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  • Holiday Clearance Bundle Soldier
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    4.8
    Rated 4.8 out of 5 stars
    37

    Cheek & Eye Finishing Touches (3PC)

    $82.00
    $18.99 $82.00
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  • The Wonder Balm Heroes Kit (5PC) soldier
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    3.9
    Rated 3.9 out of 5 stars
    54,123

    The Wonder Balm Heroes Kit (5PC)

    $152.00
    $59.00 $152.00
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  • Soft Finish Full Face Essentials Kit (4 PC) Soldier
    NEW
    4.5
    Rated 4.5 out of 5 stars
    6,663

    Soft Finish Full Face Essentials Kit (4 PC)

    $242.00
    $75.00 $242.00
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    NEW
  • Best of the Best Cream Starter Kit (3PC) - Soldier
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    4.4
    Rated 4.4 out of 5 stars
    322

    Best of the Best Cream Starter Kit (3PC)

    $232.00
    $59.00 $232.00
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  • All Over Eyeshadow Brush Soldier
    4.8
    Rated 4.8 out of 5 stars
    284

    All-Over Eyeshadow Brush

    $18.00
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  • angled blush brush - soldier
    4.7
    Rated 4.7 out of 5 stars
    443

    Angled Blush Brush

    $24.00
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  • crease Brush Solider
    Save 67%
    5.0
    Rated 5.0 out of 5 stars
    22

    Blending Crease Brush

    $18.00
    $5.99 $18.00
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  • eyeliner brush soldier
    Save 58%
    4.9
    Rated 4.9 out of 5 stars
    33

    Precision Eyeliner Brush

    $12.00
    $4.99 $12.00
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  • Baked Eyeshadow, Sunstone/Almond - soldier
    4.6
    Rated 4.6 out of 5 stars
    234

    Baked Eyeshadow, Sunstone/Almond

    $24.00
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  • Spackle Waterproof Eyeshadow Primer soldier
    4.0
    Rated 4.0 out of 5 stars
    976

    Spackle Waterproof Eyeshadow Primer

    $24.00
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  • Spackle Skin Perfecting Primer: Original Clear with Psoriasis badge
    4.3
    Rated 4.3 out of 5 stars
    932

    Spackle Skin Perfecting Primer: Original Clear

    $38.00
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  • Sculpt and Stay Waterproof Brow Pencil and Gel Soldier - Taupe
    4.4
    Rated 4.4 out of 5 stars
    1,562

    Sculpt-n-Stay Waterproof Brow Pencil & Gel

    $26.00
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  • Laura Geller E-Gift Card
    4.6
    Rated 4.6 out of 5 stars
    27

    Laura Geller E-Gift Card

    $10.00
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  • Baked Foundation Sponge Trio soldier
    4.9
    Rated 4.9 out of 5 stars
    7

    Baked Foundation Sponge Trio

    $18.00
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  • Retractable Airbrush Kabuki Brush - Soldier
    BEST SELLER
    4.6
    Rated 4.6 out of 5 stars
    1,563

    Retractable Airbrush Kabuki Brush

    $26.00
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    BEST SELLER
  • Always there mascara waterproof - soldier
    4.1
    Rated 4.1 out of 5 stars
    942

    Always There Waterproof Mascara

    $26.00
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  • Brush Bestsellers Group Lifestyle
    BEST SELLER
    4.7
    Rated 4.7 out of 5 stars
    556

    Brush Bestsellers

    $18.00
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    BEST SELLER
  • Blush-n-Bronze - Soldier - Rose Bronze
    Save 56%
    4.4
    Rated 4.4 out of 5 stars
    1,123

    Baked Blush-n-Bronze Marbleized 2-in-1

    $34.00
    $14.99 $34.00
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    Save 56%
  • Brighten-n-blur pink packaging
    LIMITED EDITION PACKAGING
    3.5
    Rated 3.5 out of 5 stars
    1,116

    Spackle Skin Perfecting Primer: Brighten-n-Blur

    $38.00
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    LIMITED EDITION PACKAGING
  • Blending Beauties 2 PC Soldier
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    4.7
    Rated 4.7 out of 5 stars
    507

    Blending Beauties 2 PC Face Brush Set

    $46.00
    $11.99 $46.00
    JOIN THE WAITLIST
    JOIN THE WAITLIST
  • Cancel-n-Conceal Soldier in Golden Medium/Sand
    Save 59%
    3.9
    Rated 3.9 out of 5 stars
    845

    Cancel-n-Conceal Skin Perfector & Color Corrector

    $32.00
    $12.99 $32.00
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    Save 59%
  • Swipe-n-Line Instant Eye Perfecting Stick soldier in Classic
    4.2
    Rated 4.2 out of 5 stars
    699

    Swipe-n-Line Cream Eyeshadow Stick & Eyeliner

    $24.00
    Shop Now
Baked Balance-n-Brighten texture image

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Your New Routine Quiz

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Foundations textures

For your perfect shade:

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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • How do I apply my new Laura Geller products?

    Check out informational videos on each product page, with how-to videos straight from out founder herself!

  • What's Laura Geller Beauty's mission statement?

    At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is baked makeup and how is it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What is your return policy?

    We want you to fall in love with your Laura Geller purchase. If you're not satisfied for any reason, we invite you to return or exchange your products. To process a return, click here. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Discover Laura Geller's complete collection of easy-to-use makeup, all made for mature skin. Our assortment of foolproof beauty is always designed with all skin types and concerns in mind. From our award-winning icon Baked Balance-n-Brighten Foundation which can help color correct redness and cover up dark circles, to our bestselling Spackle Skin Perfecting Makeup Primers that work to minimize pores and fine lines under makeup, you'll find the best mature skin-friendly beauty products to suit your skin.Our complete collection of Laura Geller beauty products are perfect for your everyday makeup look or for special occasions too. Many of our highest-rated products are created with our signature Baked technique. These silky makeup powders are handmade in Italy and then baked for 24 hours, creating uniquely marbleized powders that apply smoothly and blend effortlessly.When you hit 40, you need makeup that's made for the changes in your skin. That's exactly why our formulas deliver the results our customers expect, like solutions for dark spots and rosacea along with foundations that don't settle or crease in fine lines. Our baked foundations are even dermatologist-approved and clinically proven to be safe for sensitive skin! Shop our premium makeup collection today and experience the difference that makeup for mature skin can make in your beauty routine.