All Makeup
Baked Balance-n-Brighten Color Correcting Foundation Shade On Model Grid
Baked Balance-n-Brighten Color Correcting Foundation PLP Awards Image
Best Seller #1 Seller
3.8
Rated 3.8 out of 5 stars
44,892

Baked Balance-n-Brighten Color Correcting Foundation

The #1 foundation for mature skin!
$38.00 $17.10 ( 55 % Off)
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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New

Spackle Skin Perfecting Primer Broad Spectrum Sunscreen SPF 30

$38.00 $17.10 ( 55 % Off)
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Save 59% New
3.9
Rated 3.9 out of 5 stars
54,554

The 40+ Club Kit (3PC)

Includes Foundation, Blush, & Brush
$59.00 $39.00 ( 33 % Off) $94.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Baked Starter Kit Soldier Image
baked starter kit B&A
Save 64% #1 Seller
4.0
Rated 4.0 out of 5 stars
11,005

Baked Starter Kit (3PC)

Includes: Best of the Best Palette, Foundation & Brush
$99.00 $63.00 ( 36 % Off) $174.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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New Limited Supply
4.6
Rated 4.6 out of 5 stars
98

The Wonder Balm

You’ll wonder how you lived without it!
$32.00
Select Shade Nice-n-Natural universal neutral skin tint Pinch-Me Pink classic neutral pink Rosy Refresh rich warm rose
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New
5.0
Rated 5.0 out of 5 stars
4

The Wonder Brush

This blender brush is a wonder!
$22.00
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New

Luscious Lips Liquid Lipstick

$24.00
Select Lip Shade Red Velvet Pink Candy Sugar On Taupe
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New

Cream Craves Cream Blush

The color you crave!
$32.00
Select Blush Shade Cheeky Coral Peppy Pink Bare Beauty
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The Best of the Best Baked Face Palette Soldier
The Best of the Best Baked Face Palette On Model Before and After Image
The Best of the Best Baked Face Palette PLP Awards Image
Best Seller
4.4
Rated 4.4 out of 5 stars
4,354

The Best of the Best Baked Face Palette

Includes: Blush, Bronzer, 2 Highlighters & 3 Eyeshadows
$112.00 $41.40 ( 63 % Off)
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New
5.0
Rated 5.0 out of 5 stars
1

FlashProof Cooling Neck Fan

Stay cool on the go!
$39.00 $35.10 ( 10 % Off)
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New

Sun Visor Hat

Just add SPF, your skin will thank you!
$40.00 $32.00 ( 20 % Off)
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Save 48% New
4.8
Rated 4.8 out of 5 stars
15

It's a Pink Thing Marbleized Makeup Collection

Includes Blush & Lipstick
$56.00 $29.00 ( 48 % Off)
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Save 58% New
4.6
Rated 4.6 out of 5 stars
15

The Kajal Collection 3PC Makeup Kit

Includes Kajal Mascara, Eyeliner & Lip Color
$71.00 $30.00 ( 57 % Off)
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New
4.8
Rated 4.8 out of 5 stars
5

INKcredible Waterproof Brow Pencil

Keep your brows lookin' sharp
$24.00 $10.80 ( 55 % Off)
Select Shade Blonde for platinum to warm golden blondes, or for auburns! Taupe for dirty blonde to light brown hair Medium Brown for medium brown to dark brown hair Dark Brown for salt and pepper to black hair
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Save 17% Best Seller
4.5
Rated 4.5 out of 5 stars
148

The Wonder Balm Starter Kit

Includes Wonder Balm & Brush!
$45.00 $54.00 VALUE
Select Shade Nice-n-Natural universal neutral illuminator Pinch-Me Pink classic neutral pink Rosy Refresh rich warm rose
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Save 47% New

Fine Shine Glossy Lip Oil Trio

Hydration that glows
$57.00 $30.00 ( 47 % Off)
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Save 63% New

Cult Classics Full Coverage Kit

Six full-sized products for complete coverage
$110.00 $66.00 ( 40 % Off) $180.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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New

Spa To Go Reusable Travel Jar + Spatula Set

TSA-approved for all your travels
$12.00 $8.40 ( 30 % Off)
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New

Spa To Go Hardcase + Travel Bottle Set

TSA-approved for all your travels
$20.00 $14.00 ( 30 % Off)
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New
5.0
Rated 5.0 out of 5 stars
3

The 40+ Club Tote

It's tote-ally essential!
$35.00 $17.50 ( 50 % Off)
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New
5.0
Rated 5.0 out of 5 stars
5

The 40+ Club Zip-Up Sweatshirt

Get wrapped up in style!
$49.00 $24.50 ( 50 % Off)
Select Shade Small Medium Large XL XXL
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New
5.0
Rated 5.0 out of 5 stars
2

The 40+ Club Compression Socks

Helps you stay energized!
$24.00 $12.00 ( 50 % Off)
Select Shade S/M L/XL
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Dual-Ended Eye Shadow Brush Soldier
New
5.0
Rated 5.0 out of 5 stars
3

Dual-Ended Eye Shadow Brush

Dynamic duo.
$22.00 $9.90 ( 55 % Off)
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Best of the Best 2 PC Brush Set
Save 50% New
5.0
Rated 5.0 out of 5 stars
7

