3.5
Rated 3.5 out of 5 stars
764
Always There Lengthening Mascara

Reliably long-lasting lashes

$26.00
$13.00 $26.00
  • Always There Mascara Soldier
  • Always There Lengthening Mascara model B&A
  • Always there lengthening mascara product benefits
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  • Always There Lengthening Mascara close up of eye
  • Always there lengthening mascara lifestyle
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3.5
Rated 3.5 out of 5 stars
764

Always There Lengthening Mascara

Reliably long-lasting lashes

$26.00
$13.00 $26.00
$26.00
$13.00 $26.00
View Product Details
  • Free 30-day returns
  • Free shipping over 40+

Perfect For

  • Short Lashes
  • Thin Lashes
  • Straight Lashes
  • Hooded Eyes

  • Details

    This long-wearing and ultra-creamy formula immediately builds and lengthens lashes for maximum impact.

    • Rich black formula with high-impact pigments
    • Resists flaking, smudging, and fading
    • Soft and wavy brush fibers gently coat every lash

  • How to Apply

    Starting at the base of your lashes, sweep the brush up and through to the tips, coating each lash. For additional volume, wiggle the wand from side-to-side and base to tip. Layer as desired to achieve your big lash look.

  • Our Ingredients

    View Full Ingredients List

  • FAQ

    • What effect does this mascara give?

      Always There Mascara helps to create the look of longer and more defined lashes, all with a long-lasting finish to help keep your look in place without smudging!

    • What kind of wand does this mascara have?

      This mascara wand includes a mix of soft and wavy fibers to deliver the perfect amount of pigment, helping to prevent clumping and smudging.

    • What is the difference between your mascaras?

      Always There Mascara is designed for longwearing length, and is available in waterproof and non-waterproof. Kajal Longwear Mascara offers lift, length and a long-lasting finish, the perfect triple threat!

    • Does this mascara flake or clump?

      The long-lasting pigments in our mascaras were formulated to minimize flaking or clumping.

    • How do I apply this?

      This 100% long-wearing and ultra-creamy formula immediately builds and lengthens lashes. The brush shape features soft and wavy fibers that deliver the perfect amount of pigment with the very first stroke.

    • Who should use this mascara?

      Always There Mascara should work well for most people and most lash types.

    • How should I remove my mascara?

      You can remove your Always There Mascara with a gentle eye makeup remover.

    • What is your return policy?

      In honor of the holiday season, we have extended our return policy to 60 days for orders placed between 10/1/25-12/31/25 to give you more than enough time to try your favorite products.

      As always, if you are not satisfied, we invite you to return or exchange your products. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

      Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

View full details
Full Ingredients List
Please refer to the ingredient list on the product package you receive for the most up-to-date list of ingredients.

Aqua / Water / Eau, Iron Oxides (Ci 77499), Paraffin, Glyceryl Stearate, Acacia Senegal Gum, Copernicia Cerifera Cera / Copernicia Cerifera (Carnauba) Wax / Cire De Carnauba, Palmitic Acid, Stearic Acid, Cetearyl Stearate, Pvp, Hydrated Silica, Phenoxyethanol, Aminomethyl Propanol, Hydrogenated Castor Oil, Synthetic Wax, Polyvinyl Alcohol, Cetearyl Alcohol, Polybutene, Hydroxyethylcellulose, Ethylhexylglycerin, Disodium Phosphate, Polysorbate 60, Sodium Phosphate.

TRY BEFORE YOU BUY

How It Works

🛒 SELECT UP TO 4 FULL-SIZE PRODUCTS

Choose up to 4 full-size products to try at home.

⏰ TRY AT HOME FOR FREE FOR 14 DAYS

How can you tell if the color, shade or product is right for you? That's why you get 14 days to try your products at home. No charge unless you keep them.

❤️ KEEP WHAT YOU LOVE

Only pay for what you keep. Send back anything else within 14 days of delivery. Returns are free.

