All Makeup

  • Full Face Powder Brush - Soldier
    Full Face Powder Brush benefits
    4.1
    Rated 4.1 out of 5 stars
    302

    Full Face Powder Brush

    $24.00
    $12.00 $24.00
  • Spackle Primer Soldier - Brighten and Blur
    Spackle Skin Perfecting Primer Brighten-n-Blur model B&A
    Award Winning image
    3.4
    Rated 3.4 out of 5 stars
    956

    Spackle Skin Perfecting Primer: Brighten-n-Blur

    $38.00
    $19.00 $38.00
  • Swipe-n-Line Instant Eye Perfecting Stick Soldier in shade Classic
    Laura Geller Swipe-n-Line lifestyle image with shade textures
    Swipe-n-Line Instant Eye Perfecting Stick product benefits
    4.1
    Rated 4.1 out of 5 stars
    509

    Swipe-n-Line Instant Eye Perfecting Stick

    $24.00
    $12.00 $24.00
  • Spackle Primer Soldier - Champagne
    Spackle Skin Perfecting Primer: Original Champagne Glow 3 model grid
    Award winning badges image
    4.3
    Rated 4.3 out of 5 stars
    649

    Spackle Skin Perfecting Primer: Original Champagne Glow

    $38.00
    $19.00 $38.00
  • angled blush brush - soldier
    Angled Blush Brush - How to Use
    Laura Geller Angled Blush Brush product benefits
    4.7
    Rated 4.7 out of 5 stars
    414

    Angled Blush Brush

    $24.00
    $12.00 $24.00
  • Balance-n-Brighten Travel Size - Soldier
    Balance-n-Brighten skin concerns chart
    4.2
    Rated 4.2 out of 5 stars
    481

    Baked Balance-n-Brighten Color Correcting Foundation Travel Size

    $24.00
    $12.00 $24.00
  • Baked to go Balance n glow soldier
    baked balance n glow B&A medium
    Award winning badges image
    4.2
    Rated 4.2 out of 5 stars
    41

    Baked to Go Balance-n-Glow Illuminating Foundation

    $24.00
    $12.00 $24.00
  • Always There Mascara Soldier
    Laura Geller Always There Mascara model B&A
    Always there lengthening mascara product benefits
    3.6
    Rated 3.6 out of 5 stars
    699

    Always There Lengthening Mascara

    $26.00
    $13.00 $26.00
  • All-Over Eyeshadow Brush Soldier
    Laura Geller Endless Eyes 3 Piece Kit lifestyle image of model applying eyeshadow
    4.8
    Rated 4.8 out of 5 stars
    252

    All-Over Eyeshadow Brush

    $18.00
    $9.00 $18.00
  • Spackle Primer Soldier - Diamond
    Spackle Skin Perfecting Primer: Diamond Model B&A
    Awards image
    4.3
    Rated 4.3 out of 5 stars
    470

    Spackle Skin Perfecting Primer: Diamond

    $38.00
    $19.00 $38.00
  • Spackle Primer Soldier - Clear
    Spackle Skin Perfecting Primer in Original Clear Model B&A in light
    Award winning badges image
    4.2
    Rated 4.2 out of 5 stars
    803

    Spackle Skin Perfecting Primer: Original Clear

    $38.00
    $19.00 $38.00
  • Spackle Primer Soldier - Rose
    Spackle Skin Perfecting Primer: Ethereal Rose Model B&A
    Awards image
    4.5
    Rated 4.5 out of 5 stars
    509

    Spackle Skin Perfecting Primer: Original Ethereal Rose Glow

    $38.00
    $19.00 $38.00
  • Home + Away Balance-n-Brighten Soldier in Light
    Baked Balance-n-Brighten Model B&A in Light
    Award winning badges image
    Save 58%
    4.2
    Rated 4.2 out of 5 stars
    784

    Home + Away Balance-n-Brighten Foundation Kit (2PC)

    $62.00
    $26.00 $62.00
    Save 58%
  • Spackle Under Eye Primer - Soldier
    Spackle Illuminating Eye Primer B+A
    spackle illuminating under eye primer product benefits
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    4.2
    Rated 4.2 out of 5 stars
    310

