All Makeup

  • Angled Precision Concealer Brush - Soldier
    Angled Precision Concealer Brush Model where to apply
    NEW
    3.9
    Rated 3.9 out of 5 stars
    67

    Angled Precision Concealer Brush

    $22.00
    $11.00 $22.00
    NEW
  • Marble Lips Multidimensional Liner Soldier - Rose
    Marble Lips Multidimensional Liner benefits
    4.5
    Rated 4.5 out of 5 stars
    22

    Marble Lips Multidimensional Liner

    $19.00
    $9.50 $19.00
  • Laura's Finishing Touches Kit - medium
    Laura's Finishing Touches Kit - full look in medium
    Save 61%
    5.0
    Rated 5.0 out of 5 stars
    10

    Laura's Finishing Touches Kit (4 PC)

    $128.00
    $50.00 $128.00
    Save 61%
  • Laura Geller E-Gift Card Soldier
    5.0
    Rated 5.0 out of 5 stars
    2

    Laura Geller E-Gift Card

    $10.00
    From $10.00
  • Blush-n-Brighten Travel Size - soldier
    Laura Geller Baked To Go Blush model grid
    Award winning badge image
    4.3
    Rated 4.3 out of 5 stars
    20

    Baked Blush-n-Brighten Marbleized Blush Travel Size

    $22.00
    $11.00 $22.00
  • blending beauties brush - soldier
    Laura Geller Blending Beauties includes Face Powder Brush and Retractable Airbrush Kabauki Brush
    BEST SELLER
    4.6
    Rated 4.6 out of 5 stars
    358

    Blending Beauties 2 PC Face Brush Set

    $46.00
    $20.00 $46.00
    BEST SELLER
  • The Delectables Eyeshadow Soldier
    The Delectables Baked Eyeshadow Palette Earthy Essentials product benefits
    Save 56%
    4.3
    Rated 4.3 out of 5 stars
    513

    The Delectables Baked Eyeshadow Palette Earthy Essentials

    $45.00
    $20.00 $45.00
    Save 56%
  • Face it All 2PC Brush Set soldier
    Face it All 2PC Brush Set pairs with chart
    BEST SELLER
    4.8
    Rated 4.8 out of 5 stars
    17

    Face it All 2PC Brush Set

    $52.00
    $22.00 $52.00
    BEST SELLER
  • Precision Blending Sponge - Soldier
    Precision Blending Sponge - how to use
    4.9
    Rated 4.9 out of 5 stars
    18

    Full Face Blending Sponge

    $16.00
    $8.00 $16.00
  • Bravo Brows Model Macro image in all shades
    4.3
    Rated 4.3 out of 5 stars
    520

    Bravo Brows Soft Pencil + Brush

    $22.00
    $11.00 $22.00
  • Neutral Setting Powder Soldier
    4.5
    Rated 4.5 out of 5 stars
    388

    Filter Finish Neutralizing Setting Powder

    $34.00
    $17.00 $34.00
  • 4.4
    Rated 4.4 out of 5 stars
    259

    Define-n-Tame Brow Lifting Stick

    $20.00
    $10.00 $20.00
  • Serum Blush Cheek Tint Soldier in Practical Pink
    Serum Blush Cheek Tint Model B&A with Full Look in Blushing Berry
    Laura Geller Serum Blush Benefits
    Save 50%
    4.2
    Rated 4.2 out of 5 stars
    1,840

    Serum Blush Cheek Tint

    $30.00
    $15.00 $30.00
    Save 50%
  • Sculpt-n-Stay Brow Gel Soldier
    Save 50%
    4.4
    Rated 4.4 out of 5 stars
    76

    Sculpt-n-Stay Brow Gel

    $20.00
    $10.00 $20.00
    Save 50%
  • Spa To Go Hardcase + Travel Bottle Set soldier
    Spa To Go Hardcase + Travel Bottle Set works for face washes, serums and moisturizers
    Spa To Go Hardcase + Travel Bottle Set product benefits
    5.0
    Rated 5.0 out of 5 stars
    1

