Deal of the Day Best Seller
3.8
Rated 3.8 out of 5 stars
45,187

Baked Balance-n-Brighten Color Correcting Foundation

The #1 foundation for mature skin!
$38.00 $19.00 ( 50 % Off)
Select Foundation Shade
Find Your Shade
Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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New
4.8
Rated 4.8 out of 5 stars
74

Spackle Skin Perfecting Primer Broad Spectrum Sunscreen SPF 30

$38.00 $20.90 ( 45 % Off)
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New Best Seller
3.8
Rated 3.8 out of 5 stars
41,054

Baked Starter Kit - Tuscan Dreams

Includes: Best of the Best Tuscan Dreams Palette, Foundation & Brush
$103.00 $66.00 ( 35 % Off) $176.00 VALUE
Select Foundation Shade
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Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Save 59% New
3.9
Rated 3.9 out of 5 stars
55,015

The 40+ Club Kit (3PC)

Includes Foundation, Blush, & Brush
$59.00 $39.00 ( 33 % Off) $94.00 VALUE
Select Foundation Shade
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Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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New Best Seller
4.5
Rated 4.5 out of 5 stars
235

The Best of the Best Tuscan Dreams

Includes Blush, Bronzer, Highlighters & Eyeshadows
$69.00 $46.00 ( 33 % Off) $114 VALUE
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Save 68% #1 Seller
4.1
Rated 4.1 out of 5 stars
11,187

Baked Starter Kit (3PC)

Includes: Best of the Best Palette, Foundation & Brush
$99.00 $60.00 ( 39 % Off) $188.00 VALUE
Select Foundation Shade
Find Your Shade
Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Save 65% Best Seller
3.9
Rated 3.9 out of 5 stars
6,782

Cult Classics Full Face Kit (6 PC)

Includes: Foundation, Primer, Blush, Lipstick, Highlighter & Kabuki Brush
$110.00 $62.00 ( 43 % Off) $178.00 VALUE
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Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Save 61% Best Seller
3.9
Rated 3.9 out of 5 stars
61,907

Daily Routine: Natural Finish Full Face Kit (4 PC)

Includes: Foundation, Blush, Highlighter & Kabuki Brush
$76.00 $46.00 ( 39 % Off) $118.00 VALUE
Select Foundation Shade
Find Your Shade
Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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New Limited Supply
4.6
Rated 4.6 out of 5 stars
112

The Wonder Balm

You’ll wonder how you lived without it!
$32.00 $28.80 ( 10 % Off)
Select Shade Nice-n-Natural universal neutral skin tint Pinch-Me Pink classic neutral pink Rosy Refresh rich warm rose
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New
5.0
Rated 5.0 out of 5 stars
5

The Wonder Brush

This blender brush is a wonder!
$22.00 $19.80 ( 10 % Off)
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Save 50% New
4.5
Rated 4.5 out of 5 stars
73

Beach Day SPF Kit (5PC)

$79.00 $59.00 ( 25 % Off) $119 VALUE
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Best Seller
4.4
Rated 4.4 out of 5 stars
8,049

Baked Blush-n-Brighten Marbleized Blush

Add a radiant, natural-looking flush.
$32.00 $17.60 ( 45 % Off)
Select Blush Shade NEW! Cherry Custard (Satin Finish) warm rose & bright pink Pink Buttercream (Natural Finish) raspberry, bronze & neutral pink Pink Grapefruit (Satin Finish) soft peach, bronze & warm pink Ethereal Rose (Natural Finish) lavender & soft pink Tropic Hues (Satin Finish) coral, gold & pink Starfish Island (Natural Finish) soft pink, raspberry & champagne Sunlit Rose (Satin Finish) gold & cool pink Summer Orchid (Natural Finish) bright pink, raspberry & champagne Raspberry (Matte Finish)rose pink, soft mauve & neutral beige Tropical Peach (Matte Finish) neutral peach, raspberry & rose Sunswept (Satin Finish) bronze, copper & pink Apricot Berry (Satin Finish) champagne, bronze & berry pink Rosé All Day (Natural Finish) dusty rose, raspberry & pink Coral Cove (Natural Finish)warm pink, peach & champagne Down to Earth (Satin Finish) dusty rose, cool beige & bronze Beachy Horizon (Matte Finish) bronze, coral & pink
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Best Seller
4.3
Rated 4.3 out of 5 stars
2,687

