All Makeup

  • Blend Away Berry & Bright 8 Multi-Finish Eyeshadows clearance
    Blend Away Berry & Bright 8 Multi-Finish Eyeshadows Benefits
    Save 68%
    4.7
    Rated 4.7 out of 5 stars
    50

    Blend Away Berry & Bright 8 Multi-Finish Eyeshadows

    $25.00
    $8.00 $25.00
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    Save 68%
  • Blending Beauties 2 PC Soldier
    Laura Geller Blending Beauties includes Face Powder Brush and Retractable Airbrush Kabauki Brush
    Save 65%
    4.7
    Rated 4.7 out of 5 stars
    474

    Blending Beauties 2 PC Face Brush Set

    $46.00
    $15.99 $46.00
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  • Spackle Mist Boost - Soldier
    Spackle Mist Boost benefits
    4.7
    Rated 4.7 out of 5 stars
    414

    Spackle Mist Boost with Electrolytes

    $32.00
    $25.60 $32.00
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  • Laura Geller Cancel-n-Conceal soldier in Porcelain
    Cancel-n-Conceal Model Grid Porcelain/Fair
    Cancel-n-Conceal Skin Perfector & Color Corrector product benefits
    3.9
    Rated 3.9 out of 5 stars
    810

    Cancel-n-Conceal Skin Perfector & Color Corrector

    $32.00
    $13.99 $32.00
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  • Swipe-n-Line Instant Eye Perfecting Stick Soldier in shade Classic
    Laura Geller Swipe-n-Line lifestyle image with shade textures
    Swipe-n-Line Instant Eye Perfecting Stick product benefits
    4.2
    Rated 4.2 out of 5 stars
    625

    Swipe-n-Line Instant Eye Perfecting Stick

    $24.00
    $19.20 $24.00
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  • Balance-n-Brighten Travel Size - Soldier
    Balance-n-Brighten skin concerns chart
    4.2
    Rated 4.2 out of 5 stars
    601

    Baked Balance-n-Brighten Color Correcting Foundation Travel Size

    $24.00
    $19.20 $24.00
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  • Spackle Under Eye Primer - Soldier
    Spackle Illuminating Eye Primer B+A
    spackle illuminating under eye primer product benefits
    4.2
    Rated 4.2 out of 5 stars
    378

    Spackle Illuminating Under Eye Primer

    $24.00
    $19.20 $24.00
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  • Laura Geller Define-n-Tame Brow Lifting Stick soldier in Dark Brown
    Laura Geller Define-n-Tame shade texture swatches
    Laura Geller Define-n-Tame product benefits include 2-in-1 stick conditions & shapes brows
    4.5
    Rated 4.5 out of 5 stars
    375

    Define-n-Tame Brow Lifting Stick

    $20.00
    $16.00 $20.00
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  • Neutral Setting Powder Soldier
    4.5
    Rated 4.5 out of 5 stars
    449

    Filter Finish Neutralizing Setting Powder

    $34.00
    $27.20 $34.00
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  • Save 57%
    3.7
    Rated 3.7 out of 5 stars
    201

    Modern Classic Matte Lip Mousse

    $21.00
    $8.99 $21.00
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    Save 57%
  • Spackle Primer Soldier - Diamond
    Spackle Skin Perfecting Primer Diamond Model B&A New
    Awards image
    4.3
    Rated 4.3 out of 5 stars
    528

    Spackle Skin Perfecting Primer: Diamond

    $38.00
    $30.40 $38.00
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  • Blush-n-Brighten Skyline Sunset soldier
    Blush-n-Brighten Skyline Sunset model gird
    Blush-n-Brighten Skyline Sunset benefits
    4.8
    Rated 4.8 out of 5 stars
    39

    Limited Edition Baked Blush-n-Brighten Marbleized Blush

    $32.00
    $25.60 $32.00
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  • Seamless Finish Full Coverage Concealer Soldier
    4.6
    Rated 4.6 out of 5 stars
    663

    Seamless Finish Full Coverage Concealer

    $28.00
    $22.40 $28.00
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  • Dual-Ended Blush-n-Bronzer Brush - Soldier
    Dual-Ended Blush + Bronzer Brush how to apply pop of color or sun kissed finish model image
    Dual-Ended Blush + Bronzer Brush product benefits model image: two in one tool, sculpts and blends
    4.9
    Rated 4.9 out of 5 stars
    515