    Spa To Go Hardcase + Travel Bottle Set

    $20.00
    $18.00 $20.00
  • Laura Geller 40+ Club Zip-Up Sweatshirt soldier
    The 40+ Club Zip-Up Sweatshirt - benefits
    5.0
    Rated 5.0 out of 5 stars
    15

    The 40+ Club Zip-Up Sweatshirt

    $49.00
    $24.50 $49.00
  • Modern Classic Cream Lipstick Soldier
    Laura Geller Modern Classic Lipstick 3 model grid in shade Real Rosy
    Laura Geller Modern Classic Lipstick product benefits include that it has a non-drying, creamy formula, is enriched with Vitamin E and is long-wearing
    4.4
    Rated 4.4 out of 5 stars
    563

    Modern Classic Cream Lipstick

    $24.00
    $12.00 $24.00
  • Better Than Block Soldier - Golden Medium
    Better Than Block - Model B&A Light
    Award winning badge image
    Save 50%
    4.5
    Rated 4.5 out of 5 stars
    570

    Better Than ‘Block Skincare-Infused Serum Foundation with Broad Spectrum SPF 50+

    $38.00
    $19.00 $38.00
    Save 50%
  • Laura Geller Sun Visor Hat
    Fran Drescher wearing Laura Geller Sun Visor Hat
    Laura Geller Sun Visor Hat is packable
    4.7
    Rated 4.7 out of 5 stars
    7

    Sun Visor Hat

    $40.00
    $20.00 $40.00
  • Seamless Finish Full Coverage Concealer Soldier
    Save 50%
    4.6
    Rated 4.6 out of 5 stars
    427

    Seamless Finish Full Coverage Concealer

    $28.00
    $14.00 $28.00
    Save 50%
  • Spackle Mist Boost with Cooling Aloe soldier
    Spackle mist boost with cooling aloe product Benefits
    Save 50%
    4.9
    Rated 4.9 out of 5 stars
    28

    Spackle Mist Boost with Cooling Aloe

    $32.00
    $16.00 $32.00
    Save 50%
  • Pencil Sharpener Soldier - Open
    Eye + Lip Pencil Sharpener - educational
    Save 50%
    4.8
    Rated 4.8 out of 5 stars
    67

    Eye + Lip Pencil Sharpener

    $12.00
    $6.00 $12.00
    Save 50%
Baked Balance-n-Brighten texture image

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Foundations textures

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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • How do I apply my new Laura Geller products?

    Check out informational videos on each product page, with how-to videos straight from out founder herself!

  • What's Laura Geller Beauty's mission statement?

    At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is baked makeup and how is it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What is your return policy?

    In honor of the holiday season, for orders placed between 10/1/25-12/31/25 we have extended our return policy to 60 days to give you more than enough time to try their favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your product for free, minus shipping charges. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase.

New Arrivals

  • Learn More

    Discover Laura Geller's complete collection of easy-to-use makeup, all made for mature skin. Our assortment of foolproof beauty is always designed with all skin types and concerns in mind. From our award-winning icon Baked Balance-n-Brighten Foundation which can help color correct redness and cover up dark circles, to our bestselling Spackle Skin Perfecting Makeup Primers that work to minimize pores and fine lines under makeup, you'll find the best mature skin-friendly beauty products to suit your skin.Our complete collection of Laura Geller beauty products are perfect for your everyday makeup look or for special occasions too. Many of our highest-rated products are created with our signature Baked technique. These silky makeup powders are handmade in Italy and then baked for 24 hours, creating uniquely marbleized powders that apply smoothly and blend effortlessly.When you hit 40, you need makeup that's made for the changes in your skin. That's exactly why our formulas deliver the results our customers expect, like solutions for dark spots and rosacea along with foundations that don't settle or crease in fine lines. Our baked foundations are even dermatologist-approved and clinically proven to be safe for sensitive skin! Shop our premium makeup collection today and experience the difference that makeup for mature skin can make in your beauty routine.