Eyeliner, Eyeshadow, Mascara & More

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Eyebrow

  • Laura’s Eye Framing Essentials (3PC) Medium Brown Soldier
    Laura’s Eye Framing Essentials (3PC) collection
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    New dotwhack

    Laura’s 3 E’s: Eyebrows, Eyelash & Eyeliner Kit (3PC)

    $72.00
    $36.00 $72.00
    Save 50%
  • Laura’s 3 E’s: Eyebrows, Eyelash & Eyeliner Kit - soldier
    Laura’s 3 E’s: Eyebrows, Eyelash & Eyeliner Kit Light BA
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    New dotwhack
    5.0
    Rated 5.0 out of 5 stars
    2

    Laura’s 3 E’s: Eyebrows, Eyelash & Eyeliner Kit (3PC)

    $72.00
    $36.00 $72.00
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  • Kajal Longwear Eyeliner soldier in Dark Brown
    Kajal Longwear Eyeliner 3 model grid in Dark Brown Kohl
    Award winning badge image
    BEST SELLER
    4.3
    Rated 4.3 out of 5 stars
    3,764

    Kajal Longwear Eyeliner

    $24.00
    $16.00 $24.00
    BEST SELLER
  • Inkcredibles soldier - Olive_My_Love
    INKcredible Waterproof Gel Eyeliner Pencil lifestyle model wearing Blackbird
    Laura Geller Inkcredible Eyeliner Pencil product benefits
    BEST SELLER
    4.2
    Rated 4.2 out of 5 stars
    2,008

    INKcredible Waterproof Gel Eyeliner Pencil

    $24.00
    $15.00 $24.00
    BEST SELLER
  • Kajal Longwear Mascara solider- black
    Kajal Mascara in Black Model Eye B&A
    4.5
    Rated 4.5 out of 5 stars
    914

    Kajal Longwear Mascara

    $26.00
    $17.00 $26.00
  • Bold Beauty Kajal Duo Soldier
    Kajal Longwear Eyeliner 3 model grid in Soft Black Kohl
    Award winning image
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    4.5
    Rated 4.5 out of 5 stars
    1,030

    Bold Beauty Kajal Duo

    $50.00
    $25.00 $50.00
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  • Everyday Eye & Lip Kit Soldier sugar and spice
    Everyday Eye & Lip Kit Full face model
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    4.7
    Rated 4.7 out of 5 stars
    10

    Everyday Eye & Lip Kit (2PC)

    $48.00
    $24.00 $48.00
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  • Line Smoother Targeted Fine Line Filler - soldier
    Line Smoother Targeted Fine Line Filler - B/A 2
    NEW
    3.4
    Rated 3.4 out of 5 stars
    86

    Line Smoother Fine Line Blurring Primer

    $45.00
    $36.00 $45.00
    NEW
  • Glam on the Go Face + Eye Palette soldier
    Glam on the Go Face + Eye Palette model grid in light and tan
    Glam on the Go Face + Eye Palette texture
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    4.7
    Rated 4.7 out of 5 stars
    86

    Glam on the Go Face + Eye Palettes (3PC)

    $117.00
    $19.99 $117.00
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  • Line Smoother Under Eye Kit (2PC) Soldier in Light
    Line Smoother Under Eye Kit (2PC) Benefits
    NEW
    4.2
    Rated 4.2 out of 5 stars
    33

    Line Smoother Under Eye Kit (2PC)

    $74.00
    $49.00 $74.00
    NEW
  • Line Smoother Full Face Kit (3PC) Medium
    Line Smoother Full Face Kit (3PC) BA medium
    NEW
    4.1
    Rated 4.1 out of 5 stars
    11

    Line Smoother Full Face Kit (3PC)

    $109.00
    $59.00 $109.00
    NEW
  • Best of the Best Cream Full Face Basics Soldier
    Best of the Best Cream Full Face Basics BA1
    Best of the Best Cream Full Face Basics Arm Swatches
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    New dotwhack
    4.8
    Rated 4.8 out of 5 stars
    4

    Best of the Best Cream Full Face Basics

    $168.00
    $49.00 $168.00
    Save 71%
  • Baked Icons Complete Full Face Palette product benefits
    Baked Icons Complete Full Face Palette full face model
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    4.6
    Rated 4.6 out of 5 stars
    139

    Baked Icons Complete Full Face Palette

    $146.00
    $55.00 $146.00
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  • Baked Eyeshadow, Sunstone/Almond - soldier
    Baked Eyeshadow, Sunstone/Almond - benefits
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    4.7
    Rated 4.7 out of 5 stars
    45

    Baked Eyeshadow, Sunstone/Almond

    $24.00
    $12.00 $24.00
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  • The Delectables Eyeshadow Soldier
    The Delectables Baked Eyeshadow Palette Earthy Essentials product benefits
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    4.3
    Rated 4.3 out of 5 stars
    647

    Delectables Baked Eyeshadow Palette Earthy Essentials

    $56.00
    $28.00 $56.00
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  • Shadow Skills 4PC Eye Brush Set Soldier
    Save 61%
    5.0
    Rated 5.0 out of 5 stars
    17

    Shadow Skills 4PC Eye Brush Set

    $72.00
    $28.00 $72.00
    Save 61%
  • Waterproof Spackle Eye Hues - Blossom soldier
    Waterproof Spackle Eye Hues - How to Use
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    3.6
    Rated 3.6 out of 5 stars
    23

