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  • FlashProof Cooling Neck Fan Soldier on LG side
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    4.8
    Rated 4.8 out of 5 stars
    44

    FlashProof Cooling Neck Fan

    $39.00
    $18.99 $39.00
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  • Luscious Lips Liquid Lipstick Soldier in Pink Candy
    3.5
    Rated 3.5 out of 5 stars
    75

    Luscious Lips Liquid Lipstick

    $22.00
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  • Cream Craves Cream Blush Group LIfestyle
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    4.3
    Rated 4.3 out of 5 stars
    37

    Cream Craves Cream Blush

    $32.00
    $12.99 $32.00
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  • Italian Marble Glossy Lip Tint Soldier
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    4.4
    Rated 4.4 out of 5 stars
    194

    Italian Marble Glossy Lip Tint

    $21.00
    $7.99 $21.00
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  • Baked Blurring + Setting Powder fair soldier
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    4.7
    Rated 4.7 out of 5 stars
    188

    Baked Blurring + Setting Powder

    $34.00
    $13.99 $34.00
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  • Baked Marbleized Highlighter soldier- prosecco
    4.7
    Rated 4.7 out of 5 stars
    55

    Baked Marbleized Highlighter | Prosecco

    $30.00
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  • Setting Powder Brush - Soldier
    4.9
    Rated 4.9 out of 5 stars
    12

    Setting Powder Brush

    $24.00
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  • Laura_Geller_Eyelash_Curler_Soldier
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    4.5
    Rated 4.5 out of 5 stars
    40

    Universal Eyelash Curler

    $18.00
    $6.99 $18.00
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  • Blush-n-Brighten Travel Size - soldier
    4.6
    Rated 4.6 out of 5 stars
    165

    Baked Blush-n-Brighten Marbleized Blush Travel Size

    $22.00
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  • Geller To-Go 4-in-1 Travel Makeup Brush soldier
    4.6
    Rated 4.6 out of 5 stars
    70

    Geller To-Go 4-in-1 Travel Makeup Brush

    $84.00
    $28.00 $84.00
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  • Lip Frosting Trio Soldier
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    4.7
    Rated 4.7 out of 5 stars
    102

    Limited Edition Lip Frosting Trio

    $63.00
    $15.99 $63.00
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  • Shadow Skills 4PC Eye Brush Set Soldier
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    5.0
    Rated 5.0 out of 5 stars
    45

    Shadow Skills 4PC Eye Brush Set

    $72.00
    $39.00 $72.00
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  • RSVP Yes! Full Face Kit (4 PC) soldier
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    4.2
    Rated 4.2 out of 5 stars
    302

    RSVP Yes! Full Face Kit (4 PC)

    $235.00
    $69.00 $235.00
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  • Dual-Ended Retractable Lip + Eyeshadow Brush Soldier with cap
    4.7
    Rated 4.7 out of 5 stars
    35

    Dual-Ended Retractable Lip + Eyeshadow Brush

    $24.00
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  • Dual-Ended Cheek + Eyeshadow Brush - soldier
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    4.8
    Rated 4.8 out of 5 stars
    85

    Limited Edition Dual-Ended Cheek + Eyeshadow Brush

    $26.00
    $8.99 $26.00
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  • Color Luster Lip Gloss solider in Gilded Honey
    4.6
    Rated 4.6 out of 5 stars
    46

    Color Luster Lip Gloss

    $21.00
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  • Double Take Baked Full Coverage Foundation Replacement Sponge Trio - Soldier
    4.6
    Rated 4.6 out of 5 stars
    11

    Double Take Baked Full Coverage Foundation Replacement Sponge Trio

    $18.00
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  • Italian Marble Blush Stick Soldier in Apricot Spritz
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    4.4
    Rated 4.4 out of 5 stars
    696

    Italian Marble Blush Stick

    $32.00
    $13.99 $32.00
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  • Waterproof Spackle Eye Hues - Blossom soldier
    4.0
    Rated 4.0 out of 5 stars
    61

    Waterproof Spackle Eye Hues

    $24.00
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  • Invisible Color Locking Lip Liner Soldier
    4.5
    Rated 4.5 out of 5 stars
    165

    Modern Classic Invisible Color Locking Lip Liner

    $19.00
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  • prep n scrub lip duo soldier
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    4.4
    Rated 4.4 out of 5 stars
    516

    Prep-n-Go Lip Scrub and Tint Duo

    $24.00
    $8.99 $24.00
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  • The 40+ Club Zip-Up Sweatshirt - soldier
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    4.8
    Rated 4.8 out of 5 stars
    40

    40+ Club Zip-Up Sweatshirt

    $49.00
    $14.99 $49.00
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Baked Balance-n-Brighten texture image

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Foundations textures

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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • How do I apply my new Laura Geller products?

    Check out informational videos on each product page, with how-to videos straight from out founder herself!

  • What's Laura Geller Beauty's mission statement?

    At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is baked makeup and how is it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What is your return policy?

    We want you to fall in love with your Laura Geller purchase. If you're not satisfied for any reason, we invite you to return or exchange your products. To process a return, click here. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Discover Laura Geller's complete collection of easy-to-use makeup, all made for mature skin. Our assortment of foolproof beauty is always designed with all skin types and concerns in mind. From our award-winning icon Baked Balance-n-Brighten Foundation which can help color correct redness and cover up dark circles, to our bestselling Spackle Skin Perfecting Makeup Primers that work to minimize pores and fine lines under makeup, you'll find the best mature skin-friendly beauty products to suit your skin.Our complete collection of Laura Geller beauty products are perfect for your everyday makeup look or for special occasions too. Many of our highest-rated products are created with our signature Baked technique. These silky makeup powders are handmade in Italy and then baked for 24 hours, creating uniquely marbleized powders that apply smoothly and blend effortlessly.When you hit 40, you need makeup that's made for the changes in your skin. That's exactly why our formulas deliver the results our customers expect, like solutions for dark spots and rosacea along with foundations that don't settle or crease in fine lines. Our baked foundations are even dermatologist-approved and clinically proven to be safe for sensitive skin! Shop our premium makeup collection today and experience the difference that makeup for mature skin can make in your beauty routine.