Best of the Best 2 PC Brush Set

Includes two dual-ended brushes!
$39.00 $23.00 ( 41 % Off) $46.00 VALUE
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Baked Blush n brighten soldier
Best Seller
4.4
Rated 4.4 out of 5 stars
7,963

Baked Blush-n-Brighten Marbleized Blush

Add a radiant, natural-looking flush.
$32.00 $14.40 ( 55 % Off)
Select Blush Shade NEW! Cherry Custard (Satin Finish) warm rose & bright pink Pink Buttercream (Natural Finish) raspberry, bronze & neutral pink Pink Grapefruit (Satin Finish) soft peach, bronze & warm pink Ethereal Rose (Natural Finish) lavender & soft pink Tropic Hues (Satin Finish) coral, gold & pink Starfish Island (Natural Finish) soft pink, raspberry & champagne Sunlit Rose (Satin Finish) gold & cool pink Summer Orchid (Natural Finish) bright pink, raspberry & champagne Raspberry (Matte Finish) rose pink, soft mauve & neutral beige Tropical Peach (Matte Finish) neutral peach, raspberry & rose Sunswept (Satin Finish) bronze, copper & pink Apricot Berry (Satin Finish) champagne, bronze & berry pink Rosé All Day (Natural Finish) dusty rose, raspberry & pink Coral Cove (Natural Finish) warm pink, peach & champagne Down to Earth (Satin Finish) dusty rose, cool beige & bronze Beachy Horizon (Matte Finish) bronze, coral & pink
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Save 59% Best Seller
3.9
Rated 3.9 out of 5 stars
61,452

Daily Routine: Natural Finish Full Face Kit (4 PC)

Includes: Foundation, Blush, Highlighter & Kabuki Brush
$76.00 $48.00 ( 36 % Off) $118.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Save 63% Best Seller
3.9
Rated 3.9 out of 5 stars
6,728

Cult Classics Full Face Kit (6 PC)

Includes: Foundation, Primer, Blush, Lipstick, Highlighter & Kabuki Brush
$110.00 $66.00 ( 40 % Off) $178.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Kajal Longwear Eyeliner Soldier in Dark Brown Kohl
Best Seller
4.3
Rated 4.3 out of 5 stars
2,628

Kajal Longwear Eyeliner

No smears or smudges from this versatile formula!
$24.00 $10.80 ( 55 % Off)
Select Shade Dark Brown Kohl rich brown Deep Charcoal Kohldark gray Smoky Quartz Kohl smoky brown Antique Bronze Kohl golden brown Royal Quartz Kohl chestnut brown Soft Slate Kohl classic taupe Smoky Plum Kohl smoky deep mauve Clove Kohl pale gold Toasted Kohl champagne bronze Smoky Taupe Kohl smoky neutral brown Smoky Amethyst Kohlsmoky purple Khaki Kohl light brown Midnight Blue Kohl deep blue Bronzed Berry Kohlgolden berry Soft Black Kohllight black Deep Black Kohl dark black
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double take baked full coverage foundation soldier image
Best Seller
3.9
Rated 3.9 out of 5 stars
5,530

Double Take Baked Full Coverage Foundation

Round-the-clock coverage with a classic matte finish.
$38.00 $17.10 ( 55 % Off)
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Best Seller
4.0
Rated 4.0 out of 5 stars
6,057

Baked Balance-n-Glow Color Illuminating Foundation

Your favorite foundation, now with a touch of radiance.
$38.00 $17.10 ( 55 % Off)
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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foundationals natural finish soldier image golden medium
Save 55% Best Seller
3.7
Rated 3.7 out of 5 stars
4,540

The Foundationals Kit - Natural Finish (2PC)

Includes: Foundation & Kabuki Brush
$48.00 $28.00 ( 41 % Off) $62.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
TRY BEFORE YOU BUY ADD TO BAG
Best Seller
4.4
Rated 4.4 out of 5 stars
2,655

Jelly Balm Hydrating Lip Color

Major moisture with smooth color and shine.
$24.00 $10.80 ( 55 % Off)
Select Shade A Latte Love rosy brown In the Buff neutral pink Terracotta Go dusty rose Brick House red berry Jammin' plum berry Very Black Cherry berry brown Just Peachy peach pink Cocoa Motion light caramel Whatta Melonbright pink Sheerly Amazing sheer neutral Figger Than Lifeberry pink
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Recently viewed

Discover Laura Geller's complete collection of easy-to-use makeup, all made for mature skin. Our assortment of foolproof beauty is always designed with all skin types and concerns in mind. From our award-winning icon Baked Balance-n-Brighten Foundation which can help color correct redness and cover up dark circles, to our bestselling Spackle Skin Perfecting Makeup Primers that work to minimize pores and fine lines under makeup, you'll find the best mature skin-friendly beauty products to suit your skin.

Our complete collection of Laura Geller beauty products are perfect for your everyday makeup look or for special occasions too. Many of our highest-rated products are created with our signature Baked technique. These silky makeup powders are handmade in Italy and then baked for 24 hours, creating uniquely marbleized powders that apply smoothly and blend effortlessly.

When you hit 40, you need makeup that's made for the changes in your skin. That's exactly why our formulas deliver the results our customers expect, like solutions for dark spots and rosacea along with foundations that don't settle or crease in fine lines. Our baked foundations are even dermatologist-approved and clinically proven to be safe for sensitive skin! Shop our premium makeup collection today and experience the difference that makeup for mature skin can make in your beauty routine.