Shop & Compare

Always There Mascara Soldier
Always There Lengthening Mascara
$26.00
$13.00 $26.00
Shop Now
Formula:
Lengthening and defining
Best For:
A creamy, high-impact formula for everyday
Always there mascara waterproof - soldier
Always There Waterproof Mascara
$26.00
$13.00 $26.00
Shop Now
Formula:
Waterproof lengthening and defining
Best For:
A long-wearing mascara that holds up to it all
Kajal Longwear Mascara soldier- black
Kajal Longwear Mascara
$26.00
$14.30 $26.00
Shop Now
Formula:
Lengthening, defining, volumizing.
Best For:
A bold mascara with big color payoff

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Rave Reviews from Geller Gals

3.5
Rated 3.5 out of 5 stars
Based on 764 reviews
Total 5 star reviews: 356 Total 4 star reviews: 94 Total 3 star reviews: 79 Total 2 star reviews: 84 Total 1 star reviews: 151
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764 reviews
  • Janie C.
    Verified Buyer
    Reviewing
    Always There Lengthening Mascara
    I recommend this product
    Age 65 or Over
    What is your skin type? Normal
    What is your skin tone? Light
    What are your skin concerns? Dark Circles
    Rated 5 out of 5 stars
    Mascara

    Very pleased with coverage and staying power.

    Was this helpful?
  • cook t.
    Verified Buyer
    Reviewing
    Always There Lengthening Mascara
    I recommend this product
    Age 55 to 64
    What is your skin type? Dry
    What is your skin tone? Light
    What are your skin concerns? Breakouts
    Rated 5 out of 5 stars
    She loved it

    It was a gift and she loved it.

    Was this helpful?
  • Debra C.
    Verified Buyer
    Reviewing
    Always There Lengthening Mascara
    I recommend this product
    Age 65 or Over
    What is your skin type? Normal
    What is your skin tone? Medium
    What are your skin concerns? Sun Damage/Sun Spots
    Rated 5 out of 5 stars
    smooth

    Love the way it goes on so smooth.

    Was this helpful?
  • Dawn A.
    Verified Buyer
    Reviewing
    Always There Lengthening Mascara
    I recommend this product
    Age 55 to 64
    What is your skin type? Dry
    What is your skin tone? Light
    What are your skin concerns? Dark Circles
    Rated 5 out of 5 stars
    Flawless Mascara!

    Honestly some of the best makeup I’ve ever used. Goes on effortlessly and stays on for hours. 10/10

    Was this helpful?
    Laura Geller Beauty
    1 week ago

    Thank you so much for your absolutely wonderful 5-star review of our Always There Lengthening Mascara, Dawn! We are so thrilled to hear that this mascara has exceeded your expectations and ranks among the best makeup you've ever used! It's heartwarming to know that you're loving how effortlessly it goes on and stays put for hours without any touch-ups needed. We love hearing how flawless the application and lasting power have been for you, that reliable, beautiful finish is exactly what makes this lengthening mascara so special! Your experience perfectly captures the easy-to-use, long-wearing formula we crafted to give you gorgeous, defined lashes that look stunning all day long. Thank you for trusting our Always There Lengthening Mascara to be part of your beauty routine and for sharing your lovely, encouraging feedback!

  • Cyd R.
    Verified Buyer
    Reviewing
    Always There Lengthening Mascara
    I recommend this product
    Age 65 or Over
    What is your skin type? Dry
    What is your skin tone? Light
    What are your skin concerns? Dark Circles, Fine Lines/Wrinkles, Sun Damage/Sun Spots
    Rated 5 out of 5 stars
    Favorite mascara

    I first received this mascara as a gift, and liked it so much I bought a second tube. I have thin, sparse lashes, and this stuff thickens and lengthens them better than other products I've tried. I also prefer this brush to those in other mascaras.

    Was this helpful?