All Makeup

  • Inkcredible Waterproof Brow Pencil soldier - Medium brown
    INKcredible Waterproof Brow Pencil - benefits
    4.6
    Rated 4.6 out of 5 stars
    113

    INKcredible Waterproof Brow Pencil

    $24.00
    $14.40 $24.00
  • Laura Geller Cooling Neck Fan soldier
    Laura Geller Cooling Neck Fan is a foldable travel friendly design
    Laura Geller Cooling Neck Fan lifestyle 3 model grid
    4.9
    Rated 4.9 out of 5 stars
    15

    FlashProof Cooling Neck Fan

    $39.00
    $23.40 $39.00
  • Dual-ended Highlighter Brush - Soldier
    Dual-Ended Highlighter Brush how to apply
    5.0
    Rated 5.0 out of 5 stars
    12

    Dual-Ended Highlighter Brush

    $24.00
    $14.40 $24.00
  • Luscious Lips Liquid Lipstick in sugar on taupe
    Luscious Lips Liquid Lipstick product benefits
    3.4
    Rated 3.4 out of 5 stars
    73

    Luscious Lips Liquid Lipstick

    $22.00
    $13.20 $22.00
  • Cream Craves Cream Blush in peppy pink
    Cream Craves Cream Blush product benefits
    Save 40%
    4.5
    Rated 4.5 out of 5 stars
    17

    Cream Craves Cream Blush

    $32.00
    $19.20 $32.00
    Save 40%
  • Fine Line Fix Kit Soldier
    Bliss x LG The Pro-Aging Kit visibly diminish fine lines product benefits
    Block Star Clarifying Mineral Sunscreen SPF 30 product benefits
    Save 35%
    4.5
    Rated 4.5 out of 5 stars
    110

    Fine Line Fix Kit (4PC)

    $89.00
    $58.00 $89.00
    Save 35%
  • Italian Marble Glossy Lip Tint Soldier
    Italian Marble Glossy Lip Tint benefits
    Italian Marble Glossy Lip Tint key ingredients
    Save 45%
    4.3
    Rated 4.3 out of 5 stars
    102

    Italian Marble Glossy Lip Tint

    $21.00
    $11.55 $21.00
    Save 45%
  • Baked Marbleized Highlighter Prosecco Model B&A
    Baked Marbleized Highlighter benefits
    NEW
    4.7
    Rated 4.7 out of 5 stars
    27

    Baked Marbleized Highlighter | Prosecco

    $30.00
    $16.50 $30.00
    NEW
  • Setting Powder Brush - Soldier
    Setting Powder Brush howto use model application
    Setting Powder Brush benefits
    Save 40%
    5.0
    Rated 5.0 out of 5 stars
    5

    Setting Powder Brush

    $24.00
    $14.40 $24.00
    Save 40%
  • The Pro-Aging Kit (4PC) soldier in light
    Baked Balance-n-Brighten Model B&A in Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 51%
    4.1
    Rated 4.1 out of 5 stars
    25

    Pro-Aging Kit (4PC)

    $122.00
    $60.00 $122.00
    Save 51%
  • The Dark Spot Solution Kit - Full Coverage Soldier
    Double Take Baked Model B&A in Light
    Award winning badges image
    Save 52%
    4.1
    Rated 4.1 out of 5 stars
    8,421

    Dark Spot Solution Kit - Full Coverage (4 PC)

    $120.00
    $58.00 $120.00
    Save 52%
  • Laura_Geller_Eyelash_Curler_Soldier
    Universal Eyelash Curler benefits
    Save 45%
    4.1
    Rated 4.1 out of 5 stars
    12

    Universal Eyelash Curler

    $18.00
    $9.90 $18.00
    Save 45%
  • Face + Body Brush Soldier
    Face + Body Brush benefits
    Save 40%
    5.0
    Rated 5.0 out of 5 stars
    2

    Face + Body Brush

    $28.00
    $16.80 $28.00
    Save 40%
  • 5PC Full Face Brush Set Soldier
    5PC Full Face Brush Set how to apply on model
    Save 59%
    4.8
    Rated 4.8 out of 5 stars
    25