    Spackle Illuminating Under Eye Primer

    $24.00
    $12.00 $24.00
    JOIN THE WAITLIST
    JOIN THE WAITLIST
  • Matte Maker Setting Powder Soldier
    Matte Maker Translucent Setting Powder product benefits
    4.5
    Rated 4.5 out of 5 stars
    213

    Matte Maker Translucent Setting Powder

    $32.00
    $16.00 $32.00
  • Spackle Mist Boost - Soldier
    Spackle Mist Boost benefits
    4.7
    Rated 4.7 out of 5 stars
    347

    Spackle Mist Boost with Electrolytes

    $32.00
    $16.00 $32.00
  • Spackle Primer Soldier - Bronze
    Spackle Skin Perfecting Primer Bronze model grid
    Awards image
    4.4
    Rated 4.4 out of 5 stars
    322

    Spackle Skin Perfecting Primer: Original Bronze

    $38.00
    $19.00 $38.00
  • Quilted Makeup Bag with Brush Case, Burgundy soldier
    Quilted Makeup Bag with Brush Case, Burgundy product details include store products in the large compartment and use the zipped brush case at the base
    4.8
    Rated 4.8 out of 5 stars
    83

    Quilted Makeup Bag with Brush Case, Burgundy

    $45.00
    $22.50 $45.00
  • Fine Shine Glossy Lip Oil Soldier
    Fine Shine Lip Oil - B&A - Rose Garden
    NEW
    4.5
    Rated 4.5 out of 5 stars
    123

    Fine Shine Glossy Lip Oil

    $19.00
    $9.50 $19.00
    NEW
  • Foundation Brush - Soldier
    Full Coverage Foundation Blending Brush benefits with model
    NEW
    4.9
    Rated 4.9 out of 5 stars
    57

    Full Coverage Foundation Blending Brush

    $26.00
    $13.00 $26.00
    NEW
  • Dual-Ended Blush-n-Bronzer Brush - Soldier
    Dual-Ended Blush + Bronzer Brush how to apply pop of color or sun kissed finish model image
    Dual-Ended Blush + Bronzer Brush product benefits model image: two in one tool, sculpts and blends
    4.9
    Rated 4.9 out of 5 stars
    136

    Dual-Ended Blush + Bronzer Brush

    $26.00
    $13.00 $26.00
  • Bold Beauty Kajal Duo Soldier
    Kajal Longwear Eyeliner 3 model grid in Soft Black Kohl
    Award winning image
    Save 56%
    4.5
    Rated 4.5 out of 5 stars
    765

    Bold Beauty Kajal Duo

    $50.00
    $22.00 $50.00
    Save 56%
Baked Balance-n-Brighten texture image

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Not Sure Where to Start?

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Foundations textures

For your perfect shade:

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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • How do I apply my new Laura Geller products?

    Check out informational videos on each product page, with how-to videos straight from out founder herself!

  • What's Laura Geller Beauty's mission statement?

    At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is baked makeup and how is it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What is your return policy?

    In honor of the holiday season, for orders placed between 10/1/25-12/31/25 we have extended our return policy to 60 days to give you more than enough time to try their favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your product for free, minus shipping charges. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase.

New Arrivals

  • Learn More

    Discover Laura Geller's complete collection of easy-to-use makeup, all made for mature skin. Our assortment of foolproof beauty is always designed with all skin types and concerns in mind. From our award-winning icon Baked Balance-n-Brighten Foundation which can help color correct redness and cover up dark circles, to our bestselling Spackle Skin Perfecting Makeup Primers that work to minimize pores and fine lines under makeup, you'll find the best mature skin-friendly beauty products to suit your skin.Our complete collection of Laura Geller beauty products are perfect for your everyday makeup look or for special occasions too. Many of our highest-rated products are created with our signature Baked technique. These silky makeup powders are handmade in Italy and then baked for 24 hours, creating uniquely marbleized powders that apply smoothly and blend effortlessly.When you hit 40, you need makeup that's made for the changes in your skin. That's exactly why our formulas deliver the results our customers expect, like solutions for dark spots and rosacea along with foundations that don't settle or crease in fine lines. Our baked foundations are even dermatologist-approved and clinically proven to be safe for sensitive skin! Shop our premium makeup collection today and experience the difference that makeup for mature skin can make in your beauty routine.