Kajal Longwear Eyeliner

No smears or smudges from this versatile formula!
$24.00 $14.40 ( 40 % Off)
Select Shade Dark Brown Kohl rich brown Deep Charcoal Kohldark gray Smoky Quartz Kohl smoky brown Antique Bronze Kohl golden brown Royal Quartz Kohl chestnut brown Soft Slate Kohlclassic taupe Smoky Plum Kohl smoky deep mauve Clove Kohl pale gold Toasted Kohl champagne bronze Smoky Taupe Kohl smoky neutral brown Smoky Amethyst Kohl smoky purple Khaki Kohl light brown Midnight Blue Kohl deep blue Bronzed Berry Kohlgolden berry Soft Black Kohllight black Deep Black Kohldark black
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Best Seller
3.9
Rated 3.9 out of 5 stars
5,634

Double Take Baked Full Coverage Foundation

Round-the-clock coverage with a classic matte finish.
$38.00 $19.00 ( 50 % Off)
Select Foundation Shade
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Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Save 55% Best Seller
3.9
Rated 3.9 out of 5 stars
5,779

The Foundationals Kit - Matte Finish (2PC)

Includes: Foundation & Kabuki Brush
$48.00 $28.00 ( 41 % Off) $62.00 VALUE
Select Foundation Shade
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Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Best Seller
4.0
Rated 4.0 out of 5 stars
6,110

Baked Balance-n-Glow Color Illuminating Foundation

Your favorite foundation, now with a touch of radiance.
$38.00 $19.00 ( 50 % Off)
Select Foundation Shade
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Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Save 55% Best Seller
3.7
Rated 3.7 out of 5 stars
4,548

The Foundationals Kit - Natural Finish (2PC)

Includes: Foundation & Kabuki Brush
$48.00 $28.00 ( 41 % Off) $62.00 VALUE
Select Foundation Shade
Find Your Shade
Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Best Seller
4.4
Rated 4.4 out of 5 stars
2,720

Jelly Balm Hydrating Lip Color

Major moisture with smooth color and shine.
$24.00 $14.40 ( 40 % Off)
Select Shade A Latte Love rosy brown In the Buff neutral pink Terracotta Go dusty rose Brick House red berry Jammin' plum berry Very Black Cherry berry brown Just Peachy peach pink Cocoa Motion light caramel Whatta Melonbright pink Sheerly Amazing sheer neutral Figger Than Lifeberry pink
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Save 66% New

Cult Classics Full Coverage Kit

Six full-sized products for complete coverage
$110.00 $62.00 ( 43 % Off) $180.00 VALUE
Select Foundation Shade
Find Your Shade
Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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4.1
Rated 4.1 out of 5 stars
3,036

Italian Marble Lipstick

Wrap your pout in multidimensional color for lips like a work of art!
$24.00 $13.20 ( 45 % Off)
Select Shade Sugared Maplecinnamon & warm gold creates a pink neutral Prego mauve & light brown creates a soft brick Berry Vanilla warm pink & light neutral creates sheer pale pink Berry Banana light neutral & berry creates a sheer peach Honey Bun warm neutral & cinnamon creates a classic mauve Strawberry Toffee classic pink & copper creates a bright rose pink Dolce warm neutral & pink creates a sheer coral Al Fresco rosy brown & beige creates a classic warm rose Peach Bellini brick & peach creates a classic brick rose
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Best Seller
4.2
Rated 4.2 out of 5 stars
2,163

