    Rated 4.2 out of 5 stars
    4,086

    Italian Marble Lipstick

    $24.00
    $13.20 $24.00
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    BEST SELLER
  • Kajal Longwear Mascara soldier- black
    4.5
    Rated 4.5 out of 5 stars
    1,155

    Kajal Longwear Mascara

    $26.00
    $14.30 $26.00
    Shop Now
Baked Balance-n-Brighten texture image

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Foundations textures

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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • How do I apply my new Laura Geller products?

    Check out informational videos on each product page, with how-to videos straight from out founder herself!

  • What's Laura Geller Beauty's mission statement?

    At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is baked makeup and how is it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What is your return policy?

    We want you to fall in love with your Laura Geller purchase. If you're not satisfied for any reason, we invite you to return or exchange your products. To process a return, click here. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Discover Laura Geller's complete collection of easy-to-use makeup, all made for mature skin. Our assortment of foolproof beauty is always designed with all skin types and concerns in mind. From our award-winning icon Baked Balance-n-Brighten Foundation which can help color correct redness and cover up dark circles, to our bestselling Spackle Skin Perfecting Makeup Primers that work to minimize pores and fine lines under makeup, you'll find the best mature skin-friendly beauty products to suit your skin.Our complete collection of Laura Geller beauty products are perfect for your everyday makeup look or for special occasions too. Many of our highest-rated products are created with our signature Baked technique. These silky makeup powders are handmade in Italy and then baked for 24 hours, creating uniquely marbleized powders that apply smoothly and blend effortlessly.When you hit 40, you need makeup that's made for the changes in your skin. That's exactly why our formulas deliver the results our customers expect, like solutions for dark spots and rosacea along with foundations that don't settle or crease in fine lines. Our baked foundations are even dermatologist-approved and clinically proven to be safe for sensitive skin! Shop our premium makeup collection today and experience the difference that makeup for mature skin can make in your beauty routine.