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  • Balance-n-Brighten Travel Size - Soldier
    4.3
    Rated 4.3 out of 5 stars
    728

    Baked Balance-n-Brighten Color Correcting Foundation Travel Size

    $24.00
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  • Spackle Illuminating Under Eye Primer soldier
    4.2
    Rated 4.2 out of 5 stars
    432

    Spackle Illuminating Under Eye Primer

    $24.00
    Shop Now
  • Define-n-Tame Brow Lifting Stick Soldier - Dark Brown
    4.6
    Rated 4.6 out of 5 stars
    584

    Define-n-Tame Brow Lifting Stick

    $20.00
    Shop Now
  • Neutral Setting Powder Soldier
    4.5
    Rated 4.5 out of 5 stars
    498

    Filter Finish Neutralizing Setting Powder

    $34.00
    Shop Now
  • shadow skills - soldier
    Save 84%
    4.7
    Rated 4.7 out of 5 stars
    362

    Shadow Skills 4PC Eye Brush Set

    $64.00
    $9.99 $64.00
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    Save 84%
  • Spackle Skin Perfecting Primer: Diamond with Psoriasis badge
    4.3
    Rated 4.3 out of 5 stars
    549

    Spackle Skin Perfecting Primer: Diamond

    $38.00
    Shop Now
  • Blush-n-Brighten Skyline Sunset soldier
    4.7
    Rated 4.7 out of 5 stars
    58

    Limited Edition Baked Blush-n-Brighten Marbleized Blush

    $32.00
    Shop Now
  • Seamless Finish Full Coverage Concealer Soldier
    4.6
    Rated 4.6 out of 5 stars
    695

    Seamless Finish Full Coverage Concealer

    $28.00
    Shop Now
  • Dual-Ended Blush-n-Bronzer Brush - Soldier
    4.9
    Rated 4.9 out of 5 stars
    522

    Dual-Ended Blush + Bronzer Brush

    $26.00
    Shop Now
  • Angled Precision Concealer Brush - Soldier
    4.2
    Rated 4.2 out of 5 stars
    113

    Angled Precision Concealer Brush

    $22.00
    Shop Now
  • Spackle Skin Perfecting Primer: Original Bronze with Psoriasis badge
    4.4
    Rated 4.4 out of 5 stars
    381

    Spackle Skin Perfecting Primer: Original Bronze

    $38.00
    Shop Now
  • The Ultimate Palette Essentials Kit - Minimalism Maximized Soldier
    JOIN THE WAITLIST
    4.3
    Rated 4.3 out of 5 stars
    47

    Ultimate Palette Essentials Kit - Minimalism Maximized (5PC)

    $196.00
    $49.00 $196.00
    JOIN THE WAITLIST
    JOIN THE WAITLIST
  • The Under Cover Kit soldier - light
    Save 50%
    4.3
    Rated 4.3 out of 5 stars
    3,818

    Under Cover Kit (2PC)

    $52.00
    $26.00 $52.00
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    Save 50%
  • Face it All 2PC Brush Set soldier
    BEST SELLER
    4.8
    Rated 4.8 out of 5 stars
    45

    Face it All 2PC Brush Set

    $52.00
    $22.00 $52.00
    Shop Now
    BEST SELLER
  • Shine-n-Shield Lip Balm SPF 30 Bliss on the beach soldier
    4.5
    Rated 4.5 out of 5 stars
    155

    Shine-n-Shield Lip Balm SPF

    $22.00
    Shop Now
  • Cold Cream Makeup Remover Soldier
    4.7
    Rated 4.7 out of 5 stars
    158

    Cold Cream Makeup Removing Cleanser

    $38.00
    Shop Now
  • Baked to go Balance n glow soldier
    4.3
    Rated 4.3 out of 5 stars
    198

    Baked to Go Balance-n-Glow Illuminating Foundation

    $24.00
    Shop Now
  • Matte Maker Setting Powder Soldier
    4.5
    Rated 4.5 out of 5 stars
    284

    Matte Maker Translucent Setting Powder

    $32.00
    Shop Now
  • Dual-Ended Eyeshadow Brush - Soldier
    4.8
    Rated 4.8 out of 5 stars
    97

    Dual-Ended Eye Shadow Brush

    $22.00
    Shop Now
  • best of the best brush duo - solder
    Save 57%
    4.7
    Rated 4.7 out of 5 stars
    75

    Best of the Best Brush Duo

    $46.00
    $20.00 $46.00
    Shop Now
    Save 57%
  • Wonder Brush Soldier
    5.0
    Rated 5.0 out of 5 stars
    27

    Wonder Brush

    $24.00
    Shop Now
  • Inkcredible Waterproof Brow Pencil soldier - Medium brown
    4.7
    Rated 4.7 out of 5 stars
    232

    INKcredible Waterproof Brow Pencil

    $24.00
    Shop Now
Baked Balance-n-Brighten texture image

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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • How do I apply my new Laura Geller products?

    Check out informational videos on each product page, with how-to videos straight from out founder herself!

  • What's Laura Geller Beauty's mission statement?

    At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is baked makeup and how is it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What is your return policy?

    We want you to fall in love with your Laura Geller purchase. If you're not satisfied for any reason, we invite you to return or exchange your products. To process a return, click here. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Discover Laura Geller's complete collection of easy-to-use makeup, all made for mature skin. Our assortment of foolproof beauty is always designed with all skin types and concerns in mind. From our award-winning icon Baked Balance-n-Brighten Foundation which can help color correct redness and cover up dark circles, to our bestselling Spackle Skin Perfecting Makeup Primers that work to minimize pores and fine lines under makeup, you'll find the best mature skin-friendly beauty products to suit your skin.Our complete collection of Laura Geller beauty products are perfect for your everyday makeup look or for special occasions too. Many of our highest-rated products are created with our signature Baked technique. These silky makeup powders are handmade in Italy and then baked for 24 hours, creating uniquely marbleized powders that apply smoothly and blend effortlessly.When you hit 40, you need makeup that's made for the changes in your skin. That's exactly why our formulas deliver the results our customers expect, like solutions for dark spots and rosacea along with foundations that don't settle or crease in fine lines. Our baked foundations are even dermatologist-approved and clinically proven to be safe for sensitive skin! Shop our premium makeup collection today and experience the difference that makeup for mature skin can make in your beauty routine.