The Ideal Fix Concealer

Brighten and tighten while erasing imperfections.
$28.00 $15.40 ( 45 % Off)
Select Shade Porcelain Fair Light Medium Golden Medium Tan Deep
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New
4.4
Rated 4.4 out of 5 stars
50

Shine-n-Shield Lip Balm SPF 15

Get sun-kissed
$22.00 $14.30 ( 35 % Off)
Select Lip Shade Bliss on the Beach dusty rose Sunset Sands soft pink Golden Hour peachy beige
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New
4.5
Rated 4.5 out of 5 stars
455

Seamless Skin Kit (2PC)

Includes Foundation with SPF and Blending Sponge
$38.00 $27.00 ( 28 % Off) $54.00 VALUE
Select Foundation Shade Fair Light Medium Golden Medium Sand Deep
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New

Spackle Mist Boost with Lemon & Sage

A spa day in a spritz!
$32.00 $20.80 ( 35 % Off)
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New
4.3
Rated 4.3 out of 5 stars
3

Luscious Lips Liquid Lipstick

$24.00 $19.20 ( 20 % Off)
Select Lip Shade Red Velvet Pink Candy Sugar On Taupe
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New
4.0
Rated 4.0 out of 5 stars
1

Cream Craves Cream Blush

The color you crave!
$32.00 $24.00 ( 25 % Off)
Select Blush Shade Cheeky Coral Peppy Pink Bare Beauty
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Best Seller
4.4
Rated 4.4 out of 5 stars
4,407

The Best of the Best Baked Face Palette

Includes: Blush, Bronzer, 2 Highlighters & 3 Eyeshadows
$69.00 $44.00 ( 36 % Off) $126 VALUE
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New
5.0
Rated 5.0 out of 5 stars
3

Cold Cream Makeup Removing Cleanser

Cleanses, refreshes and hydrates!
$38.00 $28.50 ( 25 % Off)
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New
5.0
Rated 5.0 out of 5 stars
2

FlashProof Cooling Neck Fan

Stay cool on the go!
$39.00 $29.25 ( 25 % Off)
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New

Baked Kisses Eyeshadow Palette

10 Shimmer & Matte Eyeshadow Finishes
$25.00 $22.50 ( 10 % Off)
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New

Sun Visor Hat

Just add SPF, your skin will thank you!
$40.00 $28.00 ( 30 % Off)
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New
4.8
Rated 4.8 out of 5 stars
13

INKcredible Waterproof Brow Pencil

Keep your brows lookin' sharp
$24.00 $14.40 ( 40 % Off)
Select Shade Blonde for platinum to warm golden blondes, or for auburns! Taupe for dirty blonde to light brown hair, or for gray brows! Medium Brown for light to medium brown hair Dark Brown for medium to dark brown hair
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Recently viewed

Discover Laura Geller's complete collection of easy-to-use makeup, all made for mature skin. Our assortment of foolproof beauty is always designed with all skin types and concerns in mind. From our award-winning icon Baked Balance-n-Brighten Foundation which can help color correct redness and cover up dark circles, to our bestselling Spackle Skin Perfecting Makeup Primers that work to minimize pores and fine lines under makeup, you'll find the best mature skin-friendly beauty products to suit your skin.

Our complete collection of Laura Geller beauty products are perfect for your everyday makeup look or for special occasions too. Many of our highest-rated products are created with our signature Baked technique. These silky makeup powders are handmade in Italy and then baked for 24 hours, creating uniquely marbleized powders that apply smoothly and blend effortlessly.

When you hit 40, you need makeup that's made for the changes in your skin. That's exactly why our formulas deliver the results our customers expect, like solutions for dark spots and rosacea along with foundations that don't settle or crease in fine lines. Our baked foundations are even dermatologist-approved and clinically proven to be safe for sensitive skin! Shop our premium makeup collection today and experience the difference that makeup for mature skin can make in your beauty routine.