    5PC Full Face Brush Set

    $118.00
    $48.00 $118.00
    Save 59%
  • The Bright Stuff Illuminating Under Eye Concealer Soldier - light
    The Bright Stuff Illuminating Under Eye Concealer - full assortment
    Save 40%
    4.1
    Rated 4.1 out of 5 stars
    133

    Bright Stuff Illuminating Under Eye Concealer

    $29.00
    $17.40 $29.00
    Save 40%
  • Blush-n-Brighten Travel Size - soldier
    Laura Geller Baked To Go Blush model grid
    Award winning badge image
    Save 40%
    4.5
    Rated 4.5 out of 5 stars
    74

    Baked Blush-n-Brighten Marbleized Blush Travel Size

    $22.00
    $13.20 $22.00
    Save 40%
  • Geller To-Go 4-in-1 Travel Makeup Brush soldier
    Geller To-Go 4-in-1 Travel Makeup Brush whats included
    Geller To-Go 4-in-1 Travel Makeup Brush model in deep
    4.6
    Rated 4.6 out of 5 stars
    38

    Geller To-Go 4-in-1 Travel Makeup Brush

    $84.00
    $24.00 $84.00
  • Geller's Greatest Palette New York Minute soldier
    Geller's Greatest Palette New York Minute Model B&A in light
    Geller's Greatest Palette New York Minute textures
    Save 66%
    4.5
    Rated 4.5 out of 5 stars
    148

    Geller's Greatest Baked Face & Eye Palette: New York Minute

    $70.00
    $23.99 $70.00
    Save 66%
  • Lip Frosting Trio Soldier
    Lip Frosting Trio texture
    Lip Frosting Trio limited edition
    Save 65%
    4.7
    Rated 4.7 out of 5 stars
    36

    Limited Edition Lip Frosting Trio

    $63.00
    $21.99 $63.00
    Save 65%
  • Face It All 2PC Face Brush Set Soldier
    Face It All 2PC Face Brush Set benefits
    Save 65%
    4.6
    Rated 4.6 out of 5 stars
    1,200

    Limited Edition Face It All 2PC Face Brush Set

    $52.00
    $17.99 $52.00
    Save 65%
  • Shadow Skills 4PC Eye Brush Set Soldier
    Save 61%
    5.0
    Rated 5.0 out of 5 stars
    17

    Shadow Skills 4PC Eye Brush Set

    $72.00
    $28.00 $72.00
    Save 61%
  • Thank You, Gorgeous! Full Face Makeup Kit (5PC) soldier
    Save 53%
    5.0
    Rated 5.0 out of 5 stars
    6

    Thank You, Gorgeous! Full Face Makeup Kit (5PC)

    $212.00
    $99.00 $212.00
    Save 53%
Baked Balance-n-Brighten texture image

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Foundations textures

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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • How do I apply my new Laura Geller products?

    Check out informational videos on each product page, with how-to videos straight from out founder herself!

  • What's Laura Geller Beauty's mission statement?

    At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is baked makeup and how is it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What is your return policy?

    In honor of the holiday season, we have extended our return policy to 60 days for orders placed between 10/1/25-12/31/25 to give you more than enough time to try your favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your products. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Discover Laura Geller's complete collection of easy-to-use makeup, all made for mature skin. Our assortment of foolproof beauty is always designed with all skin types and concerns in mind. From our award-winning icon Baked Balance-n-Brighten Foundation which can help color correct redness and cover up dark circles, to our bestselling Spackle Skin Perfecting Makeup Primers that work to minimize pores and fine lines under makeup, you'll find the best mature skin-friendly beauty products to suit your skin.Our complete collection of Laura Geller beauty products are perfect for your everyday makeup look or for special occasions too. Many of our highest-rated products are created with our signature Baked technique. These silky makeup powders are handmade in Italy and then baked for 24 hours, creating uniquely marbleized powders that apply smoothly and blend effortlessly.When you hit 40, you need makeup that's made for the changes in your skin. That's exactly why our formulas deliver the results our customers expect, like solutions for dark spots and rosacea along with foundations that don't settle or crease in fine lines. Our baked foundations are even dermatologist-approved and clinically proven to be safe for sensitive skin! Shop our premium makeup collection today and experience the difference that makeup for mature skin can make in your beauty routine.