    Dual-Ended Blush + Bronzer Brush

    $26.00
    $20.80 $26.00
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  • Angled Precision Concealer Brush - Soldier
    Angled Precision Concealer Brush Model where to apply
    4.1
    Rated 4.1 out of 5 stars
    105

    Angled Precision Concealer Brush

    $22.00
    $17.60 $22.00
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  • Spackle Primer Soldier - Bronze
    Spackle Skin Perfecting Primer Bronze model grid
    Awards image
    4.4
    Rated 4.4 out of 5 stars
    343

    Spackle Skin Perfecting Primer: Original Bronze

    $38.00
    $30.40 $38.00
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  • The Ultimate Palette Essentials Kit - Minimalism Maximized Soldier
    The Ultimate Palette Essentials Kit - Minimalism Maximized Model B&A in Medium
    The Ultimate Palette Essentials Kit - Minimalism Maximized Textures
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    4.1
    Rated 4.1 out of 5 stars
    40

    Ultimate Palette Essentials Kit - Minimalism Maximized (5PC)

    $196.00
    $62.00 $196.00
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    Save 68%
  • Marble Lips Multidimensional Liner Soldier - Rose
    Marble Lips Multidimensional Liner benefits
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    4.5
    Rated 4.5 out of 5 stars
    41

    Marble Lips Multidimensional Liner

    $19.00
    $15.20 $19.00
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  • Laura Geller The Under Cover Kit soldier in Light
    Ideal Fix Concealer Model B&A in Light
    The Ideal Fix Concealer product benefits on model
    Save 56%
    4.3
    Rated 4.3 out of 5 stars
    3,353

    Under Cover Kit (2PC)

    $52.00
    $23.00 $52.00
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  • Face it All 2PC Brush Set soldier
    Face it All 2PC Brush Set pairs with chart
    BEST SELLER
    4.9
    Rated 4.9 out of 5 stars
    33

    Face it All 2PC Brush Set

    $52.00
    $22.00 $52.00
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    BEST SELLER
  • Shine-n-Shield Lip Balm SPF 30 Soldier
    Shine-n-Shield Lip Balm SPF 30 Sunset Sands Model Grid
    Shine-n-Shield Lip Balm SPF 30 Product Benefit
    4.5
    Rated 4.5 out of 5 stars
    113

    Shine-n-Shield Lip Balm SPF 30

    $22.00
    $17.60 $22.00
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  • Cold Cream Makeup Remover Soldier
    Cold Cream - B&A Model
    Save 20%
    4.6
    Rated 4.6 out of 5 stars
    122

    Cold Cream Makeup Removing Cleanser

    $38.00
    $30.40 $38.00
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Baked Balance-n-Brighten texture image

Not sure what you’re looking for?

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Foundations textures

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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • How do I apply my new Laura Geller products?

    Check out informational videos on each product page, with how-to videos straight from out founder herself!

  • What's Laura Geller Beauty's mission statement?

    At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is baked makeup and how is it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What is your return policy?

    We want you to fall in love with your Laura Geller purchase. If you're not satisfied for any reason, we invite you to return or exchange your products. To process a return, click here. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Discover Laura Geller's complete collection of easy-to-use makeup, all made for mature skin. Our assortment of foolproof beauty is always designed with all skin types and concerns in mind. From our award-winning icon Baked Balance-n-Brighten Foundation which can help color correct redness and cover up dark circles, to our bestselling Spackle Skin Perfecting Makeup Primers that work to minimize pores and fine lines under makeup, you'll find the best mature skin-friendly beauty products to suit your skin.Our complete collection of Laura Geller beauty products are perfect for your everyday makeup look or for special occasions too. Many of our highest-rated products are created with our signature Baked technique. These silky makeup powders are handmade in Italy and then baked for 24 hours, creating uniquely marbleized powders that apply smoothly and blend effortlessly.When you hit 40, you need makeup that's made for the changes in your skin. That's exactly why our formulas deliver the results our customers expect, like solutions for dark spots and rosacea along with foundations that don't settle or crease in fine lines. Our baked foundations are even dermatologist-approved and clinically proven to be safe for sensitive skin! Shop our premium makeup collection today and experience the difference that makeup for mature skin can make in your beauty routine.