All Makeup

  • Cult Classics Full Coverage Kit soldier in light
    Double Take Baked Model B&A in Fair
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    4.2
    Rated 4.2 out of 5 stars
    15,536

    Daily Routine Full Coverage Kit

    $120.00
    $48.00 $120.00
    Save 60%
  • Blush-n-Brighten Travel Size - soldier
    Laura Geller Baked To Go Blush model grid
    Award winning badge image

    Baked Blush-n-Brighten Marbleized Blush Travel Size

    $13.20
    $7.92 $13.20
  • Double Take Liquid Foundation in Golden Medium
    Double Take Liquid Foundation model B&A in Golden Medium
    Double Take Liquid Foundation Product Benefits
    4.1
    Rated 4.1 out of 5 stars
    1,283

    Double Take Liquid Foundation

    $38.00
    $19.00 $38.00
  • Blush-n-Bronze - Soldier - Rose Bronze
    Baked Blush-n-Bronze Marbleized 2-in-1 model grid in Rose Bronze
    Baked Blush-n-Bronze benefits on model
    4.3
    Rated 4.3 out of 5 stars
    925

    Baked Blush-n-Bronze Marbleized 2-in-1

    $34.00
    $13.60 $34.00
  • blending beauties brush - soldier
    Laura Geller Blending Beauties includes Face Powder Brush and Retractable Airbrush Kabauki Brush
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    4.6
    Rated 4.6 out of 5 stars
    358

    Blending Beauties 2 PC Face Brush Set

    $46.00
    $23.00 $46.00
    BEST SELLER
  • The Delectables Eyeshadow Soldier
    The Delectables Baked Eyeshadow Palette Earthy Essentials product benefits
    4.3
    Rated 4.3 out of 5 stars
    456

    The Delectables Baked Eyeshadow Palette Earthy Essentials

    $45.00
    $22.50 $45.00
  • Face it All 2PC Brush Set soldier
    Face it All 2PC Brush Set pairs with chart
    BEST SELLER
    4.8
    Rated 4.8 out of 5 stars
    15

    Face it All 2PC Brush Set

    $48.00
    $24.00 $48.00
    BEST SELLER
  • Precision Blending Sponge - Soldier
    Precision Blending Sponge - how to use
    4.9
    Rated 4.9 out of 5 stars
    17

    Full Face Blending Sponge

    $16.00
    $9.60 $16.00
  • Marble Eyes Liner - ocean deep
    Marble Eyes Liner Ocean Deep macro eye
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    4.2
    Rated 4.2 out of 5 stars
    237

    Marble Eyes Liner

    $22.00
    $11.00 $22.00
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  • Bravo Brows Model Macro image in all shades
    4.3
    Rated 4.3 out of 5 stars
    504

    Bravo Brows Soft Pencil + Brush

    $22.00
    $11.00 $22.00
  • Neutral Setting Powder Soldier
    4.5
    Rated 4.5 out of 5 stars
    375

    Filter Finish Neutralizing Setting Powder

    $20.40
    $10.20 $20.40
  • Seamless Finish Full Coverage Concealer Soldier
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    4.6
    Rated 4.6 out of 5 stars
    378

    Seamless Finish Full Coverage Concealer

    $28.00
    $14.00 $28.00
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  • Save 40%
    4.3
    Rated 4.3 out of 5 stars
    244

    Define-n-Tame Brow Lifting Stick

    $20.00
    $12.00 $20.00
    Save 40%
  • Serum Blush Cheek Tint Soldier in Practical Pink
    Serum Blush Cheek Tint Model B&A with Full Look in Blushing Berry
    Laura Geller Serum Blush Benefits
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    4.1
    Rated 4.1 out of 5 stars
    1,712

    Serum Blush Cheek Tint

    $30.00
    $12.00 $30.00
    Save 60%
  • italian marble blush stick soldier in Apricot Spritz
    Italian Marble Blush Stick model B&A in Apricot Spritz
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    4.4
    Rated 4.4 out of 5 stars
    492

    Italian Marble Blush Stick

    $32.00
    $12.80 $32.00
    Save 60%
  • Sculpt-n-Stay Brow Gel Soldier
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    4.4
    Rated 4.4 out of 5 stars
    66

    Sculpt-n-Stay Brow Gel

    $20.00
    $10.00 $20.00
    Save 50%
  • Pencil Sharpener Soldier - Open
    Eye + Lip Pencil Sharpener - educational
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    4.8
    Rated 4.8 out of 5 stars
    59

    Eye + Lip Pencil Sharpener

    $10.00
    $5.00 $10.00
    Save 50%
  • Luscious Lips Liquid Lipstick in sugar on taupe
    Luscious Lips Liquid Lipstick product benefits
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    3.6
    Rated 3.6 out of 5 stars
    27

    Luscious Lips Liquid Lipstick

    $22.00
    $13.20 $22.00
    Save 40%
  • Spackle Mist Boost with Cooling Aloe soldier
    Spackle mist boost with cooling aloe product Benefits
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    5.0
    Rated 5.0 out of 5 stars
    11

    Spackle Mist Boost with Cooling Aloe

    $32.00
    $16.00 $32.00
    Save 50%
Baked Balance-n-Brighten texture image

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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • How do I apply my new Laura Geller products?

    Check out informational videos on each product page, with how-to videos straight from out founder herself!

  • What's Laura Geller Beauty's mission statement?

    At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is baked makeup and how is it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What is your return policy?

    We want you to fall in love with your Laura Geller purchase. If you're not satisfied for whatever reason, return your product for free in any condition within 30 days.

New Arrivals

  • Learn More

    Discover Laura Geller's complete collection of easy-to-use makeup, all made for mature skin. Our assortment of foolproof beauty is always designed with all skin types and concerns in mind. From our award-winning icon Baked Balance-n-Brighten Foundation which can help color correct redness and cover up dark circles, to our bestselling Spackle Skin Perfecting Makeup Primers that work to minimize pores and fine lines under makeup, you'll find the best mature skin-friendly beauty products to suit your skin.Our complete collection of Laura Geller beauty products are perfect for your everyday makeup look or for special occasions too. Many of our highest-rated products are created with our signature Baked technique. These silky makeup powders are handmade in Italy and then baked for 24 hours, creating uniquely marbleized powders that apply smoothly and blend effortlessly.When you hit 40, you need makeup that's made for the changes in your skin. That's exactly why our formulas deliver the results our customers expect, like solutions for dark spots and rosacea along with foundations that don't settle or crease in fine lines. Our baked foundations are even dermatologist-approved and clinically proven to be safe for sensitive skin! Shop our premium makeup collection today and experience the difference that makeup for mature skin can make in your beauty routine.