    Waterproof Spackle Eye Hues

    $24.00
    $12.00 $24.00
    Save 50%
  • Geller To-Go 4-in-1 Travel Makeup Brush soldier
    Geller To-Go 4-in-1 Travel Makeup Brush whats included
    Geller To-Go 4-in-1 Travel Makeup Brush model in deep
    4.6
    Rated 4.6 out of 5 stars
    38

    Geller To-Go 4-in-1 Travel Makeup Brush

    $84.00
    $24.00 $84.00
  • Dark Circle Defense Kit (3PC) - fair
    Dark Circle Defense Kit (3PC) - product benefits
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    3.8
    Rated 3.8 out of 5 stars
    44,450

    Dark Circle Defense Kit (3PC)

    $91.00
    $45.00 $91.00
    Save 51%
  • Always There Mascara Soldier
    Laura Geller Always There Mascara model B&A
    Always there lengthening mascara product benefits
    3.6
    Rated 3.6 out of 5 stars
    792

    Always There Lengthening Mascara

    $26.00
    $16.00 $26.00
  • Always there mascara waterproof - soldier
    Laura Geller Always There Mascara B&A
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    4.0
    Rated 4.0 out of 5 stars
    816

    Always There Waterproof Mascara

    $26.00
    $16.00 $26.00
    Save 38%
  • Dual-Ended Cheek + Eyeshadow Brush - soldier
    Dual-Ended Cheek + Eyeshadow Brush - benefits
    Dual-Ended Cheek + Eyeshadow Brush - limited edition
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    4.6
    Rated 4.6 out of 5 stars
    21

    Limited Edition Dual-Ended Cheek + Eyeshadow Brush

    $26.00
    $13.00 $26.00
    Save 50%
  • Dual-Ended Retractable Lip + Eyeshadow Brush Soldier
    Dual-Ended Retractable Lip + Eyeshadow Brush how to use
    Dual-Ended Retractable Lip + Eyeshadow Brush - Model macro application lip
    4.2
    Rated 4.2 out of 5 stars
    12

    Dual-Ended Retractable Lip + Eyeshadow Brush

    $24.00
    $15.00 $24.00
  • Spackle Eyeshadow Soldier
    Laura Geller Spackle Waterproof Primer product benefits
    4.0
    Rated 4.0 out of 5 stars
    910

    Spackle Waterproof Eyeshadow Primer

    $24.00
    $15.00 $24.00
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Frequently Asked Questions

  • What is the difference between Kajal and Inkcredibles Eyeliner?

    Our iconic Kajal Longwear Eyeliner has a thicker design, so it's easier to hold. It can also be used as a shadow crayon! Our INKcredible Eyeliners are thinner, perfect for creating a more precise look. Each is long-lasting and ultra-pigmented.

  • How pigmented are the eyeshadows?

    Color payoff is key! That's why our expertly designed eyeshadows are always perfectly pigmented for rich color with or without a shadow primer underneath!

  • What eye makeup is best for aging eyes?

    Older women with hooded eyes may wish to try a waterproof formula like INKcredible Waterproof Gel Eyeliner Pencils, which resist smudging and also tugging on crepey skin.

  • Is Laura Geller eye makeup suitable for sensitive eyes?

    Yes! The products in our Kajal and INKcredible families of pencil eyeliners have been ophthalmologist-tested and dermatologist-tested, making them an excellent choice for sensitive watery eyes.

  • Which eyebrow shade should I use for gray hair?

    Those with gray hair may wish to choose our Soft Black or Taupe shade for brow products, depending on the lightness of their hair.

  • What eyeliner shade should I use for blue, brown, green eyes?

    Our expertly designed range of eyeliners are meant to work with any skin tone and any eye color. If you really want to make your eyes pop, reach for an eyeliner in the same color family as your eyes. Or, choose one on the opposite end of the color wheel. For example, warm brown eyeliner for blue eyes, rich purple for green eyes, and deep blue for brown eyes.

  • What is the difference between your Mascaras?

    Always There Mascara is designed for longwearing length, and is available in waterproof and classic varieties .LashBOSS Bold Mascara offers serious lift and volume with bold definition. Kajal Longwear Mascara offers lift, length and a long-lasting finish, the perfect triple threat!

  • What is your return policy?

    In honor of the holiday season, we have extended our return policy to 60 days for orders placed between 10/1/25-12/31/25 to give you more than enough time to try your favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your products. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Elevate your eye look with Laura Geller's stunning eye makeup collection, specially formulated to enhance and define mature skin and eyes. From silky eyeshadow palettes and precision eyeliners that don't smudge, to volumizing mascaras and corrective concealers, our eye products let you create the perfect finishing touch to your look.Discover the magic of our incredible Kajal eyeliners for the perfect mix of precision, long-lasting finishes, and rich eye-catching color. Other eye liners like the INKcredible collection of waterproof liners offer control of a pencil, the intensity of a liquid, and the softness of a gel. There are plenty of options to define your eyes beautifully!Complete your eye look with our perfect mascaras for women over 40 that add volume, length, and definition without flaking or smudging on hooded eyes. These gentle formulas condition lashes while providing flirty lashes and results that last all day.We understand that your eye area can change as you age. You may find yourself with hooded eyes, sagging skin, and dark circles that you didn't have before. Luckily for you, there's the right eyeshadow primer or full-coverage concealer to help you embrace your confidence again. Our products are always developed with mature eyes in mind.Let these eye-enhancing essentials help you celebrate your natural beauty!